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市場調査レポート
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1314350

アプリアナリティクスの世界市場 (～2028年)：提供区分・タイプ (モバイルアプリ・ウェブアプリ)・用途 (広告・マーケティングアナリティクス・アプリパフォーマンス&運用管理・コンバージョントラッキング・ユーザーアナリティクス)・産業・地域別

App Analytics Market by Offering, Type (Mobile Apps and Web Apps), Application (Advertising & Marketing Analytics, App Performance & Operations Management, Conversion Tracking, User Analytics), Vertical and Region - Global Forecast to 2028
出版日: | 発行: MarketsandMarkets | ページ情報: 英文 228 Pages | 納期: 即納可能 即納可能とは

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
アプリアナリティクスの世界市場 (～2028年)：提供区分・タイプ (モバイルアプリ・ウェブアプリ)・用途 (広告・マーケティングアナリティクス・アプリパフォーマンス&運用管理・コンバージョントラッキング・ユーザーアナリティクス)・産業・地域別
出版日: 2023年07月19日
発行: MarketsandMarkets
ページ情報: 英文 228 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のアプリアナリティクスの市場規模は2023年の63億米ドルから、予測期間中は20.2％のCAGRで推移し、2028年には157億米ドルの規模に成長すると予測されています。

モバイルアプリ業界は著しい成長を遂げており、アプリのダウンロード数は顕著に増加しています。アプリの利用率とスマートフォンの普及率はともに着実に伸びています。この背景には、スマートフォンの低価格化、モバイルインターネットアクセスへの需要の拡大、モバイルアプリの人気の上昇など、さまざまな要因があります。

提供区分別では、ソフトウェアの部門が予測期間中、最大の市場規模を維持すると予測されています。アプリアナリティクスソフトウェアは、モバイルアプリのパフォーマンス、ユーザー行動、効果に関する包括的な洞察を提供することに重点を置いています。このアプローチは主に、スタンドアロンソリューションとしてのアプリアナリティクスソフトウェアの活用を中心に据えています。これらのソフトウェアにより、企業はユーザー獲得活動の成功を測定し、ユーザーのエンゲージメントレベルを追跡し、アプリ内でのユーザー行動を理解し、パフォーマンス指標を監視することができます。

用途別では、コンバージョントラッキングの部門が予測期間中に最大のCAGRを示すと予測されています。コンバージョントラッキングによって、購入、登録完了、サービスへの加入など、特定のアクションやイベントを追跡し、ユーザーのコンバージョンにつなげることができます。企業はこれらのコンバージョンをモニタリングすることで、マーケティングキャンペーンの効果を評価し、ユーザー獲得戦略を最適化することができます。

タイプ別では、モバイルアプリの部門が予測期間中に最大の市場規模を示すと予測されています。過去10年間で、モバイル業界は目覚ましい成長を遂げ、世界の企業がモバイルネットワークを活用して、希望するユーザーとつながるようになりました。モバイルアプリアナリティクスは、ユーザー獲得率や継続率の測定、マーケティング戦略の最適化において、開発者を支援する重要な役割を担っています。

地域別では、アジア太平洋地域が最大のCAGRを示すと予測されています。eコマースの成長、オンラインストリーミング、インターネット普及率の向上が、同地域のマーケティング産業の成長をもたらしています。

当レポートでは、世界のアプリアナリティクスの市場を調査し、市場概要、市場影響因子および市場機会の分析、技術・特許の動向、ケーススタディ、関連法規制、市場規模の推移・予測、各種区分・地域/主要国別の詳細分析、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要・産業動向

  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • ケーススタディ分析
  • 市場の進化
  • 技術ロードマップ
  • サプライチェーン/バリューチェーン分析
  • 価格モデルの分析
  • 特許分析
  • 技術分析
  • アプリアナリティクスのタイプ
    • ネイティブアプリ
    • ハイブリッドアプリ
  • ポーターのファイブフォース分析
  • 関税・規制状況

第6章 アプリアナリティクス市場：提供区分別

  • ソフトウェア
    • IOS
    • ANDROID
    • WINDOWS
    • その他のソフトウェア
  • サービス

第7章 アプリアナリティクス市場：タイプ別

  • モバイルアプリ
  • ウェブアプリ

第8章 アプリアナリティクス市場：用途別

  • 収益管理
  • アプリパフォーマンス・運用管理
  • ユーザーアナリティクス
  • コンバージョントラッキング
  • 広告&マーケティングアナリティクス
  • その他

第9章 アプリアナリティクス市場：産業別

  • 銀行・金融サービス・保険
  • 小売・Eコマース
  • 通信・IT
  • ヘルスケア・ライフサイエンス
  • メディア・エンターテイメント
  • 輸送・物流
  • ゲーム
  • その他

第10章 アプリアナリティクス市場：地域別

  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競合情勢

  • 概要
  • 主要企業の採用戦略
  • 収益分析
  • 市場シェア分析
  • 企業評価マトリックス
  • 中小企業/新興企業の評価クアドラントマトリックス
  • 競合ベンチマーキング
  • 競合シナリオ

第12章 企業プロファイル

  • 主要企業
    • GOOGLE
    • MICROSOFT
    • AWS
    • IBM
    • ADOBE
    • SAP
    • AMPLITUDE
    • UPLAND SOFTWARE
    • MIXPANEL
    • KOCHAVA
  • その他の企業
    • FLURRY
    • UXCAM
    • TAPLYTICS
    • CONTENTSQUARE
    • PENDO.IO
    • QONVERSION
    • COUNTLY
    • APPDYNAMICS
    • SMARTLOOK
    • APPFOLLOW
    • CLEVERTAP
    • SINGULAR
    • HEAP
    • DATA.AI
    • ALCHEMER LLC

第13章 隣接市場および関連市場

第14章 付録

目次
Product Code: TC 6459

The global app analytics market was valued at USD 6.3 billion in 2023 and is estimated to reach USD 15.7 billion by 2028, registering a CAGR of 20.2% during the forecast period. The mobile app industry is experiencing significant growth, with a remarkable increase in app downloads. App usage and smartphone penetration are both growing steadily. This is due to a number of factors, including the increasing affordability of smartphones, the growing demand for mobile internet access, and the increasing popularity of mobile apps.

The Software segment is projected to hold the largest market size during the forecast period

App analytics software focuses on providing comprehensive insights into the performance, user behavior, and effectiveness of mobile applications. This approach primarily centers around the utilization of app analytics software as a standalone solution. App analytics software empowers businesses to measure the success of their user acquisition efforts, track user engagement levels, understand user behavior within the app, and monitor performance metrics.

Conversion tracking application is registered to grow at the highest CAGR during the forecast period

Conversion tracking denotes the measurement and analysis of user actions that indicate a desired outcome or conversion within a mobile application. It enables businesses to track and attribute specific actions or events to user conversions, such as making a purchase, completing a registration, or subscribing to a service. Businesses can evaluate the effectiveness of their marketing campaigns and optimize user acquisition strategies by monitoring these conversions. Mixpanel offers conversion tracking features that allow businesses to track and analyze user actions leading to conversions.

By type, mobile apps segment is anticipated to account for the largest market size during the forecast period

In the past decade, the mobile industry has witnessed remarkable expansion, with businesses worldwide leveraging mobile networks to connect with their desired audience. The effective utilization of mobile phones to target customers is experiencing rapid growth. Mobile app analytics plays a crucial role in assisting developers in measuring user acquisition and retention rates, and optimizing marketing strategies. According to Statista, there were 255 billion app downloads in the year 2023, which triggers the mobile apps for the app analytics market.

Asia Pacific is projected to witness the highest CAGR during the forecast period.

The growing eCommerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries in the region. Marketers seek more sophisticated marketing solutions for a large and ever-growing consumer base. This, in turn, has resulted in adopting of AI-enabled analytics solutions for marketing. The industry players such as IBM, Google, and Microsoft have a prominent presence in the region, and other players are expected to increase their investments and improve their presence.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the app analytics market.

  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
  • By Region: North America: 45%, APAC: 30%, Europe: 20%, ROW: 5%

Major vendors offering app analytics software and services across the globe are Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US).

Research Coverage

The market study covers app analytics across segments. It aims at estimating the market size and the growth potential across different segments, such as offering, type, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for app analytics and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (Increase in use of apps for mobile advertising, Implementation of digital transformation strategies and Deeper smartphone penetration and increasing number of mobile and web apps), restraints (Integration and implementation complexities, Users' skepticism about data security), opportunities (rise in efforts to enhance customer experience, integration with marketing technologies, focus on higher RoI), and challenges (Highly fragmented app ecosystem, User opt-in and consent and Concerns over privacy and data protection in mobile apps) influencing the growth of the app analytics market
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the app analytics market.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the app analytics market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in app analytics market strategies; the report also helps stakeholders understand the pulse of the app analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as Google (US), Microsoft (US), IBM (US), AWS(US), SAP SE (Germany) and Adobe (US) among others in the app analytics market.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 INCLUSIONS AND EXCLUSIONS
    • 1.3.3 REGIONS COVERED
    • 1.3.4 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATES, 2020-2022
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 APP ANALYTICS MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Key industry insights
      • 2.1.2.2 Breakdown of primary interviews
  • 2.2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 2 APP ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
    • FIGURE 3 APPROACH 1 (SUPPLY SIDE): REVENUE FROM OFFERING OF APP ANALYTICS MARKET
    • FIGURE 4 APPROACH 2 (BOTTOM-UP, SUPPLY-SIDE): COLLECTIVE REVENUE FROM OFFERING OF APP ANALYTICS PLAYERS
    • FIGURE 5 APPROACH 3 (BOTTOM-UP, SUPPLY-SIDE): REVENUE AND SUBSEQUENT MARKET ESTIMATION FROM OFFERING OF APP ANALYTICS
    • FIGURE 6 APPROACH 4 (BOTTOM-UP, DEMAND-SIDE): SHARE OF APP ANALYTICS OFFERING THROUGH OVERALL APP ANALYTICS SPENDING
  • 2.4 MARKET FORECAST
    • FIGURE 7 FACTOR ANALYSIS
  • 2.5 ASSUMPTIONS
    • TABLE 2 RESEARCH ASSUMPTIONS
  • 2.6 LIMITATIONS
  • 2.7 IMPLICATION OF RECESSION ON GLOBAL APP ANALYTICS MARKET

3 EXECUTIVE SUMMARY

    • TABLE 3 APP ANALYTICS MARKET SIZE AND GROWTH RATE, 2018-2022 (USD MILLION, Y-O-Y)
    • TABLE 4 APP ANALYTICS MARKET SIZE AND GROWTH RATE, 2023-2028 (USD MILLION, Y-O-Y)
    • FIGURE 8 APP ANALYTICS SOFTWARE TO BE LARGER MARKET OFFERING IN 2023
    • FIGURE 9 ANDROID TO BE LARGER SOFTWARE MARKET IN 2023
    • FIGURE 10 MOBILE APPS TO BE LARGER TYPE MARKET IN 2023
    • FIGURE 11 ADVERTISING & MARKETING ANALYTICS TO BE LARGEST APPLICATION MARKET IN 2023
    • FIGURE 12 BFSI VERTICAL TO BE LARGEST MARKET IN 2023
    • FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR APP ANALYTICS MARKET PLAYERS
    • FIGURE 14 HIGHER DEMAND FOR MOBILE APPLICATIONS ACROSS VERTICALS DURING FORECAST PERIOD
  • 4.2 APP ANALYTICS MARKET, BY VERTICAL
    • FIGURE 15 BFSI TO BE LARGEST VERTICAL DURING FORECAST PERIOD
  • 4.3 APP ANALYTICS MARKET, BY REGION
    • FIGURE 16 NORTH AMERICA TO BE LARGEST MARKET IN 2023
  • 4.4 APP ANALYTICS MARKET: TOP OFFERINGS AND VERTICALS
    • FIGURE 17 SOFTWARE AND BFSI TO BE LARGEST IN RESPECTIVE SEGMENTS IN 2023

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 18 APP ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increase in use of apps for mobile advertising
      • 5.2.1.2 Implementation of digital transformation strategies
      • 5.2.1.3 Greater smartphone penetration and increase in number of mobile and web apps
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Integration and implementation complexities
      • 5.2.2.2 Users' skepticism about data security
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Rise in efforts to enhance customer experience
      • 5.2.3.2 Integration with marketing technologies
      • 5.2.3.3 Focus on higher RoI
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Highly fragmented app ecosystem
      • 5.2.4.2 User opt-in and consent with data collection concerns
      • 5.2.4.3 Concerns over privacy and data protection in mobile apps
  • 5.3 CASE STUDY ANALYSIS
    • 5.3.1 UXCAM AND RECORA: IMPROVING APP PERFORMANCE AND REDUCED CHURN
    • 5.3.2 GOOGLE AND DOODLE: DRIVING USER ENGAGEMENT AND STABILITY
    • 5.3.3 SMARTLOOK AND DISIVO: IMPROVING USER EXPERIENCE AND PRICING ACCURACY WITH APP ANALYTICS
    • 5.3.4 MIXPANEL AND TICKETMASTER ONE: ENHANCING B2B CUSTOMER INSIGHTS AND ENGAGEMENT
    • 5.3.5 MIXPANEL AND BOLL & BRANCH: PROGRESSING CONVERSIONS AND ENGAGEMENT USING APP ANALYTICS
  • 5.4 BRIEF HISTORY EVOLUTION OF APP ANALYTICS MARKET
  • 5.5 TECHNOLOGY ROADMAP OF APP ANALYTICS MARKET LANDSCAPE
    • TABLE 5 SHORT-TERM ROADMAP, 2023-2025
    • TABLE 6 MID-TERM ROADMAP, 2026-2028
    • TABLE 7 LONG-TERM ROADMAP, 2029-2030
  • 5.6 SUPPLY/VALUE CHAIN ANALYSIS
    • FIGURE 19 SUPPLY/VALUE CHAIN ANALYSIS
  • 5.7 PRICING MODEL ANALYSIS
    • TABLE 8 PRICING LEVELS
  • 5.8 PATENT ANALYSIS
    • 5.8.1 METHODOLOGY
    • 5.8.2 DOCUMENT TYPE
    • TABLE 9 PATENTS FILED, 2013-2023
    • 5.8.3 INNOVATION AND PATENT APPLICATIONS
    • FIGURE 20 TOTAL NUMBER OF PATENTS GRANTED, 2013-2023
      • 5.8.3.1 Top applicants
    • FIGURE 21 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2013-2023
    • TABLE 10 TOP TEN PATENT OWNERS, 2013-2023
  • 5.9 TECHNOLOGY ANALYSIS
    • 5.9.1 SMART WEARABLES
    • 5.9.2 IOT AND SMART OBJECTS
    • 5.9.3 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
    • 5.9.4 AUGMENT REALITY AND VIRTUAL REALITY
    • 5.9.5 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
  • 5.10 BY APP ANALYTICS TYPES
    • 5.10.1 NATIVE APPS
    • 5.10.2 HYBRID APPS
  • 5.11 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 22 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 11 PORTER'S FIVE FORCES ANALYSIS
    • 5.11.1 THREAT FROM NEW ENTRANTS
    • 5.11.2 THREAT FROM SUBSTITUTES
    • 5.11.3 BARGAINING POWER OF SUPPLIERS
    • 5.11.4 BARGAINING POWER OF BUYERS
    • 5.11.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.12 TARIFF AND REGULATORY LANDSCAPE
    • 5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
      • 5.12.1.1 North America
        • 5.12.1.1.1 US
        • 5.12.1.1.2 Canada
      • 5.12.1.2 Europe
      • 5.12.1.3 Asia Pacific
        • 5.12.1.3.1 South Korea
        • 5.12.1.3.2 China
        • 5.12.1.3.3 India
      • 5.12.1.4 Middle East & Africa
        • 5.12.1.4.1 UAE
        • 5.12.1.4.2 KSA
        • 5.12.1.4.3 Bahrain
      • 5.12.1.5 Latin America
        • 5.12.1.5.1 Brazil
        • 5.12.1.5.2 Mexico

6 APP ANALYTICS MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • 6.1.1 OFFERING: APP ANALYTICS MARKET DRIVERS
    • FIGURE 23 SERVICES SEGMENT TO WITNESS HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 16 APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 17 APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
  • 6.2 SOFTWARE
    • 6.2.1 GROWING EMPHASIS ON USER ENGAGEMENT AND RETENTION
    • FIGURE 24 ANDROID SOFTWARE TO BE LARGEST MARKET DURING FORECAST PERIOD
    • TABLE 18 APP ANALYTICS MARKET, BY SOFTWARE, 2017-2022 (USD MILLION)
    • TABLE 19 APP ANALYTICS MARKET, BY SOFTWARE, 2023-2028 (USD MILLION)
    • TABLE 20 SOFTWARE: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 21 SOFTWARE: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2 IOS
      • 6.2.2.1 Evolving mobile landscape with advancements in iOS technologies
    • 6.2.3 ANDROID
      • 6.2.3.1 Global increase in popularity of Android devices
    • 6.2.4 WINDOWS
      • 6.2.4.1 Continuous advancements in Windows ecosystem
    • 6.2.5 OTHER SOFTWARE
  • 6.3 SERVICES
    • 6.3.1 RISE IN DEMAND FOR EXPERTISE AND GUIDANCE FROM APP ANALYTICS PROFESSIONALS
    • TABLE 22 SERVICES: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 23 SERVICES: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)

7 APP ANALYTICS MARKET, BY TYPE

  • 7.1 INTRODUCTION
    • 7.1.1 TYPE: APP ANALYTICS MARKET DRIVERS
    • FIGURE 25 WEB APPS TO WITNESS HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 24 APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION)
    • TABLE 25 APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION)
  • 7.2 MOBILE APPS
    • 7.2.1 INCREASE IN DOMINANCE OF MOBILE DEVICES
    • TABLE 26 MOBILE APPS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 27 MOBILE APPS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.3 WEB APPS
    • 7.3.1 EFFECTIVE CROSS-PLATFORM COMPATIBILITY
    • TABLE 28 WEB APPS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 29 WEB APPS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)

8 APP ANALYTICS MARKET, BY APPLICATION

  • 8.1 INTRODUCTION
    • 8.1.1 APPLICATION: APP ANALYTICS MARKET DRIVERS
    • FIGURE 26 CONVERSION TRACKING APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 30 APP ANALYTICS MARKET, BY APPLICATION, 2017-2022 (USD MILLION)
    • TABLE 31 APP ANALYTICS MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.2 REVENUE MANAGEMENT
    • 8.2.1 HIGHER FOCUS ON USER-CENTRIC MONETIZATION
    • TABLE 32 REVENUE MANAGEMENT: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 33 REVENUE MANAGEMENT: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.3 APP PERFORMANCE & OPERATIONS MANAGEMENT
    • 8.3.1 ADOPTION OF AGILE METHODOLOGIES
    • TABLE 34 APP PERFORMANCE & OPERATIONS MANAGEMENT: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 35 APP PERFORMANCE & OPERATIONS MANAGEMENT: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 8.3.2 API LATENCY & RESPONSE TIME
    • 8.3.3 CRASH REPORTING & ERROR TRACKING
    • 8.3.4 CROSS-PLATFORM ANALYSIS
    • 8.3.5 BOTTLENECK MANAGEMENT
  • 8.4 USER ANALYTICS
    • 8.4.1 PERSONALIZED EXPERIENCES TO DRIVE USER ENGAGEMENT
    • TABLE 36 USER ANALYTICS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 37 USER ANALYTICS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 8.4.2 IN-APP BEHAVIORAL ANALYTICS
    • 8.4.3 TOUCH HEATMAPS
  • 8.5 CONVERSION TRACKING
    • 8.5.1 PROLIFERATION OF MOBILE ADVERTISING PLATFORMS
    • TABLE 38 CONVERSION TRACKING: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 39 CONVERSION TRACKING: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 8.5.2 APP INSTALLATIONS
    • 8.5.3 APP CHURN RATE MEASUREMENT & ANALYSIS
  • 8.6 ADVERTISING & MARKETING ANALYTICS
    • 8.6.1 GROWTH IN COMPETITION IN DIGITAL ADVERTISING SPACE
    • TABLE 40 ADVERTISING & MARKETING ANALYTICS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 41 ADVERTISING & MARKETING ANALYTICS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 8.6.2 CAMPAIGN ANALYTICS
    • 8.6.3 AD ATTRIBUTION ANALYSIS
    • 8.6.4 CONVERSION FUNNEL ANALYSIS
  • 8.7 OTHER APPLICATIONS
    • TABLE 42 OTHER APPLICATIONS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 43 OTHER APPLICATIONS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)

9 APP ANALYTICS MARKET, BY VERTICAL

  • 9.1 INTRODUCTION
    • 9.1.1 VERTICAL: APP ANALYTICS MARKET DRIVERS
    • FIGURE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE TO BE LARGEST VERTICAL IN 2023
    • TABLE 44 APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 45 APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • 9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • TABLE 46 BFSI: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 47 BFSI: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.3 RETAIL & ECOMMERCE
    • TABLE 48 RETAIL & ECOMMERCE: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 49 RETAIL & ECOMMERCE: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.4 TELECOM & IT
    • TABLE 50 TELECOM & IT: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 51 TELECOM & IT: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.5 HEALTHCARE & LIFE SCIENCES
    • TABLE 52 HEALTHCARE & LIFESCIENCES: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 53 HEALTHCARE & LIFESCIENCES: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.6 MEDIA & ENTERTAINMENT
    • TABLE 54 MEDIA & ENTERTAINMENT: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 55 MEDIA & ENTERTAINMENT: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.7 TRANSPORTATION & LOGISTICS
    • TABLE 56 TRANSPORTATION & LOGISTICS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 57 TRANSPORTATION & LOGISTICS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.8 GAMING
    • TABLE 58 GAMING: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 59 GAMING: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.9 OTHER VERTICALS
    • TABLE 60 OTHER VERTICALS: APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 61 OTHER VERTICALS: APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)

10 APP ANALYTICS MARKET, BY REGION

  • 10.1 INTRODUCTION
    • FIGURE 28 INDIA TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 29 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 62 APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 63 APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: APP ANALYTICS MARKET DRIVERS
    • 10.2.2 NORTH AMERICA: IMPACT OF RECESSION
    • FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 64 NORTH AMERICA: APP ANALYTICS MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 65 NORTH AMERICA: APP ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 66 NORTH AMERICA: APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 67 NORTH AMERICA: APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 68 NORTH AMERICA: APP ANALYTICS MARKET, BY SOFTWARE, 2017-2022 (USD MILLION)
    • TABLE 69 NORTH AMERICA: APP ANALYTICS MARKET, BY SOFTWARE, 2023-2028 (USD MILLION)
    • TABLE 70 NORTH AMERICA: APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION)
    • TABLE 71 NORTH AMERICA: APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 72 NORTH AMERICA: APP ANALYTICS MARKET, BY APPLICATION, 2017-2022 (USD MILLION)
    • TABLE 73 NORTH AMERICA: APP ANALYTICS MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 74 NORTH AMERICA: APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 75 NORTH AMERICA: APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 10.2.3 US
      • 10.2.3.1 Inclination toward innovation and R&D in AI
    • 10.2.4 CANADA
      • 10.2.4.1 Advent of new digital economy powered by IoT
  • 10.3 EUROPE
    • 10.3.1 EUROPE: APP ANALYTICS MARKET DRIVERS
    • 10.3.2 EUROPE: IMPACT OF RECESSION
    • TABLE 76 EUROPE: APP ANALYTICS MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 77 EUROPE: APP ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 78 EUROPE: APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 79 EUROPE: APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 80 EUROPE: APP ANALYTICS MARKET, BY SOFTWARE, 2017-2022 (USD MILLION)
    • TABLE 81 EUROPE: APP ANALYTICS MARKET, BY SOFTWARE, 2023-2028 (USD MILLION)
    • TABLE 82 EUROPE: APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION)
    • TABLE 83 EUROPE: APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 84 EUROPE: APP ANALYTICS MARKET, BY APPLICATION, 2017-2022 (USD MILLION)
    • TABLE 85 EUROPE: APP ANALYTICS MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 86 EUROPE: APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 87 EUROPE: APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 10.3.3 UK
      • 10.3.3.1 Huge competition and increased social media adoption in retail industry
    • 10.3.4 GERMANY
      • 10.3.4.1 Initiatives for technological developments by various companies
    • 10.3.5 FRANCE
      • 10.3.5.1 Rise in demand for better and faster predictive results
    • 10.3.6 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: APP ANALYTICS MARKET DRIVERS
    • 10.4.2 ASIA PACIFIC: IMPACT OF RECESSION
    • FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 88 ASIA PACIFIC: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2017-2022 (USD MILLION)
    • TABLE 89 ASIA PACIFIC: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2023-2028 (USD MILLION)
    • TABLE 90 ASIA PACIFIC: APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 91 ASIA PACIFIC: APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 92 ASIA PACIFIC: APP ANALYTICS MARKET, BY SOFTWARE, 2017-2022 (USD MILLION)
    • TABLE 93 ASIA PACIFIC: APP ANALYTICS MARKET, BY SOFTWARE, 2023-2028 (USD MILLION)
    • TABLE 94 ASIA PACIFIC: APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION)
    • TABLE 95 ASIA PACIFIC: APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 96 ASIA PACIFIC: APP ANALYTICS MARKET, BY APPLICATION, 2017-2022 (USD MILLION)
    • TABLE 97 ASIA PACIFIC: APP ANALYTICS MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 98 ASIA PACIFIC: APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 99 ASIA PACIFIC: APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 10.4.3 CHINA
      • 10.4.3.1 Relaxed government regulations, investments, and promotion of widespread wireless internet services
    • 10.4.4 JAPAN
      • 10.4.4.1 Federal support and strong organic growth capabilities
    • 10.4.5 ASEAN
      • 10.4.5.1 Funding technological advancements and innovations
    • 10.4.6 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST & AFRICA
    • 10.5.1 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET DRIVERS
    • 10.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
    • TABLE 100 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2017-2022 (USD MILLION)
    • TABLE 101 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY COUNTRY/REGION, 2023-2028 (USD MILLION)
    • TABLE 102 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 103 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 104 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY SOFTWARE, 2017-2022 (USD MILLION)
    • TABLE 105 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY SOFTWARE, 2023-2028 (USD MILLION)
    • TABLE 106 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION)
    • TABLE 107 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 108 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY APPLICATION, 2017-2022 (USD MILLION)
    • TABLE 109 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 110 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 111 MIDDLE EAST & AFRICA: APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 10.5.3 MIDDLE EAST
      • 10.5.3.1 New digital technologies focusing on apps with native languages
    • 10.5.4 SOUTH AFRICA
      • 10.5.4.1 Investment in research & development in South Africa
  • 10.6 LATIN AMERICA
    • 10.6.1 LATIN AMERICA: APP ANALYTICS MARKET DRIVERS
    • 10.6.2 LATIN AMERICA: IMPACT OF RECESSION
    • TABLE 112 LATIN AMERICA: APP ANALYTICS MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 113 LATIN AMERICA: APP ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 114 LATIN AMERICA: APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 115 LATIN AMERICA: APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 116 LATIN AMERICA: APP ANALYTICS MARKET, BY SOFTWARE, 2017-2022 (USD MILLION)
    • TABLE 117 LATIN AMERICA: APP ANALYTICS MARKET, BY SOFTWARE, 2023-2028 (USD MILLION)
    • TABLE 118 LATIN AMERICA: APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION)
    • TABLE 119 LATIN AMERICA: APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 120 LATIN AMERICA: APP ANALYTICS MARKET, BY APPLICATION, 2017-2022 (USD MILLION)
    • TABLE 121 LATIN AMERICA: APP ANALYTICS MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 122 LATIN AMERICA: APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 123 LATIN AMERICA: APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 10.6.3 BRAZIL
      • 10.6.3.1 Government initiatives that include research and policies on AI
    • 10.6.4 MEXICO
      • 10.6.4.1 Increase in customer base and government support for emerging technologies
    • 10.6.5 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 STRATEGIES ADOPTED BY KEY PLAYERS
    • TABLE 124 STRATEGIES ADOPTED BY KEY PLAYERS
  • 11.3 REVENUE ANALYSIS
    • FIGURE 32 REVENUE ANALYSIS FOR KEY COMPANIES, 2018-2022 (USD MILLION)
  • 11.4 MARKET SHARE ANALYSIS
    • FIGURE 33 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
    • TABLE 125 APP ANALYTICS MARKET: INTENSITY OF COMPETITIVE RIVALRY
  • 11.5 COMPANY EVALUATION MATRIX
    • 11.5.1 STARS
    • 11.5.2 EMERGING LEADERS
    • 11.5.3 PERVASIVE PLAYERS
    • 11.5.4 PARTICIPANTS
    • FIGURE 34 COMPANY EVALUATION MATRIX, 2023
  • 11.6 EVALUATION QUADRANT MATRIX FOR SMES/STARTUPS
    • 11.6.1 PROGRESSIVE COMPANIES
    • 11.6.2 RESPONSIVE COMPANIES
    • 11.6.3 DYNAMIC COMPANIES
    • 11.6.4 STARTING BLOCKS
    • FIGURE 35 EVALUATION QUADRANT MATRIX FOR SMES/STARTUPS, 2023
  • 11.7 COMPETITIVE BENCHMARKING
    • TABLE 126 COMPETITIVE BENCHMARKING FOR KEY PLAYERS, 2023
    • TABLE 127 DETAILED LIST OF KEY SMES/STARTUPS
    • TABLE 128 COMPETITIVE BENCHMARKING OF SMES/STARTUPS, 2023
  • 11.8 COMPETITIVE SCENARIO
    • 11.8.1 PRODUCT LAUNCHES
    • TABLE 129 APP ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020-2023
    • 11.8.2 DEALS
    • TABLE 130 APP ANALYTICS MARKET: DEALS, 2020-2023
    • 11.8.3 OTHERS
    • TABLE 131 APP ANALYTICS MARKET: OTHERS, 2020-2023

12 COMPANY PROFILES

  • 12.1 INTRODUCTION
  • (Business overview, Products offered, Recent Developments, MNM view)**
  • 12.2 KEY PLAYERS
    • 12.2.1 GOOGLE
    • TABLE 132 GOOGLE: BUSINESS OVERVIEW
    • FIGURE 36 GOOGLE: COMPANY SNAPSHOT
    • TABLE 133 GOOGLE: PRODUCTS OFFERED
    • TABLE 134 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 135 GOOGLE: DEALS
    • TABLE 136 GOOGLE: OTHERS
    • 12.2.2 MICROSOFT
    • TABLE 137 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 37 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 138 MICROSOFT: PRODUCTS OFFERED
    • TABLE 139 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 140 MICROSOFT: DEALS
    • 12.2.3 AWS
    • TABLE 141 AWS: BUSINESS OVERVIEW
    • FIGURE 38 AWS: COMPANY SNAPSHOT
    • TABLE 142 AWS: PRODUCTS OFFERED
    • TABLE 143 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 144 AWS: DEALS
    • TABLE 145 AWS: OTHERS
    • 12.2.4 IBM
    • TABLE 146 IBM: BUSINESS OVERVIEW
    • FIGURE 39 IBM: COMPANY SNAPSHOT
    • TABLE 147 IBM: PRODUCTS OFFERED
    • TABLE 148 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 149 IBM: DEALS
    • 12.2.5 ADOBE
    • TABLE 150 ADOBE: BUSINESS OVERVIEW
    • FIGURE 40 ADOBE: COMPANY SNAPSHOT
    • TABLE 151 ADOBE: PRODUCTS OFFERED
    • TABLE 152 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 153 ADOBE: DEALS
    • 12.2.6 SAP
    • TABLE 154 SAP: BUSINESS OVERVIEW
    • FIGURE 41 SAP: COMPANY SNAPSHOT
    • TABLE 155 SAP: PRODUCTS OFFERED
    • TABLE 156 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 157 SAP: DEALS
    • TABLE 158 SAP: OTHERS
    • 12.2.7 AMPLITUDE
    • TABLE 159 AMPLITUDE: BUSINESS OVERVIEW
    • FIGURE 42 AMPLITUDE: COMPANY SNAPSHOT
    • TABLE 160 AMPLITUDE: PRODUCTS OFFERED
    • TABLE 161 AMPLITUDE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 162 AMPLITUDE: DEALS
    • 12.2.8 UPLAND SOFTWARE
    • TABLE 163 UPLAND SOFTWARE: BUSINESS OVERVIEW
    • FIGURE 43 UPLAND SOFTWARE: COMPANY SNAPSHOT
    • TABLE 164 UPLAND SOFTWARE: PRODUCTS OFFERED
    • TABLE 165 UPLAND SOFTWARE: DEALS
    • 12.2.9 MIXPANEL
    • TABLE 166 MIXPANEL: BUSINESS OVERVIEW
    • TABLE 167 MIXPANEL: PRODUCTS OFFERED
    • TABLE 168 MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 169 MIXPANEL: DEALS
    • TABLE 170 MIXPANEL: OTHERS
    • 12.2.10 KOCHAVA
    • TABLE 171 KOCHAVA: BUSINESS OVERVIEW
    • TABLE 172 KOCHAVA: PRODUCTS OFFERED
    • TABLE 173 KOCHAVA: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 174 KOCHAVA: DEALS
  • 12.3 OTHER PLAYERS
    • 12.3.1 FLURRY
    • 12.3.2 UXCAM
    • 12.3.3 TAPLYTICS
    • 12.3.4 CONTENTSQUARE
    • 12.3.5 PENDO.IO
    • 12.3.6 QONVERSION
    • 12.3.7 COUNTLY
    • 12.3.8 APPDYNAMICS
    • 12.3.9 SMARTLOOK
    • 12.3.10 APPFOLLOW
    • 12.3.11 CLEVERTAP
    • 12.3.12 SINGULAR
    • 12.3.13 HEAP
    • 12.3.14 DATA.AI
    • 12.3.15 ALCHEMER LLC
  • *Details on Business overview, Products offered, Recent Developments, MNM view might not be captured in case of unlisted companies.

13 ADJACENT AND RELATED MARKETS

  • 13.1 ADJACENT AND RELATED MARKETS
    • 13.1.1 INTRODUCTION
    • 13.1.2 MOBILE APPS & WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2027
      • 13.1.2.1 Market definition
      • 13.1.2.2 Market overview
    • TABLE 175 MOBILE APPS & WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2016-2021 (USD MILLION, Y-O-Y)
    • TABLE 176 MOBILE APPS & WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2022-2027 (USD MILLION, Y-O-Y)
        • 13.1.2.2.1 Mobile apps & web analytics market, by component
    • TABLE 177 MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION)
    • TABLE 178 MOBILE APPS & WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
        • 13.1.2.2.2 Mobile apps & web analytics market, by deployment mode
    • TABLE 179 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION)
    • TABLE 180 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
        • 13.1.2.2.3 Mobile apps & web analytics market, by organization size
    • TABLE 181 MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION)
    • TABLE 182 MOBILE APPS & WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
        • 13.1.2.2.4 Mobile apps & web analytics market, by application
    • TABLE 183 MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION)
    • TABLE 184 MOBILE APPS & WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
        • 13.1.2.2.5 Mobile apps & web analytics market, by vertical
    • TABLE 185 MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2016-2021 (USD MILLION)
    • TABLE 186 MOBILE APPS & WEB ANALYTICS MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
        • 13.1.2.2.6 Mobile apps & web analytics market, by region
    • TABLE 187 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION)
    • TABLE 188 MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 13.1.3 MOBILE MAPPING MARKET - GLOBAL FORECAST TO 2026
      • 13.1.3.1 Market definition
      • 13.1.3.2 Market overview
        • 13.1.3.2.1 Mobile mapping market, by application
    • TABLE 189 MOBILE MAPPING MARKET, BY APPLICATION, 2016-2020 (USD MILLION)
    • TABLE 190 MOBILE MAPPING MARKET, BY APPLICATION, 2021-2026 (USD MILLION)
        • 13.1.3.2.2 Mobile mapping market, by industry vertical
    • TABLE 191 MOBILE MAPPING MARKET, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 192 MOBILE MAPPING MARKET, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION)
        • 13.1.3.2.3 Mobile mapping market, by region
    • TABLE 193 MOBILE MAPPING MARKET, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 194 MOBILE MAPPING MARKET, BY REGION, 2021-2026 (USD MILLION)

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 CUSTOMIZATION OPTIONS
  • 14.4 RELATED REPORTS