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表紙：アプリ分析の世界市場2023-2030
市場調査レポート
商品コード
1296877

アプリ分析の世界市場2023-2030

Global App Analytics Market 2023-2030
出版日: | 発行: Orion Market Research | ページ情報: 英文 185 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
アプリ分析の世界市場2023-2030
出版日: 2023年05月25日
発行: Orion Market Research
ページ情報: 英文 185 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のアプリ分析市場は、予測期間中にCAGR20.1％で成長すると予測されています。市場の成長は、ユーザーインサイトに対する需要の増加、アプリパフォーマンスの改善、収益創出戦略の最適化などの要因に起因しています。また、市場プレーヤーによる新しく革新的なソリューションの急速な進歩は、市場の成長にプラスに寄与すると予測されています。

北米地域がアプリ分析の世界市場で大きなシェアを占める見通し

これらの地域の中で、北米地域は予測期間中、世界のアプリ分析市場で大きなシェアを占めると予測されています。同地域におけるアプリ分析市場の成長は、主に大手テクノロジー企業の存在、アプリ分析ソリューションへの投資の増加、業界全体におけるモバイルアプリケーションの採用率の高さといった要因によってもたらされます。例えば、顧客エンゲージメントと顧客維持のためのB2B SaaSプラットフォームで世界をリードするクレバー・タップは、2022年8月、7,500万米ドルをコミットした世界的投資グループCDPQが主導するシリーズD資金調達ラウンドで、既存の投資家タイガー・世界とセコイア・インディアに加え、IIFL AMC's Tech Fundが参加し、1億500万米ドルを調達することで最終合意に達しました。この資金は、クレバー・タップの世界の事業拡大を支援し、ソリューションとテクノロジーの開発を強化するために使用されます。クレバー・タップは2022年6月、サンフランシスコを拠点とするマルチチャネル顧客エンゲージメント・プラットフォーム大手のリーンプラム（Leanplum）の買収を完了し、北米と欧州での事業基盤をさらに強化しました。また同月、デジタル消費者ブランドのユーザーエンゲージメントとリテンションを劇的に改善するために設計された世界初の専用データベースであるTesseractDB（TM）を発表しました。

目次

第1章 レポート概要

  • 業界の現状分析と成長ポテンシャルの展望
  • 調査方法とツール
  • 市場内訳
    • セグメント別
    • 地域別

第2章 市場概要と洞察

  • 調査範囲
  • アナリストの洞察と現在の市場動向
    • 主な調査結果
    • 推奨事項
    • 結論

第3章 競合情勢

  • 主要企業分析
  • 主要戦略分析

第4章 市場セグメンテーション

  • アプリ分析の世界市場：コンポーネント別
    • ソフトウェア
    • サービス
  • アプリ分析の世界市場：タイプ別
    • ウェブアプリ分析
    • モバイルアプリ分析
  • アプリ解析の世界市場：アプリケーション別
    • ユーザー分析
    • 収益分析
    • アプリのパフォーマンス分析と運用
  • アプリ分析の世界市場：業界別
    • BFSI
    • 物流、旅行、運輸
    • ゲーム
    • 通信・IT
    • メディアとエンターテインメント
    • 小売

第5章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • 世界のその他の地域

第6章 企業プロファイル

  • Adjust GmbH
  • Adobe Inc.（Adobe Analytics）
  • Amplitude Inc.
  • Apple Inc.（App Store Connect）
  • Appsflyer Ltd.
  • Cisco Systems, Inc.（AppDynamics）
  • CleverTap Inc.
  • Countly Inc.
  • data.ai（App Annie Inc.）
  • Flurry Analytics（Verizon Media）
  • Google LLC（Firebase）
  • Heap Inc.
  • International Business Machines（IBM）Corporation
  • Kochava Inc.
  • Mixpanel Inc.
  • MoEngage Inc.
  • ServiceNow Inc.（Appsee）
  • Singular Labs Inc.
  • Smartlook s.r.o.
  • Upland（Localytics Inc.）
図表

LIST OF TABLES

  • 1. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 2. GLOBAL APP ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL APP ANALYTICS SERVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 5. GLOBAL WEB APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 6. GLOBAL MOBILE APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 12. GLOBAL APP ANALYTICS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL APP ANALYTICS FOR GAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. GLOBAL APP ANALYTICS FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 22. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 23. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 24. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 25. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 26. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 27. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 28. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 29. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 31. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 32. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 33. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 34. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 35. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 36. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 37. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 38. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

FIGURES

  • 1. GLOBAL APP ANALYTICS MARKET SHARE BY COMPONENT, 2022 VS 2030 (%)
  • 2. GLOBAL APP ANALYTICS SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL APP ANALYTICS SERVICE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL APP ANALYTICS MARKET SHARE BY TYPE, 2022 VS 2030 (%)
  • 5. GLOBAL WEB APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 6. GLOBAL MOBILE APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL APP ANALYTICS MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
  • 8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL APP ANALYTICS MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
  • 12. GLOBAL APP ANALYTICS FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL APP ANALYTICS FOR GAMING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL APP ANALYTICS FOR RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. US APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. CANADA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. UK APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. FRANCE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. GERMANY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. ITALY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SPAIN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF EUROPE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. INDIA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. CHINA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. JAPAN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. SOUTH KOREA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF ASIA-PACIFIC APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
目次
Product Code: OMR2027382

Title: Global App Analytics Market Size, Share & Trends Analysis Report by Component (Software and Service), by Type (Web App Analytics and Mobile App Analytics), by Application (User Analytics, Revenue Analytics, and App Performance Analytics and Operations), and by Industry Vertical (BFSI, Logistics, Travel, and Transportation, Gaming, Telecom and IT, Media and Entertainment, and Retail) Forecast Period (2023-2030).

Global app analytics market is anticipated to grow at a CAGR of 20.1% during the forecast period. The growth of the market is attributed to factors such as increasing demand for user insights, improving app performance, and optimizing revenue generation strategies. Also, the rapid advancement of new and innovative solutions by market players is anticipated to positively contribute to the growth of the market. For instance, in April 2022, Mobile marketing analytics platform Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time.

Segmental Outlook

The global app analytics market is segmented based on its component, type, application, and industry vertical. Based on the component, the market is segmented into software and services. Based on the type, the market is categorized into web app analytics and mobile app analytics. Further, based on the application, the market is segmented into user analytics, revenue analytics, and app performance analytics and operations. Among the industry verticals, the BFSI segment is anticipated to register significant growth during the forecast period. The growth of this segment is attributed to factors such as the increasing adoption of mobile banking and financial applications, coupled with the need for analyzing user behavior and optimizing financial services.

Among these segments, the platform analytics segment is anticipated to hold a considerable market share. The growth of the segment is attributed to advancement in platform analytics and launches of new and enhanced features on the platform for app analytics. For instance, in March 2023, Heap, the leading digital analytics provider, announced the expansion of their mobile auto-capture capabilities to new development frameworks for Android and iOS. Heap's comprehensive platform enables mobile teams to understand and optimize cross-platform customer experiences in a field that desperately needs these kinds of solutions. The cross-platform customer experience allows customers to reach the quickest time to insight so they can create the best possible digital experiences and accelerate their business, above and beyond what other tools can provide.

Regional Outlooks

The global app analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Europe market is anticipated to witness prominent growth over the forecast period. However, the Asia-Pacific region is projected to experience considerable growth in the app analytics market, driven by factors such as the increasing number of smartphone users and the growing adoption of mobile applications across various industries.

Global App Analytics Market Growth, by Region 2023-2030

Source: OMR Analysis

The North American Region is anticipated to Hold a Significant Share in the Global App Analytics Market

Among these regions, the North American region is anticipated to hold a significant share of the global app analytics market during the forecast period. The growth of the app analytics market in the region is primarily driven by factors such as the presence of major technology companies, increasing investments in-app analytics solutions, and the high adoption of mobile applications across industries. For instance, in August 2022 CleverTap, a leading global B2B SaaS platform for customer engagement and retention signed definitive agreements to raise $105M in a Series D funding round led by CDPQ, a global investment group that committed $75M, with participation from IIFL AMC's Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap's global expansion and enhance the development of its solutions and technology. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

Market Players Outlook

The major companies serving the global app analytics market include Apple Inc., Adobe Inc., Mixpanel Inc., Flurry Analytics (Verizon Media), MoEngage Inc., Heap Inc., Firebase (Google LLC), AppsFlyer Ltd., Singular Labs Inc., Smartlook s.r.o., and Taplytics Inc. These market players are considerably contributing to the market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market and cater to the evolving needs of businesses for app analytics solutions. For instance, in May 2021, San Francisco product intelligence company Amplitude acquired Seattle startup Iteratively. Iteratively sells software to data and product teams for customer analytics tracking. The acquisition is done to help prevent data quality problems and has standardized customer data in one place.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global app analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Company
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global App Analytics Market by Component
    • 4.1.1. Software
    • 4.1.2. Service
  • 4.2. Global App Analytics Market by Type
    • 4.2.1. Web App Analytics
    • 4.2.2. Mobile App Analytics
  • 4.3. Global App Analytics Market by Application
    • 4.3.1. User Analytics
    • 4.3.2. Revenue Analytics
    • 4.3.3. App Performance Analytics and Operations
  • 4.4. Global App Analytics Market by Industry Vertical
    • 4.4.1. BFSI
    • 4.4.2. Logistics, Travel, and Transportation
    • 4.4.3. Gaming
    • 4.4.4. Telecom and IT
    • 4.4.5. Media and Entertainment
    • 4.4.6. Retail

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Adjust GmbH
  • 6.2. Adobe Inc. (Adobe Analytics)
  • 6.3. Amplitude Inc.
  • 6.4. Apple Inc. (App Store Connect)
  • 6.5. Appsflyer Ltd.
  • 6.6. Cisco Systems, Inc. (AppDynamics)
  • 6.7. CleverTap Inc.
  • 6.8. Countly Inc.
  • 6.9. data.ai (App Annie Inc.)
  • 6.10. Flurry Analytics (Verizon Media)
  • 6.11. Google LLC (Firebase)
  • 6.12. Heap Inc.
  • 6.13. International Business Machines (IBM) Corporation
  • 6.14. Kochava Inc.
  • 6.15. Mixpanel Inc.
  • 6.16. MoEngage Inc.
  • 6.17. ServiceNow Inc. (Appsee)
  • 6.18. Singular Labs Inc.
  • 6.19. Smartlook s.r.o.
  • 6.20. Upland (Localytics Inc.)