ノンアルコール飲料の主要動向 - 価格の手頃さ、デジタル化、ヘルス・ウェルネス、ESG、人口動態

当レポートでは、ノンアルコール飲料業界について調査分析し、今後数年間にノンアルコール飲料を形作る主要動向とその理由を考察しています。

目次

• エグゼクティブサマリー
• 業界の概要
• 動向の概要
• 進化する需要空間
• 主要業界動向
• 思慮深い贅沢 - オントレードの未来
• 巣ごもりと体験
• デジタル最適化
• 成分へのこだわり
• 重要事項と今後の見通し

付録

Abstract

The report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come about.

The impact of the pandemic and new economic realities since have reshaped consumers' social and economic behaviors.​ New combinations of 'who, what, when, where, and why' are forming around non-alcoholic beverages. Occasions are still emerging, combining old and new locations, motivations, and product choices.​ 2023's trends reflect new ways of looking at occasions, the march of demographic change, the dominance of health and wellness trends, and consumers' more calculated choices.

Scope

• There is a growing conflict between value and premium offerings​. In on-trade companies will increasingly look for complex beverages and inviting outlet spaces to tempt people back to on-premise.​ On the other hand, companies focused on off-trade sales will attempt to find more convenient and affordable products and services. ​
• Technology will underpin the at home experience​. Emerging and growing technologies such as the Metaverse and Virtual Reality are offering consumers an enhanced experience at home. ​
• Demand for sugar free beverages will overtake regular product variants​. Consumers increasingly expect low and no sugar variants of regular beverages particularly in carbonates and energy drinks to be available as standard.

Reasons to Buy

• Understand multiple trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• Executive Summary
• Industry Overview
• Trends Overview
• Evolving Demand Spaces
• Key Industry Trends
• Thoughtful Indulgence - The Future of On Trade
• Cocooning and Insperiences
• Digital Optimization
• Ingredient Focus
• Take-Outs and Looking Ahead

Appendix