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市場調査レポート
商品コード
1290373
ノンアルコール飲料の世界市場 - 2023-2030年Global Non-Alcoholic Beverages Market - 2023-2030 |
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ノンアルコール飲料の世界市場 - 2023-2030年 |
出版日: 2023年06月12日
発行: DataM Intelligence
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
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ノンアルコール飲料の世界市場は、2022年に7,506億米ドルに達し、2030年には1兆2,423億米ドルに達することで有利な成長が予測されます。また、予測期間中(2023-2030年)のCAGRは6.5%と予測されています。
ノンアルコール飲料は、消費者に幅広い選択肢を提供する多様な飲料のカテゴリーです。アルコールを含まないこれらの飲料は、リフレッシュメントや水分補給、健康効果を求める人など、さまざまな嗜好に対応しています。ノンアルコール飲料市場は、様々な要因によって大きな成長を遂げています。この成長に貢献している重要な側面の一つは、遺伝子組み換え果実の利用や除草剤耐性など、果実の形質転換が統合されていることです。
これらの遺伝子工学の進歩は、風味、栄養価、耐病性などの果実の特性を向上させることにより、業界に革命をもたらしています。さらに、遺伝子組み換え果実における除草剤耐性の採用や、遺伝子組み換えによる果実の品質向上は、作物の収量向上と飲料製造用の高品質果実の安定供給につながっています。
イノベーションと製品の多様化は、ノンアルコール飲料市場の主要な促進要因です。飲料メーカーは、消費者の嗜好の変化に対応したユニークで魅力的な商品の開発に継続的に取り組んでいます。これには、新しいフレーバー、機能性飲料、健康的なオプションの導入が含まれます。市場開拓者は、天然素材、持続可能性、ウェルネスなどの動向を活用し、革新的な処方を生み出すための研究開発に投資しています。
さらに、戦略的なマーケティングとブランディングの取り組みは、消費者の意識と関心を高める上で重要な役割を担っています。外出先で手軽に飲める飲料への需要の高まりや、マーケティングや流通におけるデジタルプラットフォームの影響力の高まりは、ノンアルコール飲料市場の拡大にさらに寄与しています。消費者のニーズに適応し、新たな動向を活用することで、企業はこのダイナミックな産業において機会を捉え、成長を促進することができます。
ノンアルコール飲料市場における重要な抑制要因の一つは、遺伝子組み換え果実を取り巻く社会的認識と懐疑心です。遺伝子組換え果実の耐病性、耐虫性、除草剤耐性、品質向上など、遺伝子組換えによるメリットがあるにもかかわらず、安全性や長期的影響に関する消費者の懸念が、遺伝子組換え果実の受容を制限しています。
そのため、遺伝子組み換え飲料の購入や消費にためらいが生じ、ノンアルコール飲料の市場シェアや需要に影響を及ぼしています。遺伝子組み換え作物(GMO)に関連する規制の枠組みや表示要件は、この市場で事業を展開する企業にとって課題となり、複雑さを増しています。
天然素材やオーガニック製品を求める消費者の嗜好と遺伝子工学の進歩のバランスを取ることは、依然として大きな制約であり、企業はイノベーション、透明性、消費者の信頼の間の微妙なバランスをうまく調整する必要があります。
COVID-19分析では、COVID前シナリオ、COVID中シナリオ、COVID後シナリオに加え、価格ダイナミクス(COVID前シナリオと比較したパンデミック中・後の価格変動を含む)、需要-供給スペクトル(取引制限、ロックダウン、その後の問題による需要と供給のシフト)、政府の取り組み(政府機関による市場、セクター、産業の活性化に関する取り組み)、メーカーの戦略的取り組み(COVID問題を軽減するためのメーカーの取り組み)についても解説しています。
The Global Non-Alcoholic Beverages Market reached US$ 750.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 1,242.3 billion by 2030. The market is expected to exhibit a CAGR of 6.5% during the forecast period (2023-2030).
Non-alcoholic beverages are a diverse category of drinks that offer a wide range of options to consumers. These beverages do not contain alcohol and cater to various preferences, including those seeking refreshments, hydration, or health benefits. The non-alcoholic beverages market is witnessing significant growth, driven by various factors. One key aspect contributing to this growth is the integration of trait modification in fruits, including the utilization of transgenic fruits and herbicide tolerance in genetically modified fruits.
These advancements in genetic engineering have revolutionized the industry by enhancing fruit characteristics, such as flavor, nutritional content, and disease resistance. Additionally, the adoption of herbicide tolerance in genetically modified fruits and Fruit quality enhancement through genetic modification has led to improved crop yields and a stable supply of high-quality fruits for beverage production.
Innovation and product diversification are key drivers of the non-alcoholic beverages market. Beverage companies continually strive to develop unique and appealing offerings that cater to changing consumer preferences. This includes the introduction of new flavors, functional beverages, and healthier options. Market players invest in research and development to create innovative formulations, leveraging trends such as natural ingredients, sustainability, and wellness.
Moreover, strategic marketing and branding efforts play a crucial role in driving consumer awareness and engagement. The increasing demand for convenient on-the-go beverages and the growing influence of digital platforms for marketing and distribution further contribute to the expansion of the non-alcoholic beverages market. By continuously adapting to consumer needs and leveraging emerging trends, companies can seize opportunities and drive growth in this dynamic industry.
One key restraint in the non-alcoholic beverages market is the public perception and skepticism surrounding genetically modified fruits. Despite the benefits of disease resistance in genetically modified fruits, insect resistance in genetically modified fruits, herbicide tolerance, and fruit quality enhancement achieved through genetic modification, consumer concerns regarding the safety and long-term effects of these genetically modified fruits limit their acceptance.
This leads to hesitancy in purchasing and consuming such beverages, impacting non-alcoholic beverages' market share and demand. Regulatory frameworks and labeling requirements related to genetically modified organisms (GMOs) can pose challenges and add complexities for companies operating in this market.
Balancing consumer preferences for natural and organic products with the advancements in genetic engineering remains a significant restraint, requiring companies to navigate the delicate balance between innovation, transparency, and consumer trust.
The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).
The global non-alcoholic beverages market is segmented based on product type, target consumer, distribution channel, and region.
The non-alcoholic beverages market is segmented into various categories, with bottled water being one of the prominent segments. Bottled water offers a range of options to cater to different consumer preferences. Still bottled water, known for its purity and simplicity, holds a significant market share, accounting for approximately 60% of bottled water sales.
Sparkling bottled water, with its carbonation and refreshing bubbles, captures around 30% of the market. Flavored bottled water, infused with natural fruit essences, constitutes about 5% of the market, appealing to consumers looking for added taste and variety. Enhanced water, with added vitamins, minerals, or electrolytes, makes up the remaining 5%, targeting health-conscious individuals seeking additional benefits.
These segments reflect the industry's response to evolving consumer demands for healthier and more customized beverage options. Genetic engineering and trait modification in fruits contribute to the development of enhanced water varieties with improved nutritional profiles, further driving the growth of this segment.
By region, the global non-alcoholic beverages market is segmented into Asia-Pacific, North America, South America, Europe, and Middle-east & Africa.
The Asia Pacific non-alcoholic beverages market is witnessing robust growth, driven by changing consumer preferences and increasing health consciousness. The region's large population and rising disposable incomes create a fertile ground for market expansion. The non-alcoholic beverages market analysis shows that there is a growing demand for natural and healthier beverage options, prompting companies to innovate and introduce products with added nutritional value.
Genetic modification and biotechnology in fruit crops are playing a significant role in enhancing fruit crops, resulting in improved flavors, nutritional content, and disease resistance in genetically modified fruit. Countries such as China, India, and Japan are experiencing a surge in consumption of non-alcoholic beverages, with ready-to-drink options and functional beverages gaining popularity.
However, regulatory challenges and consumer concerns surrounding genetically modified organisms (GMOs) pose obstacles to the growth of the non-alcoholic beverages market share. To capitalize on opportunities in this dynamic market, companies are focusing on product diversification, marketing strategies, and distribution expansion.
The major global players include: PepsiCo, Inc., Nestle S.A., The Coca-Cola Company, The Kraft Heinz Company, Appalachian Brewing Co., Dr. Pepper Snapple Group, Inc., Reed's, Inc., Arca Continental SAB de CV, Monster Beverage Corp, and ITO EN Ltd.
The global non-alcoholic beverages market report would provide approximately 61 tables, 59 figures and 195 pages.
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