ゼロ・プルーフ・カクテルの世界市場-2023年～2030年

市場概要

ゼロ・プルーフ・カクテルの世界市場は、2022年に8,125億米ドルを記録し、2030年には3,146億米ドルに達すると予測されています。予測期間（2023～2030年）のCAGRは6.2%です。

ミクソロジストや飲料愛好家は、複雑で風味豊かな調合酒を作るために、果物、ハーブ、スパイス、植物性原料、ノンアルコール・スピリッツなど、幅広い原料を試しています。この動向は、ゼロ・プルーフ・カクテルで斬新な味覚体験を求める消費者に対応しています。

ジュース、シロップ、紅茶などのノンアルコール・ベースに、ハーブ、フルーツ、スパイス、ボタニカルを漬け込むのは、人気のあるミクソロジー・テクニックです。ベースとなる素材にフレーバーやアロマを加えることで、ゼロ・プルーフ・カクテルの複雑で多次元的なプロファイルを作り出すことができます。マドリングは、ハーブやフルーツ、その他の材料をグラスの底で軽く押し、その風味を引き出すもの。エッセンシャルオイルを抽出し、ミント、ベリー、柑橘類などの素材の味をゼロ・プルーフ・カクテルで引き立てるために一般的に使用されます。

市場力学

飲料業界からの支持の高まりがゼロ・プルーフ・カクテル市場の成長を牽引すると予測される

メーカー、流通業者、小売業者を含む飲料業界は、ゼロ・プルーフ・カクテルの需要をますます認識するようになっています。このため、伝統的な飲料メーカーと新興のゼロ・プルーフ・カクテル・ブランドとのコラボレーションが生まれています。パートナーシップや投資を通じて、こうした協力関係がノンアルコール代替品の市場開拓、生産、流通を支援し、市場を拡大しています。

バーやレストランは、ゼロ・プルーフ・カクテルの普及を促進する上で重要な役割を果たしています。多くの店舗が、より幅広い消費者層に対応するため、メニューにノンアルコール飲料の選択肢を取り入れています。このような業界の支援は、ゼロ・プルーフ・カクテルの認知度と入手可能性を高め、消費者の受け入れを促し、市場の成長に寄与しています。

未開拓の消費者セグメントの増加がゼロ・プルーフ・カクテル市場を活性化すると予想される

健康志向の高まりにより、より健康的な飲料オプションに対する需要が高まっています。健康を優先し、アルコール飲料の代替品を求める消費者は、ゼロ・プルーフ・カクテル市場にとって未開拓のセグメントです。このセグメントには、アルコール摂取量を減らしたい、バランスの取れたライフスタイルを維持したい、特定の食事嗜好や食事制限をサポートしたいといった人々が含まれます。

指定 促進要因や非飲酒者は、ゼロ・プルーフ・カクテルのもう一つの未開拓消費者層です。Statistaによると、2027年までに、ノンアルコール飲料市場の支出の21%、消費量の9%が家庭外消費（バーやレストランなど）に起因します。ゼロ・プルーフ・カクテルは、従来のカクテルの風味、複雑さ、楽しさを模倣した魅力的な選択肢を提供し、より包括的な体験を提供します。

COVID-19の影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオが含まれ、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、業界を復興させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響を与える要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 業界分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19の分析

第7章 タイプ別

• 作成された
• 作成されていない

第8章 アプリケーション別

• バー
• レストラン
• ホテル
• その他

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東とアフリカ

第10章 競合情勢

• 競合シナリオ
• 市場ポジショニング/シェア分析
• 合併と買収の分析

第11章 企業プロファイル

• Red Bull GmbH
• 会社概要
• 製品ポートフォリオと説明
• 財務概要
• 主な発展
• PepsiCo, Inc.
• The Coca-Cola Company
• Danone SA
• Starbucks Corporation
• Nestle SA
• Parle Agro
• Suntory Beverage &Food Limited
• Keurig Dr Pepper Inc.
• Unilever

第12章 付録

Market Overview

The Global Zero-Proof Cocktails Market US$ 812.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 314.6 billion by 2030. The market is growing at a CAGR of 6.2% during the forecast period (2023-2030).

Mixologists and beverage enthusiasts are experimenting with a wide range of ingredients, including fruits, herbs, spices, botanicals, and non-alcoholic spirits, to create complex and flavorful concoctions. This trend caters to consumers seeking novel taste experiences in their zero-proof cocktails.

Infusing non-alcoholic bases, such as juices, syrups, or teas, with herbs, fruits, spices, or botanicals is a popular mixology technique. This process imparts flavors and aromas to the base ingredients, creating complex and multi-dimensional profiles for zero-proof cocktails. Muddling involves gently pressing herbs, fruits, or other ingredients in the bottom of a glass to release their flavors. It is commonly used to extract essential oils and enhance the taste of ingredients like mint, berries, or citrus in zero-proof cocktails.

Market Dynamics

Growing Beverage Industry Support is Anticipated to Drive the Growth of Zero-Proof Cocktails Market

The beverage industry, including manufacturers, distributors, and retailers, is increasingly recognizing the demand for zero-proof cocktails. This has led to collaborations between traditional beverage companies and emerging zero-proof cocktail brands. Through partnerships and investments, these collaborations support the development, production, and distribution of non-alcoholic alternatives, thereby expanding the market.

Bars and restaurants play a crucial role in driving the adoption and popularity of zero-proof cocktails. Many establishments are incorporating non-alcoholic beverage options into their menus to cater to a broader consumer base. This industry support increases the visibility and availability of zero-proof cocktails, encouraging consumer acceptance and contributing to market growth.

The Rise in Untapped Consumer Segments is Expected to Fuel the Zero-Proof Cocktails Market

The rise in health consciousness has led to an increased demand for healthier beverage options. Consumers who prioritize their well-being and seek alternatives to alcoholic drinks present an untapped segment for the zero-proof cocktail market. This segment includes individuals looking to reduce their alcohol intake, maintain a balanced lifestyle, or support specific dietary preferences or restrictions.

Designated drivers and non-drinkers represent another untapped consumer segment for zero-proof cocktails. According to Statista, by 2027, 21% of spending and 9% of volume consumption in the non-alcoholic drinks market will be attributable to out-of-home consumption (e.g., in bars and restaurants). Zero-proof cocktails provide them with appealing options that mimic the flavors, complexity, and enjoyment of traditional cocktails, offering a more inclusive experience.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global zero-proof cocktails market is segmented based on type, application, and region.

By Application, the Restaurant Segment is Estimated to Fuel the Demand for Zero-Proof Cocktails

Restaurants, particularly those with a focus on culinary innovation and experiential dining, often offer a wide range of beverage options to complement their food menu. By including zero-proof cocktails on their drink menus, restaurants cater to diverse consumer preferences and provide non-alcoholic alternatives to traditional cocktails, wine, and beer. Restaurants are popular venues for social gatherings, celebrations, and special occasions. When people dine out, they seek a complete dining experience, which includes a selection of beverages. By offering zero-proof cocktails, restaurants provide a holistic experience for customers who prefer non-alcoholic options without compromising on taste, presentation, or enjoyment.

Geographical Analysis

Asia Pacific is the Fastest-Growing Market in the Zero-Proof Cocktails Industry

In recent years, there has been a noticeable shift in consumer preferences in the Asia Pacific region towards healthier and low-alcohol beverage options. With rising health consciousness and an increasing focus on well-being, consumers are seeking alternatives to traditional alcoholic drinks. This trend has created a favorable environment for the growth of the zero-proof cocktail market in the region. According to Statista, the average volume per person in the non-alcoholic drinks market is expected to amount to 78.66L in 2023. This context provides a receptive market for zero-proof cocktails, as consumers are already open to non-alcoholic options and are familiar with flavor profiles that align with their preferences.

Competitive Landscape

The major global players in the zero-proof cocktails market are: Red Bull GmbH, PepsiCo, Inc., The Coca-Cola Company, Danone S.A., Starbucks Corporation, Nestle S.A., Parle Agro, Suntory Beverage & Food Limited, Keurig Dr. Pepper Inc., and Unilever.

Why Purchase the Report?

• To visualize the global zero-proof cocktails market segmentation based on type and application understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of zero-proof cocktails market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global zero-proof cocktails market report would provide approximately 53 tables, 47 figures, and 200 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Application
• 3.3. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Crafted*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Non-Crafted

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Bars*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Restaurants
• 8.4. Hotels
• 8.5. Others

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The UK
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Red Bull GmbH *
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. PepsiCo, Inc.
• 11.3. The Coca-Cola Company
• 11.4. Danone S.A.
• 11.5. Starbucks Corporation
• 11.6. Nestle S.A.
• 11.7. Parle Agro
• 11.8. Suntory Beverage & Food Limited
• 11.9. Keurig Dr Pepper Inc.
• 11.10. Unilever

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us