個人衛生の世界市場の分析と予測（～2028年）

世界の個人衛生部門の市場規模は、2023年に638億米ドルであり、2028年に782億米ドルに達し、2023年～2028年にCAGRで4.2%の成長が予測されます。2023年の最大の地域は南北アメリカで、金額シェアは41.5%、次いでアジア太平洋の27.8%でした。2023年、石けんが世界全体の売上の35.8%を占める最大のカテゴリであり、制汗剤・デオドラントが35.5%と僅差で続きました。全カテゴリの中で、制汗剤・デオドラントは2023年～2028年の金額のCAGRがもっとも速く、4.7％を記録する見込みです。

消費者のヘルス・ウェルネスに対する関心が高まっているため、個人衛生製品における天然成分や植物由来成分の需要が増加しています。消費者は毒素のない成分を求めており、パラベン、ラウレス硫酸ナトリウム、硫酸塩などの有害な化学品を避けています。そのため、メーカーは天然由来の安全な成分を使用した個人衛生製品を考案するようになっています。消費者は明確な情報を提供する製品を選ぶようになっています。そのため、各ブランドは、製品の使用における安全性を高めるため、パックラベルでの情報伝達を強化することに注力しています。

当レポートでは、世界の個人衛生市場について調査し、各地域の市場規模、成長促進要因、最新の動向、将来の抑制要因などの情報を提供しています。

目次

• エグゼクティブサマリー
• 部門の概要
• 現在の状況と将来の見通し
• 世界の個人衛生部門の概要 - 成長要因、最新の開発状況、将来の抑制要因は何か
• 地域の個人衛生の概要 - 成長要因、最新の開発状況、将来の抑制要因は何か
• 世界の個人衛生部門における主な課題
• C&T金額シェアパターンの変化
• C&T産業全体の金額消費レベルの変化（2023年～2028年）
• 消費パターンの変化の理由
• 潜在力の高い国の特定：地域別
• リスク・リターン分析に基づく10ヶ国の分析（市場評価、経済発展、社会人口学的要因、ガバナンス指標、技術インフラ）
• 国の詳細
• 潜在力の高い国の分析
• 将来見通し
• 競合環境
• 主要企業（金額）- 世界
• 主な企業とブランドのシェアの分析 - 世界
• 主な企業とブランドのシェアの分析：地域別
• 競合情勢 - 市場の分析
• プライベートブランドの市場シェア
• プライベートブランドのシェア分析：地域別
• プライベートブランドのシェア分析：カテゴリ別
• 主な流通チャネル
• 主な流通チャネルのシェア - 世界/地域レベル
• 主な包装形式
• 成長分析：主な包装材料、包装タイプ別
• 成長分析：クロージャータイプ、一次外装タイプ別
• 主な産業指標
• 世界の特許申請
• 世界のジョブ分析
• 世界の取引

付録

Global Personal Hygiene Market Analysis and Forecast to 2028

The global personal hygiene sector was valued at $63.8 billion in 2023 and is forecast to record a CAGR of 4.2% during 2023-28, to reach $78.2 billion in 2028. The Americas represented the largest region in the sector in 2023, with a value share of 41.5%, followed by Asia-Pacific with 27.8%. In 2023, soap was the largest category, accounting for 35.8% of overall global value sales, closely followed by anti-perspirants & deodorants at 35.5%. Among all the categories, anti-perspirants & deodorants is set to record the fastest value CAGR during 2023-28, at 4.7%.

Provides an overview of current personal hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Due to growing health and wellness concerns among consumers, there has been an increase in demand for natural and plant-based ingredients in personal hygiene products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. This has led manufacturers to formulate personal hygiene products using naturally sourced and safe ingredients. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global personal hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including personal hygiene products, over 2018-28 at global and regional levels.

High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global personal hygiene sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of personal hygiene products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Current Scenario and Future Outlook
• Global Personal Hygiene Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Regional Personal Hygiene Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Key Challenges in the Global Personal Hygiene Sector
• Shift in C&T Value Share Patterns
• Change in Value Consumption Levels in the Overall C&T Industry, 2023-28
• Reasons for Shift in Consumption Patterns
• Identifying High-Potential Countries by Region
• Analysis of 10 Countries on the Basis of Risk-Reward Analysis
• (Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Patent Filings
• Global Job Analytics
• Global Deals

Appendix

• Definitions
• About GlobalData