パーソナル衛生市場：製品タイプ、包装タイプ、性別、用途、流通チャネル別-2025-2030年世界予測

パーソナル衛生市場は、2024年には6,258億4,000万米ドルとなり、2025年にはCAGR 6.14%で6,638億9,000万米ドルに成長し、2030年には8,950億7,000万米ドルに達すると予測されています。

個人衛生市場は、より広範な社会的シフトと健康とウェルネス重視の高まりを反映し、強固で多面的な産業へと発展してきました。今日のダイナミックな環境では、製品の革新、消費者の意識、技術の進歩が融合し、多様な層で衛生がどのように維持されているかを再定義しています。この包括的なサマリーは、市場動向、消費者の嗜好の複雑さ、そしてこの分野全体の成長を促す要因について俯瞰的な視点を提示することで、その舞台を整えるものです。

変革の旅の始まりを告げるように、この業界は現在、有効性を約束するだけでなく、卓越した体験を提供する製品を求める、ますます情報通になった消費者層に対応しています。競合情勢は、消費者行動の変化や公衆衛生基準の進化によって再構築されつつあり、各社は競争曲線で優位に立つために戦略を見直す必要に迫られています。市場が成長を続ける中、長期的な成功を目指す利害関係者にとって、セグメンテーション、地域力学、競合環境の徹底的な理解が不可欠となっています。

情勢の変化：市場の変化をナビゲートする

最近の動向では、パーソナル衛生市場は、製品開拓、流通、消費パターンを根本的に変える要因に後押しされ、変革的な変化を遂げています。技術革新のペースは加速し、新しい製品フォーマットやより効果的な衛生ソリューションの導入につながっています。今やメーカーは最先端の技術を駆使し、皮膚科学、微生物学、消費者科学の調査を統合して、現代の消費者の高い基準を満たす製品を処方しています。

特筆すべき変化は、デジタル動向と従来の小売チャネルとの急速な融合です。市場参入企業は、eコマース・プラットフォームや企業のウェブサイトをますます活用し、オフラインとオンラインの両方のチャネルにまたがるシームレスな消費者体験を創造しています。同時に、環境保護に向けた世界のイニシアチブを反映し、持続可能な慣行や環境に優しいパッケージングへの注目も高まっています。こうした動向は、メーカーや流通業者に対し、製品の有効性と手頃な価格を確保しつつ、業務を合理化するよう促しています。

このような環境の変化は、市場戦略の再評価を必要とし、そこでは適応性と革新性が競合優位性の基礎となります。利害関係者は今、従来のマーケティング・アプローチにとどまらず、新たな消費者動向、規制状況の変化、技術的躍進が市場情勢全体に与える影響を認識した、変革的な考え方を取り入れる必要に迫られています。

主要なセグメンテーションの洞察市場カテゴリーの分析

個人衛生市場を詳細にセグメンテーションすると、製品の提供と消費者ターゲティングを形成するいくつかの重要な側面が明らかになります。製品タイプに基づくセグメンテーションでは、抗菌性ワイプ、制汗剤とデオドラント、女性用衛生用品、手指消毒剤、ハンドウォッシュ、失禁衣、マスク、マニキュア・リムーバー、ワセリン、シャンプー、シャワージェル、石鹸、歯磨き粉などの幅広いアイテムを調査しています。具体的には、女性用衛生用品はパンティライナー、生理用ナプキン、タンポンなどのカテゴリーをさらに掘り下げ、シャンプーはベビーシャンプーを含む特殊な製品に焦点を当て、歯磨き粉はベビー用歯磨き粉をカバーするまでに拡大しています。

同様に重要なのは、ボトル、缶、エアゾール、パウチ、チューブが消費者の利便性とブランドの差別化に与える影響を考慮した、パッケージタイプに基づく調査です。性別をベースにしたセグメンテーションでは、男性用、男女兼用、女性用に製品を分類することで、市場にさらにニュアンスを与え、消費者の特定の需要に合わせた処方とブランディングを可能にしています。さらに、用途別アプローチでは、ベビーケア、ヘアケア、月経衛生、オーラルケア、スキンクレンジングなどの主な使用分野がハイライトされ、それぞれに特化した成分やスキン包装への配慮が必要とされます。

最後に、流通チャネル別のセグメンテーションにより、オフライン販売とオンライン販売の力学が明確になります。薬局、専門店、スーパーマーケットを含むオフラインの環境は、企業のウェブサイトや大規模なeコマース・プラットフォームに特徴づけられるオンライン空間が着実に台頭する中でも、引き続き重要です。この多層的なセグメンテーションの枠組みは、競争の激しい市場において、ニッチな機会を特定し、製品イノベーション、価格戦略、ターゲットを絞ったマーケティング戦略を導く上で重要です。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 衛生と健康的なライフスタイルに関する消費者意識の高まり
    • 可処分所得の増加により、高級パーソナルケア製品への支出が増える
  • 抑制要因
    • パーソナル衛生製品に関連する原材料価格の変動
  • 機会
    • パーソナル衛生部門の推進力としてオーガニックおよび天然原料への移行
    • パーソナル衛生アイテムの購入を容易にするeコマースプラットフォームの拡大
  • 課題
    • パーソナル衛生製品に関連する厳格な品質基準と承認
• 市場セグメンテーション分析
  • 製品タイプ：即時の細菌保護のための手指消毒剤の需要増加
  • 用途：パーソナル衛生製品の皮膚洗浄への応用拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 パーソナル衛生市場：製品タイプ別

• 抗菌ワイプ
• 制汗剤・デオドラント
• 女性用衛生用品
  • パンティライナー
  • 生理用ナプキン
  • タンポン
• ハンドサニタイザー
• 手洗い
• 失禁用衣類
• マスク
• マニキュア除去剤
• ワセリン
• ワセリン
• シャンプー
  • ベビーシャンプー
• シャワージェル
• 石鹸
• 歯磨き粉
  • 赤ちゃん用歯磨き粉

第7章 パーソナル衛生市場：パッケージングタイプ別

• ボトル
• 缶/エアゾール
• ポーチ
• チューブ

第8章 パーソナル衛生市場性別：

• 男性
• ユニセックス
• 女性

第9章 パーソナル衛生市場：用途別

• ベビーケア
• ヘアケア
• 月経の健康
• 口腔ケア
• 肌の洗浄

第10章 パーソナル衛生市場：流通チャネル別

• オフライン
  • 薬局
  • 専門店
  • スーパーマーケット
• オンライン
  • 企業ウェブサイト
  • eコマースプラットフォーム

第11章 南北アメリカのパーソナル衛生市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のパーソナル衛生市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのパーソナル衛生市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析, 2024
• FPNVポジショニングマトリックス, 2024
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Amway Corporation
• Avon Cosmetics Limited
• Beiersdorf AG
• Colgate-Palmolive Company
• Coty Inc.
• Edgewell Personal Care
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Himalaya Wellness Company.
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Kimberly-Clark Worldwide, Inc.
• L'Oreal S.A.
• Mary Kay Inc.
• Oriflame Cosmetics Global SA.
• PZ Cussons（UK）Limited
• Reckitt Benckiser Group PLC
• Shiseido Company, Limited
• The Clorox Company
• The Estee Lauder Companies Inc.
• The Procter & Gamble Company
• Unilever PLC

LIST OF FIGURES

• FIGURE 1. PERSONAL HYGIENE MARKET MULTI-CURRENCY
• FIGURE 2. PERSONAL HYGIENE MARKET MULTI-LANGUAGE
• FIGURE 3. PERSONAL HYGIENE MARKET RESEARCH PROCESS
• FIGURE 4. PERSONAL HYGIENE MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL PERSONAL HYGIENE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 19. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 21. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. PERSONAL HYGIENE MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 27. PERSONAL HYGIENE MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. PERSONAL HYGIENE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL PERSONAL HYGIENE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PERSONAL HYGIENE MARKET DYNAMICS
• TABLE 7. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY ANTIMICROBIAL WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY ANTIPERSPIRANTS & DEODORANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PANTYLINERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SANITARY NAPKINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY TAMPONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY HAND SANITIZERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY HAND WASH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY INCONTINENCE GARMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY MASKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY NAIL POLISH REMOVER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PETROLEUM JELLY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PETROLIUM JELLY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY BABY SHAMPOO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SHOWER GEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SOAP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY BABY TOOTHPASTE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY BOTTLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY CANS/AEROSOL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY POUCHES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY TUBES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY MEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY UNISEX, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY WOMEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY BABY CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY HAIR CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY MENSTRUAL HEALTH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY ORAL CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SKIN CLEANSING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 48. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 49. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 50. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 51. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 52. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY COMPANY WEBSITES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 53. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 54. GLOBAL PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 55. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 56. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 57. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 58. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 59. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 60. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 61. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 64. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 65. AMERICAS PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 66. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 68. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 69. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 70. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 72. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 75. ARGENTINA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 76. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 78. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 79. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 80. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 81. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 82. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 85. BRAZIL PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 86. CANADA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 87. CANADA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 88. CANADA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 89. CANADA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 90. CANADA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 91. CANADA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 92. CANADA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. CANADA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. CANADA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 95. CANADA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 96. MEXICO PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. MEXICO PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 98. MEXICO PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 99. MEXICO PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 100. MEXICO PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 101. MEXICO PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 102. MEXICO PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. MEXICO PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. MEXICO PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 105. MEXICO PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 106. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 107. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 108. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 109. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 110. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 111. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 112. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 115. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 116. UNITED STATES PERSONAL HYGIENE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 117. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 118. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 119. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 120. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 121. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 122. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 123. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 126. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 127. ASIA-PACIFIC PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 128. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 129. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 130. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 131. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 132. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 133. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 134. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 137. AUSTRALIA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 138. CHINA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. CHINA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 140. CHINA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 141. CHINA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 142. CHINA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 143. CHINA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 144. CHINA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 145. CHINA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. CHINA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 147. CHINA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 148. INDIA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 149. INDIA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 150. INDIA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 151. INDIA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 152. INDIA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 153. INDIA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 154. INDIA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. INDIA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. INDIA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 157. INDIA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 158. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 159. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 160. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 161. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 162. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 163. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 164. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 165. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 166. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 167. INDONESIA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 168. JAPAN PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 169. JAPAN PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 170. JAPAN PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 171. JAPAN PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 172. JAPAN PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 173. JAPAN PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 174. JAPAN PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 175. JAPAN PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. JAPAN PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 177. JAPAN PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 178. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 179. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 180. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 181. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 182. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 183. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 184. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 185. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 186. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 187. MALAYSIA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 188. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 189. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 190. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 191. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 192. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 193. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 194. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 195. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 196. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 197. PHILIPPINES PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 198. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 199. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 200. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 201. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 202. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 203. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 204. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 205. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 206. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 207. SINGAPORE PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 208. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 209. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 210. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 211. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 212. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 213. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 214. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 217. SOUTH KOREA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 218. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 219. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 220. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 221. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 222. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 223. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 224. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 225. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 226. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 227. TAIWAN PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 228. THAILAND PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 229. THAILAND PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 230. THAILAND PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 231. THAILAND PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 232. THAILAND PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 233. THAILAND PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 234. THAILAND PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 235. THAILAND PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 236. THAILAND PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 237. THAILAND PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 238. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 239. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 240. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 241. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 242. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 243. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 244. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 245. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 246. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 247. VIETNAM PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 248. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 249. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 250. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 251. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 252. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 253. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 254. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 255. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 256. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 257. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 258. EUROPE, MIDDLE EAST & AFRICA PERSONAL HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 259. DENMARK PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 260. DENMARK PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 261. DENMARK PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 262. DENMARK PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 263. DENMARK PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 264. DENMARK PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 265. DENMARK PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 266. DENMARK PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 267. DENMARK PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 268. DENMARK PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 269. EGYPT PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 270. EGYPT PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 271. EGYPT PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 272. EGYPT PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 273. EGYPT PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 274. EGYPT PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 275. EGYPT PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 276. EGYPT PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 277. EGYPT PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 278. EGYPT PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 279. FINLAND PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 280. FINLAND PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 281. FINLAND PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 282. FINLAND PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 283. FINLAND PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 284. FINLAND PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 285. FINLAND PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 286. FINLAND PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 287. FINLAND PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 288. FINLAND PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 289. FRANCE PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 290. FRANCE PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 291. FRANCE PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 292. FRANCE PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 293. FRANCE PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 294. FRANCE PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 295. FRANCE PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 296. FRANCE PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 297. FRANCE PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 298. FRANCE PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 299. GERMANY PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 300. GERMANY PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 301. GERMANY PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 302. GERMANY PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 303. GERMANY PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 304. GERMANY PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 305. GERMANY PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 306. GERMANY PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 307. GERMANY PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 308. GERMANY PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 309. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 310. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 311. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 312. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 313. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 314. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 315. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 316. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 317. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 318. ISRAEL PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 319. ITALY PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 320. ITALY PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 321. ITALY PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 322. ITALY PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 323. ITALY PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 324. ITALY PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 325. ITALY PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 326. ITALY PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 327. ITALY PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 328. ITALY PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 329. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 330. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 331. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 332. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 333. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 334. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 335. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 336. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 337. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 338. NETHERLANDS PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 339. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 340. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 341. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 342. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 343. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 344. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 345. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 346. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 347. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 348. NIGERIA PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 349. NORWAY PERSONAL HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 350. NORWAY PERSONAL HYGIENE MARKET SIZE, BY FEMININE HYGIENE PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 351. NORWAY PERSONAL HYGIENE MARKET SIZE, BY SHAMPOOS, 2018-2030 (USD MILLION)
• TABLE 352. NORWAY PERSONAL HYGIENE MARKET SIZE, BY TOOTHPASTES, 2018-2030 (USD MILLION)
• TABLE 353. NORWAY PERSONAL HYGIENE MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 354. NORWAY PERSONAL HYGIENE MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 355. NORWAY PERSONAL HYGIENE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 356. NORWAY PERSONAL HYGIENE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 357. NORWAY PERSONAL HYGIENE MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 358. NORWAY PERSONAL HYGIENE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 359. POLAND PERSONAL HYGIENE

The Personal Hygiene Market was valued at USD 625.84 billion in 2024 and is projected to grow to USD 663.89 billion in 2025, with a CAGR of 6.14%, reaching USD 895.07 billion by 2030.

The personal hygiene market has evolved into a robust and multifaceted industry, reflective of broader societal shifts and the growing emphasis on health and wellness. In today's dynamic environment, product innovation, consumer awareness, and technological advancements have converged to redefine how hygiene is maintained across diverse demographics. This comprehensive summary sets the stage by presenting a bird's-eye view of market trends, the complexity of consumer preferences, and the factors fueling growth across the sector.

Marking the beginning of a transformative journey, the industry now caters to an increasingly informed consumer base seeking products that not only promise efficacy but also deliver an exceptional experience. The landscape is being reshaped by changes in consumer behavior and evolving public health standards, compelling companies to recalibrate their strategies to stay ahead in the competitive curve. As the market continues to grow, a thorough understanding of segmentation, regional dynamics, and the competitive environment becomes imperative for stakeholders aiming at long-term success.

Transformative Shifts in the Landscape: Navigating Market Changes

Over recent years, the personal hygiene market has undergone transformative shifts, driven by factors that have fundamentally altered product development, distribution, and consumption patterns. The pace of innovation has accelerated, leading to the introduction of new product formats and more effective hygiene solutions. Manufacturers now harness cutting-edge technology, integrating research from dermatology, microbiology, and consumer science to formulate products that meet the high standards of modern consumers.

A notable shift has been the rapid convergence of digital trends with traditional retail channels. Market entrants are increasingly leveraging e-commerce platforms and company websites, creating a seamless consumer experience that spans across both offline and online channels. Simultaneously, there is heightened focus on sustainable practices and eco-friendly packaging, reflecting global initiatives towards environmental stewardship. These trends are encouraging manufacturers and distributors to streamline their operations while ensuring product efficacy and affordability.

This transformed environment necessitates a reevaluation of market strategies, where adaptability and innovation become the cornerstone of competitive advantage. Stakeholders are now compelled to go beyond conventional marketing approaches and embrace a transformative mindset, one that recognizes the impact of emerging consumer trends, regulatory changes, and technological breakthroughs on the overall market landscape.

Key Segmentation Insights: Dissecting Market Categories

An in-depth segmentation of the personal hygiene market reveals several critical dimensions that shape product offerings and consumer targeting. The segmentation based on product type examines a wide array of items such as antimicrobial wipes, antiperspirants and deodorants, feminine hygiene products, hand sanitizers, hand wash, incontinence garments, masks, nail polish remover, petroleum jelly, shampoos, shower gel, soap, and toothpastes. Specifically, the feminine hygiene segment delves further into categories like pantyliners, sanitary napkins, and tampons while the shampoos focus on specialized offerings including baby shampoo, and toothpastes expand to cover baby toothpaste.

Equally significant is the study based on packaging type, which considers the influence of bottles, cans or aerosols, pouches, and tubes on consumer convenience and brand differentiation. The gender-based segmentation further nuances the market by classifying products for men, unisex needs, and women, ensuring that formulations and branding are expertly tailored to specific consumer demands. Additionally, the application-based approach highlights key usage areas such as baby care, hair care, menstrual health, oral care, and skin cleansing, each requiring specialized ingredients and packaging considerations.

Finally, segmentation by distribution channel offers clarity on the dynamics between offline and online sales. The offline landscape, which encompasses pharmacies, specialty stores, and supermarkets, continues to be vital, even as the online space-characterized by company websites and expansive e-commerce platforms-rises steadily to prominence. This multi-layered segmentation framework is instrumental in identifying niche opportunities and guiding product innovation, pricing strategies, and targeted marketing initiatives in a highly competitive market.

Based on Product Type, market is studied across Antimicrobial Wipes, Antiperspirants & Deodorants, Feminine Hygiene Products, Hand Sanitizers, Hand Wash, Incontinence Garments, Masks, Nail Polish Remover, Petroleum Jelly, PETROLIUM JELLY, Shampoos, Shower Gel, Soap, and Toothpastes. The Feminine Hygiene Products is further studied across Pantyliners, Sanitary Napkins, and Tampons. The Shampoos is further studied across Baby Shampoo. The Toothpastes is further studied across Baby Toothpaste.

Based on Packaging Type, market is studied across Bottles, Cans/Aerosol, Pouches, and Tubes.

Based on Gender, market is studied across Men, Unisex, and Women.

Based on Application, market is studied across Baby Care, Hair Care, Menstrual Health, Oral Care, and Skin Cleansing.

Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Pharmacies, Specialty Stores, and Supermarkets. The Online is further studied across Company Websites and E-Commerce Platforms.

Key Regional Insights: Global Market Dynamics

The global panorama of personal hygiene presents unique regional dynamics that are pivotal to understanding market growth and consumer behavior. In the Americas, high levels of consumer awareness and progressive healthcare systems have ushered in a wave of product innovation and effective distribution models. The focus here is largely on integrating advanced technologies with everyday products to meet the demands of a market that values both quality and convenience.

In the combined region of Europe, Middle East, and Africa, diverse consumer preferences and varying regulatory landscapes drive differentiated market approaches. European consumers exhibit a strong proclivity for sustainability and organic formulations, while the Middle Eastern and African markets are gradually embracing modern hygiene solutions, balancing traditional practices with modern health trends. These regions present significant opportunities for strategic investment, particularly in the development of products that respect regional cultural nuances and regulatory frameworks.

Across the Asia-Pacific, rapid urbanization and a growing middle class are fostering an environment ripe for market expansion. As disposable incomes rise and lifestyle aspirations evolve, consumers are increasingly prioritizing personal care and hygiene. This has led to a surge in demand for products that are not only effective but also affordable, pushing manufacturers to innovate while keeping cost efficiency in mind. The interplay of established retail networks and burgeoning online channels further accentuates the growth potential in this territory, making the region a focal point for market strategists aiming to capture emerging opportunities.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights: Industry Leaders and Innovators

The competitive landscape of the personal hygiene market is shaped by a diverse group of reputable companies, each contributing to steady advancements in product quality and consumer trust. Esteemed industry players such as Amway Corporation, Avon Cosmetics Limited, Beiersdorf AG, Colgate-Palmolive Company, and Coty Inc. have built strong brands based on innovation and consistent performance. Renowned names like Edgewell Personal Care, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, and Himalaya Wellness Company have expanded their portfolios by integrating cutting-edge research with market insights to deliver products that resonate with modern consumers.

In addition, Johnson & Johnson Services, Inc., Kao Corporation, Kimberly-Clark Worldwide, Inc., and L'Oreal S.A. continue to lead the market with extensive research and development efforts that sustainable growth and enhancement of user experience. Companies such as Mary Kay Inc., Oriflame Cosmetics Global SA., and PZ Cussons (UK) Limited are also pivotal in delivering high-quality personal hygiene products tailored to evolving consumer needs. The competitive environment is further intensified by the strategic moves of Reckitt Benckiser Group PLC, Shiseido Company, Limited, The Clorox Company, The Estee Lauder Companies Inc., The Procter & Gamble Company, and Unilever PLC, who consistently refine their market approaches and push industry standards forward. The presence of these iconic brands underscores a robust competitive spirit, fostering an ecosystem where continuous innovation and customer-centric strategies lead to enduring success.

The report delves into recent significant developments in the Personal Hygiene Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Avon Cosmetics Limited, Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Edgewell Personal Care, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Himalaya Wellness Company., Johnson & Johnson Services, Inc., Kao Corporation, Kimberly-Clark Worldwide, Inc., L'Oreal S.A., Mary Kay Inc., Oriflame Cosmetics Global SA., PZ Cussons (UK) Limited, Reckitt Benckiser Group PLC, Shiseido Company, Limited, The Clorox Company, The Estee Lauder Companies Inc., The Procter & Gamble Company, and Unilever PLC. Actionable Recommendations for Industry Leaders

Industry stakeholders are encouraged to adopt a proactive approach to capitalize on market trends and emerging consumer demands. Leaders should consider embracing agile product development methods to swiftly respond to changing consumer preferences while maintaining rigorous quality controls. It is imperative to integrate insights from detailed market segmentation-spanning product types, packaging, gender, application, and distribution channels-to design targeted marketing and product strategies that can reach diverse consumer groups effectively.

Investments in digital infrastructure and e-commerce capabilities are crucial. The growth of online distribution channels presents unparalleled opportunities to expand market reach and improve consumer engagement. In parallel, optimizing offline channels through enhanced customer service and personalized in-store experiences can create lasting brand loyalty. Sustainability must also be a high priority, with companies intensifying efforts to innovate eco-friendly packaging and formulations that reduce environmental impact without compromising product performance.

Additionally, a deep understanding of regional market variations is key. Customizing products for regional preferences-whether in the Americas, Europe, Middle East and Africa, or Asia-Pacific-will help capture specific market nuances and regulatory requirements. Strategic partnerships, mergers, and acquisitions can further facilitate access to local expertise and technology, ensuring that companies remain adaptable in a rapidly evolving market landscape. Overall, leaders are advised to leverage comprehensive market research to drive investment decisions, inform product innovation, and refine distribution strategies, positioning themselves at the forefront of industry growth.

Conclusion: Synthesizing Market Trends for Strategic Advantage

In summary, the personal hygiene market is witnessing unprecedented growth and transformation as it adapts to the demands of modern consumers and the challenges of an evolving digital economy. The confluence of technological innovation, changing consumer lifestyles, and evolving regulatory landscapes has created a fertile ground for market expansion, with opportunities permeating across product formulations, packaging strategies, and distribution channels.

A careful analysis of market segmentation reveals the complex interplay between diverse product types, innovative packaging solutions, gender-specific formulations, varied application needs, and multifaceted distribution channels. This eclectic mix is further deepened by regional insights that highlight unique consumer behaviors in the Americas, Europe, Middle East and Africa, and Asia-Pacific, while the competitive dynamics underscored by industry giants provide a roadmap for strategic competitive positioning.

Businesses that are willing to embrace these trends through agile innovation, sustainable practices, and targeted regional strategies stand to secure a significant competitive edge. The insights gathered serve not only as a reflection of current market dynamics but also as a beacon for future growth trajectories, informing decision-makers on how to best align their strategies with emerging market realities.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising consumer awareness about hygiene and healthy lifestyle
    • 5.1.1.2. Increase in disposable income enabling higher spending on premium personal care products
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuations in prices of raw materials associated with personal hygiene products
  • 5.1.3. Opportunities
    • 5.1.3.1. Shift towards organic and natural ingredients as a driver in the personal hygiene sector
    • 5.1.3.2. Expansion of e-commerce platforms providing easy access for purchase of personal hygiene items
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent quality standards and approvals associated with personal hygiene products
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Rising demand for hand sanitizers for instant germ protection
  • 5.2.2. Application: Expanding application of personal hygiene products for skin cleansing

• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Personal Hygiene Market, by Product Type

• 6.1. Introduction
• 6.2. Antimicrobial Wipes
• 6.3. Antiperspirants & Deodorants
• 6.4. Feminine Hygiene Products
  • 6.4.1. Pantyliners
  • 6.4.2. Sanitary Napkins
  • 6.4.3. Tampons
• 6.5. Hand Sanitizers
• 6.6. Hand Wash
• 6.7. Incontinence Garments
• 6.8. Masks
• 6.9. Nail Polish Remover
• 6.10. Petroleum Jelly
• 6.11. PETROLIUM JELLY
• 6.12. Shampoos
  • 6.12.1. Baby Shampoo
• 6.13. Shower Gel
• 6.14. Soap
• 6.15. Toothpastes
  • 6.15.1. Baby Toothpaste

7. Personal Hygiene Market, by Packaging Type

• 7.1. Introduction
• 7.2. Bottles
• 7.3. Cans/Aerosol
• 7.4. Pouches
• 7.5. Tubes

8. Personal Hygiene Market, by Gender

• 8.1. Introduction
• 8.2. Men
• 8.3. Unisex
• 8.4. Women

9. Personal Hygiene Market, by Application

• 9.1. Introduction
• 9.2. Baby Care
• 9.3. Hair Care
• 9.4. Menstrual Health
• 9.5. Oral Care
• 9.6. Skin Cleansing

10. Personal Hygiene Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline
  • 10.2.1. Pharmacies
  • 10.2.2. Specialty Stores
  • 10.2.3. Supermarkets
• 10.3. Online
  • 10.3.1. Company Websites
  • 10.3.2. E-Commerce Platforms

11. Americas Personal Hygiene Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Personal Hygiene Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Personal Hygiene Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2024
• 14.2. FPNV Positioning Matrix, 2024
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Kai Group invests Rs 17 crore to expand Rajasthan facility, enhancing local production of women's razors
  • 14.3.2. Colgate-Palmolive explores new horizons with strategic expansion into broader personal hygiene market
  • 14.3.3. Cipla strengthens consumer healthcare segment with strategic acquisition of Ivia Beaute's personal care brands
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amway Corporation
• 2. Avon Cosmetics Limited
• 3. Beiersdorf AG
• 4. Colgate-Palmolive Company
• 5. Coty Inc.
• 6. Edgewell Personal Care
• 7. Godrej Consumer Products Limited
• 8. Henkel AG & Co. KGaA
• 9. Himalaya Wellness Company.
• 10. Johnson & Johnson Services, Inc.
• 11. Kao Corporation
• 12. Kimberly-Clark Worldwide, Inc.
• 13. L'Oreal S.A.
• 14. Mary Kay Inc.
• 15. Oriflame Cosmetics Global SA.
• 16. PZ Cussons (UK) Limited
• 17. Reckitt Benckiser Group PLC
• 18. Shiseido Company, Limited
• 19. The Clorox Company
• 20. The Estee Lauder Companies Inc.
• 21. The Procter & Gamble Company
• 22. Unilever PLC