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個人衛生の世界市場：産業規模、シェア、動向、機会、予測 - 製品別、販売チャネル別、地域別、競合、2019～2029年

Personal Hygiene Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel By Region & Competition, 2019-2029F

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英文 182 Pages
納期
2～3営業日
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個人衛生の世界市場：産業規模、シェア、動向、機会、予測 - 製品別、販売チャネル別、地域別、競合、2019～2029年
出版日: 2024年10月10日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 目次
概要

世界の個人衛生の市場規模は、2023年に5,622億6,000万米ドルに達し、2029年までの予測期間中にCAGR 3.71%で成長し、力強い成長が予測されています。

世界の個人衛生市場は、個人の健康と福祉に対する意識の高まりに牽引され、ダイナミックかつ急速に発展している分野です。この市場には、清潔さを維持し、個人の良好な衛生習慣を促進するために設計された幅広い製品が含まれます。主な製品カテゴリーには、スキンケア製品、ヘアケア製品、オーラルケア製品、女性用衛生用品などがあります。

市場概要
予測期間 2025～2029年
市場規模：2023年 5,622億6,000万米ドル
市場規模：2029年 6,973億4,000万米ドル
CAGR：2024～2029年 3.71%
急成長セグメント 手指消毒剤
最大市場 アジア太平洋

同市場は、世界人口の増加、可処分所得の増加、身だしなみ重視の高まりによって活性化しています。消費者は、基本的な衛生ニーズに対応するだけでなく、天然成分、環境への配慮、高度な技術革新などの付加機能を備えた製品を求めるようになっています。

アジア太平洋は、急速に都市化する大規模な人口に牽引され、世界の個人衛生市場の主要プレーヤーとして台頭してきています。北米と欧州は、消費者が高品質で革新的な衛生ソリューションを求めていることから、依然として大きな貢献をしています。

産業の大手企業は研究開発に投資し、持続可能性、利便性、健康上の利点といった要素を重視した、新しく改良された製品を投入しています。eコマースプラットフォームは、個人衛生製品の流通において重要な役割を果たしており、消費者に多様な選択肢への便利なアクセスを提供しています。

全体として、個人衛生の世界市場は、絶え間ない革新、消費者の嗜好の変化、全人的な健康志向を特徴としており、より広範な消費財産業の中で極めて重要な競争セグメントとなっています。

市場促進要因

可処分所得の増加とライフスタイルの変化

技術の進歩と製品の革新

eコマースの成長とデジタルの影響力

主な市場課題

規制遵守と成分の安全性

激しい市場競争と価格圧力

消費者の嗜好の変化と文化的敏感性

主要市場動向

デジタルトランスフォーメーションとeコマースの優位性

パーソナライズされたハイテク製品の革新

ウェルネスと健康志向の製品

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の個人衛生の市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別
    • 販売チャネル別
    • 地域別
    • 上位5社、その他（2023年）
  • 世界の個人衛生市場マッピング・機会評価
    • 製品別
    • 販売チャネル別
    • 地域別

第6章 北米の個人衛生の市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別
    • 販売チャネル別
    • 国別

第7章 欧州の個人衛生の市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別
    • 販売チャネル別
    • 国別

第8章 アジア太平洋の個人衛生の市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別
    • 販売チャネル別
    • 国別

第9章 中東・アフリカの個人衛生の市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別
    • 販売チャネル別
    • 国別

第10章 南米の個人衛生の市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品別
    • 販売チャネル別
    • 国別

第11章 市場力学

  • 促進要因
  • 課題

第12章 COVID-19が世界の個人衛生市場に与える影響

  • 影響評価モデル
    • 影響を受ける主要セグメント
    • 影響を受ける主な地域
    • 影響を受ける主要国

第13章 市場動向と発展

第14章 競合情勢

  • 企業プロファイル
    • The Procter & Gamble Company
    • Unicharm Corporation
    • Essity AB
    • Hengan International Group Company Limited
    • Ontex BV
    • Edgewell Personal Care Company
    • Unilever plc
    • Johnson & Johnson Services, Inc.
    • Reckitt Benckiser Group plc
    • LOreal S.A.

第15章 戦略的提言・アクションプラン

  • 主要な重点分野
  • 対象製品
  • 対象販売チャネル

第16章 調査会社について・免責事項

目次
Product Code: 23590

Global Personal Hygiene Market was valued at USD 562.26 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 3.71% through 2029. The Global Personal Hygiene Market is a dynamic and rapidly evolving sector driven by increasing awareness of personal health and well-being. This market encompasses a wide range of products designed to maintain cleanliness and promote good hygiene practices among individuals. Key product categories include skincare products, hair care products, oral care products, and feminine hygiene products.

Market Overview
Forecast Period2025-2029
Market Size 2023USD 562.26 Billion
Market Size 2029USD 697.34 Billion
CAGR 2024-20293.71%
Fastest Growing SegmentHand Sanitizers
Largest MarketAsia Pacific

The market is fuelled by a growing global population, rising disposable incomes, and a heightened focus on personal grooming. Consumers are increasingly seeking products that not only address basic hygiene needs but also offer additional features such as natural ingredients, eco-friendliness, and advanced technological innovations.

The Asia-Pacific region is emerging as a major player in the global personal hygiene market, driven by a large and rapidly urbanizing population. North America and Europe remain significant contributors, with consumers demanding high-quality and innovative hygiene solutions.

Major industry players are investing in research and development to introduce new and improved products, emphasizing factors such as sustainability, convenience, and health benefits. E-commerce platforms are playing a crucial role in the distribution of personal hygiene products, providing consumers with convenient access to a wide variety of choices.

Overall, the Global Personal Hygiene Market is characterized by constant innovation, changing consumer preferences, and a focus on holistic well-being, making it a pivotal and competitive segment within the broader consumer goods industry.

Key Market Drivers

Rising Disposable Incomes and Changing Lifestyles

The Global Personal Hygiene Market is significantly influenced by economic factors, particularly rising disposable incomes and changing lifestyles. As economies grow and individuals experience an improvement in their financial well-being, there is an associated increase in spending on personal care and hygiene products. Consumers are willing to invest in premium and specialized products that offer superior quality and enhanced features.

Additionally, changing lifestyles, especially in urban areas, contribute to the demand for on-the-go and convenient personal hygiene solutions. Time constraints and busy schedules lead to a preference for products that are easy to use, portable, and multifunctional. This shift in consumer behaviour has led to the development of innovative products such as travel-sized toiletries, wipes, and compact hygiene kits, catering to the needs of a fast-paced lifestyle.

Technological Advancements and Product Innovation

Technological advancements play a crucial role in shaping the Global Personal Hygiene Market. Manufacturers are increasingly incorporating advanced technologies in product formulations, packaging, and distribution processes. For example, the use of nanotechnology in skincare products allows for better absorption of active ingredients, enhancing product effectiveness. Similarly, advancements in oral care include the development of smart toothbrushes with Bluetooth connectivity and artificial intelligence features to monitor brushing habits and provide personalized feedback.

Product innovation is a constant theme in the personal hygiene market, with companies striving to differentiate themselves through unique formulations and features. Sustainable and eco-friendly product development is gaining traction, aligning with the global push for environmental responsibility. Waterless personal care products, biodegradable packaging, and cruelty-free formulations are becoming more prevalent as consumers seek products that align with their values and contribute to environmental conservation.

E-Commerce Growth and Digital Influence

The growth of e-commerce has significantly impacted the Global Personal Hygiene Market, reshaping how consumers discover, purchase, and experience personal care products. Online platforms provide consumers with a vast array of product choices, detailed information, and customer reviews, influencing their purchasing decisions. The convenience of online shopping and the ability to compare products easily have contributed to the rise in e-commerce sales for personal hygiene products.

Digital marketing and social media also play a pivotal role in shaping consumer preferences and promoting new products. Influencer marketing, product tutorials, and online reviews contribute to the visibility and success of personal hygiene brands. Companies are leveraging digital platforms not only for marketing but also for direct-to-consumer sales, creating a seamless and engaging shopping experience.

Key Market Challenges

Regulatory Compliance and Ingredient Safety

The Global Personal Hygiene Market operates in a highly regulated environment where adherence to safety standards and compliance with regulatory requirements is paramount. Continuous scrutiny of product ingredients and formulations by regulatory bodies presents a challenge for manufacturers. Changes in regulations, especially regarding the use of certain chemicals and additives, can impact product formulations and require companies to reformulate existing products.

Ensuring product safety and compliance with evolving regulations can be time-consuming and costly. Additionally, gaining consumer trust in the safety and efficacy of personal hygiene products becomes a challenge when faced with increasing skepticism and awareness about potential health risks associated with certain ingredients. Companies must stay abreast of regulatory changes and invest in research to develop formulations that meet safety standards while maintaining product effectiveness.

Intense Market Competition and Pricing Pressures

The Global Personal Hygiene Market is characterized by intense competition, with numerous brands vying for consumer attention. The proliferation of both established and emerging brands creates a crowded marketplace, making it challenging for companies to differentiate their products. This competition exerts pressure on pricing, with consumers often gravitating towards more affordable options, especially during economic downturns.

To stay competitive, companies face the challenge of balancing product quality and innovation with price considerations. Premium products may struggle to gain market share if consumers perceive them as overpriced, while budget-friendly options may face challenges in proving their efficacy and meeting changing consumer expectations. Navigating this delicate balance requires strategic pricing strategies, effective marketing, and a keen understanding of consumer preferences.

Changing Consumer Preferences and Cultural Sensitivities

The Global Personal Hygiene Market must adapt to shifting consumer preferences influenced by cultural, demographic, and regional factors. Preferences for certain scents, textures, and formulations can vary widely across different regions and demographic groups. Cultural sensitivities and taboos related to personal hygiene products, especially in the areas of feminine hygiene and skincare, present challenges for companies aiming to create products that resonate with diverse consumer bases.

Adapting products to meet the specific needs and preferences of various cultural groups requires a nuanced understanding of local markets. Companies must conduct thorough market research to identify and address cultural sensitivities, ensuring that their products align with the values and expectations of different consumer segments. Navigating these diverse preferences while maintaining a global brand identity poses a challenge for personal hygiene product manufacturers.

Key Market Trends

Digital Transformation and E-Commerce Dominance

The personal hygiene industry is experiencing a significant digital transformation, with the rise of e-commerce platforms and the integration of technology into product offerings. The convenience of online shopping and the ability to access a wide range of products from anywhere in the world have fueled the growth of e-commerce in the personal hygiene sector.

Digital platforms are not only used for sales but also for marketing and consumer engagement. Social media, influencer marketing, and online tutorials play a crucial role in promoting personal hygiene products. Companies are investing in digital strategies to enhance their online presence, engage with consumers, and gather valuable insights into market trends. The ease of online shopping and the influence of digital marketing are expected to continue shaping the landscape of the personal hygiene market.

Innovations in Personalized and High-Tech Products

The Global Personal Hygiene Market is witnessing a wave of innovation in personalized and high-tech products. Advancements in technology, such as artificial intelligence and smart devices, are being integrated into personal hygiene items to provide more customized and efficient solutions.

In the skincare sector, personalized beauty products tailored to individual skin types and concerns are gaining popularity. Smart toothbrushes equipped with sensors and connectivity features offer real-time feedback on brushing habits. The use of technology allows for data-driven insights into personal hygiene routines, enabling consumers to make more informed choices.

Additionally, the trend of using natural and organic ingredients continues, with a focus on plant-based formulations and clean beauty. As consumers seek products that align with their individual needs and values, the personalization trend is likely to expand further, with companies leveraging technology to create innovative and tailored solutions.

Wellness and Health-Focused Products

The emphasis on health and wellness is a pervasive trend in the Global Personal Hygiene Market. Consumers are increasingly viewing personal hygiene as an integral part of their overall well-being. This trend is evident in the formulation of products that go beyond basic cleanliness to offer additional health benefits.

Skincare products often include ingredients with anti-aging properties, sun protection, and antioxidant benefits. Oral care products focus on enamel strengthening, gum health, and teeth whitening. The inclusion of natural and holistic ingredients aligns with the broader wellness trend, as consumers seek products that contribute to their health goals.

The wellness trend is also reflected in the growing market for hygiene products with immune-boosting properties. In response to global health concerns, consumers are seeking products that provide not only cleanliness but also an added layer of protection. Manufacturers are exploring formulations that incorporate antimicrobial properties and other health-enhancing features to meet this emerging consumer demand.

Segmental Insights

Product Insights

Hand sanitizers have emerged as a rapidly growing segment in the Global Personal Hygiene Market, fueled by heightened awareness of hygiene practices, especially in the wake of global health concerns. The COVID-19 pandemic has significantly accelerated the demand for hand sanitizers, making them an essential component of everyday personal care routines. Consumers increasingly prioritize portable and convenient hand hygiene solutions, contributing to the surge in hand sanitizer sales. The market witnesses ongoing innovations, including formulations with moisturizing agents and natural ingredients, catering to diverse consumer preferences. With a focus on safety and cleanliness, hand sanitizers continue to dominate the personal hygiene market, reflecting a fundamental shift in hygiene habits worldwide.

Regional Insights

Asia Pacific stood as the dominated region in the Global Personal Hygiene Market, exhibiting robust growth and influence. The region's burgeoning population, rapid urbanization, and increasing disposable incomes are pivotal factors driving the demand for personal hygiene products. Consumer awareness of health and grooming practices is on the rise, fostering a culture of self-care and hygiene. Countries like China, India, and Japan are witnessing a surge in demand for skincare, hair care, and oral care products, reflecting changing lifestyles and beauty standards. Furthermore, the advent of e-commerce has revolutionized the retail landscape, providing consumers with easy access to a wide array of personal hygiene items. As Asia Pacific continues to lead in economic development and consumer trends, it remains a focal point for innovation and expansion within the global personal hygiene market.

Key Market Players

  • The Procter & Gamble Company
  • Unicharm Corporation
  • Essity AB
  • Hengan International Group Company Limited
  • Ontex BV
  • Edgewell Personal Care Company
  • Unilever plc
  • Johnson & Johnson Services, Inc.
  • Reckitt Benckiser Group plc
  • LOreal S.A.

Report Scope:

In this report, the Global Personal Hygiene Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personal Hygiene Market, By Product:

  • Soaps
  • Hand Sanitizers
  • Bath & Shower Products
  • Face Care Products
  • Others

Personal Hygiene Market, By Sales Channel :

  • Departmental Stores
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Online
  • Others

Personal Hygiene Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Indonesia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
  • South America
    • Argentina
    • Colombia
    • Brazil

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Personal Hygiene Market.

Available Customizations:

Global Personal Hygiene market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Factors Influencing Purchase Decision
  • 4.2. Sources of Information
  • 4.3. Brand Awareness

5. Global Personal Hygiene Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Market Share Analysis (Soaps, Hand Sanitizers, Bath & Shower Products, Face Care Products, Others)
    • 5.2.2. By Sales Channel Market Share Analysis (Departmental Stores, Hypermarkets/Supermarkets, Pharmacies, Online, Others)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia-Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
  • 5.3. Global Personal Hygiene Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Market Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Personal Hygiene Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
      • 6.2.3.1. United States Personal Hygiene Market Outlook
        • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
        • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Product Market Share Analysis
        • 6.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 6.2.3.2. Canada Personal Hygiene Market Outlook
        • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
        • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Product Market Share Analysis
        • 6.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 6.2.3.3. Mexico Personal Hygiene Market Outlook
        • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
        • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Product Market Share Analysis
        • 6.2.3.3.2.2. By Sales Channel Market Share Analysis

7. Europe Personal Hygiene Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
      • 7.2.3.1. France Personal Hygiene Market Outlook
        • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
        • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Product Market Share Analysis
        • 7.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.2. United Kingdom Personal Hygiene Market Outlook
        • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
        • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Product Market Share Analysis
        • 7.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.3. Italy Personal Hygiene Market Outlook
        • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
        • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Product Market Share Analysis
        • 7.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.4. Germany Personal Hygiene Market Outlook
        • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
        • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Product Market Share Analysis
        • 7.2.3.4.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.5. Spain Personal Hygiene Market Outlook
        • 7.2.3.5.1. Market Size & Forecast
        • 7.2.3.5.1.1. By Value
        • 7.2.3.5.2. Market Share & Forecast
        • 7.2.3.5.2.1. By Product Market Share Analysis
        • 7.2.3.5.2.2. By Sales Channel Market Share Analysis

8. Asia-Pacific Personal Hygiene Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
      • 8.2.3.1. China Personal Hygiene Market Outlook
        • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
        • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Product Market Share Analysis
        • 8.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.2. India Personal Hygiene Market Outlook
        • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
        • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Product Market Share Analysis
        • 8.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.3. Japan Personal Hygiene Market Outlook
        • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
        • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Product Market Share Analysis
        • 8.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.4. Australia Personal Hygiene Market Outlook
        • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
        • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Product Market Share Analysis
        • 8.2.3.4.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.5. South Korea Personal Hygiene Market Outlook
        • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
        • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Product Market Share Analysis
        • 8.2.3.5.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.6. Indonesia Personal Hygiene Market Outlook
        • 8.2.3.6.1. Market Size & Forecast
        • 8.2.3.6.1.1. By Value
        • 8.2.3.6.2. Market Share & Forecast
        • 8.2.3.6.2.1. By Product Market Share Analysis
        • 8.2.3.6.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Personal Hygiene Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
      • 9.2.3.1. South Africa Personal Hygiene Market Outlook
        • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
        • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Product Market Share Analysis
        • 9.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.2. Saudi Arabia Personal Hygiene Market Outlook
        • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
        • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Product Market Share Analysis
        • 9.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.3. UAE Personal Hygiene Market Outlook
        • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
        • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Product Market Share Analysis
        • 9.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.4. Turkey Personal Hygiene Market Outlook
        • 9.2.3.4.1. Market Size & Forecast
        • 9.2.3.4.1.1. By Value
        • 9.2.3.4.2. Market Share & Forecast
        • 9.2.3.4.2.1. By Product Market Share Analysis
        • 9.2.3.4.2.2. By Sales Channel Market Share Analysis

10. South America Personal Hygiene Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
      • 10.2.3.1. Argentina Personal Hygiene Market Outlook
        • 10.2.3.1.1. Market Size & Forecast
        • 10.2.3.1.1.1. By Value
        • 10.2.3.1.2. Market Share & Forecast
        • 10.2.3.1.2.1. By Product Market Share Analysis
        • 10.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 10.2.3.2. Colombia Personal Hygiene Market Outlook
        • 10.2.3.2.1. Market Size & Forecast
        • 10.2.3.2.1.1. By Value
        • 10.2.3.2.2. Market Share & Forecast
        • 10.2.3.2.2.1. By Product Market Share Analysis
        • 10.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 10.2.3.3. Brazil Personal Hygiene Market Outlook
        • 10.2.3.3.1. Market Size & Forecast
        • 10.2.3.3.1.1. By Value
        • 10.2.3.3.2. Market Share & Forecast
        • 10.2.3.3.2.1. By Product Market Share Analysis
        • 10.2.3.3.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Personal Hygiene Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. The Procter & Gamble Company
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Unicharm Corporation
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Essity AB
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Hengan International Group Company Limited
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Ontex BV
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Edgewell Personal Care Company
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Unilever plc
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Johnson & Johnson Services, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Reckitt Benckiser Group plc
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. LOreal S.A.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Product
  • 15.3. Target Sales Channel

16. About Us & Disclaimer