表紙:ホットドリンク:タイ市場
市場調査レポート
商品コード
982759

ホットドリンク:タイ市場

Hot Drinks in Thailand

出版日: | 発行: Euromonitor International | ページ情報: 英文 43 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.22円
ホットドリンク:タイ市場
出版日: 2021年01月04日
発行: Euromonitor International
ページ情報: 英文 43 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要
当レポートでは、タイのホットドリンク市場について調査分析し、小売り売上実績のほか、主要企業、主要ブランド、市場に影響を与える要因などについて、体系的な情報を提供しています。

製品範囲:コーヒー、その他のホットドリンク、ティー

データカバレッジ:市場規模(実績・予測)、企業シェア、ブランドシェア、および流通データ

目次

目次・表のリスト

エグゼクティブサマリー

COVID-19がホットドリンクに与える影響

COVID-19が国へ与える影響

企業の対応

小売業のシフト

フードサービス vs. 小売り

ホットドリンクの次は?

市場データ

世界のマクロ経済環境

世界の産業環境

免責事項

情報ソース

主要データ結果

2020年の影響

COVID-19は、消費者を外食産業から小売業へとシフト

COVID-19により、消費者はより健康的なコーヒーのバリエーションを求める

自家製キットは、ロックダウン措置のおかげでコーヒー市場を後押し

回復と機会

より便利なサービスを提供することで対応する企業

健康的な新しいオプションの立ち上げを動機付けるための健康意識の高まり

コーヒーの重要な要素であり続ける可能性が高いプロモーション価格

カテゴリデータ

主要データ結果

2020年の影響

購買力の抑制がお茶の需要減少の主な要因

プレミアム化とイノベーションはますます機能上のメリットに焦点を合わせるす

インスタントティーは、その利便性により2020年に普及

回復と機会

ティの販売に引き続き利益をもたらす健康意識の高まり

国内企業は、製品革新の最前線にとどまる構え

ヘルシーなイメージでオーガニックティーセットの人気が高まる

カテゴリデータ

主要データ結果

2020年の影響

フードサービスの会場が閉鎖されたままであるため、オフトレードは売り上げを伸ばす

長期の休校は、他のホットドリンクの小売成長の可能性を提供

健康的な生活の傾向は、機能的な追加製品の需要を押し上げる

回復と機会

健康はイノベーションの焦点となる構え

他のホットドリンクカテゴリーに革新をもたらす可能性のある新しい砂糖税

景気低迷によりプレミアム商品の需要が抑制

カテゴリデータ

目次
Product Code: HDTH

The impact of the COVID-19 pandemic on sales of hot drinks in Thailand during 2020 can be measured mainly in terms of the strong declines registered in on-trade sales and the substantial shift in consumption to the off-trade. The main reason for plummeting on-trade sales across the industry during the year was the government-mandated shutdown of Thailand's entire hospitality industry as part of the nationwide quarantine lockdown that was implemented in response to the first wave of the COVID-19...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025

CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads a consumer shift away from foodservices to retail

Consumers seek healthier variants of coffee due to COVID-19

Brew-your-own kit boosts coffee market thanks to lockdown measures

RECOVERY AND OPPORTUNITIES

Companies to respond by offering greater convenience

Rising health awareness to motivate the launch of healthy new options

Promotional pricing likely to remain a key element in coffee

CATEGORY DATA

  • Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 27 Retail Sales of Coffee by Category: Value 2015-2020
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
  • Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
  • Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
  • Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
  • Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
  • Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Suppressed purchasing power a key driver of falling demand for tea

Premiumisation and innovation increasingly focus on functional benefits

Instant tea gains ground during 2020 due to the convenience it offers

RECOVERY AND OPPORTUNITIES

Rising health consciousness set to continue benefiting sales of tea

Local players set to remain at the forefront of product innovation

The popularity of organic tea set to increase thanks to its healthy image

CATEGORY DATA

  • Table 39 Retail Sales of Tea by Category: Volume 2015-2020
  • Table 40 Retail Sales of Tea by Category: Value 2015-2020
  • Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
  • Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
  • Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
  • Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
  • Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The off-trade gains sales as foodservice venues remain closed

Longer school break offers retail growth potential for other hot drinks

Healthy living trend boosts demand for functional added products

RECOVERY AND OPPORTUNITIES

Health set to become more of a focal point for innovation

New sugar tax likely to result in innovation in other hot drinks categories

Sluggish economy set to constrain demand for premium products

CATEGORY DATA

  • Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
  • Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
  • Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
  • Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025