デフォルト表紙
市場調査レポート
商品コード
1400919

シンガポールのソフトドリンク市場

Soft Drinks in Singapore

出版日: | 発行: Euromonitor International | ページ情報: 英文 98 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.46円
シンガポールのソフトドリンク市場
出版日: 2023年12月22日
発行: Euromonitor International
ページ情報: 英文 98 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

2023年、シンガポールのソフトドリンクはオントレードとオフトレードの両チャネルで販売数量の伸びを記録するとみられます。総販売量では、RTDティと炭酸飲料がシンガポールのソフトドリンクの中で最大のカテゴリーであり続け、特にRTDティは2023年に大幅な販売量の伸びを記録すると予測されます。

当レポートでは、シンガポールのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

付録

動向

免責事項

情報源

シンガポールの炭酸飲料

主要なデータ調査結果

2023年の発展

  • 炭酸飲料の取引量は2023年も引き続き堅調だが、取引量以外は緩やかに減少
  • 還元炭酸糖の販売量は持続的に増加するが、アスパルテームの安全性に関するマスメディアの記事別逆風に直面
  • 流通チャネル内のマーケティング活動とフレーバーの革新に統合された技術の進歩

見通しと機会

  • コスト上昇に直面して、ブランドはパックミックスを活用する
  • 2024年に炭素税の引き上げが実施される予定であり、持続可能性がさらに重視されることが予想される
  • 人口の高齢化と出生率の低下により、炭酸飲料を求める主要な人口動態に圧力がかかると予想される

カテゴリーデータ

シンガポールのジュース

主要なデータ調査結果

2023年の発展

  • ジュースのマイナス業績が続く
  • 世界の果物不足で果汁の高単価上昇

見通しと機会

  • 健康とウェルネスはジュースの製品革新を推進し続ける
  • Ribenaは、イメージを最新化するためにブランドコラボレーションの革新と探索を続ける
  • 販売量の増加を促進するために製品の種類の拡大に注力

カテゴリーデータ

シンガポールのボトルウォーター

主要なデータ調査結果

2023年の発展

  • 外出先での水分補給や観光客の流入によりボトルウォーターが恩恵を受ける
  • 消費者のニーズに合わせた機能性ボトルウォーター
  • 一般的な経済不確実性の中で、プレミアムボトルウォーターが地元の消費者に支持される可能性は低い

見通しと機会

  • 炭酸飲料とスパークリングフレーバーボトルウォーターの区別が狭まる
  • 持続可能性への取り組みは、より広範なブランドの位置付けに合わせてマーケティングコミュニケーションに組み込まれる
  • 天然成分とクリーンなラベル運動により、スパークリングフレーバーボトルウォーターと果汁飲料の区別を狭める

カテゴリーデータ

シンガポールのスポーツドリンク

主要なデータ調査結果

2023年の発展

  • スポーツイベントの開催や地域活動への回帰に支えられ、スポーツドリンクの販売量が増加
  • 政府の健康協会はスポーツドリンクを含む飲料の糖質削減に引き続き注力している
  • 水分補給を超えて、他のニーズの状態をターゲットにしたスポーツドリンクの動き

見通しと機会

  • 予測期間中により自然なスポーツドリンクが増える可能性
  • スポーツドリンクの競合情勢は比較的安定した状態が続くと予想される
  • 持続可能性に関する取り組みの可能性

カテゴリーデータ

シンガポールのエナジードリンク

主要なデータ調査結果

2023年の発展

  • エナジードリンクの貿易外取引量の伸びは低い
  • マテ茶飲料など、より自然な代替エネルギー飲料の注目度の高まり
  • 人工甘味料アスパルテームの健康被害の可能性に関するメディア報道により、エナジードリンクは逆風に直面

見通しと機会

  • 新しいエナジードリンクのカフェイン濃度に関する懸念
  • スポーツに焦点を当てたエナジードリンクは、ニッチではあるが認知度が高まる
  • 興奮を促進し、市場リーチを拡大するための共同ブランド化

カテゴリーデータ

シンガポールの濃縮飲料

主要なデータ調査結果

2023年の発展

  • 濃縮物の取引外販売量は緩やかに減少
  • 濃縮物は、利用可能な糖質制限オプションの多様性の点で遅れをとる

見通しと機会

  • コーヒー濃縮液の成長可能性
  • スポーツドリンクの粉末濃縮物の種類は豊富だが、フルーツ粉末濃縮物の人気は下火に

カテゴリーデータ

シンガポールのRTDティ

主要なデータ調査結果

2023年の発展

  • 砂糖を減らしたRTDティのイノベーションがオントレードとオフトレードの両方で量の増加を促進
  • ブランドイメージを最新化するための共同ブランディングとコラボレーション
  • 東アジアのRTDティブランドの入手可能性の増加

見通しと機会

  • プライベートブランドのRTDティ製品は、確立されたブランドに代わる費用対効果の高い代替品です
  • 植物由来の乳製品RTDティの機会
  • より広く受け入れられるよう、コンブチャの健康物語とフレーバーの適応を促進することに重点を置く

カテゴリーデータ

シンガポールのRTDコーヒー

主要なデータ調査結果

2023年の発展

  • RTDコーヒーの取引外販売量はパンデミック前のレベルに徐々に正常化しつつある
  • 日本発RTDコーヒー製品の存在感拡大
  • 砂糖を減らしたRTDコーヒーのオプションのチャンス

見通しと機会

  • RTDコーヒーは、新規参入者が消費者にアピールするために積極的なプロモーションやユニークな商品を使用するため、食品サービスとの競合に直面している
  • 柔軟なプラスチックパウチに入った新しいRTDコーヒーの限定的な採用
  • RTDミルクコーヒーは、隣接するカテゴリーのコーヒー風味飲料乳製品からの課題に直面する可能性がある

カテゴリーデータ

シンガポールのアジアの特製ドリンク

主要なデータ調査結果

2023年の発展

  • アジアの特製飲料はオントレードで成長する一方、オフトレードの成長は2023年に鈍化
  • アジアの特製飲料における低糖質のバリエーションは、砂糖を加えないバリエーションよりもチャンスが大きい

見通しと機会

  • アジアの特製ドリンクの人気は若い層の間で限定的
  • ニッチな専門ブランドはより強力な足場を築くのに苦労

カテゴリーデータ

目次
Product Code: SDSG

In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with RTD tea in particular anticipated to record significant volume growth in 2023.

Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

APPENDIX

  • Fountain sales in Singapore

Trends

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CARBONATES IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • On-trade volume growth of carbonates remains resilient in 2023, while off-trade volumes see a moderate decline
  • Sustained volume growth for reduced sugar carbonates, but it faces headwinds from mass media articles on the safety of aspartame
  • Technological advances integrated into marketing efforts within distribution channels and flavour innovation

PROSPECTS AND OPPORTUNITIES

  • In the face of rising costs, brands will leverage pack mix
  • Sustainability expected to become a greater focus, with a rise in the carbon tax set to be implemented in 2024
  • Ageing population and declining birth rate expected to put pressure on key demographic for carbonates

CATEGORY DATA

  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

JUICE IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Negative performance continues for juice
  • High unit price growth in juice due to global fruit shortages

PROSPECTS AND OPPORTUNITIES

  • Health and wellness will continue to drive product innovation in juice
  • Ribena continues to innovate and explore brand collaborations to modernise its image
  • Focus on expanding the product variety to drive volume growth

CATEGORY DATA

  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Bottled water benefits from on-the-go hydration occasions and tourist influx
  • Functional bottled water targeted towards consumer need states
  • Premium bottled water unlikely to gain traction with local consumers amidst general economic uncertainty

PROSPECTS AND OPPORTUNITIES

  • Narrowing of the distinction between carbonates and sparkling flavoured bottled water
  • Sustainability initiatives are incorporated into marketing communications to align with a broader brand positioning
  • Natural ingredients and clean label movement to narrow the distinction between sparkling flavoured bottled water and juice drinks

CATEGORY DATA

  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Volume growth in sports drinks supported by the return to hosting sporting events and community activities
  • Government health associations continue to focus on sugar reduction in beverages, including sports drinks
  • Movement of sports drinks beyond hydration to target other need states

PROSPECTS AND OPPORTUNITIES

  • Potential for more natural sports drinks over the forecast period
  • Competitive landscape of sports drinks expected to remain relatively consolidated
  • Potential for initiatives in terms of sustainability

CATEGORY DATA

  • Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Energy drinks sees only low off-trade volume growth
  • Growing prominence of more natural, alternative energy drinks, such as yerba mate beverages
  • Energy drinks faces headwinds from media reports on the potential harm to health of the artificial sweetener aspartame

PROSPECTS AND OPPORTUNITIES

  • Concern regarding caffeine levels in new energy drinks
  • Sports-focused energy drinks, while niche, have increased in visibility
  • Co-branding to drive excitement and expand market reach

CATEGORY DATA

  • Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Moderate decline in off-trade volume sales of concentrates
  • Concentrates lags in terms of the variety of reduced sugar options available

PROSPECTS AND OPPORTUNITIES

  • Growth potential for coffee liquid concentrates
  • Greater variety of sports drinks powder concentrates, but fruit powder concentrates set to see waning popularity

CATEGORY DATA

  • Concentrates conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Innovation in reduced sugar still RTD tea drives volume growth both on-trade and off-trade
  • Co-branding and collaborations to modernise brand image
  • Growing availability of East Asian RTD tea brands

PROSPECTS AND OPPORTUNITIES

  • Private label RTD tea products are a cost-effective alternative to established brands
  • Opportunity for plant-based dairy RTD tea
  • Focus on fostering a health narrative and flavour adaptation in kombucha to promote wider acceptance

CATEGORY DATA

  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Off-trade volume sales of RTD coffee are gradually normalising to the pre-pandemic level
  • Greater presence of RTD coffee products from Japan
  • Opportunity for reduced sugar RTD coffee options

PROSPECTS AND OPPORTUNITIES

  • RTD coffee faces competition from foodservice as new entrants use aggressive promotions and unique offerings to appeal to consumers
  • Limited adoption of novel RTD coffee in flexible plastic pouches
  • RTD milk coffee may face challenges from the adjacent category of coffee flavoured drinking milk products

CATEGORY DATA

  • Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

ASIAN SPECIALITY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Asian speciality drinks thrives in the on-trade, while off-trade growth wanes in 2023
  • Lower sugar variants in Asian speciality drinks see more opportunity than no added sugar variants

PROSPECTS AND OPPORTUNITIES

  • Limited popularity of Asian speciality drinks amongst younger demographics
  • Niche speciality brands struggle to get a stronger foothold

CATEGORY DATA

  • Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
  • Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
  • Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
  • Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
  • Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
  • Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
  • Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
  • Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
  • Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
  • Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
  • Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028