株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

タイのホットドリンク市場動向

Hot Drinks in Thailand

発行 Euromonitor International 商品コード 279032
出版日 ページ情報 英文
即納可能
価格
本日の銀行送金レート: 1USD=111.19円で換算しております。
Back to Top
タイのホットドリンク市場動向 Hot Drinks in Thailand
出版日: 2019年12月19日 ページ情報: 英文
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、タイにおけるホットドリンク市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業戦略・事業実績・競争力など)、各部門(コーヒー、お茶、その他のホットドリンク製品)の動向・競合情勢・将来見通しなどを調査しています。

タイのホットドリンク市場

  • エグゼクティブサマリー
  • 主要動向・市場の発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

  • Boncafe (thailand) Co Ltd
  • Greentea Thai Ltd
  • Siam Fb Products Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コーヒー
  • ティー
  • その他のホットドリンク
目次
Product Code: HDTH

Premiumisation and health trends are evident in the hot drinks market in Thailand. Rising disposable incomes are enabling consumers to trade up from instant coffee to fresh coffee and beans, and to more expensive teas offering added value health benefits and new ingredients. Consumers also seek convenience, and demonstrate increasing interest in enjoying their favourite products from foodservice establishments at home or in the workplace.

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • Consumers trade up to more premium offerings, sugar tax impacts market
  • Hot drinks' consumption in foodservice serves to boost retail demand
  • International companies dominate, but local players are able to meet niche demand
  • Changing consumer profile influences new product developments
  • Health and premiumisation trends to continue, sugar tax to stimulate product changes

MARKET DATA

  • Table 1. Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 2. Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 3. Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 4. Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 5. Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 6. Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 7. Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 8. Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 9. Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 10. Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
  • Table 11. NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
  • Table 12. LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
  • Table 13. Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
  • Table 14. Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
  • Table 15. Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
  • Table 16. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 17. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 18. Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 19. Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 20. Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 21. Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 22. Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 23. Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 24. Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 25. Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

    • Summary 1. Research Sources

HEADLINES

PROSPECTS

  • Fresh ground coffee pods category sees strong growth as consumers seek quality and convenience
  • Consumers increasingly seek their favourite on-trade coffees in retail outlets
  • Decaf and organic products not expected to gain traction

COMPETITIVE LANDSCAPE

  • Players increase focus on more upmarket categories such as fresh ground coffee and pods
  • Doi Chaang Coffee Co Ltd aims to gain traction in pods with price competitive offerings
  • Boncafe (Thailand) implements strategy to boost premium positioning, private label offer remains limited

CATEGORY DATA

  • Table 26. Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 27. Retail Sales of Coffee by Category: Value 2014-2019
  • Table 28. Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 29. Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 30. Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
  • Table 31. Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
  • Table 32. NBO Company Shares of Coffee: % Retail Value 2015-2019
  • Table 33. LBN Brand Shares of Coffee: % Retail Value 2016-2019
  • Table 34. Forecast Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 35. Forecast Retail Sales of Coffee by Category: Value 2019-2024
  • Table 36. Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 37. Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 38. Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024

HEADLINES

PROSPECTS

  • Players reformulate products in response to changes to both regulations and consumer demand
  • Internet represents increasingly important tool to reach consumers
  • Malt-based hot drinks popular from an early age, continued investment expected

COMPETITIVE LANDSCAPE

  • Players seek to benefit from consumer interest in health and wellbeing
  • Ovaltine sees fortification, and promotion as a healthy breakfast choice for kids and busy parents
  • Foodservice offers increasing opportunities for players in other hot drinks

CATEGORY DATA

  • Table 39. Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
  • Table 40. Retail Sales of Other Hot Drinks by Category: Value 2014-2019
  • Table 41. Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 42. Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
  • Table 43. NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
  • Table 44. LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
  • Table 45. Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 46. Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 47. Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 48. Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Consumers demonstrate growing interest in tea with health positioning
  • Rising consumer spending power stimulates demand for premium teas
  • Companies respond to changing consumer demands with introduction of new variants and flavours

COMPETITIVE LANDSCAPE

  • New Concept Product Co offers tea products with specific health benefits
  • Imported and more specialist teas see increasing popularity
  • Green tea benefits from perceived health benefits

CATEGORY DATA

  • Table 49. Retail Sales of Tea by Category: Volume 2014-2019
  • Table 50. Retail Sales of Tea by Category: Value 2014-2019
  • Table 51. Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 52. Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 53. NBO Company Shares of Tea: % Retail Value 2015-2019
  • Table 54. LBN Brand Shares of Tea: % Retail Value 2016-2019
  • Table 55. Forecast Retail Sales of Tea by Category: Volume 2019-2024
  • Table 56. Forecast Retail Sales of Tea by Category: Value 2019-2024
  • Table 57. Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 58. Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
Back to Top