タイのホットドリンク市場

2023年の台湾におけるホット飲料の販売動向は、数量ベースで健全な伸びを示し、前年の傾向を引き継いです。COVID-19ウイルスを封じ込めるための措置が実施されたため、多くのタイ人労働者が朝のコーヒー習慣を奪われ、2020年と2021年のオントレード売上は減少しました。2023年の外食産業の継続的な回復は、2022年10月に残っていた入国制限がすべて解除されたことによるインバウンド観光の復活によって後押しされました。

当レポートでは、タイのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

タイのコーヒー

主要なデータ調査結果

2023年の発展

• 生活費の上昇にもかかわらず、コーヒーは成長を続ける
• 外食サービス事業者は、それぞれのコーヒーショップチェーンを拡大する取り組みを強化
• 製品の革新は、インスタントコーヒーに対する消費者の認識を向上させるのに役立つ

見通しと機会

• 新鮮なコーヒーに対する消費者の需要の増加
• RTDが競合を激化
• 持続可能性は予測期間中も引き続き優先事項

カテゴリーデータ

タイのお茶

主要なデータ調査結果

2023年の発展

• 外食サービスの売上は社会的交流のレベルが高まることで恩恵を受けるが、消費者は価格上昇の影響を感じる
• お茶メーカーは健康とウェルネスのトレンドを活用
• 高品質な製品の販売により地元ブランドが拡大

見通しと機会

• 健康と持続可能性の動向は、予測期間中にお茶の製品革新に影響を与える
• インスタントティーは、その便利なポジショニングによりさらなる可能性をもたす
• フードサービスは力強い回復を遂げる

カテゴリーデータ

タイのその他のホットドリンク

主要なデータ調査結果

2023年の発展

• 単価上昇にもかかわらず、モルト系・チョコレート系飲料は成長を続ける
• チョコレートベースのドリンクは贅沢志向のトレンドの恩恵を受ける
• 健康とウェルネスのトレンドが需要を形成し続ける

見通しと機会

• 健康志向の継続によりホットドリンクは安定成長が期待
• Ovaltineが引き続き独占的企業でありつづける
• 共同ブランド化の取り組みがマーケティング戦略の重要な部分を形成

カテゴリーデータ

Sales of hot drinks in Taiwan saw healthy growth in volume terms in 2023, continuing the trend of the previous year. On-trade sales fell in 2020 and 2021, as measures put in place to contain the COVID-19 virus deprived many Thai professionals of their morning coffee ritual. The ongoing recovery of foodservice in 2023 was boosted by the revival of inbound tourism, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that foodservice sales remained...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
• Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Continued growth for coffee, despite rising cost of living
• Foodservice operators ramp up their efforts to expand their respective coffee shop chains
• Product innovation serve to improve consumer perception of instant coffee.

PROSPECTS AND OPPORTUNITIES

• Increasing consumer demand for fresh coffee
• RTD poses increases competition
• Sustainability to remain a priority during the forecast period

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
• Table 27 Retail Sales of Coffee by Category: Value 2018-2023
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
• Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

TEA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Foodservice sales benefit from increased levels of social interaction, but consumers feel the effects of rising prices
• Tea manufacturers tap into health and wellness trend
• Local brands expand by selling high quality products

PROSPECTS AND OPPORTUNITIES

• Health and sustainability trends will have impact on product innovation within tea during the forecast period
• Instant tea offers further potential, thanks to its convenience positioning
• Foodservice will see a strong recovery

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2018-2023
• Table 38 Retail Sales of Tea by Category: Value 2018-2023
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
• Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
• Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
• Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
• Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

OTHER HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Malt- and chocolate-based drinks continue to grow, despite hikes in unit prices
• Chocolate based drinks benefit from trend towards indulgence
• Health and wellness trend continues to shape demand

PROSPECTS AND OPPORTUNITIES

• Stable growth expected for hot drinks thanks to continuing health and wellness trend
• Ovaltine will remain the dominant player
• Co-branding initiatives will form key part of marketing strategies

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028