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市場調査レポート

フィリピンにおけるソフトドリンク市場

Soft Drinks in the Philippines

発行 Euromonitor International 商品コード 277133
出版日 ページ情報 英文
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フィリピンにおけるソフトドリンク市場 Soft Drinks in the Philippines
出版日: 2019年12月17日 ページ情報: 英文
概要

当レポートでは、フィリピンのソフトドリンク市場について包括的に調査分析しており、最新の小売販売データ、主要企業プロファイル、主要ブランドの検証、市場に影響を与える戦略的分析、市場予測などとともにお届けします。

フィリピンのソフトドリンク市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Asia Brewery Inc
  • RFM Corp
  • Universal Robina Corp
  • Zest-O Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー飲料
  • スポーツ飲料
  • アジア特有の飲料
目次
Product Code: SDPH

The introduction of a sugar tax in 2018 negatively impacted off-trade volume sales across most soft drinks categories, and led to double-digit current value growth. Volume growth recovered in 2019, as consumers slowly adapted to the new prices, and current value growth stabilised. The economy in the Philippines also continued to grow in 2019, translating into higher disposable incomes, whilst the population continued to increase, providing further opportunities for growth, both off-trade and on-...

Euromonitor International's‘ Soft Drinks in Philippines report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

December 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Volume Recovery and Value Stabilisation in Soft Drinks

Health Trend and Smaller Pack Sizes Affect Consumption

Coca-Cola Bottlers Philippines Maintains Its Lead and Sees Growth

Smaller Packs and Premium Launches Aim To Maintain Sales

Growth Anticipated To Be Slow But Steady

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Appendix

Fountain Sales in the Philippines

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Still Bottled Water Is Cheap and More Widely Available, Ensuring Growth

Marketing Helps Functional Bottled Water Return To Growth

Carbonated Bottled Water Sees Launches by Local Players

Competitive Landscape

Wider Availability Contributes To the Rising Share of the Leader

Local Players Dominate, Despite Interest From International Companies

Activations in Functional Bottled Water

Category Data

  • Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Headlines

Prospects

2019 Is A Year of Volume Recovery for Carbonates

Despite the Health Trend, Reduced Sugar Products Have Little Appeal

A Key Consumer Group To Engage Is Millennials

Competitive Landscape

Coca-Cola Remains Dominant and Moves Towards Sustainability

Pepsi-cola Uses Marketing To Try and Regain Share

Innovative Approaches Are Needed To Take Share From the Leaders

Category Data

  • Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Headlines

Prospects

Powder Concentrates Are Less Affordable, Leading To Continued Decline

Smaller Pack Sizes Aim To Appeal To Price-conscious Consumers

Shift To More Convenient Rtd Beverages

Competitive Landscape

Marketing Helps Mondelez Philippines Maintain Its Lead

Focus on Other Categories Prevents Growth for Nestle Philippines

Companies Need To Respond To Losing Price Advantage

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 67 Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
  • Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
  • Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
  • Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
  • Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
  • Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
  • Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
  • Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
  • Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Headlines

Prospects

Juice Drinks Drags Down Volume Sales Further

the Health Trend and Exemption From Sugar Tax Boost 100% Juice

Greater Availability of Single-serve Coconut Water Boosts Sales

Competitive Landscape

Del Monte's Health Positioning Helps To Increase Its Lead

Wider Distribution and Promotions Used by Other Players Aiming To Grow

Brands Compete To Attract Millennials

Category Data

  • Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 85 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 86 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 87 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 88 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 90 NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 91 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 93 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

Headlines

Prospects

Growth Set To Slow Due To Rising Maturity

Kopiko 78c Dominates in Traditional Grocery Retailers

Players Aim To Appeal To Young Professionals

Competitive Landscape

Tirta Fresindo Jaya Dominates Due To Success in Instant Coffee

Nestle Offers Product Bundling in Convenience Stores

Targeting of Retail Channels Needed

Category Data

  • Table 96 Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 97 Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Headlines

Prospects

A Return To Volume Growth With Smaller Pack Sizes

Health Trend Leads To Size Reduction Rather Than Sugar Reduction

Opportunities On-trade, With More Outlets Opening

Competitive Landscape

Small Packaging Helps To Maintain Universal Robina Corp's Lead

Players Attempt To Gain A Stronger Footing With Small Pack Sizes

Active Promotion Boosts Nestea

Category Data

  • Table 108 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 109 Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Headlines

Prospects

Recovery From Decline As Players Improve the Route To Market

A Move To Healthier Energy Drinks and Healthier Soft Drinks

Convenience and An Energy Boost Appreciated by Young Professionals

Competitive Landscape

Return To Value Growth for Asia Brewery

Increasing Premiumisation Expected

Different Packaging Formats for Different Channels

Category Data

  • Table 121 Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 122 Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Headlines

Prospects

Competition and Price Rises Hamper Volume Growth

Smaller Formats in Traditional Retailers Help To Avoid Volume Decline

Partnerships With Sports Teams Maintain Consumers' Interest

Competitive Landscape

Gatorade's Brand Equity Maintains Its Dominance

Improvements To Route To Market and Promotion

International Players Dominate, Leaving No Room for Local Companies

Category Data

  • Table 133 Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 134 Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Prospects

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