Product Code: TGIN
In 2024, toys and games in India saw robust value expansion, albeit at a more moderate pace due to inflationary pressures. Video games was the top performer in terms of sales and growth, although traditional toys and games also saw a double-digit rise. Notable trends across both categories included a focus on localised innovation and the enduring appeal of established brands. High fragmentation continued, while retail e-commerce gained significance in distribution despite its already high base.
Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Dynamism for both video games and traditional toys and games
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Despite the growth of toys and games, some consumers are concerned about their finances
- Maniams Design Studio integrates local culture into toys and games
- Reliance leverages brand recognition for growth in toys and games
- CHART 2 Reliance Games Has a Wide Mobile Games Offering
WHAT'S NEXT?
- Rising disposable incomes expected to drive growth in toys and games
- CHART 3 Analyst Insight
- Engagement with mobile games set to continue to rise
- Local manufacturing set to increase amidst regulation
- CHART 4 Make in India Initiative Will Increase Local Manufacturing
- Retail e-commerce will continue to reshape distribution
- Localised innovations will resonate with Indian consumers
- CHART 5 Indus Battle Royale Uses Local Environments, Characters, and Weaponry
COMPETITIVE LANDSCAPE
- Mattel overtakes Hasbro, while fragmentation increases
- SuperGaming and WoodBee Toys succeed through innovation and cultural relevance
- NODWIN Gaming expands through AFK Gaming, Trinity Gaming, and Freaks 4U Gaming
- SuperGaming and Funskool launch innovative products to meet local preferences
CHANNELS
- Retail e-commerce remains the leading sales channel for toys and games
- Croma and Reliance Digital create experiential gaming zones
- Swiggy Instamart and Hamleys partner to offer quick commerce for premium toys and games
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2019-2029
- CHART 7 PEST Analysis in India 2024
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in India 2024
- CHART 9 Consumer Landscape in India 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cultural relevance, sustainability, and STEM are increasingly important trends
- CHART 10 Key Trends 2024
- CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
- Scientific/educational toys shows the strongest increase, as parents facilitate their children's learning
- CHART 12 Smartivity Offers a Range of STEM Toys
- BIS certification improves safety and ensures consumer trust
- Maniams Design Studio launches culture-themed puzzles Kona and Jharokha
WHAT'S NEXT?
- Household income set to rise, propelling the expansion of traditional toys and games
- Scientific/educational toys to reshape traditional toys and games
- Growing demand for toys that reflect Indian culture and heritage
- Sustainability expected to rise in importance in traditional toys and games
- Global giants will have to adapt to the rise of Indian start-ups
COMPETITIVE LANDSCAPE
- Mattel leads due to popularity of brands including Barbie, Uno, and Hot Wheels
- CHART 13 Mattel Has a Wide Range of Popular Brands
- Toys 'R' Us India proactively embraces BIS certification
- Jammbo and Toyshine expand their reach through diverse distribution strategies
- Funskool Atomic Launcher offers safe, washable, outdoor play for children
CHANNELS
- Traditional toys and games stores continues to dominate due to established customer loyalty
- Amazon and Flipkart gain share through convenience and wide product range
- Zepto and Blinkit are leaders in quick commerce, but Swiggy Instamart rises rapidly
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mobile games are popular due to widespread access and local cultural elements
- CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
- Mobile games continues to drive growth in video games software
- SuperGaming's Indo-Futurism drives growth through local innovation
- CHART 15 Indo-Futurism Concept Inspires Indus Battle Royale Characters
- In-game purchases and transactions drive revenue growth
- CHART 16 Battlegrounds Mobile India Uses Microtransaction Model to Drive Revenue
WHAT'S NEXT?
- Rising disposable incomes set to fuel continued growth for video games
- Growth for mobile games to be driven by new technologies and in-game purchases
- CHART 17 Analyst Insight
- E-sports set to contribute to growth for video games as company investment increases
- Gaming headsets set to maintain its rising trend as the competition rises
- Localised innovation crucial to resonate with Indian consumers
COMPETITIVE LANDSCAPE
- Sony and Microsoft see falling shares due to hardware supply problems
- 99Games leverages engagement and content to bolster its presence in mobile games
- NODWIN Gaming acquires Freaks 4U Gaming to expand its global reach
- SuperGaming's Indus Battle Royale innovates with Indian cultural elements
CHANNELS
- Retail e-commerce gains share in video games distribution
- Video games hardware has the highest share of offline sales
- Offline retailers integrate gaming to boost customer engagement and brand loyalty
- Steam experiences user base growth as digital distribution dominates
COUNTRY REPORTS DISCLAIMER