インドネシアのソフトドリンク市場

インドネシアのソフトドリンク市場は拡大を続けていますが、数量増加のペースは前年に比べやや鈍化しています。生活コストへの懸念は依然として大きな課題であり、需要は大流行前の水準を下回っています。実際、同国は2024年5月から9月まで5ヵ月連続でデフレに見舞われました。これは主に、製造業を中心にさまざまな産業で解雇が相次ぐなか、消費者の購買力が弱まったことによるものです。

当レポートでは、インドネシアのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

付録

免責事項

情報源

インドネシアの炭酸飲料

主なデータ結果

2024年の発展

• インドネシアの炭酸飲料は消費者の優先順位の変化の中で課題に直面している
• Coca-ColaはNipis Maduとの新たな競合の中でマーケティング革新を活用
• 欧米ブランドに対する消費者のボイコットが業界全体に波紋を広げる

展望と機会

• 経済的な課題が続く中、炭酸飲料の静的パフォーマンス
• 健康動向と砂糖税がインドネシアの炭酸飲料市場の将来を形作る
• YOU C1000のような高級炭酸飲料ブランドにとって、現代の取引チャネルは今後も極めて重要であり続ける

カテゴリーデータ

インドネシアのジュース

主なデータ結果

2024年の発展

• オントレード部門の業績は横ばいであったもの、2024年もプラス成長が続く見込み
• ココナッツやその他の植物由来の水は好調な業績を示し、Hydro Cocoが最大の売上貢献を果たした
• Tirta Alam Segarのエールエールが最大の売上貢献者

展望と機会

• オフトレード販売は緩やかなペースではあるもの、成長が見込まれる
• 厳しい経済状況と高価格が回復を妨げているため、店頭でのジュース販売は横ばいのまま
• 低価格戦略は引き続き重要な焦点となる

カテゴリーデータ

インドネシアのボトル入り飲料水

主なデータ結果

2024年の発展

• 消費者の嗜好の変化により、ボトル入り飲料水は横ばいの業績に直面
• ダノンのアクアは、地元ブランドであるル・ミネラールとの競合が激化しているにもかかわらず、市場を独占し続けている
• 新しいパッケージサイズが消費者のエンゲージメントを促進

展望と機会

• 他の飲料との競合にもかかわらず、より手頃な価格のカップ形式の出現により需要が増加する
• 健康動向は将来の成長を支え、イノベーションを促進する
• フードサービス売上の継続的な成長

カテゴリーデータ

インドネシアのスポーツドリンク

主なデータ結果

2024年の発展

• 継続的な課題によりスポーツドリンクの成長は限定的
• Isoplusの優れたパフォーマンス
• 新規参入企業は健康志向のZ世代の消費者をターゲットに

展望と機会

• 予測期間中、オフトレード需要はパンデミック前のレベルまで回復しない
• アクティブなライフスタイルの動向とブランド戦略が売上を伸ばす
• エコノミーブランドが勢いを増す

カテゴリーデータ

インドネシアのエナジードリンク

主なデータ結果

2024年の発展

• 手頃な価格のフォーマットの普及により、エネルギードリンクは堅調に成長
• 競合に対処するための戦略的マーケティング活動
• 大手ブランドがライバルにシェアを奪われる

展望と機会

• 継続的な課題にもかかわらず、緩やかな成長
• カップのパッケージは最大の売上貢献者であり続ける
• 割引プロモーションは、現代のチャネルにおける主要なマーケティング戦略として継続される

カテゴリーデータ

インドネシアの濃縮飲料

主なデータ結果

2024年の発展

• 露店や手頃な価格での入手性の向上により、液体濃縮飲料はプラス成長
• フルーツ風味の濃縮粉末は継続的な課題に直面している
• Lasalle Food Indonesiaは戦略的なマーケティング努力の恩恵を受け続けている

展望と機会

• 濃縮飲料はゆっくりだが着実に成長しており、液体品種が先導
• 利便性が重視されるようになり、粉末濃縮物のパフォーマンスは横ばいに推移する見込み
• 粉末濃縮飲料については伝統的なチャネルが引き続き主流となる一方、液体品種については近代的なチャネルが成長を牽引する

カテゴリーデータ

インドネシアのRTDティ

主なデータ結果

2024年の発展

• RTDは消費者の価格感度とイノベーションの欠如という課題に直面
• CS2 Pola Sehatが首位を維持し、Sinar Sosro PTは新製品のイノベーションと戦略的マーケティングを通じてシェアを拡大
• ブランドは成熟した市場で安定性を維持するためにプロモーション戦略を調整している

展望と機会

• RTDは成熟度が高く、競合相手が台頭していることから、緩やかな成長が見込まれる
• 単価の上昇が予想されるが、ブランドは手頃な価格に重点を置く
• 健康意識の高まりがイノベーションを推進する

カテゴリーデータ

インドネシアのRTDコーヒー

主なデータ結果

2024年の発展

• ライフスタイル要因と手頃な価格により、RTDコーヒーにとって今年も好調な年
• 地元企業が引き続き市場をリード
• RTDコーヒーブランドは戦略的なパッケージングとプロモーションで価格上昇に対処

展望と機会

• RTDコーヒーは新しいフレーバーとブランドの革新で継続的な成長を目指す
• 屋台の安いコーヒーは高級RTDコーヒーと競合する可能性がある
• ペットボトルは引き続き人気が続くが、カップ包装は普及する

カテゴリーデータ

インドネシアのアジア特産ドリンク

主なデータ結果

2024年の発展

• 手頃な価格、プロモーション、消費者の親しみやすさにより、アジアの特産飲料が好調に成長
• Okkyゼリードリンクは戦略的な価格設定、フレーバーの革新、魅力的なプロモーションで市場シェアを回復
• 冷却水製品は、革新が限られているにもかかわらず安定したパフォーマンスを維持している

展望と機会

• 成熟と競合激化により、成長は鈍化すると予想されるが、プラス成長が見込まれる
• eコマースが成長を牽引
• 食品サービスチャネル全体での流通は限定的となる

カテゴリーデータ

The soft drinks market in Indonesia continues to expand, although the pace of volume growth has slowed somewhat compared to the previous year. Cost-of-living concerns remain a significant challenge, with demand remaining below pre-pandemic levels. Indeed, the country experienced deflation for five consecutive months, from May to September 2024. This was primarily driven by weakened consumer purchasing power, amid a wave of layoffs across various industries, particularly in manufacturing. In addi...

Euromonitor International's Soft Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Indonesia

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Carbonates in Indonesia face challenges amidst shifting consumer priorities
• Coca-Cola leverages marketing innovation amidst new competition from Nipis Madu
• Consumer boycott of Western brands creates ripples across the industry

PROSPECTS AND OPPORTUNITIES

• Static performance for carbonates, amid ongoing economic challenges
• Health trends and sugar tax to shape the future of Indonesia's carbonates market
• Modern trade channels will remain pivotal for premium carbonated brands like YOU C1000

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of positive growth for in 2024, despite flat performance from on-trade segment
• Coconut and other plant waters see dynamic performance, with Hydro Coco making the largest sales contribution
• Tirta Alam Segar's Ale-Ale is biggest volume sales contributor

PROSPECTS AND OPPORTUNITIES

• Off-trade sales to see growth, albeit at a slower pace
• On-trade juice sales will remain flat as challenging economic conditions and high prices hinder recovery
• Low-priced strategies will remain a key focus

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bottled water faces flat performance amid changing consumer preferences
• Danone's Aqua continues to dominate market, despite growing competition from local brand Le Minerale
• New packaging sizes drive consumer engagement

PROSPECTS AND OPPORTUNITIES

• Despite competition from other beverages, emergence of more affordable cup formats will boost demand
• Health trends will support future growth and inform innovation
• Continued growth for foodservice sales

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Limited growth for sports drinks amid ongoing challenges
• Outstanding performance by Isoplus
• New entrant targets health-conscious Gen Z consumers

PROSPECTS AND OPPORTUNITIES

• Off-trade demand will fail to recover to pre-pandemic levels during the forecast period
• Active lifestyle trends and brand strategies will drive sales
• Economy brands will gain traction

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth in energy drinks, driven by widening availability of affordable formats
• Strategic marketing efforts to address competition
• Leading brand loses share to rivals

PROSPECTS AND OPPORTUNITIES

• Modest growth, despite ongoing challenges
• Cup packaging will remain the biggest sales contributor
• Cut price promotions will continue as key marketing strategy in modern channels

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive growth for liquid concentrates, thanks to widening availability through street stalls and affordability
• Fruit-flavoured powder concentrates face ongoing challenges
• Lasalle Food Indonesia continues to benefit from strategic marketing efforts

PROSPECTS AND OPPORTUNITIES

• Slow but steady growth for concentrates, with liquid varieties leading the way
• Powder concentrates set to experience flat performance as convenience becomes a factor
• Traditional channels will remain dominant for powder concentrates, while modern channels will drive growth for liquid varieties

CATEGORY DATA

• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTD faces challenges of consumer price sensitivity and lack of innovation
• CS2 Pola Sehat maintains its lead, while Sinar Sosro PT boosts share through new product innovations and strategic marketing
• Brands adjust promotional strategies to maintain stability in a mature market

PROSPECTS AND OPPORTUNITIES

• Modest growth for RTD, in light of high level of maturity and emerging competitors
• Rising unit prices expected, but brands will focus on affordability
• Rising levels of health consciousness will drive innovation

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another good year for RTD coffee, driven by lifestyle factors and affordability
• Local companies continue to lead the market
• RTD coffee brands tackle price increases with strategic packaging and promotions

PROSPECTS AND OPPORTUNITIES

• RTD coffee set for continued growth with new flavours and brand innovations
• Cheap coffee from street stalls could pose competition to premium RTD coffee
• PET bottles will remain popular, while cup packaging will gain ground

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive growth for Asian speciality drinks, driven by affordability, promotions, and consumer familiarity
• Okky Jelly Drink regains market share with strategic pricing, flavour innovation, and engaging promotions
• Cooling water products see stable performance despite limited innovations

PROSPECTS AND OPPORTUNITIES

• Positive, albeit slowing growth expected amid maturity and rising competition
• E-commerce will drive growth
• Distribution will remain limited across foodservice channels

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029