表紙:タイのソフトドリンク市場
市場調査レポート
商品コード
1598308

タイのソフトドリンク市場

Soft Drinks in Thailand


出版日
ページ情報
英文 88 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
タイのソフトドリンク市場
出版日: 2024年11月20日
発行: Euromonitor International
ページ情報: 英文 88 Pages
納期: 即日から翌営業日
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概要

2024年、タイではソフトドリンクの取引量が引き続き増加すると予想されています。2025年に砂糖税の第4段階が実施され、糖度が8%~14%の飲料に2バーツの追加税が課されることになります。価格戦略を見直し、増税分を吸収するために値上げに踏み切る企業もあれば、減糖タイプや無糖タイプを導入する企業もあります。

当レポートでは、タイのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

付録

動向

免責事項

情報源

タイの炭酸飲料

主なデータ結果

第2024章 発展

  • 炭酸飲料の市場競争に対する第4段階の砂糖税の影響
  • WHOの非砂糖系甘味料に関する警告は炭酸飲料に新たな課題をもたらす
  • 炭酸飲料カテゴリーはブランドイメージの再構築と著名人の支持により継続的に成長

展望と機会

  • コーラブランドは新しいフレーバーや無糖のオプションで市場を活性化させる
  • ブランドがビタミンCから無糖品に重点を移すにつれ、レモネード/ライムが拡大
  • 売上維持のため標準サイズを推進しながら、より高い利益率を得るために小型缶を販売する

カテゴリーデータ

タイのジュース

主なデータ結果

第2024章 発展

  • 砂糖税により価格が上昇し、低糖ジュースへの需要が増加
  • 機能性ジュースは需要を刺激するために革新性と信頼性を必要とする
  • ココナッツウォーターが市場を押し上げる一方、地元の新鮮さが大手ブランドに課題

展望と機会

  • 新しい100%ジュースのフレーバーは、プレミアム価格とイノベーションの課題に取り組んでいる
  • Maleeはイノベーションと消費者重視でプレミアムジュース分野をリード
  • Tipco Chewyがジュース分野を刺激し、新たな競合と機会を生み出す

カテゴリーデータ

タイのボトル入り飲料水

主なデータ結果

第2024章 発展

  • ボトル入り飲料水カテゴリーはコロナ後成長しているが、飽和状態とプラスチック廃棄物への懸念に直面
  • 新たな飲料動向の出現と成長への課題により、ビタミンウォーターは減速
  • 健康志向により、ボトル入り飲料水から浄水器への需要が増加

展望と機会

  • ボトル入り飲料水ブランドは消費者を引き付けるために革新的なラベルと価格設定を採用している
  • 地元のハーブを注入した新しいドリンクが機能性セグメントに機会をもたらす
  • ユニークなブランドと新規参入で成長する天然ミネラルウォーター

カテゴリーデータ

タイのスポーツドリンク

主なデータ結果

第2024章 発展

  • 砂糖税により価格上昇に伴い低糖質スポーツドリンクへの移行が促進される
  • スポーツドリンクの分野はイノベーションの面で停滞しており、イノベーションの余地が生まれている
  • スポーツドリンクの価格上昇により、手頃な価格で高品質の代替品が登場する機会が生まれる

展望と機会

  • Yanhee、スポンサーの市場支配に課題するため無糖スポーツドリンクを発売
  • スポンサーは世界市場に焦点を移し、タイの競争相手にチャンスを与える
  • Gatoradeの低糖製品への参入は、世界的ブランドにとって重要な第一歩となる

カテゴリーデータ

タイのエナジードリンク

主なデータ結果

第2024章 発展

  • イメージの課題を克服し市場を拡大するためにエナジードリンクのブランドを刷新
  • 砂糖税の第4段階は、エネルギードリンクのイノベーションと価格戦略を推進する
  • 金属缶と新しいPETフォーマットがパッケージングの革新を推進

展望と機会

  • Osotspaの新製品M-150スパークリングがエナジードリンクの競合を激化
  • Suntory PepsiCoのスティングはライフスタイル重視の戦略でエナジードリンクを発売
  • Ready、新たなフレーバーと健康効果でプレミアムセグメントを強化

カテゴリーデータ

タイの濃縮飲料

主なデータ結果

第2024章 発展

  • 砂糖税とコスト上昇で濃縮砂糖の価格が上昇
  • Hale's Blue Boyは価格を値上げしたが、市場リードを維持
  • リフレッシュ飲料の需要増加により、濃縮液の売上は夏にピークを迎える

展望と機会

  • Hello Boyは流行のアンバサダーと新しいパッケージで市場を混乱させる
  • 液体サブカテゴリーにコーヒー濃縮液が登場
  • 包装の革新が濃縮液の競合を促進

カテゴリーデータ

  • 濃縮飲料の変換

タイのRTDティー

主なデータ結果

第2024章 発展

  • 砂糖税第4段階、2025年からRTD茶に影響
  • 小規模ブランドがRTD茶の分野でイノベーションを推進
  • ハーブRTDティー市場は新規参入により拡大

展望と機会

  • Oishi Group、RTD茶分野で激化する競合に直面
  • IchitanはRTD茶の枠を超え、より幅広い市場を獲得するために新しい飲料を導入
  • Boon Rawd Brewery Co Ltdは健康に重点を置き、ハル・コールドブリューを拡張し、プレミアムセグメントを推進

カテゴリーデータ

タイのRTDコーヒー

主なデータ結果

第2024章 発展

  • 砂糖税の第4段階によりRTDコーヒーへの圧力が高まり、イノベーションと価格上昇が促進される
  • Nescafe、新製品と持続可能性に焦点を当てたキャンペーンを開始
  • プレミアムRTDコーヒーはイノベーションと消費者の嗜好の高まりとともに成長

展望と機会

  • Amazon CafeのRTDコーヒーの発売は新たな市場ベンチマークとなる
  • ブラックコーヒーのトレンドが安定し、ハニーレモンが新たなスターとして登場
  • 自動販売機がRTDコーヒーに課題、強力な価値コミュニケーションが必要

カテゴリーデータ

目次
Product Code: SDTH

Soft drinks is expected to see continued off-trade volume growth in Thailand in 2024. The year has seen players anticipating the implementation of the fourth phase of the sugar tax in 2025, which will involve the imposition of an additional THB2 tax on beverages with a sugar content between 8% and 14%. Some players have been driven to re-evaluate their pricing strategies and raise prices to absorb the increased tax, while others are introducing reduced sugar or no sugar versions of their product...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

  • Fountain sales in Thailand

Trends

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CARBONATES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Implications of fourth phase of sugar tax for market competition in carbonates
  • WHO warning on non-sugar sweeteners poses new challenges for carbonates
  • Carbonates category continually boosted by rebranding and celebrity endorsements

PROSPECTS AND OPPORTUNITIES

  • Cola brands innovate with new flavours and no sugar options to revitalise market
  • Lemonade/lime to expand as brands shift focus from vitamin C to no sugar options
  • Smaller cans for higher margins while promoting standard sizes to maintain sales

CATEGORY DATA

  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Sugar tax raises prices, shifting demand to lower-sugar juice
  • Functional juices need innovation and credibility to stimulate demand
  • Coconut water boosts market, while local freshness challenges larger brands

PROSPECTS AND OPPORTUNITIES

  • New 100% juice flavours tackle challenges of premium pricing and innovation
  • Malee leads premium juice segment with innovation and consumer focus
  • Tipco Chewy stimulates juice category, sparking new competition and opportunities

CATEGORY DATA

  • Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Bottled water category grows post-COVID-19 but faces saturation and concerns about plastic waste
  • Vitamin water slows as new beverage trends emerge and challenge growth
  • Health consciousness shifts demand from bottled water to water purifiers

PROSPECTS AND OPPORTUNITIES

  • Bottled water brands apply innovative labels and pricing to attract consumers
  • New local herb-infused drink offers opportunity in functional segment
  • Natural mineral water to grow with unique branding and new entrants

CATEGORY DATA

  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Sugar tax drives shift to reduced sugar sports drinks as prices rise
  • Sports drinks category stagnates in terms of innovation creating room for innovation
  • Rising prices in sports drinks create opportunity for affordable, high-quality alternatives

PROSPECTS AND OPPORTUNITIES

  • Yanhee launches no sugar sports drink to challenge Sponsor's market dominance
  • Sponsor shifts focus to global markets, opening opportunities for Thai competitors
  • Gatorade's entry into reduced sugar products marks key opening move for global brand

CATEGORY DATA

  • Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Energy drinks rebranded to overcome image challenges and expand market
  • Phase four of sugar tax drives innovation and pricing strategies in energy drinks
  • Metal cans and new PET formats drive packaging innovation

PROSPECTS AND OPPORTUNITIES

  • Osotspa's new M-150 Sparkling intensifies competition in energy drinks
  • Suntory PepsiCo's Sting hits energy drinks with lifestyle focused strategy
  • Ready boosts premium segment with new flavours and health benefits

CATEGORY DATA

  • Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Sugar tax and rising costs drive up concentrates prices
  • Hale's Blue Boy raises prices but maintains market lead
  • Concentrates sales peak in summer with increased demand for refreshing beverages

PROSPECTS AND OPPORTUNITIES

  • Hello Boy disrupts market with trendy ambassadors and new packaging
  • Coffee concentrates emerging in liquid subcategory
  • Packaging innovation drives competition in concentrates

CATEGORY DATA

  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Phase four of the sugar tax to impact RTD teas from 2025
  • Smaller brands drive innovation in RTD tea category
  • Herbal RTD tea market expands with new entrants

PROSPECTS AND OPPORTUNITIES

  • Oishi Group faces increasing competition in RTD tea category
  • Ichitan diversifies beyond RTD tea, introducing new beverages to capture broader market
  • Boon Rawd Brewery Co Ltd expands Haru Cold Brew with health focus, driving premium segment

CATEGORY DATA

  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Phase four of sugar tax adds to pressure on RTD coffee, driving innovation and higher prices
  • Nescafe launches campaign with new products and sustainability focus
  • Premium RTD coffee grows with innovations and increased consumer preference

PROSPECTS AND OPPORTUNITIES

  • Amazon Cafe's RTD coffee launch may set new market benchmark
  • Black coffee trend stabilises with honey lemon introduced as a new star
  • Vending machines challenge RTD coffee, requiring strong value communication

CATEGORY DATA

  • Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029