ベトナムのホットドリンク市場

2024年、エルニーニョ現象による生産ロス、戦争、紅海の治安危機など様々な要因から、ロブスタ種を中心とした生コーヒーの単価が著しく上昇し、その結果、輸送費や関連コストが増加しています。多くの金融投機家が、石油や金に続いてコーヒーにも投資するようになり、価格を押し上げています。そのため、各コーヒーメーカーは、顧客維持に努めながら、原料費高騰による価格維持に苦慮しています。一方

当レポートでは、ベトナムのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムのコーヒー

主なデータ結果

2024年の発展

• 原材料価格の高騰により、参入企業は価格維持に苦戦
• 製品の革新は関心と消費者の需要を刺激する
• Trung Nguyen Corpはチェーン展開するコーヒーショップを活用してブランド力を強化

展望と機会

• コーヒーは予測期間中に健全な成長が見込まれる
• 小規模な地元ブランドの存在感が増すと期待
• 参入企業はブランド認知度を高めるために持続可能な活動に重点を置く可能性が高い

カテゴリーデータ

ベトナムのお茶

主なデータ結果

2024年の発展

• ベトナムの消費者は引き続き支出を抑えており、お茶の成長に影響を及ぼしている
• 製品の革新は消費者の需要と関心を刺激する
• 2024年にオンラインチャネルがお茶の売上増加に貢献

展望と機会

• 経済状況の改善により茶の栽培が好調になると予測
• このカテゴリーは将来多様化する見込み
• 政府もメーカーも今後もお茶の持続可能な開発に注力

カテゴリーデータ

ベトナムのその他のホットドリンク

主なデータ結果

2024年の発展

• その他のホットドリンクは、販売量が引き続き減少しているもの、金額はプラス成長を記録
• スナックバーの急速な拡大は、他のホットドリンクの成長に影響を与える可能性がある
• 2024年ホットドリンクのオンラインチャネルの重要性がさらに高まる

展望と機会

• その他のホットドリンクは今後もまちまちのパフォーマンスが続くと予想される
• 他のホットドリンクでも健康志向は高まり続ける
• 革新的な製品は消費者の注目を集めるのに役立つ可能性がある

カテゴリーデータ

In 2024, the unit price of raw coffee, especially Robusta, has increased markedly due to various factors, such as production losses due to the El Nino phenomenon, wars, and the security crisis in the Red Sea, resulting in increased shipping and related costs. Many financial speculators are now investing in coffee, following oil and gold, which is also driving up prices. Players are therefore struggling to maintain prices due to rising raw coffee costs, while trying to retain customers. Meanwhile...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Players struggle to maintain prices amidst rising prices of raw materials
• Product innovation stimulates interest and consumer demand
• Trung Nguyen Corp leverages its chained coffee shops to strengthen its brand name

PROSPECTS AND OPPORTUNITIES

• Coffee predicted to see healthy growth in the forecast period
• Stronger presence expected of small local brands
• Players likely to focus on sustainable activities to enhance brand awareness

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vietnamese consumers continue to tighten their spending, affecting the growth of tea
• Product innovation stimulates consumer demand and interest
• Online channels help boost sales of tea in 2024

PROSPECTS AND OPPORTUNITIES

• Tea predicted to grow well thanks to a brighter economic performance
• The category will see diversification in the future
• Both the government and manufacturers will continue to focus on the sustainable development of tea in the future

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Other hot drinks records positive value growth, while volumes continue to decline
• Rapid expansion of snack bars could be impacting the growth of other hot drinks
• A greater emphasis on online channels in hot drinks in 2024

PROSPECTS AND OPPORTUNITIES

• Other hot drinks expected to maintain a mixed performance in the future
• Health trend will continue to increase within other hot drinks
• Innovative products could help attract consumers' attention

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029