中国のソフトドリンク市場

2024年には、中国におけるソフトドリンクの取引外販売量と現在の販売額の伸びは、ともに1桁台半ばを維持するとみられます。健康は、特にソフトドリンクにおいて、中国の消費者の消費行動を左右する重要な要因であり続けています。そのため、販売数量と販売金額の伸びの主な原動力となっているのは、無糖飲料や低糖飲料の普及です。

当レポートでは、中国のソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

付録

動向

免責事項

情報源

中国の炭酸塩

主なデータ結果

2024年の発展

• 炭酸塩のオフトレード数量の伸びは大幅に鈍化したが、平均単価は上昇
• 還元炭酸糖の成長は継続しているが、増加率は著しく鈍化
• 炭酸飲料に新しいフレーバーの導入がますます頻繁になっている

展望と機会

• 炭酸飲料は他のソフトドリンク水カテゴリーとの激しい競合に直面
• 中国では炭酸飲料とアルコール飲料の分野を超えたコラボレーションが大きな成長機会として浮上
• 炭酸塩の売上の大部分はオフトレードで占められているが、今後はオントレードの成長が加速すると予想

カテゴリーデータ

中国のジュース

主なデータ結果

2024年の発展

• 健康的で自然なジュースの需要が高まっている
• ジュースのシナリオベースのマーケティング
• 革新的な味と組み合わせ

展望と機会

• ジュースの流通チャネルの将来動向
• 栄養補給：ジュースはより機能的になり続ける
• ジュースのプレミアム化の継続

カテゴリーデータ

中国のボトル入り飲料水

主なデータ結果

2024年の発展

• 家庭での消費シナリオの多様化がボトル入り飲料水の開発を促進
• 中国におけるボトル入り飲料水の濃度は依然として高い
• ボトル入り飲料水の機能性は消費者の注目点となる傾向がある

展望と機会

• ボトル入り飲料水ブランドは、若い消費者を引き付けるために、より多様な炭酸飲料のフレーバーを提供
• 中国消費者のボトル入り飲料水の消費シナリオはますます細分化
• 大容量ボトル入り飲料水の急速な成長は、将来への好機を示している

カテゴリーデータ

中国のスポーツドリンク

主なデータ結果

2024年の発展

• アウトドアスポーツの人気がスポーツドリンクの成長を促進
• エイリアンエナジーは持続的な売上成長を見込んでおり、スポーツドリンクの金額ベースでトップに立つ
• 中国ではスポーツドリンクの電解質に注目

展望と機会

• スポーツドリンクは基本的な水分補給以上の効果をもたらすと期待されている
• スポーツドリンクのパッケージと製品形態は、ブランド開発の新たな焦点領域となっている
• 消費者はスポーツドリンクの新たな味の革新を期待している

カテゴリーデータ

中国のエナジードリンク

主なデータ結果

2024年の発展

• エナジードリンクの利用シーンはますます多様化
• エナジードリンクの競合はますます激しくなっている
• エナジードリンクの原料も多様化している

展望と機会

• 低糖質エナジードリンクが重要な焦点になると予想される
• エナジードリンクとスポーツドリンクの区別はますます曖昧になりつつある
• 中国消費者の砂糖とカフェイン摂取に関する懸念は、エナジードリンクの見通しに影響を与える可能性がある

カテゴリーデータ

中国での濃縮飲料

主なデータ結果

2024年の発展

• 製品の差別化と革新が欠如しているため、濃縮物の需要は弱く、減少する
• 液体濃縮物は非常に競争が激しいが、粉末濃縮物では唐氏が引き続きリード
• メーカーは健康志向を強調

展望と機会

• 粉末濃縮物の影響で、オフトレードRTDの販売量と販売額が減少すると予測
• 液体濃縮物は成長を維持する見込みだが、依然として課題に直面する
• Lemon Republicは、激しい競合の中で消費者の好みに応えるためにレモン濃縮液を発売

カテゴリーデータ

中国のRTDティー

主なデータ結果

2024年の発展

• 健康と砂糖削減の動向が、砂糖を減らしたRTDティーの急速な成長を牽引
• RTDティーのアップグレードとイノベーションがさらなる成長を促進
• 砂糖を減らしたRTDティーは競争が激化しており、競合が激化

展望と機会

• RTDティーは将来的に淹れたてのお茶飲料からシェアを奪うと予想される
• コンビニエンスストアはRTDティーの流通チャネルとして成長しつつある
• ライブストリーミングeコマースはRTDティーの販売をさらに促進する可能性がある

カテゴリーデータ

中国のRTDコーヒー

主なデータ結果

2024年の発展

• 消費者の嗜好の変化と競合RTDコーヒーの需要が弱まる
• ポートフォリオの多様化のためRTDコーヒーを発売する企業が増えている
• 包装の多様化は、競争の激しい市場における幅広い消費シナリオをサポート

展望と機会

• 健康志向のRTDコーヒーとフレーバーの革新のイントロダクションが成長を牽引
• RTDコーヒーは、消費者の多様な需要別さらに細分化されると予想される
• 大手ブランドと新興ブランドの両方にとってオムニチャネル戦略が鍵

カテゴリーデータ

中国のアジア特産ドリンク

主なデータ結果

2024年の発展

• 健康志向のアジア特産飲料の需要増加- フルーツビネガーが先頭に立つ
• ツバメの巣飲料の長期的な可能性は疑問視されている
• Tiandi No 1がアジアの特製ドリンクの売上と成長をリード、Aqua Moreがそれに続く

展望と機会

• 小売eコマースチャネルの拡大
• パッケージングは今後も革新を続け、急速に変化するライフスタイルに適応
• 機能性と健康上の利点は、アジアの特製ドリンクにチャンスを提供し続ける

カテゴリーデータ

In 2024, both off-trade volume and current value growth of soft drinks in China are set to maintain mid single-digit increases. Health remains a crucial factor influencing the consumption behaviour of Chinese consumers, especially in soft drinks. A key driver behind the growth in volume and value sales is therefore the prevalence of sugar-free and reduced sugar beverage options. According to data from Euromonitor's Passport system, in several categories, including RTD tea, carbonates, and sports...

Euromonitor International's Soft Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in China

Trends

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Off-trade volume growth of carbonates slows significantly, but average unit prices rise
• Growth continues for reduced sugar carbonates, yet the rate of increase notably slows
• The introduction of new flavours in carbonates has become increasingly frequent

PROSPECTS AND OPPORTUNITIES

• Carbonates faces fierce competition from other soft drinks categories
• Cross-category collaborations between carbonates and alcoholic drinks have emerged as a significant growth opportunity in China
• Although the off-trade accounts for the majority of sales in carbonates, on-trade growth is expected to accelerate in the future

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The demand for healthy and natural juices is increasing
• Scenario-based marketing for juice
• Innovative flavours and combinations

PROSPECTS AND OPPORTUNITIES

• Future trends in distribution channels for juice
• Nutrient supplementation: Juices will continue to become more functional
• The continued rise of premiumisation in juice

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Expanding variety of household consumption scenarios fuels the development of bottled water
• The concentration of still bottled water in China remains high
• The functionality of bottled water tends to be a focus of consumers

PROSPECTS AND OPPORTUNITIES

• Bottled water brands offer a wider variety of sparkling flavours to attract younger consumers
• Chinese consumers' bottled water consumption scenarios have become increasingly segmented
• Rapid growth of large-pack still bottled water shows a good opportunity for the future

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Popularity of outdoor sports drives the growth of sports drinks
• Alienergy sees sustained sales growth, taking the lead in sports drinks in value terms
• Focus on electrolytes in sports drinks in China

PROSPECTS AND OPPORTUNITIES

• Sports drinks expected to offer benefits beyond basic hydration
• Packaging and product formats for sports drinks have become a new focus area for brand development
• Consumers are expecting new flavour innovations in sports drinks

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The usage scenarios for energy drinks are becoming increasingly diverse
• The competition in energy drinks is becoming increasingly intense
• The ingredients in energy drinks are also becoming more diverse

PROSPECTS AND OPPORTUNITIES

• Reduced sugar energy drinks expected to be an important focus
• The distinction between energy drinks and sports drinks is becoming increasingly blurred
• Concerns amongst Chinese consumers regarding sugar and caffeine intake may affect the prospects for energy drinks

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lacking product differentiation and innovation, demand for concentrates is weak and falling
• Liquid concentrates is highly competitive, while Tang continues to lead powder concentrates
• Manufacturers emphasise their health positioning

PROSPECTS AND OPPORTUNITIES

• Forecast decline in off-trade RTD volume and value sales, driven by powder concentrates
• Liquid concentrates set to maintain growth, but will still experience challenges
• Lemon Republic launches lemon liquid concentrates to meet consumer preferences amidst intense competition

CATEGORY DATA

• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and sugar reduction trends drive rapid growth for reduced sugar still RTD tea
• Upgrades and innovations in RTD tea further propel growth
• Reduced sugar still RTD tea has become increasingly crowded, leading to intensified competition

PROSPECTS AND OPPORTUNITIES

• RTD tea expected to capture share from freshly-made tea drinks in the future
• Convenience stores is becoming a growing distribution channel for RTD tea
• Live-streaming e-commerce may further stimulate sales of RTD tea

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Changes in consumer preference and competition weaken demand for RTD coffee
• More players launch RTD coffee for portfolio diversification
• Packaging diversification supports a wide range of consumption scenarios in a highly competitive market

PROSPECTS AND OPPORTUNITIES

• The introduction of health-oriented RTD coffee and flavour innovations will drive growth
• RTD coffee expected to see further segmentation, driven by diverse consumer demand
• Omnichannel strategy key for both leading and emerging brands

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for health-driven Asian speciality drinks - fruit vinegar leads the way
• Long-term potential for bird's nest drinks is questionable
• Tiandi No 1 leads sales and growth in Asian speciality drinks, with Aqua More following

PROSPECTS AND OPPORTUNITIES

• Expansion of retail e-commerce channels
• Packaging will continue to see innovation and adaptation to fast-paced lifestyles
• Functionality and health benefits will continue to provide opportunities for Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029