ベトナムのソフトドリンク市場

2024年、ベトナムのソフトドリンクは、インバウンドと地元観光客の増加により、オフトレードとオントレードの数量がプラス成長する見込みです。2024年9月の観光省の報告によると、ベトナムは2024年の最初の9ヶ月間に1,250万人以上の外国人観光客を迎え入れました。この顕著な増加は、オン・トレードとオフ・トレードの両方でソフトドリンクの成長に貢献しています。

当レポートでは、ベトナムのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

付録

免責事項

情報源

ベトナムの炭酸塩

主なデータ結果

2024年の発展

• 炭酸塩のオントレードとオフトレードの両方の販売が好調
• 砂糖を減らした製品や砂糖抜きの製品はベトナムの消費者に引き続き歓迎
• 炭酸飲料の販売において小売eコマースが大きなシェアを獲得

展望と機会

• 炭酸塩は数量と時価の両面で着実な成長が見込まれる
• 革新的な製品は消費者の注目を集めるのに役立つ
• 企業はブランド評判の向上のために持続可能な開発に取り組み続ける可能性が高い

カテゴリーデータ

ベトナムのジュース

主なデータ結果

2024年の発展

• 健康が重要視される中、ジュースはプラス成長率を記録
• 革新的なパッケージが消費者の関心と需要を刺激
• 2024年にジュースの競争が激化

展望と機会

• ジュースは予測期間中に健全な成長を遂げる見込み
• 小売eコマース、特にTikTok経由の売上は今後徐々に増加する見込み
• ジュースメーカーは子供をターゲットにする可能性

カテゴリーデータ

ベトナムのボトル入り飲料水

主なデータ結果

2024年の発展

• 気温が上昇する中、ボトル入り飲料水は好調な業績を記録し続けている
• 製品の革新はベトナムの消費者を惹きつける傾向がある
• 持続可能な開発はボトル入り飲料水業界の参入企業の焦点である

展望と機会

• 消費者が砂糖の摂取を制限しようとしているため、ボトル入り飲料水は健全な成長が見込まれる
• より多くの企業がオンラインプラットフォームでの広告と販売を強化
• ボトル入り飲料水はより競争力が増すため、適切な戦略が必要となる

カテゴリーデータ

ベトナムのスポーツドリンク

主なデータ結果

2024年の発展

• 2024年に大規模なスポーツイベントが定期的に開催されることにより、スポーツドリンクの成長が記録される
• 市場では無糖製品の存在感が高まっている
• 小売eコマースがスポーツドリンクの売上増加に貢献

展望と機会

• スポーツイベントの開催が続く中、スポーツドリンクの需要は引き続き上昇する見込み
• 選手たちは消費者の注目を集めるためにスポーツイベントに協力し、スポンサーを続けるだろう
• スポーツドリンクは他のソフトドリンクカテゴリーとの激しい競合に直面する

カテゴリーデータ

ベトナムのエナジードリンク

主なデータ結果

2024年の発展

• 多忙な生活により、エナジードリンクは2024年も引き続き成長する見込み
• エナジードリンクの競合激化
• 企業は定期的にダイナミックなマーケティング活動を行っている

展望と機会

• 成熟度が増すにもかかわらず、エネルギードリンクは堅調な成長が見込まれる
• 製品イノベーションが売上を刺激すると期待される
• 今後、若い世代をターゲットにするメーカーが増える見込み

カテゴリーデータ

ベトナムの濃縮飲料

主なデータ結果

2024年の発展

• 観光客数の増加に伴い、濃縮物のオフトレード販売が増加
• 消費者は革新的な製品を試す準備ができている
• 小売eコマースが濃縮液の販売シェアを拡大

展望と機会

• 予測期間中に濃縮物は堅調な成長が見込まれる
• 参入企業は消費者を引き付けるために新製品を発売し続ける
• 濃縮物は将来的に競争力が高まると予想される

カテゴリーデータ

ベトナムのRTDティー

主なデータ結果

2024年の発展

• RTDティーは、オフトレードとオントレードの両方で好調な業績を記録し続ける
• コンビニエンスストアの新鮮なお茶が2024年のRTD茶の成長を制限
• メーカーは消費者を引き付けるために革新的な新製品を発売

展望と機会

• RTD茶は、経済状況の改善により、将来的に好調な成長が見込まれる
• 小売eコマースとデジタルマーケティングがRTD茶の販売量を押し上げる見込み
• コンブチャの存在は無視できるほど小さいと予想される

カテゴリーデータ

ベトナムのRTDコーヒー

主なデータ結果

2024年の発展

• 観光客の増加に伴いRTDコーヒーが成長
• Nescafeの新製品発売で製品革新が続く
• RTDコーヒーは革新的な非RTDコーヒー製品との競合に直面

展望と機会

• RTDコーヒーは、特にオントレードで健全な成長を維持する見込み
• 将来的には他の種類のコーヒーとの競合が予想される
• 主要参入企業は、関心を高めるために製品の革新に注力

カテゴリーデータ

ベトナムのアジア特産ドリンク

主なデータ結果

2024年の発展

• ベトナムの消費者は引き続き支出を抑えているが、観光客数の増加が成長を牽引
• ベトナムでは米水飲料の存在感が高まっている
• オンラインチャネルがアジアの特製ドリンクの売上を伸ばす

展望と機会

• 観光客の増加によりアジアの特産飲料の売上が伸びると予想
• 新製品の発売が消費者の関心を引くと期待される
• 市場で無糖製品の存在感が増す

カテゴリーデータ

In 2024, soft drinks in Vietnam is set to see positive off-trade and on-trade volume growth, largely due to an increase in inbound and local tourist numbers in the country. A Ministry of Tourism report from September 2024 indicates that Vietnam welcomed over 12.5 million international visitors in the first nine months of 2024, which is a 43% increase from the previous year. This notable increase has contributed to the growth of soft drinks both on-trade and off-trade, as international visitors c...

Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Vietnam
• Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Both on-trade and off-trade sales of carbonates show positive performances
• Reduced sugar and sugar-free products continue to be welcomed by Vietnamese consumers
• Retail e-commerce gains a larger share of sales in carbonates

PROSPECTS AND OPPORTUNITIES

• Carbonates expected to record steady growth in volume and current value terms
• Innovative products will help to attract consumers' attention
• Companies likely to continue to work on sustainable development to improve their brand reputation

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Juice experiences positive growth rates as health is important
• Innovative packaging stimulates consumer interest and demand
• Juice becomes more competitive in 2024

PROSPECTS AND OPPORTUNITIES

• Juice set to experience heathy growth over the forecast period
• Sales via retail e-commerce, especially TikTok, set to gradually increase in the future
• Juice players likely to target children

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bottled water continues to record strong performances as hotter weather is seen
• Product innovations tend to attract Vietnamese consumers
• Sustainable development is the focus of players in bottled water

PROSPECTS AND OPPORTUNITIES

• Bottled water set to see healthy growth as consumers look to limit sugar intake
• More companies will boost advertising and sales on online platforms
• Bottled water set to be more competitive, which will require suitable strategies

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports drinks records growth thanks to regular major sports events in 2024
• The presence of sugar-free products is increasing in the market
• Retail e-commerce helps to boost sales of sports drinks

PROSPECTS AND OPPORTUNITIES

• Sport drinks set to continue to rise as sports events continue to be held
• Players will continue to cooperate with and sponsor sports events to attract consumers' attention
• Sports drinks will face stronger competition from other soft drinks categories

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Energy drinks experiences continued growth in 2024 due to busier lives
• Stronger competition in energy drinks
• Regular dynamic marketing activities are undertaken by companies

PROSPECTS AND OPPORTUNITIES

• Energy drinks expected to see solid growth despite increasing maturity
• Product innovation expected to stimulate sales
• Manufacturers likely to target the younger generation in the future

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Off-trade sales of concentrates see growth as tourist numbers rise
• Consumers are ready to try innovative products
• Retail e-commerce gains a larger share of sales of concentrates

PROSPECTS AND OPPORTUNITIES

• Concentrates predicted to see solid growth in the forecast period
• Players will continue to launch new products to attract consumers
• Concentrates expected to be more competitive in the future

CATEGORY DATA

• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTD tea continues to record strong performances both off-trade and on-trade
• Fresh tea from convenience stores limits the growth of RTD tea in 2024
• Manufacturers launch new innovative products to attract consumers

PROSPECTS AND OPPORTUNITIES

• RTD tea predicted to grow well in the future thanks to a brighter economic performance
• Retail e-commerce and digital marketing set to boost volume sales of RTD tea
• The presence of kombucha is expected to remain negligible

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTD coffee experiences growth as the number of tourists increases
• Product innovation continues with new Nescafe launch
• RTD coffee faces competition from innovative non-RTD coffee products

PROSPECTS AND OPPORTUNITIES

• RTD coffee set to maintain healthy growth, especially on-trade
• Competition from other types of coffee expected in the future
• Key players will focus on product innovation to generate interest

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vietnamese consumers continue to tighten their spending, but rising tourist numbers drive growth
• The presence of rice water drinks is increasing in Vietnam
• Online channels help boost sales of Asian speciality drinks

PROSPECTS AND OPPORTUNITIES

• Rise in tourism expected to boost sales of Asian speciality drinks
• New product launches expected to attract consumers
• Presence of sugar-free products set to increase in the market

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029