ベトナムのコンシューマーエレクトロニクス市場

ベトナム政府は、2023年のGDP成長率が5.1％と、世界平均成長率2.9％、ASEAN地域成長率4.3％を上回り、同国経済が力強い回復を示したとの数字を発表したにもかかわらず、ベトナムにおける家電製品の小売販売台数は減少を続けています。消費者物価指数（CPI）は3.3％上昇、インフレ率は4.2％上昇し、2023年初頭に観測された5％超から大幅に低下し、持続的な低下を示しています。ベトナムは、消費者物価指数（CPI）が3.3％上昇し、インフレ率は4.2％上昇しました。

当レポートでは、ベトナムの家電製品市場について調査し、家庭内、ポータブル、車載の家電製品市場の規模や形態について国レベルで包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、流通、価格問題など）を戦略的に分析しています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムのコンピュータと周辺機器

主なデータ結果

2024年の発展

• パンデミック別需要増後、コンピューターと周辺機器の需要がさらに減少
• 参入企業は、中上級から高級セグメントでのAIに焦点を当て、新製品を継続的に発売
• 高画質カメラと軽量ノートパソコンは若い消費者に好まれる

展望と機会

• コンピュータと周辺機器は予測期間中にまだ潜在性がある
• AIアプリケーションと画面品質が購入決定の重要な要素となる
• 小売業者はオンライン販売を増やし、実店舗の数を減らす

カテゴリーデータ

ベトナムの車載エンターテイメント

主なデータ結果

2024年の発展

• ベトナムでは自動車販売の低迷が車載エンターテインメントの成長を妨げている
• 促進要因は、ダッシュボード内蔵メディアプレーヤーの大型モデルとタッチスクリーン機能を好む
• ソーシャルメディアの影響を受けて、消費者は車載ナビゲーションにさらなる期待を寄せている

展望と機会

• 電気自動車の所有者は車載エンターテイメントの向上を期待する人が増えている
• スマートな車載エンターテインメントシステムは、消費者にエンターテインメント以上のものを提供する予定
• eコマースと自動車ショールームは重要な流通チャネル

カテゴリーデータ

ベトナムのホームオーディオと映画

主なデータ結果

2024年の発展

• 成熟とパンデミック後の需要の弱まりにより売上が減少
• ホームオーディオや映画館に影響を与えるさまざまな動向が出現
• プレーヤーは、若い消費者をターゲットに機能改善を施した新製品を発売し続ける

展望と機会

• ホームシアターとスピーカーシステムはまだ成長の余地がある
• 消費者は新しい技術やデザインに注目し続ける
• 購入のためのオンラインチャネルへの段階的な移行

カテゴリーデータ

ベトナムのホームビデオ

主なデータ結果

2024年の発展

• ホームビデオは地元市場での浸透率が高いため需要が減少
• 参入企業はカテゴリーに付加価値を加えるために新しいテレビモデルを発売
• TCL、プレミアム大画面モデルのポートフォリオを拡大

展望と機会

• 予測期間の終わりに向けてホームビデオは緩やかな成長
• 高画質の画面と教育番組が追加されたスマートテレビ
• 家電製品と電子機器の専門店が依然として主要な流通チャネル

カテゴリーデータ

ベトナムの画像機器

主なデータ結果

2024年の発展

• ベトナムにおける長期的傾向として、画像機器の継続的な減少
• 若い消費者はコンパクトで懐かしいカメラを好む
• 参入企業はAIとビデオ品質の向上に焦点を当てた製品を発売

展望と機会

• 消費者がスマートフォンに依存するにつれて、画像機器の売上はさらに減少すると予測
• プレーヤーは消費者にアップグレードを促すために特定の機能を導入する予定
• 公式オンラインブランドストアがさらに勢いを増す見込み

カテゴリーデータ

ベトナムのポータブルプレーヤー

主なデータ結果

2024年の発展

• ワイヤレススピーカーの普及により、ポータブルプレーヤーの需要は引き続き増加
• ヴィンテージデザインと環境に優しい素材が若い消費者にアピール
• ダイナミックな競合情勢の中で、プレーヤーは革新的な製品を発売

展望と機会

• ワイヤレススピーカーは予測期間中も引き続きこのカテゴリーの成長を牽引
• AI統合はますます普及する
• 宅配に適したワイヤレススピーカーとして、eコマースの将来的な成長が期待される

カテゴリーデータ

ベトナムの携帯電話

主なデータ結果

2024年の発展

• インフレシナリオでスマートフォンのさらなる減少
• プレイヤーはプロモーションキャンペーンを通じて売上を伸ばそうとする
• プライバシーとセキュリティは、スマートフォンに精通したユーザーにとってますます重要な懸念事項

展望と機会

• スマートフォンは予測期間中にプラス成長に戻るが、成長は緩やかになる見込み
• ゲーム用スマートフォンはブランドにとってターゲットとなる可能性を秘めている
• 小売業者はオンラインに移行し、実店舗の数を減らす

カテゴリーデータ

ベトナムのウェアラブル電子機器

主なデータ結果

2024年の発展

• ウェアラブル電子機器の成長は引き続き活発
• 健康とフィットネスのトレンドは、スマートウェアラブルの需要を牽引する重要な要因であり続けている
• 競合情勢で、プレーヤーは新製品を投入し続けている

展望と機会

• ウェアラブル電子機器の成長は予測期間中安定する見込み
• ベトナムの高齢化はターゲット層の拡大に役立つ可能性がある
• 専門店は引き続き優位に立つが、eコマースが流通シェアをさらに拡大する見込み

カテゴリーデータ

ベトナムのヘッドフォン

主なデータ結果

2024年の発展

• TWSイヤホンの普及により、ヘッドフォンの需要は引き続き増加している
• プレーヤーは若い消費者向けに品質とデザインを重視した新モデルを発売
• TWSイヤホンはベトナムの消費者のさまざまな活動における第一の選択肢

展望と機会

• ヘッドフォンは予測期間中にさらに勢いを増す
• ゲーミングヘッドフォンは成長の可能性を秘めている
• eコマースはヘッドフォンの主要チャネルになる可能性がある

カテゴリーデータ

Retail volume sales of consumer electronics in Vietnam continue to decline, despite the government releasing figures that the country's economy showed a robust recovery in 2023 with GDP growth of 5.1%, surpassing the global average growth rate of 2.9% and the ASEAN region rate of 4.3%. The Consumer Price Index (CPI) increased by 3.3%, while inflation grew by 4.2%, reflecting a significant decline from over 5% observed at the beginning of 2023, indicating a sustained reduction. Vietnam expects st...

Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Further drop in demand for computers and peripherals after pandemic boost
• Players continue to launch new products, focusing on AI application in upper-mid to premium segment
• High camera quality and lightweight laptops are favoured by younger consumers

PROSPECTS AND OPPORTUNITIES

• Computers and peripherals still offers potential over the forecast period
• AI application and screen quality will be key factors in purchasing decision
• Retailers boost online sales and reduce number of physical stores

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low car sales hinder in-car entertainment's growth in Vietnam
• Drivers prefer larger models and touchscreen capabilities for in-dash media players
• Influenced by social media, consumers expect more from in-car navigation

PROSPECTS AND OPPORTUNITIES

• Increasing number of electric car owners expect improved in-car entertainment
• Smart in-car entertainment systems set to offer consumers more than just entertainment
• E-commerce and car showroom are important distribution channels

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Declining sales due to maturity and weakening demand post-pandemic
• Various trends emerge to influence and impact home audio and cinema
• Players continue to launch new products with feature improvements targeting younger consumers

PROSPECTS AND OPPORTUNITIES

• Home cinema and speaker systems still offers room to grow
• Consumers will continue to pay attention to new technology and designs
• Gradual transition towards online channels for purchases

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home video experiences declining demand due to high penetration in local market
• Players launch new television models in an attempt to add value to category
• TCL expands portfolio of premium large screen models

PROSPECTS AND OPPORTUNITIES

• Modest growth for home video towards end of forecast period
• Smart televisions with high screen quality and added educational programmes offer potential
• Appliances and electronics specialists remains dominant distribution channel

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ongoing decline for imaging devices as part of long-term trend in Vietnam
• Younger consumers prefer compact and nostalgic models of cameras
• Players launch products focused on AI applications and improving video quality

PROSPECTS AND OPPORTUNITIES

• Further sales drop predicted for imaging devices as consumers rely on smartphones
• Players set to launch specific features to convince consumers to trade up
• Official online brand stores likely to gain further momentum

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for portable players continues to grow, driven by wireless speakers
• Vintage designs and eco-friendly materials appeal to younger consumers
• Players launch innovative products in dynamic competitive landscape

PROSPECTS AND OPPORTUNITIES

• Wireless speakers to continue to drive category growth over forecast period
• AI integration set to become increasingly prevalent
• Strong future growth for e-commerce as wireless speakers suitable for home delivery

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Further decline for smartphones in inflationary scenario
• Players attempt to drive volumes through promotional campaigns
• Privacy and security become increasingly significant concerns for savvy smartphone users

PROSPECTS AND OPPORTUNITIES

• Smartphones set to return to positive but slow growth over forecast period
• Gaming smartphones offer potential for brands to target
• Retailers move online and reduce number of physical stores

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth of wearable electronics remains dynamic
• Health and fitness trend remains key driver behind demand for smart wearables
• Competitive landscape sees players continue to introduce new products

PROSPECTS AND OPPORTUNITIES

• Growth of wearable electronics set to stabilise over forecast period
• Vietnam's ageing population can help expand the target audience
• Specialist stores to remain dominant, but e-commerce likely to gain further share of distribution

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for headphones continues to rise, driven by TWS earbuds
• Players launch new models that focus on quality and design for younger consumers
• TWS earbuds are consumers' top choice in Vietnam for various activities

PROSPECTS AND OPPORTUNITIES

• Headphones to gain further momentum over the forecast period
• Gaming headphones offer growth potential
• E-commerce has potential to become leading channel for headphones

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029