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市場調査レポート

ベトナムにおける生活家電市場

Consumer Appliances in Vietnam

発行 Euromonitor International 商品コード 133944
出版日 ページ情報 英文 119 Pages
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本日の銀行送金レート: 1USD=108.77円で換算しております。
ベトナムにおける生活家電市場 Consumer Appliances in Vietnam
出版日: 2020年01月02日 ページ情報: 英文 119 Pages
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概要

当レポートでは、ベトナムにおける生活家電市場について分析しており、製品別に市場動向、競合の展望、見通しなどを検証し、国内企業プロファイルを盛り込んで、概略以下の構成でお届けします。

ベトナムの生活家電

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - ベトナム

  • GT Co Ltd
  • Goldsun Jsc
  • Nagakawa Vietnam JSC
  • Pico JSC
  • Rinnai Vietnam Co Ltd
  • Son Thang Co Ltd
  • Vina Electric Fan Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 冷蔵庫
  • 洗濯(乾燥)機
  • 食器洗い機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
  • アイロン
  • パーソナルケア器具
  • 空調(冷房/除湿機/加湿器など)
  • 暖房器具
目次
Product Code: WGVN

Consumer appliances continued to see high but marginally slower retail volume growth in 2019. Vietnam's economy continued to see rapid growth as a result of increases in manufacturing and exports, and increasing foreign direct investment. Household income has been growing sharply in the country, especially amongst the middle-income group, resulting in higher living standards. Higher incomes and education, along with globalisation, have helped consumers to be more optimistic about their future, l...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Economic growth and rising living standards boost volume growth

Energy-saving now standard; new features attract young and wealthier consumers

Strong competition from global brands, but local players are not being left behind

Internet retailing growing for small appliances in particular

Growth expected along with the building of new homes and urbanisation

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Rising temperatures lead to more use of air treatment products

Sales of air coolers to continue rising due to their healthy image

Air treatment products with inverter technology are now standard

COMPETITIVE LANDSCAPE

Local player Vietnam Fan leads due to new launches and reasonable prices

Japanese brands Daikin and Panasonic remain popular in air conditioners

Internet retailing is popular for cheap air treatment products, but not air conditioners

CATEGORY DATA

  • Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 43 Production of Air Conditioners: Total Volume 2014-2019
  • Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Strong growth expected, but penetration will remain low

Lower prices mean freestanding dishwashers dominates

Busier lives and family time will contribute to growth

COMPETITIVE LANDSCAPE

European brands are popular for their quality but growth is hindered by high prices

Local players could boost sales of dishwashers with affordable prices

Internet retailing grows, although consumers research products in stores first

CATEGORY DATA

  • Table 48 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 49 Sales of Dishwashers by Category: Value 2014-2019
  • Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 57 Production of Dishwashers: Total Volume 2014-2019
  • Table 58 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 59 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Growth may be hampered by busier lives and less home cooking

Offline channels preferred, but government regulation should increase trust

Despite some concerns, internet retailing sees strong growth

COMPETITIVE LANDSCAPE

Philips maintains a strong lead with its trusted brand and local understanding

Local brands are boosted by the buy local trend

Greater demand for higher-quality products due to knowledge and rising incomes

CATEGORY DATA

  • Table 62 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 63 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Continued growth, but still plenty of room to increase penetration

Front-loading washing machines gain share due to lower water and energy use

Features are increasingly important, but cost remains a major factor

COMPETITIVE LANDSCAPE

Aqua extends its lead, with its new factory likely to continue its growth

Innovation and functionalities attract consumers; Samsung in particular exploits this

Promotions are carried out by players, aiming to increase their shares

CATEGORY DATA

  • Table 73 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 74 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 78 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 84 Production of Home Laundry Appliances: Total Volume 2014-2019
  • Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Sales of built-in products approach maturity, leading to slowing growth

False labelling leads consumers to purchase in reputable showrooms

Various factors affect consumers' decision, including brand reputation and features

COMPETITIVE LANDSCAPE

Strong reputation and wide price range help Rinnai maintain its lead

Consumers' price sensitivity hampers growth of premium brands

Consumers prefer to see products in person before buying either offline or online

CATEGORY DATA

  • Table 89 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 90 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 93 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 97 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 101 Production of Large Cooking Appliances: Total Volume 2014-2019
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Microwaves are most popular amongst busy consumers in urban areas

Consumers are interested in appliances which cook well and use less energy

Growth for internet retailing, thanks to free delivery and competitive prices

COMPETITIVE LANDSCAPE

Aggressive marketing and promotion contributes to Sharp's continued share growth

Players should focus on offering microwaves which follow the healthy living trend

Product positioning and promotion are important

CATEGORY DATA

  • Table 106 Sales of Microwaves by Category: Volume 2014-2019
  • Table 107 Sales of Microwaves by Category: Value 2014-2019
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 109 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 110 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 111 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 113 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 114 Production of Microwaves: Total Volume 2014-2019
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 116 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Consumers shift from salon to at-home treatments to save time and money

Smaller and smarter products to attract the younger generation, but at a cost

Online sales rise, boosted by video advertisements

COMPETITIVE LANDSCAPE

Philips remains the leader thanks to regular product launches

Targeting specific consumer groups and reviews from vloggers boost sales

Premium electric facial cleanser from LG

CATEGORY DATA

  • Table 119 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 120 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 121 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 122 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 123 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 124 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 125 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 126 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 127 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 128 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 129 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 130 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 131 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Inverter technology is now standard; other factors also affect the purchasing decision

Design and capacity are important to consumers

Smart technology and connected appliances expected to become more popular

COMPETITIVE LANDSCAPE

Aqua maintains its lead, but other players invest, aiming to increase their shares

Demonstrating the future through advertising strategies

Promotions aim to attract consumers to different channels

CATEGORY DATA

  • Table 132 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 133 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 134 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 135 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 136 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 137 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 138 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 139 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 140 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 141 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 142 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 143 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 144 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 145 Production of Refrigeration Appliances: Total Volume 2014-2019
  • Table 146 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 147 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 148 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 149 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising incomes boost sales of premium products

Multifunctionality and convenience are key areas of focus

Rising share of sales via internet retailing for brands with a strong reputation

COMPETITIVE LANDSCAPE

Sharp's strength in rice cookers maintains its lead

New products are offered to attract different consumer groups

Consumers demand product information before buying

CATEGORY DATA

  • Table 150 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 151 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 154 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Cylinder products dominate due to low prices and new features

New formats of vacuum cleaners emerge in the country

Promotions offered before the Tet holidays to boost sales

COMPETITIVE LANDSCAPE

Hitachi maintains its lead despite its higher prices due to consumer trust

Electrolux launch unable to stop its share decline

New launches and comprehensive warranties in robotic vacuum cleaners

CATEGORY DATA

  • Table 162 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 163 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024