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市場調査レポート

ベトナムにおける生活家電市場

Consumer Appliances in Vietnam

発行 Euromonitor International 商品コード 133944
出版日 ページ情報 英文 104 Pages
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ベトナムにおける生活家電市場 Consumer Appliances in Vietnam
出版日: 2017年12月07日 ページ情報: 英文 104 Pages
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概要

当レポートでは、ベトナムにおける生活家電市場について分析しており、製品別に市場動向、競合の展望、見通しなどを検証し、国内企業プロファイルを盛り込んで、概略以下の構成でお届けします。

ベトナムの生活家電

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - ベトナム

  • GT Co Ltd
  • Goldsun Jsc
  • Nagakawa Vietnam JSC
  • Pico JSC
  • Rinnai Vietnam Co Ltd
  • Son Thang Co Ltd
  • Vina Electric Fan Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 冷蔵庫
  • 洗濯(乾燥)機
  • 食器洗い機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
  • アイロン
  • パーソナルケア器具
  • 空調(冷房/除湿機/加湿器など)
  • 暖房器具
目次
Product Code: WGVN

Enhanced access to available information about technology and higher standards of living have greatly boosted consumers' need for consumer appliances in Vietnam. The year 2017 also witnessed strong competition between modern retail channels for market shares as they expanded their distribution networks in untapped areas. In addition, key players cooperated with retailers to constantly launch promotional and discounting activities offering more affordable prices of consumer appliances. All these...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

the Consumer Appliances Market Continues To Experience Stronger Volume Growth in 2017

Consumers Become More Observant and Selective in Choosing Products

Imported Products See Strong Growth, With Thai Imports Leading the Way

Internet Retailing Is Gaining Popularity As A Shopping Channel

the Consumer Appliances Market Is Expected To See Growth in the Forecast Period.

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Heating Up Real Estate Market Boosts Sales of Dishwashers

International Players Continue To Benefit From Free Trade Agreements

Freestanding Dishwashers Dominate Sales

Competitive Landscape

Electrolux Vietnam Continues To Lead Dishwashers

Fagor and Bosch Brands Draw Significant Attention

Price Still Plays Pivotal Role in Deciding What To Purchase

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Headlines

Prospects

Faster Pace of Urban Lifestyles Pushes Demand for Home Laundry Appliances

Freestanding Front-loading Washing Machines Sees Stronger Demand From Middle- To Upper-income Consumers

Increasingly Mature Category Forces Players To Launch More Marketing Activities

Competitive Landscape

Haier Electrical Appliances Vietnam Remains Clear Leader

Players Are Focussing Competition on Front-loading Freestanding Washing Machines

New Product Innovations Target High-income Consumers

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Maturity Causes Slower Growth for Large Cooking Appliances

Installation Costs Discourage Demand for Built-in Hobs and Freestanding Cooker Hoods

After-purchase Service Becoming Important Means for Generating Good Word of Mouth

Competitive Landscape

Rinnai Vietnam Leads in Large Cooking Appliances

Price Positioning Accounts for the Main Difference Between Players

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 72 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 73 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 77 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Busier Lifestyles, Improved Living Standards in Urban Areas Push Demand for Microwaves

Average Unit Price of Microwaves Continues To Decrease, Whilst Consumers Become More Selective

Untapped Consumer Base in Rural Areas Represents Growth Potential for Microwaves

Competitive Landscape

Sharp Electronics (vietnam) Remains the Category Leader

Competition Amongst Both Manufacturers and Retailers Expands To Rural Areas

Online Retailing Boosting Category Volume Sales

Category Data

  • Table 82 Sales of Microwaves by Category: Volume 2012-2017
  • Table 83 Sales of Microwaves by Category: Value 2012-2017
  • Table 84 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 85 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 86 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 87 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 88 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 89 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 90 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 91 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 92 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Headlines

Prospects

Inverter Technology Continues To Attract Significant Consumer Attention

Lifestyle Determines Demand for Medium-size and Freestanding Appliances

Strong Growth in Construction and Higher Living Standards Boost Sales of Consumer Appliances Products

Competitive Landscape

Haier Electrical Appliances Vietnam Continues To Hold the Leading Position

Stiff Competition Amongst Players and Retailers Makes for More Affordable Products

Thai Players Establish Stronger Presence in Consumer Appliances

Category Data

  • Table 95 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 96 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 99 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 102 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 107 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 108 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Split Air Conditioners With Inverter Technology Rule the Market

Demand for Air Coolers Is Rising Steadily

Competitive Landscape

Vietnam Fan Jsc Is the Leading Player

International Players Aggressively Launch Marketing Campaigns Whilst Focussing on Energy Saving and Air Purifying Features and Functions

Category Data

  • Table 113 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 114 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 116 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 118 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 120 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 121 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 122 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 123 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 124 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 125 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Category Experiences Slower Growth Due To Increasingly Busier Lifestyles and Wide Availability of Dining Establishments

Stronger Economy, Rising Income and Living Standards, Word of Mouth All Expected To Boost Category Growth

Online Retailing Channel Contributes To Growing Sales Volume of Food Preparation Appliances

Competitive Landscape

Philips Electronics Vietnam Holds Leading Position

Despite Increasing Income Levels, Price Remains the Key Competitive Factor

Expanding Distribution Remains A Necessity in the Mature Category

Category Data

  • Table 126 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 127 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 128 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 129 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 130 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 131 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 132 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Growth in Personal Care Appliances Is Attributed To Higher Living Standards

Faster Lifestyles, Affordable Prices Further Boost Demand

Thai, Japanese Products Appeal To Vietnamese Consumers Who Have Issues With the Quality of Chinese Appliances

Competitive Landscape

Philips Electronics Vietnam Is Category Leader

Competition Is Mainly Between International Players

Online Shopping Through Websites Or Smartphone Applications Becomes More Popular, Whilst Keeping Prices Down Remains A Priority

Category Data

  • Table 137 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 138 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 139 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 140 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 141 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 142 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 143 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 144 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 145 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 146 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 147 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 148 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 149 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Busy Lifestyles, Maturity of Key Products Cause Slower Category Growth

Higher Living Standards Push Demand for Premium Small Cooking Appliances

Increased Income, Westernisation Will Support the Premiumisation Trend

Competitive Landscape

Sharp Electronics (vietnam) Maintains Its Leading Position

Rinnai Vietnam Sees Strongest Volume Growth

Strong Distribution Network Is the Biggest Competitive Advantage

Category Data

  • Table 150 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 151 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 154 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Online Shopping Plays Pivotal Role in Boosting Volume As Category Is Set To See Healthy Growth

Cylinder Vacuum Cleaners Dominates the Category

Increasing Maturity Forces Players To Compete by Introducing Products That Are Easy To Use and That Make Less Noise

Competitive Landscape

Hitachi Asia (vietnam) Continues To Lead

Competition Amongst Players Still Centres on Price and Capacity

Category Data

  • Table 162 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 163 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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