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市場調査レポート

ベトナムにおける生活家電市場

Consumer Appliances in Vietnam

発行 Euromonitor International 商品コード 133944
出版日 ページ情報 英文 103 Pages
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ベトナムにおける生活家電市場 Consumer Appliances in Vietnam
出版日: 2019年02月06日 ページ情報: 英文 103 Pages
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概要

当レポートでは、ベトナムにおける生活家電市場について分析しており、製品別に市場動向、競合の展望、見通しなどを検証し、国内企業プロファイルを盛り込んで、概略以下の構成でお届けします。

ベトナムの生活家電

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - ベトナム

  • GT Co Ltd
  • Goldsun Jsc
  • Nagakawa Vietnam JSC
  • Pico JSC
  • Rinnai Vietnam Co Ltd
  • Son Thang Co Ltd
  • Vina Electric Fan Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 冷蔵庫
  • 洗濯(乾燥)機
  • 食器洗い機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
  • アイロン
  • パーソナルケア器具
  • 空調(冷房/除湿機/加湿器など)
  • 暖房器具
目次
Product Code: WGVN

Vietnam's economy grew rapidly in 2018, posting its best performance for the past eight years as a result of impressive manufacturing growth, exports and investment expansion. According to the General Statistics Office, prices increased less for consumer appliances, while household income has been growing sharply, especially among middle income groups, resulting in higher living standards. Moreover, Vietnamese consumers are more optimistic about their future, helping to increase demand for high-...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Strong Economic Growth and Increasing Living Standards Boost Volume Growth

Energy-saving Now Standard, New Features Attracting Young and Wealthy Consumers

Global Brands Expand Sales Share and Brand Position

Internet Retailing Set To See Boom in Demand

Consumer Appliances Expected To See Growth Over Forecast Period

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
  • Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 13 Sales of Small Appliances by Category: Volume 2013-2018
  • Table 14 Sales of Small Appliances by Category: Value 2013-2018
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
  • Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
  • Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Demand Rising in Line With Housing Boom and Incomes

Modern Lifestyle Trends Fuelling Demand

Freestanding Dishwashers Control Sales

Competitive Landscape

Bosch and Fagor Continue To Benefit From Free Trade Agreements

Electrolux Vietnam Continues To Lead Dishwashers in Mid-price Segment

Promotional Campaigns Key To Attracting Consumers

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2013-2018
  • Table 36 Sales of Dishwashers by Category: Value 2013-2018
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
  • Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
  • Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Incomes Fuel Automatic Washer Dryers Sales, But Cost Still Main Concern

Rising Demand for Front-load Washers, New Technologies Offering Plenty of Choice

Housing Boom Boosting Sales Among New Home Owners

Competitive Landscape

Electrolux, Lg and Samsung Increase Penetration in Automatic Washer Dryers

Growth Limited by Maturity

Samsung Pioneers Creation of New Generation of Laundry Appliances

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Built-in Large Cooking Appliances Rising With Housing Sales

Products Imported From Thailand Or Europe Leading Sales

New Innovative Technology Key To Attracting Consumers

Competitive Landscape

Rinnai Vietnam Retains Leading Position in Large Cooking Appliances

Cost Still A Concern for Consumers, Promotional Programmes Need To Be Boosted

Wide Ranging Prices and Promotional Campaigns Help Attract Consumers

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
  • Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
  • Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
  • Table 72 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
  • Table 73 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
  • Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
  • Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
  • Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
  • Table 77 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
  • Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Microwaves Now Present in Majority of Households

Health Concerns Continue To Limit Sales

Internet Retailing Becoming A Good Choice When Purchasing Microwaves

Competitive Landscape

Sharp Maintains Leading Position, Free Exchange Programmes Remain Key

Price and Positioning Key To Attracting Consumers

Players Investing in Free Gifts and Low Cost Models

Category Data

  • Table 82 Sales of Microwaves by Category: Volume 2013-2018
  • Table 83 Sales of Microwaves by Category: Value 2013-2018
  • Table 84 Sales of Microwaves by Category: % Volume Growth 2013-2018
  • Table 85 Sales of Microwaves by Category: % Value Growth 2013-2018
  • Table 86 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
  • Table 87 NBO Company Shares of Microwaves: % Volume 2014-2018
  • Table 88 LBN Brand Shares of Microwaves: % Volume 2015-2018
  • Table 89 Distribution of Microwaves by Format: % Volume 2013-2018
  • Table 90 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
  • Table 91 Forecast Sales of Microwaves by Category: Volume 2018-2023
  • Table 92 Forecast Sales of Microwaves by Category: Value 2018-2023
  • Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Inverter Technology Is A Must To Attract Consumers

Growing Popularity of Smart Technology

Construction Boom and Rising Living Standards Boost Refrigeration Appliances Sales

Competitive Landscape

Haier Electrical Appliances Continues To Lead Sales

New Innovative Offerings Attracting Consumers

Competition Fuelling Marketing and Promotions

Category Data

  • Table 95 Sales of Refrigeration Appliances by Category: Volume 2013-2018
  • Table 96 Sales of Refrigeration Appliances by Category: Value 2013-2018
  • Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
  • Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
  • Table 99 Sales of Fridge Freezers by Format: % Volume 2013-2018
  • Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
  • Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
  • Table 102 Sales of Fridges by Volume Capacity: % Volume 2013-2018
  • Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
  • Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
  • Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
  • Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
  • Table 107 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
  • Table 108 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
  • Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Split Air Conditioners With Inverter Technology Now A Must

Warmer Temperatures Impacting Demand Trends

Air-coolers Sales To Continue Rising Due To Healthier Image

Competitive Landscape

Japanese Brands Leading Sales

Internet Retailing Channel Remains Unsuited To Air-conditioner Sales

Vietnamese Brands Leading Cooling Fans Sales

Category Data

  • Table 113 Sales of Air Treatment Products by Category: Volume 2013-2018
  • Table 114 Sales of Air Treatment Products by Category: Value 2013-2018
  • Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
  • Table 116 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
  • Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
  • Table 118 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
  • Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
  • Table 120 Distribution of Air Treatment Products by Format: % Volume 2013-2018
  • Table 121 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
  • Table 122 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 123 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 124 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 125 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Eating Out Trend Limiting Sales

Volume Growth Boosted by Rising Demand Outside Cities

Internet Retailing Sales Continue To Rise

Competitive Landscape

Philips Electronics Vietnam Maintains Strong Lead in Food Preparation Appliances

Strong Reputation for Quality

Rising Demand for Higher Quality

Category Data

  • Table 126 Sales of Food Preparation Appliances by Category: Volume 2013-2018
  • Table 127 Sales of Food Preparation Appliances by Category: Value 2013-2018
  • Table 128 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
  • Table 129 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
  • Table 130 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
  • Table 131 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
  • Table 132 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
  • Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Incomes and Higher Living Standards Boosting Volume Sales

Rising Image Consciousness Boosting Sales

Online Sales To Continue Rising Strongly

Competitive Landscape

Philips Electronics Vietnam Remains the Leading Player

Korean and Japanese Stores Launch Private Label Ranges in Personal Appliances

Expansion and Promotional Campaigns Increasing Customer Bases

Category Data

  • Table 137 Sales of Personal Care Appliances by Category: Volume 2013-2018
  • Table 138 Sales of Personal Care Appliances by Category: Value 2013-2018
  • Table 139 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
  • Table 140 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
  • Table 141 Sales of Body Shavers by Format: % Volume 2013-2018
  • Table 142 Sales of Hair Care Appliances by Format: % Volume 2013-2018
  • Table 143 NBO Company Shares of Personal Care Appliances 2014-2018
  • Table 144 LBN Brand Shares of Personal Care Appliances 2015-2018
  • Table 145 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
  • Table 146 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 147 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 148 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 149 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Higher Living Standards Fuel Demand for Premium Small Cooking Appliances

High Prices Limiting Consumer Base

Multi-functionality and Convenience Are Key Areas of Focus

Competitive Landscape

Sharp Electronics Remains Leading Player

Strong Distribution Network Remains Biggest Competitive Advantage

Provision of Information Key To Attracting Consumers

Category Data

  • Table 150 Sales of Small Cooking Appliances by Category: Volume 2013-2018
  • Table 151 Sales of Small Cooking Appliances by Category: Value 2013-2018
  • Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
  • Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
  • Table 154 Sales of Freestanding Hobs by Format: % Volume 2013-2018
  • Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
  • Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
  • Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
  • Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Internet Retailing To Boost Innovation Within Vacuum Cleaners

Cylinder Vacuum Cleaners Still A Necessary Household Cleaning Appliance

New Innovative Technology Attracting Consumers

Competitive Landscape

Japanese Brands Continue To Lead Sales

Growing Competition From Cheaper Brands

Housing Boom Boosting Demand

Category Data

  • Table 162 Sales of Vacuum Cleaners by Category: Volume 2013-2018
  • Table 163 Sales of Vacuum Cleaners by Category: Value 2013-2018
  • Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
  • Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
  • Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
  • Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
  • Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
  • Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
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