日本のウェアラブルデバイス市場：2025年～2033年

日本のウェアラブル端末市場は、2024年に40億2,698万米ドルに達し、2033年には123億1,052万米ドルに達すると予測され、予測期間2025年のCAGRは12.6%で成長する見込みです。

先端技術の統合は、日本のウェアラブルデバイス市場の成長促進要因となっています。日本の最先端技術の迅速な導入は、ウェアラブルデバイスを個人の健康、フィットネス、日常活動を強化する強力なツールに変える上で極めて重要な役割を果たしています。市場を牽引する最も重要な技術進歩の中には、人工知能（AI）、機械学習、モノのインターネット（IoT）があります。

これらの技術により、ウェアラブル・デバイスはリアルタイムで正確な洞察とパーソナライズされた推奨を提供できるようになります。例えば、AIを搭載したウェアラブルは、心拍数、睡眠パターン、身体活動などの健康データを監視・分析し、ユーザーにカスタマイズされたフィードバックを提供して、全体的な健康と幸福を改善することができます。さらに、ウェアラブルデバイスへの5G接続の統合は、市場の成長に大きく貢献すると予想されます。

これらの先端技術の統合は、特に日本の高齢化社会におけるウェアラブルデバイスの採用においても重要な役割を果たしています。最新のウェアラブルデバイスの強化された健康追跡機能により、高齢者は自分の健康を継続的にモニターし、ヘルスケアプロバイダーや介護者とつながりを保つことができます。この技術的進化により、ユーザーは頻繁に医師の診察を受けることなく健康状態を把握できるようになり、これは慢性疾患を管理する人々にとって特に重要です。その結果、ウェアラブルは高齢者の生活の質を向上させると同時に、日本における個人のヘルスケア管理にも変化をもたらしています。これらすべての要因が、日本のウェアラブルデバイス市場に需要をもたらしています。

さらに、業界の主要企業は、日本のウェアラブルデバイス市場の成長を推進する革新的な発表を行っています。例えば、2023年11月には、MediThinQの新しい医療用拡張現実（AR）デバイス「Scopye」が日本で発売される予定です。このデバイスは、地元の医療用ウェアラブル企業であるMediThinQと、世界の医療機器企業として有名なMedtronicとの共同開発によるものです。このデバイスは、拡張現実（AR）技術を使って高解像度の2D/3D画像を提供しながら、周囲の状況を確認できるようにすることで、手術中の医療従事者を支援するように設計されています。

また2024年12月、Pimaxは世界最小のフル機能8K解像度VRヘッドセットと謳うPimax Dream Airを発売しました。このヘッドセットは、VR業界における大きな飛躍を象徴するもので、高度な機能、卓越した解像度、コンパクトなデザインを兼ね備え、より没入感のある快適なユーザー体験を実現します。さらに、IoTやスマートホームとの統合も日本のウェアラブルデバイス市場の拡大に寄与しています。

日本のウェアラブルデバイス市場では、これらの端末が機密性の高い健康情報や個人情報を収集・送信するため、データ・セキュリティとプライバシーへの懸念が大きな課題となっています。ウェアラブルデバイスは心拍数や活動レベル、さらには位置情報などの健康指標を監視するため、こうしたデータの安全性やサイバー攻撃に対する脆弱性に対する懸念が高まっています。健康データへの不正アクセスは患者の守秘義務を侵害する可能性があり、消費者がこうした技術の採用をためらう原因となっています。さらに、日本には個人情報保護法（APPI）のような法律があるが、機器やプラットフォーム間の標準化が進んでいないため、データ保護がさらに複雑になり、セキュリティー侵害のリスクが高まっています。

当レポートでは、日本のウェアラブルデバイス市場について調査し、市場の概要とともに、製品タイプ別、動作タイプ別、タイプ別、用途別動向、競合情勢、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法と範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 戦略的洞察と業界展望

• 市場のリーダーと先駆者
• 新たな先駆者と著名な参入企業
• 最大の売上を誇るブランドを確立したリーダー
• 確立された製品を持つ市場リーダー
• CXOの視点
• 最新の開発とブレークスルー
• ケーススタディ/進行中の調査
• 規制と償還の情勢
• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ
• ポーターのファイブフォース分析
• サプライチェーン分析
• 特許分析
• SWOT分析
• アンメットニーズとギャップ
• 市場参入と拡大のための推奨戦略
• シナリオ分析ベストケース、ベースケース、ワーストケースの予測
• 価格分析と価格動向
• キーオピニオンリーダー

第6章 製品タイプ別

• リストウェア
• ヘッドウェア
• フットウェア
• ボディウェア
• ネックウェア
• その他

第7章 動作タイプ別

• AIベース
• 従来型

第8章 タイプ別

• アクティブ
• パッシブ

第9章 用途別

• 家電
• ヘルスケア
• 企業・産業用
• その他

第10章 競合情勢

第11章 企業プロファイル

• Apple Inc.
• SAMSUNG.
• Huawei Device Co., Ltd.
• Xiaomi.
• Fitbit（Google）
• Garmin Ltd.
• Sony Group Corp
• Nike, Inc.
• OMRON Healthcare
• BONX INC.
• Yamamoto Kogaku Co., Ltd.
• Panasonic Automotive
• Moff, Inc.

第12章 付録

The Japan wearable devices market reached US$ 4,026.98 million in 2024 and is expected to reach US$ 12,310.52 million by 2033, growing at a CAGR of 12.6 % during the forecast period 2025-2033.

The Japan wearable devices market is an expanding sector focused on wearable technology designed to monitor, track, and improve various aspects of personal health, fitness, and daily activities. These devices are worn on the body and often come equipped with advanced sensors, software, and connectivity features that provide users with real-time data regarding their physical activity, health metrics, and overall well-being.

Common examples of wearable devices include smartwatches, fitness trackers, smart glasses, and health monitoring devices. These products are gaining significant popularity among Japanese consumers as they look for ways to integrate technology into their daily lives for better health management. A key driver behind the growth of the wearable devices market in Japan is the nation's technological innovation, alongside a strong cultural focus on health and wellness. Japan's reputation for embracing new technologies has fueled the rise of wearable tech, particularly for healthcare and fitness applications.

The wearable devices market in Japan is also seeing increasing interest from enterprises and industries that are leveraging wearables for purposes such as workplace safety and employee productivity. With the continued integration of artificial intelligence (AI), machine learning, and the Internet of Things (IoT), wearables are becoming even more advanced and personalized, offering tailored insights that are helping both individuals and businesses improve their performance. These advancements are poised to have a significant impact on the future of industries such as healthcare and fitness in Japan, contributing to the overall growth and evolution of wearable technology. These factors have driven the Japan wearable devices market expansion.

Market Dynamics: Drivers & Restraints

Integration of Technology

The integration of advanced technology has become a major driver of growth in the Japan wearable devices market. Japan's swift adoption of cutting-edge technologies has played a pivotal role in transforming wearable devices into powerful tools that enhance personal health, fitness, and daily activities. Among the most significant technological advancements driving the market are artificial intelligence (AI), machine learning, and the Internet of Things (IoT).

These technologies enable wearable devices to deliver real-time, accurate insights and personalized recommendations. For instance, AI-powered wearables can monitor and analyze health data such as heart rate, sleep patterns, and physical activity, offering users customized feedback to improve their overall health and well-being. Furthermore, the integration of 5G connectivity into wearable devices is expected to significantly contribute to the market's growth.

The integration of these advanced technologies is also playing a critical role in the adoption of wearable devices, particularly among Japan's aging population. With the enhanced health tracking capabilities of modern wearables, elderly individuals can continuously monitor their health and stay connected with healthcare providers and caregivers. This technological evolution enables users to track their health without the need for frequent doctor visits, which is especially important for those managing chronic conditions. As a result, wearables are helping improve the quality of life for older adults while also transforming personal healthcare management in Japan. All these factors demand the Japan wearable devices market.

Furthermore, key players in the industry have innovative launches that would propel this Japan wearable devices market growth. For instance, in November 2023, MediThinQ's new medical augmented reality (AR) device called Scopeye is set to launch in Japan. This device is a collaboration between MediThinQ, a local medical wearable company, and Medtronic, a renowned global medical device company. The device is designed to help medical professionals during surgeries by using augmented reality technology to provide high-resolution 2D/3D images while allowing users to still see their surroundings.

Also, in December 2024, Pimax launched the Pimax Dream Air, which claims to be the world's smallest full-feature 8K resolution VR headset. This headset represents a significant leap forward in the VR industry, combining advanced features, exceptional resolution, and a compact design for a more immersive and comfortable user experience. Moreover, the integration with IoT and smart homes contributes to the Japan wearable devices market expansion.

Data Security and Privacy Concerns

Data security and privacy concerns present a significant challenge in the Japan wearable devices market, as these devices collect and transmit sensitive health and personal information. With wearables monitoring health metrics like heart rate, activity levels, and even location, there are growing concerns about the safety of this data and its vulnerability to cyberattacks. Unauthorized access to health data could breach patient confidentiality, causing consumers to hesitate in adopting these technologies. Additionally, while Japan has laws like the Act on the Protection of Personal Information (APPI), the lack of standardization across devices and platforms further complicates data protection, increasing the risk of security breaches.

These concerns act as restraints on market growth, as consumers may be reluctant to embrace wearables if they feel their data is at risk. Manufacturers must address these challenges by prioritizing robust security measures and adhering to evolving regulations to protect user privacy. Overcoming these hurdles is crucial to building consumer trust and fostering continued growth in the wearable devices sector, especially in healthcare applications where privacy is paramount. Improved security protocols and greater awareness will be key to overcoming these barriers and ensuring the future success of wearables in Japan. Thus, the above factors could be limiting the Japan wearable devices market's potential growth.

Segment Analysis

The Japan wearable devices market is segmented based on product type, operation type, type, and application.

Product Type:

The wristwear segment is expected to dominate the Japan wearable devices market share

The wristwear segment holds a major portion of the Japan wearable devices market share and is expected to continue to hold a significant portion of the Japan wearable devices market share during the forecast period. The wristwear segment is a key driver of the Japan wearable devices market, dominated by smartwatches and fitness bands. These wrist-worn devices offer users the ability to conveniently track their health, fitness, and daily activities.

Smartwatches have gained significant traction in Japan due to their multifunctionality, combining features such as health monitoring, communication, notifications, and fitness tracking in one device. Fitness bands, which focus primarily on physical activity, heart rate, sleep patterns, and calorie tracking, cater to consumers with a strong emphasis on fitness.

This segment is further boosted by Japan's high level of tech adoption and increasing health awareness, particularly among its aging population. Wearables like smartwatches are seen as valuable tools for managing chronic conditions and supporting an active lifestyle. The integration of technologies such as AI, IoT, and 5G connectivity into wristwear devices enhances their capabilities, providing real-time insights and seamless integration with other health tools. As demand for health and fitness solutions grows, the wristwear segment is expected to continue playing a significant role in the Japanese wearable devices market.

Furthermore, key players in the industry have innovative launches that would propel this segment's growth in the Japan wearable devices market. For instance, in July 2024, KORE IoT and mCare Digital launched a new smartwatch for patient monitoring called the mCareWatch. The primary goal of this product is to provide a solution for individuals who may need emergency assistance, particularly seniors and people with disabilities. The smartwatch is designed to help these individuals access immediate help when needed, ensuring their safety and well-being. These factors have solidified the segment's position in the Japan wearable devices market.

Competitive Landscape

The major players in the Japan wearable devices market include Apple Inc., SAMSUNG., Huawei Device Co., Ltd., Xiaomi., Fitbit (Google), Garmin Ltd., Sony Group Corp, Nike, Inc., OMRON Healthcare, BONX INC., Yamamoto Kogaku Co., Ltd., Panasonic Automotive, and Moff, Inc. among others.

Key Developments

• In February 2025, the partnership between MediBuddy, India's largest digital healthcare company, and ELECOM, a leading Japanese electronics firm, marks an exciting collaboration aimed at introducing advanced smart health IoT devices into the Indian market. This initiative is set to significantly impact preventive healthcare and accessibility to quality medical services in India, which has a rapidly growing demand for innovative healthcare solutions.

Why Purchase the Report?

• Pipeline & Innovations: Reviews ongoing clinical trials, and product pipelines, and forecasts upcoming advancements in medical devices and pharmaceuticals.
• Product Performance & Market Positioning: Analyzes product performance, market positioning, and growth potential to optimize strategies.
• Real-World Evidence: Integrates patient feedback and data into product development for improved outcomes.
• Physician Preferences & Health System Impact: Examines healthcare provider behaviors and the impact of health system mergers on adoption strategies.
• Market Updates & Industry Changes: Covers recent regulatory changes, new policies, and emerging technologies.
• Competitive Strategies: Analyzes competitor strategies, market share, and emerging players.
• Pricing & Market Access: Reviews pricing models, reimbursement trends, and market access strategies.
• Market Entry & Expansion: Identifies optimal strategies for entering new markets and partnerships.
• Regional Growth & Investment: Highlights high-growth regions and investment opportunities.
• Supply Chain Optimization: Assesses supply chain risks and distribution strategies for efficient product delivery.
• Sustainability & Regulatory Impact: Focuses on eco-friendly practices and evolving regulations in healthcare.
• Post-market Surveillance: Uses post-market data to enhance product safety and access.
• Pharmacoeconomics & Value-Based Pricing: Analyzes the shift to value-based pricing and data-driven decision-making in R&D.

The Japan wearable devices market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures, and 176 pages of expert insights, providing a complete view of the market landscape.

Target Audience 2023

• Manufacturers: Pharmaceutical, Medical Device, Biotech Companies, Contract Manufacturers, Distributors, Hospitals.
• Regulatory & Policy: Compliance Officers, Government, Health Economists, Market Access Specialists.
• Technology & Innovation: AI/Robotics Providers, R&D Professionals, Clinical Trial Managers, Pharmacovigilance Experts.
• Investors: Healthcare Investors, Venture Fund Investors, Pharma Marketing & Sales.
• Consulting & Advisory: Healthcare Consultants, Industry Associations, Analysts.
• Supply Chain: Distribution and Supply Chain Managers.
• Consumers & Advocacy: Patients, Advocacy Groups, Insurance Companies.
• Academic & Research: Academic Institutions.

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Operation Type
• 3.3. Snippet by Type
• 3.4. Snippet by Application

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Integration of Technology
  • 4.1.2. Restraints
    • 4.1.2.1. Data Security and Privacy Concerns
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Strategic Insights and Industry Outlook

• 5.1. Market Leaders and Pioneers
• 5.2. Emerging Pioneers and Prominent Players
• 5.3. Established leaders with largest largest-selling Brand
• 5.4. Market leaders with established Product
• 5.5. CXO Perspectives
• 5.6. Latest Developments and Breakthroughs
• 5.7. Case Studies/Ongoing Research
• 5.8. Regulatory and Reimbursement Landscape
• 5.9. North America
• 5.10. Europe
• 5.11. Asia Pacific
• 5.12. Latin America
• 5.13. Middle East & Africa
• 5.14. Porter's Five Force Analysis
• 5.15. Supply Chain Analysis
• 5.16. Patent Analysis
• 5.17. SWOT Analysis
• 5.18. Unmet Needs and Gaps
• 5.19. Recommended Strategies for Market Entry and Expansion
• 5.20. Scenario Analysis: Best-Case, Base-Case, and Worst-Case Forecasts
• 5.21. Pricing Analysis and Price Dynamics
• 5.22. Key Opinion Leaders

6. By Product Type

• 6.1. Introduction
  • 6.1.1. Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 6.1.2. Market Attractiveness Index, By Product Type
• 6.2. Wristwear*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 6.2.3. Smartwatches
  • 6.2.4. Fitness Bands
• 6.3. Headwear
  • 6.3.1. Smart Glasses
  • 6.3.2. Head-Mounted Displays
• 6.4. Footwear
  • 6.4.1. Smart Shoes
  • 6.4.2. Smart Insoles
• 6.5. Bodywear
  • 6.5.1. Smart Clothing
  • 6.5.2. Wearable Sensors
• 6.6. Neckwear
  • 6.6.1. Smart Necklaces and Pendants
• 6.7. Others

7. By Operation Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operation Type
• 7.2. Market Attractiveness Index, By Operation Type
• 7.3. AI-Based*
  • 7.3.1. Introduction
  • 7.3.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.4. Conventional

8. By Type

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 8.1.2. Market Attractiveness Index, By Type
• 8.2. Active*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Passive

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Consumer Electronics*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Healthcare
• 9.4. Enterprise & Industrial Applications
• 9.5. Others

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Apple Inc.*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio
    • 11.1.2.1. Product Description
    • 11.1.2.2. Product Key Performance Indicators (KPIs)
    • 11.1.2.3. Historic and Forecasted Product Sales
    • 11.1.2.4. Product Sales Volume
  • 11.1.3. Financial Overview
    • 11.1.3.1. Company Revenue's
    • 11.1.3.2. Geographical Revenue Shares
    • 11.1.3.3. Revenue Forecasts
  • 11.1.4. Key Developments
    • 11.1.4.1. Mergers & Acquisitions
    • 11.1.4.2. Key Product Development Activities
    • 11.1.4.3. Regulatory Approvals etc.
  • 11.1.5. SWOT Analysis
• 11.2. SAMSUNG.
• 11.3. Huawei Device Co., Ltd.
• 11.4. Xiaomi.
• 11.5. Fitbit (Google)
• 11.6. Garmin Ltd.
• 11.7. Sony Group Corp
• 11.8. Nike, Inc.
• 11.9. OMRON Healthcare
• 11.10. BONX INC.
• 11.11. Yamamoto Kogaku Co., Ltd.
• 11.12. Panasonic Automotive
• 11.13. Moff, Inc.

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us