ウェアラブル決済デバイス市場規模、シェア、成長分析：デバイス別、技術別、用途別、地域別 - 産業予測 2025～2032年

ウェアラブル決済デバイスの世界市場規模は2023年に573億9,000万米ドルとなり、2024年の670億9,000万米ドルから2032年には2,339億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは16.9％で成長する見通しです。

ホストカードエミュレーション（HCE）市場は、モバイルおよびウェアラブル決済ソリューションに対する需要の高まりに後押しされ、急成長を遂げています。この技術により、デバイスは認証要素を必要とせずにNFC経由で決済カードをエミュレートでき、取引速度と利便性が向上します。ウェアラブル決済機器の人気急上昇の背景には、非接触型決済の受け入れ拡大があり、NFC技術のeバンキングプラットフォームへの統合と展開コストの削減がそれを支えています。デジタル決済ネットワークの世界の義務化は、特に中小規模の取引において、決済対応機器の採用をさらに加速させています。モバイルアプリケーションにおけるIoT、VR、AIの台頭と相まって、銀行がカード管理のデジタル化とトークンサービスの統合を進める中、この動向は大きな成長機会をもたらしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

ウェアラブル決済デバイス市場規模：デバイス別& CAGR（2025-2032）

• 市場概要
• フィットネストラッカー
• スマートウォッチ
• 支払い用リストバンド
• スマートリング

ウェアラブル決済デバイス市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 近距離無線通信（NFC）
• 無線周波数識別（RFID）
• QRコード
• バーコード

ウェアラブル決済デバイス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• ヘルスケア
• 小売り
• 輸送機関
• フィットネス
• その他

ウェアラブル決済デバイス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Apple Inc.（USA）
• Samsung Electronics Co. Ltd.（South Korea）
• Fitbit（Google）（USA）
• Garmin Ltd.（USA）
• Xiaomi Corporation（China）
• Mastercard Inc.（USA）
• Visa Inc.（USA）
• Barclays Plc.（UK）
• PayPal Holdings, Inc.（USA）
• Alibaba Group（China）
• Jawbone（USA）
• Sony Corporation（Japan）
• Huawei Technologies Co., Ltd.（China）
• LG Electronics Inc.（South Korea）
• Fossil Group, Inc.（USA）
• Nymi Inc.（Canada）
• Wirecard AG（Germany）
• Gemalto NV（Netherlands）
• Infineon Technologies AG（Germany）
• Tappy Technologies Ltd.（Hong Kong）

結論と提言

Global Wearable Payments Devices Market size was valued at USD 57.39 billion in 2023 and is poised to grow from USD 67.09 billion in 2024 to USD 233.97 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

The Host Card Emulation (HCE) market is experiencing rapid growth, fueled by escalating demand for mobile and wearable payment solutions. This technology allows devices to emulate payment cards via NFC without needing an authenticated element, enhancing transaction speed and convenience. The surge in popularity for wearable payment devices is driven by the increasing acceptance of contactless payments, supported by the integration of NFC technology into e-banking platforms and decreasing deployment costs. Global mandates for digital payment networks are further accelerating the adoption of payment-enabled devices, particularly for small to medium-sized transactions. Coupled with the rise of IoT, VR, and AI in mobile applications, this trend presents substantial growth opportunities as banks increasingly digitize and integrate card management with token services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable Payments Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable Payments Devices Market Segments Analysis

Global Wearable Payments Devices Market is segmented by Device, Technology, Application and region. Based on Device, the market is segmented into Fitness Trackers, Smart Watches, Payment Wristbands and Smart Rings. Based on Technology, the market is segmented into Near-Field Communication (NFC), Radio Frequency Identification (RFID), QR Codes and Barcodes. Based on Application, the market is segmented into Healthcare, Retail, Transportation, Fitness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable Payments Devices Market

A significant catalyst for the global wearable payments devices market is the rising acceptance of contactless payment methods. With governments worldwide emphasizing digital payment systems, there has been a surge in the use of payment-enabled devices. These wearable payment solutions are especially advantageous for smaller transactions, and the growing implementation of NFC payment technology in mobile devices, along with increased consumer confidence in contactless card usage and the widespread deployment of contactless point-of-sale terminals, is anticipated to generate additional growth prospects. This trend is transforming the payment landscape, offering convenience and efficiency to consumers and merchants alike.

Restraints in the Global Wearable Payments Devices Market

A significant challenge facing the global wearable payments devices market is the apprehension surrounding data security and privacy. These devices often store sensitive information, including credit card details, which renders them appealing targets for cybercriminals. As consumers become more aware of the potential risks linked to wearable payment technology, many are reluctant to embrace it. Furthermore, the absence of uniform security protocols exacerbates consumer confusion and undermines vendor credibility, making it challenging to build trust. Such considerations are anticipated to impede the overall growth and acceptance of wearable payment solutions within the market.

Market Trends of the Global Wearable Payments Devices Market

A notable market trend in the global wearable payments devices sector is the rising incorporation of biometric authentication technology. This advancement includes features like fingerprint and facial recognition, providing a heightened level of security and user convenience compared to traditional methods. The increasing consumer concern around data privacy and security is driving the demand for wearables that leverage biometrics for seamless transactions. Consequently, manufacturers are prioritizing the development and integration of these features into their devices, reflecting a significant shift towards creating more secure, user-friendly payment solutions. This trend underscores a broader movement towards innovative and secure financial transactions in the digital age.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Wearable Payments Devices Market Size by Device & CAGR (2025-2032)

• Market Overview
• Fitness Trackers
• Smart Watches
• Payment Wristbands
• Smart Rings

Global Wearable Payments Devices Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Near-Field Communication (NFC)
• Radio Frequency Identification (RFID)
• QR Codes
• Barcodes

Global Wearable Payments Devices Market Size by Application & CAGR (2025-2032)

• Market Overview
• Healthcare
• Retail
• Transportation
• Fitness
• Others

Global Wearable Payments Devices Market Size & CAGR (2025-2032)

• North America (Device, Technology, Application)
  • US
  • Canada
• Europe (Device, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Device, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Device, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Device, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit (Google) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barclays Plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jawbone (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nymi Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wirecard AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gemalto NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infineon Technologies AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappy Technologies Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations