コンビニエンスストアの世界市場-2024～2031年

コンビニエンスストアの世界市場は、2023年に6,592億3,000万米ドルに達し、2031年には1兆863億2,000万米ドルに達すると予測され、予測期間2024～2031年のCAGRは6.44%で成長する見込みです。

コンビニエンスストアは通常、コンパクトなスペースで機能し、営業時間を延長し、24時間365日営業している店舗もあります。深夜、早朝、休日もしばしば営業しています。多くの顧客が、市販薬、氷、牛乳、卵など、従来の店舗が閉まっているときの急な買い出しのために利用しています。

コンビニエンスストアは、鉄道駅や給油所の近くなど、人通りの多い場所に戦略的に配置されているため、顧客が必要な商品を迅速に入手できるという様々な利点があり、市場成長に大きく寄与しています。さらに、地元のコーナーストアはUber Eatsのような企業との提携を通じて宅配を促進しており、これが消費者の希望する商品への需要を促進し、業界の成長に寄与しています。

中国とベトナムの中間層の購買力が上昇していることは、コンビニエンスストアに対するニーズの高まりに起因しています。さらに、ベトナムでは、ライフスタイルの変化と消費者生活のペースの速さに起因して、大都市圏を中心にコンビニエンスストアが最も急速に拡大しました。

市場力学

リテールメディアネットワークの活用

リテールメディアネットワーク（RMN）の重要性が高まっていることは、世界のコンビニエンスストア事業の成長にとって極めて重要な起爆剤となっています。コンビニエンスストアは、日常的に人の往来が多いため、店内広告の最適な場として浮上してきました。RMNを活用することで、コンビニエンスストアは第三者企業に広告スペースを提供し、新たな収益源を得ることができます。この戦略は、Wawa、Casey's General Stores、7-Elevenといった有名チェーンで採用されつつあります。このような店舗内RMNへの移行は、コンビニエンスストアが顧客基盤を活用し、全体的な収益性を向上させる機会を強調しています。

さらに、RMNから予想される収益は大きく、広告売上は2026年までに890億米ドルに達すると予測されています。この拡大の原動力となっているのは、調査によって店舗内広告と顧客の購買との間に直接的な関係があることが示されているように、コンビニエンスストアにおけるデジタル広告の普及が進んでいることです。約35％の顧客が広告商品を購入したと回答しており、メディアが消費者行動に大きな影響を与えることを示しています。コンビニエンスストアがRMNを採用するケースが増えるにつれ、この新しい収益モデルは市場の成長に大きな影響を与えるようになり、この分野の将来の発展にとって不可欠な要素となっています。

人口動態とEV充電の台頭

若い消費者は、電気自動車（EV）充電ステーションのような現代的な設備を備えた店舗をますます好むようになっています。最近のデータによると、18～44歳の34％がEV充電ステーションのある店舗を好んでいるのに対し、45歳以上ではわずか14％にとどまっています。この変化は、コンビニエンスストアが、持続可能性と利便性を重視するテクノロジー志向の若い消費者の嗜好の変化に対応する必要性が高まっていることを示しています。

コンビニエンスストアにEV充電ステーションを設置することは、環境意識と電気自動車の普及という包括的な動向を反映し、重要なマーケットカタリストとしての役割を果たしています。消費者がライフスタイル、特に持続可能なモビリティに合ったコンビニエンスストアを選ぶ傾向が強まる中、小売業者もこうしたサービスを取り入れることで対応しています。このような人口動向は、若い消費者を取り込むために付加価値を提供する必要性が高まっていることを浮き彫りにし、コンビニエンスストア業界の成長を後押ししています。

不正確または不完全な売上追跡

小規模店舗の多くは、いまだに手作業による売上追跡方法に頼っており、効率が悪いだけでなく、ミスも発生しやすいです。不正確なデータは意思決定プロセスに深刻な影響を与え、店舗オーナーが顧客の嗜好を十分に理解し、在庫を効果的に管理し、情報に基づいたビジネス上の意思決定を行うことを妨げます。この制限は、オペレーションを最適化する能力を妨げ、潜在的な収益の損失や顧客満足度の低下につながります。

さらに、手作業の追跡システムに依存しているため、コンビニエンスストアの業績に関する詳細な洞察を得る能力が制限されています。自動化された売上追跡ソリューションがなければ、動向を分析し、売れ筋商品を特定し、顧客の行動を包括的に理解することが難しくなります。店舗のオーナーは、長期的な成長と収益性に不可欠な、売上のピーク時間帯や在庫の必要性などの重要な情報を見逃してしまう可能性があります。このようなデータ主導の意思決定の欠如は、在庫管理の不備、機会損失、消費者の需要の変化への適応の失敗を招きかねないです。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 小売メディアネットワークの活用
    • 人口動態とEV充電の増加
  • 抑制要因
    • 不正確または不完全な売上追跡
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• DMIの見解

第6章 製品別

• 食品・飲料
• タバコ製品
• 健康・パーソナルケア製品
• 家庭用品
• その他

第7章 店舗タイプ別

• キオスク
• ミニコンビニエンスストア
• 限定選択型コンビニエンスストア
• 従来型コンビニエンスストア
• 拡張型コンビニエンスストア
• ハイパーコンビニエンスストア

第8章 エンドユーザー別

• 個人消費者
• 企業/法人

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州地域
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況・シェア分析
• M&A分析

第11章 企業プロファイル

• 7-Eleven
  • 会社概要
  • 製品ポートフォリオと概要
  • 財務概要
  • 主な発展
• Easy-Joy
• Family Mart
• Meiyijia
• uSmile
• OXXO
• Indomaret
• Alfamart
• Pyaterochka
• Magnit

第12章 付録

Global Convenience Stores Market reached US$ 659.23 billion in 2023 and is expected to reach US$ 1,086.32 billion by 2031, growing with a CAGR of 6.44% during the forecast period 2024-2031.

Convenience stores typically function in compact spaces and maintain extended operating hours, with some locations open 24/7. The establishments frequently operate late at night, early in the morning and on holidays. Numerous clients depend on them for urgent acquisitions of items including over-the-counter medications, ice, milk and eggs when conventional stores are closed.

Convenience stores offer various advantages due to their strategic placement in high-traffic areas, such as near railway stations or fuel stations, allowing customers to swiftly acquire necessary commodities, a significant element contributing to market growth. Furthermore, local corner stores are facilitating home delivery through partnerships with companies such as Uber Eats, which is driving consumer demand for their desired products and contributing to industry growth.

The rise in the purchasing power of the middle-class demographic in China and Vietnam is ascribed to the heightened need for convenience stores. Moreover, Vietnam experienced the most rapid expansion of convenience stores, particularly in metropolitan regions, attributed to lifestyle transformations and the fast-paced nature of consumer life.

Dynamics

Leveraging Retail Media Networks

The increasing significance of Retail Media Networks (RMNs) is a crucial catalyst for the growth of the global convenience store business. Due to substantial daily foot traffic, convenience stores have emerged as optimal venues for in-store advertising. By utilizing RMNs, convenience stores can access an additional revenue stream by offering advertising space to third-party companies, a strategy increasingly adopted by prominent chains such as Wawa, Casey's General Stores and 7-Eleven. This transition to in-store RMNs underscores the opportunity for convenience businesses to leverage their customer base and improve overall profitability.

Moreover, the anticipated revenue from RMNs is significant, with predicted advertising sales reaching US$ 89 billion by 2026. This expansion is driven by the rising prevalence of digital advertising in convenience stores, as research indicates a direct relationship between in-store advertising and customer purchases. Approximately 35% of customers indicated that they purchased an advertised product, demonstrating the substantial influence of media on consumer behavior. As convenience stores increasingly adopt RMNs, this new revenue model is poised to significantly influence market growth, rendering it a vital element in the sector's future advancement.

Demographics and the Rise of EV Charging

The demographic landscape profoundly impacts the worldwide convenience store business, as younger consumers increasingly favor establishments that include contemporary conveniences like electric vehicle (EV) charging stations. Recent data indicates that 34% of individuals aged 18-44 favor retail sites with EV charging stations, in contrast to merely 14% of those aged 45 and above. This transition underscores the growing necessity for convenience stores to address the changing preferences of younger, technology-oriented consumers who emphasize sustainability and convenience.

The integration of EV charging stations at convenience stores serves as a significant market catalyst, reflecting the overarching trend of environmental awareness and the uptake of electric vehicles. As consumers increasingly choose convenience stores that align with their lifestyles, particularly concerning sustainable mobility, retailers are responding by incorporating these services. This demographic trend highlights the increasing necessity of providing value-added features to engage younger consumers, hence propelling growth in the convenience store industry.

Inaccurate or Incomplete Sales Tracking

Many small-scale convenience stores still rely on manual sales tracking methods, which are not only inefficient but also prone to errors. Inaccurate data can severely impact decision-making processes, preventing store owners from fully understanding customer preferences, managing inventory effectively and making informed business decisions. This limitation hampers the ability to optimize operations, leading to potential revenue loss and a decline in customer satisfaction.

Additionally, the reliance on manual tracking systems limits the ability of convenience stores to gain detailed insights into their performance. Without automated sales tracking solutions, it becomes difficult to analyze trends, identify best-selling products and understand customer behavior comprehensively. Store owners may miss out on crucial information such as peak sales hours or inventory needs, which are essential for long-term growth and profitability. This lack of data-driven decision-making can result in poor inventory management, missed opportunities and a failure to adapt to shifting consumer demands.

Segment Analysis

The global convenience stores market is segmented based on product, store type, end-user and region.

Rising Global Nicotine Consumption

Tobacco products persist in leading the convenience store sector, propelled by the global increase in nicotine consumption and the extensive accessibility of tobacco goods in local establishments. Tobacco products, especially cigarettes, have superior sales volume relative to other convenience store merchandise, greatly enhancing revenue within the industry. This tendency is driven by the persistent demand for cigarettes and other tobacco products, which are easily obtainable in convenience stores, rendering them a principal source of revenue for several businesses worldwide.

The prevalence of tobacco goods in convenience stores encounters regulatory obstacles, especially from the US Food and Drug Administration (FDA). Proposed legislation, including a prospective ban on menthol cigarettes and flavored cigars, together with strict controls on flavored e-cigarettes, may influence market dynamics. The FDA's continuous regulatory initiatives on health warnings, roll-your-own tobacco and synthetic nicotine may influence product availability and store operations. Notwithstanding these problems, the prevalence of tobacco products persists due to sustained customer demand and the pivotal role of convenience stores in their distribution.

Geographical Penetration

Innovation and Expansion in North America

North America is the preeminent area in the worldwide convenience store market, propelled by substantial expansion and vigorous sector growth. In 2023, the US convenience store sector established 2,222 new locations, outpacing all other retail types, while Canada and Mexico also exhibited significant development through sales increases. This expansion is driven by the development of innovative store formats that prioritize superior prepared foods, beverages and a broader assortment of products, so attracting increased consumer traffic. Tobacco and gasoline goods continue to be vital revenue sources, however the sector's expansion into innovative offers is enhancing its market supremacy.

Technological innovations and changes in consumer behavior are transforming the North American convenience store sector. Retailers are incorporating self-checkout technologies, customized shopping experiences and retail media to improve operations and customer engagement. Furthermore, the sector is adjusting to essential transformations, like the increasing prevalence of electric automobiles diminishing dependence on gasoline sales and the progressive evolution in nicotine use trends.

Competitive Landscape

The major global players in the market include 7-Eleven, Easy-Joy, Family Mart, Meiyijia, uSmile, OXXO, Indomaret, Alfamart, Pyaterochka and Magnit.

Sustainability Analysis

Sustainability has become a pivotal focus in the convenience store market, with retailers adopting environmentally conscious practices to align with their business objectives and meet consumer expectations. By enhancing operational efficiencies, convenience stores can achieve cost savings while minimizing environmental impact. Key initiatives include reducing energy and water consumption, with the Environmental Protection Agency (EPA) identifying traditional convenience stores as energy-intensive small businesses.

Investments in renewable energy, such as solar power and sustainable equipment choices further address long-term cost efficiency and environmental preservation. These measures not only mitigate the ecological footprint but also resonate with consumers' increasing demand for sustainable business practices. The importance of sustainability extends beyond operational benefits to addressing broader environmental challenges, such as food waste and its repercussions.

Convenience stores, which generate significant municipal solid waste (MSW), can play a crucial role in minimizing food wastage, reducing greenhouse gas emissions like methane and preserving valuable agricultural resources. As research shows, food waste contributes significantly to climate change and global food price volatility, underscoring the need for sustainable practices. By adopting these strategies, convenience store owners can help mitigate climate impacts, ensure resource efficiency and foster stronger customer loyalty, ultimately driving long-term success.

Consumer Behaviour Analysis

Consumer behavior in the convenience store sector is influenced by the demand for rapid, uncomplicated shopping experiences, appealing to a wide range of demographics. The client demographic, once predominantly comprised of boys aged 15-24, now encompasses a substantial segment of women, driven by multitasking and urgent requirements. Rapid decisions characterize consumer behavior-84% of fuel patrons evaluate store cleanliness prior to entry, with 45% acquiring beverages and 36% procuring food.

The typical consumer allocates less than four minutes in-store, interacting with 606 product displays at an average of 0.3 seconds per display. Despite a lower frequency of discounts compared to grocery stores, 46% of customers purchase only a single item every visit, emphasizing convenience. Distinct consumer profiles encompass habitual "Jones" customers, community-oriented "Neighbors," goal-oriented "Last-Minute Shoppers," and adventurous "Thrill Seekers," who are receptive to marketing efforts.

Millennials, accounting for one-fifth of household expenditures, constitute a vital demographic, prioritizing distinctive cuisine choices and digital convenience such as mobile ordering. Moreover, beer constitutes 13% of overall sales, highlighting the necessity of providing cool, quality and craft selections. As demand for healthier, premium options and technology-driven shopping rises, convenience stores must modify their products and services to meet changing consumer expectations, thereby improving their competitiveness in a rapidly developing retail landscape.

By Product

• Food & Beverages
• Tobacco Products
• Health & Personal Care Products
• Household Goods
• Others

By Store Type

• Kiosks
• Mini Convenience Stores
• Limited Selection Convenience Stores
• Traditional Convenience Stores
• Expanded Convenience Stores
• Hyper Convenience Stores

By End-User

• Individual Consumers
• Businesses/Corporates

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In January 2024, 7-Eleven, Inc. announced its deal to acquire 204 locations from Sunoco LP, which includes Stripes convenience stores and Laredo Taco Company restaurants.
• In November 2023, Casey's General Stores announced its plan to acquire 22 Lone Star Food Stores in North Texas from W. Douglass Distributing Ltd.
• In December 2023, Casey's finalized the acquisition of 11 EZ Go-branded convenience outlets from Love's Travel Stops & Country outlets in Oklahoma and Nebraska. These stores are scheduled for rebranding to conform with the Casey's retail brand.

Why Purchase the Report?

• To visualize the global convenience stores market segmentation based on product, store type, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the convenience stores market with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global convenience stores market report would provide approximately 62 tables, 56 figures and 203 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product
• 3.2. Snippet by Store Type
• 3.3. Snippet by End-User
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Leveraging Retail Media Networks
    • 4.1.1.2. Demographics and the Rise of EV Charging
  • 4.1.2. Restraints
    • 4.1.2.1. Inaccurate or Incomplete Sales Tracking
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Product

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 6.1.2. Market Attractiveness Index, By Product
• 6.2. Food & Beverages*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Tobacco Products
• 6.4. Health & Personal Care Products
• 6.5. Household Goods
• 6.6. Others

7. By Store Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store Type
  • 7.1.2. Market Attractiveness Index, By Store Type
• 7.2. Kiosks*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Mini Convenience Stores
• 7.4. Limited Selection Convenience Stores
• 7.5. Traditional Convenience Stores
• 7.6. Expanded Convenience Stores
• 7.7. Hyper Convenience Stores

8. By End-User

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.1.2. Market Attractiveness Index, By End-User
• 8.2. Individual Consumers*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Businesses/Corporates

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store Type
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.6.1. US
    • 9.2.6.2. Canada
    • 9.2.6.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store Type
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.6.1. Germany
    • 9.3.6.2. UK
    • 9.3.6.3. France
    • 9.3.6.4. Italy
    • 9.3.6.5. Spain
    • 9.3.6.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store Type
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.6.1. Brazil
    • 9.4.6.2. Argentina
    • 9.4.6.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Lift Technology
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By System
  • 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mode of Operation
  • 9.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Range
  • 9.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Maximum Take-off Weight (MTOW)
  • 9.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.5.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.10.1. China
    • 9.5.10.2. India
    • 9.5.10.3. Japan
    • 9.5.10.4. Australia
    • 9.5.10.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Store Type
  • 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. 7-Eleven*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Easy-Joy
• 11.3. Family Mart
• 11.4. Meiyijia
• 11.5. uSmile
• 11.6. OXXO
• 11.7. Indomaret
• 11.8. Alfamart
• 11.9. Pyaterochka
• 11.10. Magnit

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us