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1575813

インスタントおにぎりの世界市場：2024年～2031年

Global Instant Onigiri Market - 2024-2031

出版日
ページ情報
英文 201 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
インスタントおにぎりの世界市場：2024年～2031年
出版日: 2024年10月22日
発行: DataM Intelligence
ページ情報: 英文 201 Pages
納期: 即日から翌営業日
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概要

概要

インスタントおにぎりの世界市場は、2023年に9億4,670万米ドルに達し、2031年には14億8,230万米ドルに達すると予測され、予測期間2024年～2031年のCAGRは5.76%で成長する見込みです。

消費者が手早く簡単な食事の選択肢を求めているため、市場はコンビニエンス・フードへと大きくシフトしています。携帯可能ですぐに食べられるインスタントおにぎりは、現代の消費者の多忙なライフスタイルに完全に合致しています。健康と栄養への注目が高まる中、より健康的な代替スナックへの需要が高まっています。米飯と様々な具から作られるインスタントおにぎりは、栄養価の高い選択肢として売り込むことができ、市場への関心を高めることにつながります。

アジア料理、特に日本食への世界の憧れがインスタントおにぎり市場を牽引しています。より多くの消費者がおにぎりに親しむにつれ、その人気は日本以外、特に欧米諸国で高まっています。より多くの消費者を惹きつけるため、市場のメーカーは革新的なフレーバーや具材を導入し、多様な味覚嗜好に対応しています。この動向は製品の差別化を強化し、伝統的な食通と冒険的な食通の両方にアピールすることができます。

例えば、Nissin Foodsは2024年7月18日、「Frozen Perfect Meal DELI」シリーズとして新世代のおにぎりを発売し、手軽な朝食の選択肢に革命を起こしました。この新商品は、25歳から40歳の忙しく働く女性をターゲットに、同社のオンラインストアで販売されます。このおにぎりは、電子レンジでわずか90秒で出来上がり、慌ただしい朝に最適な、味と栄養の楽しいコンビネーションを約束します。

ダイナミクス

アジア食品への関心の高まり

消費者がますます多様な食の選択肢を求めるようになるにつれ、おにぎりは伝統的なルーツを超えて人気を集めており、本格的な食事の解決策を求める幅広い層にアピールしています。世界化とソーシャルメディアの影響により、消費者はアジア料理に触れる機会が増え、おにぎりのような伝統的な食品への関心が高まっています。このような文化的な露出は、より多くの人々がこれらの製品を試したいと思うようになり、インスタントおにぎり市場を拡大しています。

おにぎりを含む多くのアジア料理は、欧米のファストフードに比べてヘルシーな選択肢として認識されています。この認識は市場の利益となり、栄養価の高いスナックや代替食を求める健康志向の消費者を惹きつけています。各ブランドはマーケティング戦略を駆使して、文化的意義や汎用性など、おにぎりのユニークな側面を強調しており、これが消費者の関心を高め、市場を牽引しています。

素早く持ち運べる食事オプションへの需要

多くの消費者が仕事、家庭、社会的なコミットメントを両立させているため、迅速な食事ソリューションへのニーズが高まっています。インスタントおにぎりは、外出先でも食べられる手間のかからない選択肢を提供し、市場での魅力を高めています。インスタントおにぎりは通常、持ち運びができるように包装されているため、消費者は職場や学校、旅行先などに簡単に持ち運ぶことができます。この利便性が、特に多忙な社会人や学生の間で、市場の魅力を高めています。

一日を通して間食をする傾向が高まっているため、手軽な食事オプションへの需要が高まっています。インスタントおにぎりは栄養価が高く、満足感のあるスナックの代替品として市場の成長に貢献しています。各社はインスタントおにぎりに多様なフレーバーや具のオプションを導入し、さまざまな味覚嗜好に対応しています。この技術革新は利便性を求める消費者を引き付け、市場の商品ラインアップを充実させています。

代替スナックとの競合

市場には、ポテトチップス、プロテインバー、インスタント食品など、数多くの代替スナックが溢れています。こうした選択肢の多さは、インスタントおにぎりの影を薄くし、市場で消費者の注目を集めることを難しくしています。多くの消費者は、野菜チップス、ナッツ、ヨーグルトなど、よりヘルシーと思われるスナックにますます傾倒しています。こうしたスナック菓子は、クリーンな食生活や素材そのものおいしさを訴求することが多いため、インスタントおにぎりの訴求力を弱める可能性があります。

競合するスナック菓子は、より幅広いフレーバーや革新的な組み合わせを提供することが多く、冒険好きな消費者にアピールしています。インスタントおにぎりが味の動向やバラエティに追いついていない場合、市場での確固たる地位を維持するのに苦労する可能性があります。スナック菓子の分野で確立されたブランドは、長い時間をかけて強い顧客ロイヤルティを築いてきました。これらのブランドと競合するには多大なマーケティング努力が必要であり、インスタントおにぎり市場のリソースを圧迫する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • アジア食品への関心の高まり
      • 手軽で持ち運び可能な食事オプションへの需要
    • 抑制要因
      • 代替スナックとの競合
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争影響分析
  • DMIの見解

第6章 製品タイプ別

  • ベジタリアンおにぎり
  • 肉おにぎり

第7章 フレーバー別

  • 香ばしい
  • 甘口

第8章 流通チャネル別

  • オンライン小売
  • オフライン小売

第9章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第10章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第11章 企業プロファイル

  • Kikkoman Corporation
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Onisi Foods Co., Ltd.
  • Yamamotoyama U.S.A.
  • Abokichi
  • Dalian Tianpeng Food Co., Ltd.

第12章 付録

目次
Product Code: FB8690

Overview

The Global Instant Onigiri Market reached US$946.7 million in 2023 and is expected to reach US$1482.30 million by 2031, growing at a CAGR of 5.76% during the forecast period 2024-2031.

The market is witnessing a significant shift towards convenience foods as consumers seek quick and easy meal options. Instant onigiri, being portable and ready to eat, aligns perfectly with the busy lifestyles of modern consumers. With a growing focus on health and nutrition, there is an increasing demand for healthier snack alternatives. Instant onigiri, made from rice and various fillings, can be marketed as a nutritious option, leading to greater interest in the market.

The global fascination with Asian cuisine, particularly Japanese food, is driving the instant onigiri market. As more consumers become familiar with onigiri, its popularity is growing outside of Japan, especially in Western countries. To attract a wider audience, manufacturers in the market are introducing innovative flavors and fillings, catering to diverse taste preferences. This trend enhances product differentiation and can appeal to both traditional and adventurous eaters.

For instance, on July 18, 2024, Nissin Foods launched a new generation of onigiri under its "Frozen Perfect Meal DELI" series, revolutionizing quick breakfast options. The new onigiri products will be available through the company's online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.

Dynamics

Rising Interest in Asian Foods

As consumers increasingly explore diverse culinary options, onigiri is gaining popularity beyond its traditional roots, appealing to a broader audience seeking authentic meal solutions. With globalization and the influence of social media, consumers are more exposed to Asian cuisines, leading to a greater interest in traditional foods like onigiri. This cultural exposure is expanding the instant onigiri market as more people are willing to try these products.

Many Asian dishes, including onigiri, are perceived as healthier options compared to Western fast foods. The market benefits from this perception, attracting health-conscious consumers looking for nutritious snacks or meal replacements. Brands are leveraging marketing strategies to highlight the unique aspects of onigiri, including its cultural significance and versatility, which are enhancing consumer interest and driving the market.

Demand for Quick and Portable Meal Options

Many consumers are juggling work, family and social commitments, leading to a greater need for quick meal solutions. Instant onigiri offers a hassle-free option that can be consumed on the go, boosting its appeal in the market. Instant onigiri is typically packaged for portability, making it easy for consumers to carry it to work, school or during travel. This convenience enhances its attractiveness within the market, especially among busy professionals and students.

The rising trend of snacking throughout the day is fueling demand for quick meal options. Instant onigiri serves as a nutritious and satisfying snack alternative, contributing to its growth in the market. Companies are introducing diverse flavors and filling options for instant onigiri, catering to various taste preferences. This innovation attracts consumers looking for convenience and also enriches the offerings in the market.

Competition from Alternative Snacks

The market is flooded with numerous snack alternatives, including chips, protein bars and ready-to-eat meals. This plethora of options can overshadow instant onigiri, making it more challenging for it to capture consumer attention in the market. Many consumers are increasingly leaning towards snacks that are perceived as healthier, such as vegetable chips, nuts or yogurt. These options often promote clean eating and whole ingredients, which can limit the appeal of instant onigiri in the market.

Competing snacks often offer a wider range of flavors and innovative combinations, appealing to adventurous eaters. Instant onigiri does not keep up with flavor trends and variety, it may struggle to maintain a strong position in the market. Established brands in the snack segment have built strong customer loyalty over time. Competing with these brands requires significant marketing efforts, which may strain resources in the instant onigiri market.

Segment Analysis

The global instant onigiri market is segmented based on product type, flavor, distribution channel and region.

Increasing Demand for Plant-Based Foods and Cultural Appeal of Vegetarian Onigiri

The vegetarian onigiri segment holds the largest share of the global instant onigiri market. Consumers are becoming more health-conscious and prefer products with cleaner labels and fewer additives. Vegetarian onigiri often aligns with these preferences, appealing to those looking for nutritious, low-calorie snack options. This shift is prompting manufacturers to develop more vegetarian onigiri varieties, thus expanding the market share for this segment.

Onigiri is a traditional Japanese food that is gaining popularity globally, especially among vegetarian consumers. As more people explore Asian cuisines, the demand for vegetarian options in the instant onigiri market is likely to increase. Manufacturers are innovating by introducing a variety of vegetarian fillings, such as pickled vegetables, mushrooms and plant-based proteins, which enhances the appeal of vegetarian onigiri and attracts a broader customer base.

Geographical Penetration

Cultural Popularity and Growing Convenience Food Demand in Asia-Pacific

Asia-Pacific dominates the global instant onigiri market. Onigiri is a traditional Japanese food and its popularity is expanding beyond Japan to other countries in the region. This cultural familiarity drives demand within the market, making it a favored snack option for consumers. As urbanization increases and lifestyles become busier, consumers in the Asia-Pacific region are seeking convenient meal solutions. Instant onigiri fits this need perfectly, contributing to its dominance in the market.

The proliferation of retail outlets and online platforms in the region makes instant onigiri more accessible to consumers. Increased availability in supermarkets, convenience stores and e-commerce sites supports the growth of the market. Companies in the region are increasingly developing innovative instant onigiri products with unique fillings, ingredients and packaging. The innovations attract consumers and enhance the competitive edge of the market.

For instance, on October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce. This innovative product showcases the culinary heritage of Japan while catering to modern consumers seeking quick flavorful meal options.

Competitive Landscape

The major global players in the market include Kikkoman Corporation, Onisi Foods Co., Ltd., Yamamotoyama U.S.A., Abokichi and Dalian Tianpeng Food Co., Ltd.

Russia-Ukraine War Impact Analysis

The conflict has led to significant disruptions in global supply chains, particularly in agricultural commodities. Ingredients essential for producing instant onigiri, such as rice and seaweed, may face shortages or increased prices, affecting the overall market. As a result of the war, inflation and rising fuel prices are impacting transportation and logistics costs. These rising costs can lead to increased prices for instant onigiri products, which may deter price-sensitive consumers in the market.

The war has prompted consumers to reevaluate their purchasing decisions, potentially leading to a shift towards more locally sourced or stable food options. This shift could challenge the growth of the instant onigiri market, particularly in regions less familiar with this product. Countries affected by the conflict experience decreased export capacity due to sanctions and logistical challenges. This situation could limit the availability of key ingredients for instant onigiri production, constraining supply in the market.

By Product Type

  • Vegetarian Onigiri
  • Meat Onigiri

By Flavor

  • Savory
  • Sweet

By Distribution Channel

  • Online Retail
  • Offline Retail

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On July 18, 2024, Nissin Foods launched a new generation of onigiri under its "Frozen Perfect Meal DELI" series, revolutionizing quick breakfast options. The new onigiri products will be available through the company's online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.
  • On October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce.

Why Purchase the Report?

  • To visualize the global instant onigiri market segmentation based on product type, flavor, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel spreadsheet containing a comprehensive dataset of the instant onigiri market, covering all levels of segmentation.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global instant onigiri market report would provide approximately 47 tables, 44 figures and 201 pages.

Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Flavor
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Interest in Asian Foods
      • 4.1.1.2. Demand for Quick and Portable Meal Options
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Alternative Snacks
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. By Product Type

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 6.1.2. Market Attractiveness Index, By Product Type
  • 6.2. Vegetarian Onigiri*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 6.3. Meat Onigiri

7. By Flavor

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 7.1.2. Market Attractiveness Index, By Flavor
  • 7.2. Savory*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Sweet

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Online Retail*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Offline Retail

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.6.1. US
      • 9.2.6.2. Canada
      • 9.2.6.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.6.1. Germany
      • 9.3.6.2. UK
      • 9.3.6.3. France
      • 9.3.6.4. Italy
      • 9.3.6.5. Spain
      • 9.3.6.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.6.1. Brazil
      • 9.4.6.2. Argentina
      • 9.4.6.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.6.1. China
      • 9.5.6.2. India
      • 9.5.6.3. Japan
      • 9.5.6.4. Australia
      • 9.5.6.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Kikkoman Corporation*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Onisi Foods Co., Ltd.
  • 11.3. Yamamotoyama U.S.A.
  • 11.4. Abokichi
  • 11.5. Dalian Tianpeng Food Co., Ltd.

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us