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市場調査レポート
商品コード
1512690
ハニースプレッドの世界市場-2024年~2031年Global Honey Spread Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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ハニースプレッドの世界市場-2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
世界のハニースプレッド市場は2023年の31億2,000万米ドルから2031年には52億米ドルに達すると予測され、予測期間2024年~2031年はCAGR6.54%で成長する見込みです。
世界のハニースプレッド市場は、オーガニック製品や天然製品に対する需要の高まりを目の当たりにしています。消費者は健康志向を強めており、合成添加物や保存料を含まない食品を好むようになっています。農薬や化学肥料を使わずに生産されるオーガニックハニースプレッドが人気を集めています。この動向は、生産者が認定オーガニックのハニースプレッドを提供することで対応し、市場成長を牽引しています。
生産者は幅広い消費者層を惹きつけるため、さまざまなフレーバーや組み合わせを試しています。ナッツ、果物、スパイス、さらにはチアシードのようなスーパーフードを加えたハニースプレッドが人気を集めています。多様な製品を提供するこの傾向は、競争市場でブランドを差別化し、消費者の嗜好の変化に対応するのに役立ちます。例えば、Capilanoは2023年8月、ピザ、手羽先、チキンリブ、ハンバーガーにかけることができるホットチリハニーを発売しました。これは主に、料理にスパイシーな味を加えることを好む消費者を対象としています。
北米のハニースプレッド市場は、オーガニック・ナチュラル製品への需要が高まっています。この地域の消費者は健康志向を強めており、合成添加物や保存料を含まない食品を好むようになっています。農薬や化学肥料を使用せずに生産されるオーガニックハニースプレッドは特に人気が高いです。この動向は、生産者が消費者の嗜好を満たすためにオーガニック認証を受けたハチミツスプレッドを提供することで対応し、市場成長の原動力となっています。
ダイナミクス
ナチュラル・オーガニック製品に対する需要の高まり
ハニースプレッド市場は、天然およびオーガニック製品に対する需要の高まりに大きな影響を受けています。消費者はますます健康とウェルネスを優先するようになり、より健康的で自然な食品を好むようになっています。健康に良いことで知られる蜂蜜は、この動向にぴったり当てはまる。その結果、消費者が健康志向のライフスタイルに合った製品を求めるようになり、ハニースプレッド市場の需要が増加しています。
はちみつスプレッド市場は、製品提供の継続的な革新によって拡大しています。メーカー各社は、ハチミツにさまざまなナッツ、果物、スパイスを混ぜたものなど、新しいフレーバーや組み合わせを開発しています。例えば、2023年3月、インドのSULCA社は国内の消費者向けにホット蜂蜜を発売しました。この新製品はスプレッドとして使用され、パンケーキ、ビスケット、ピザなどに応用できます。
はちみつの健康効果に対する意識の高まり
世界のハニースプレッド市場は、ハチミツの健康効果に対する消費者の意識の高まりによって成長を遂げています。消費者の健康志向が高まるにつれ、精製された砂糖や人工甘味料に代わる自然で栄養価の高いものを求めるようになっています。抗酸化作用、抗菌作用、抗炎症作用で知られるハチミツは、より健康的な選択肢とみなされています。こうした意識の高まりがハニースプレッドの需要を後押しし、市場で有利な選択肢として位置づけられています。
メーカー各社は、ハチミツとスーパーフード、ハーブ、ビタミンなど他の健康増進成分を組み合わせた新製品を開発しています。例えば、2021年7月22日、Dabur India Ltdはフレーバー蜂蜜の発売によりシロップとスプレッドカテゴリーへの参入を発表しました。Dabur Honey Tastiesは、チョコレートとストロベリーの2つのフレーバーで発売され、価格は200g入りで120インドルピーです。この製品は一部の店舗とeコマース・プラットフォームで販売されます。
高い生産コスト
生産コストの高さは、市場価格に影響を与えることで、世界のハニースプレッド市場に大きな影響を与えています。高品質のハチミツを生産するには、大規模な労働力、特殊な設備、持続可能な慣行が必要で、これらすべてが生産コストの上昇につながります。これらのコストは消費者に転嫁されるため、他のスプレッドに比べてハニースプレッドは割高になります。この価格設定の問題は、価格に敏感な消費者がより安価な代替品を選ぶ可能性があるため、市場の成長を制限する可能性があります。
原材料、特にハチミツの価格変動はハニースプレッド市場に直接影響します。気候変動、ミツバチの個体数減少、環境変化などの要因によってハチミツの供給量が変動し、生産コストが上昇する可能性があります。こうしたコストの上昇は生産者に負担をかけ、生産者は市場での競争価格を維持するのに苦労し、市場の成長を抑制する可能性があります。
例えば、USDA Agricultural Marketing Servicesによると、2024年 4月29日、カリフォルニアのアーモンド受粉から巣箱を持ち帰った生産者がいました。3月の価格は、アイダホ州では1ポンドあたり2.20ドルから3.20ドルの間で、主に3.00ドルでした。コロラド州は価格を報告している生産者が少なすぎるため、市場を判断できません。ユタ州で地元で調達された蜂蜜の価格は、1ポンドあたり2.50ドルから3.30ドルの間で、主に3.00ドルから3.30ドルでした。
Overview
Global Honey Spread Market reached US$ 3.12 billion in 2023 and is expected to reach US$ 5.20 billion by 2031, growing with a CAGR of 6.54% during the forecast period 2024-2031.
The global honey spread market is witnessing an increasing demand for organic and natural products. Consumers are becoming more health-conscious and prefer food products free from synthetic additives and preservatives. Organic honey spreads, which are produced without pesticides or chemical fertilizers, are gaining popularity. This trend is driving market growth as producers respond by offering certified organic honey spreads.
Producers are experimenting with various flavors and combinations to attract a broader consumer base. Honey spreads infused with nuts, fruits, spices, and even superfoods like chia seeds are becoming popular. This trend towards diversified product offerings helps differentiate brands in a competitive market and meets the evolving tastes of consumers. For instance, in August 2023, Capilano launched hot chili honey, which can be spread over pizzas, wings, chicken ribs, and burgers. It is mainly aimed at consumer who prefer to add a spicy taste to their food.
The North America honey spread market is experiencing growing demand for organic and natural products. Consumers in this region are increasingly health-conscious and prefer food items that are free from synthetic additives and preservatives. Organic honey spreads, which are produced without the use of pesticides or chemical fertilizers, are particularly popular. This trend drives market growth as producers respond by offering certified organic honey spreads to meet consumer preferences.
Dynamics
Growing Demand for Natural and Organic Products
The market for honey spreads is significantly influenced by the growing demand for natural and organic products. Consumers are increasingly prioritizing health and wellness, leading to a preference for foods that are perceived as healthier and more natural. Honey, with its well-known health benefits, fits perfectly into this trend. As a result, the honey spread market is witnessing increased demand as consumers seek out products that align with their health-conscious lifestyles.
The market for honey spreads is expanding due to continuous innovation in product offerings. Manufacturers are developing new flavors and combinations, such as honey mixed with various nuts, fruits, and spices. For instance, in March 2023, SULCA, an Indian company, launched hot honey for consumers in the country. The new product is used as a spread and can be applied to pancakes, biscuits, pizzas, and other products.
Increasing Awareness about the Health Benefits of Honey
The global honey spread market is experiencing growth due to increasing consumer awareness about the health benefits of honey. As consumers become more health-conscious, they seek out natural and nutritious alternatives to refined sugars and artificial sweeteners. Honey, known for its antioxidant, antibacterial, and anti-inflammatory properties, is seen as a healthier choice. This heightened awareness drives the demand for honey spreads, positioning them as a favorable option in the market.
Manufacturers are developing new products that combine honey with other health-boosting ingredients, such as superfoods, herbs, and vitamins. For instance, on July 22, 2021, Dabur India Ltd announced its entry into the syrups and spreads category with the launch of flavored honey. Dabur Honey Tasties has been launched in two flavors-Chocolate and Strawberry - priced at ₹120 for a 200 gm pack. The product will be retailed in select stores and on e-commerce platforms.
High Cost of Production
The high cost of production significantly impacts the global honey spread market by influencing market pricing. Producing high-quality honey involves extensive labor, specialized equipment, and sustainable practices, all of which contribute to higher production costs. These costs are then passed on to consumers, making honey spreads more expensive compared to other spreads. This pricing issue can limit market growth as price-sensitive consumers may opt for cheaper alternatives.
Fluctuations in the prices of raw materials, particularly honey, directly affect the honey spread market. Factors such as climate change, bee population declines, and environmental changes can lead to variations in honey supply, subsequently raising production costs. These increased costs can strain producers, who may struggle to maintain competitive pricing in the market, thereby restraining market growth.
For instance, on April 29, 2024, according to USDA Agricultural Marketing Services, some producers brought their hives back from California almond pollination. Prices for March were between $2.20 and $3.20 per pound with a mostly price of $3.00 for Idaho, Colorado prices are too few producers reporting to determine a market. Prices for locally sourced honey in Utah are $2.50-$3.30 per pound with mostly $3.00 to $3.30.
The global honey spread market is segmented based on product type, nature, flavor, distribution channel, and region.
Rising Awareness and Consumer Preferences and Continuous Innovations
The organic honey spread segment is poised to hold the largest share of the global honey spread market. There is a growing market awareness about the health benefits of organic products among consumers globally. This is leading to a marked preference for organic honey spreads, which are perceived as more natural and beneficial compared to non-organic variants, propelling the segment's growth.
The demographic that prioritizes health and wellness is expanding, and this segment of the market is particularly receptive to organic honey spreads. The perceived health benefits of organic honey, such as its antioxidant properties and absence of synthetic pesticides or fertilizers, make it an attractive choice. Manufacturers are responding to market demands by increasing the availability of innovative organic honey spread products.
High Consumer Awareness and Demand for Natural Products and Innovations in North America
North America is dominating the global honey spread market. Consumers in North America have high purchasing power and are willing to pay a premium for high-quality, artisanal, and organic honey spreads. The trend towards premiumization is evident as consumers seek unique and superior honey spread products. This willingness to invest in premium products contributes to higher market revenues and reinforces North America's dominance in the global market.
The market in North America benefits from advanced beekeeping practices and technology. Innovations in hive management, disease control, and honey extraction processes have increased the efficiency and quality of honey production. These technological advancements enable North American producers to meet high market standards and maintain a steady supply of high-quality honey spreads, reinforcing the region's dominance in the global market.
The global honey spread market experienced significant disruptions in supply chains due to the COVID-19 pandemic. Lockdowns and restrictions on movement affected the production and distribution of honey and related products. These disruptions caused delays in sourcing raw honey, processing, and delivering finished honey spreads to the market, resulting in supply shortages and increased costs.
The pandemic altered consumer behavior, with a noticeable shift towards health and wellness products. Honey spreads, known for their natural health benefits, saw increased demand as consumers sought to boost their immune systems and adopt healthier eating habits. This shift positively impacted the honey spread market, driving higher sales despite the overall economic downturn.
The war has exacerbated the volatility of input costs in the honey spread market. The rising cost of raw materials, transportation, and logistics due to the conflict has increased production expenses. Honey spread producers face higher costs for sourcing honey, particularly if they need to find alternative suppliers outside the affected regions. This increase in production costs can result in higher prices for consumers, potentially reducing market demand.
To mitigate the impact of the conflict, honey-spread producers are diversifying their supply sources. Companies are seeking alternative suppliers from other regions and countries to ensure a stable supply of raw honey. This diversification effort can lead to changes in market dynamics as producers explore new regions for high-quality honey, potentially affecting the geographical distribution of honey spread production and sales.
The major global players in the honey spread market include The Honey Company, Dutchman's Gold, Be Sweet Products, Pearl Honey Spreads, Gentle Breeze Honey, Inc., The Community Farm, The Honey Shop, House of Dorado, Dabur India Ltd, and STUTE Nahrungsmittelwerke GmbH & Co. KG.
The global honey spread market report would provide approximately 70 tables, 65 figures, and 213 Pages.
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