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市場調査レポート
商品コード
1512686
チリパウダーの世界市場-2024年~2031年Global Chilli Powder Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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チリパウダーの世界市場-2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
世界のチリパウダー市場は2023年の11億2,000万米ドルから2031年には18億7,000万米ドルに達すると予測され、予測期間の2024年~2031年はCAGR6.62%で成長します。
消費者は、抗炎症作用や抗酸化作用など、チリパウダーの健康上の利点を認識しています。このため、健康志向の食品の機能性成分としてチリパウダーの需要が高まっています。小売業者は自社ブランドのチリパウダー製品を、多くの場合競合価格で販売しています。これにより消費者の選択肢が増え、市場拡大に寄与しています。
アジア太平洋地域は豊かな食の伝統で知られ、本格的な味の需要が強いです。本場の味や地域の味への嗜好がチリパウダーの地産地消を後押ししています。同市場では、特定の地域の嗜好に合わせたブレンドやフレーバー付きのチリパウダーのイントロダクションなど、製品提供の革新が見られます。こうした技術革新はアジア太平洋地域の多様な料理嗜好に対応し、市場の差別化と成長を促進します。
例えば、2022年4月26日、グジャラート州の著名なスパイス・ブランドであるVasant Masala社は、最新の製品である「Vasant Kashmiri Rangat」レッド・チリパウダーを発売しました。この新商品は、その魅力的な風味でインド料理ファンを喜ばせるでしょう。Vasant Masala社は、グジャラート州、ラジャスタン州、マディヤ・プラデーシュ州全域で、その品質と信頼性で有名な、パッケージ・スパイスのトップブランドとして長い間尊敬を集めてきました。
ダイナミクス
スパイシーな食品に対する消費者需要の増加
若い消費者や多様な民族を含む様々な層の間で辛い食品への嗜好が高まっており、チリパウダー市場が拡大しています。レストランやファストフード・チェーンなどの外食産業は、唐辛子を使った料理をメニューに取り入れることで、辛い食品に対する需要の高まりに対応しています。シェフや料理の専門家がレシピを強化するために高品質のチリパウダーを求める動向がチリパウダー市場を牽引しています。
消費者が便利でありながら風味豊かな食品の選択肢を求める中、メーカーはこの需要を満たすためにチリパウダーを使用し、市場全体を押し上げています。オーガニックや特殊ブレンドなど、チリパウダー市場における革新的な製品開拓は消費者の多様な嗜好に応えています。こうしたイノベーションは新規顧客を惹きつけ、既存顧客を維持し、ユニークでスパイシーな食品への需要の高まりと合致することで市場の成長を促進しています。
例えば、2022年4月7日、バラナシにあるインド農業研究評議会(ICAR)のインド野菜研究所(IIVR)は、青唐辛子の粉末を作る技術を開発し、市場に投入する予定です。IIVRはこの技術で特許を取得し、製品化に向けて準備万端です。この目的のために、同研究所はヒマーチャル・プラデーシュ州の企業と覚書を交わしました。
エスニック料理や郷土料理の人気の高まり
消費者が世界中の様々な伝統料理を探求するにつれ、チリパウダーを含む本格的な食材への需要が高まっています。この動向は、チリパウダーを新しく多様な消費者グループに紹介することで、市場を拡大します。フュージョン料理の動向は、異なる料理伝統の要素を融合させ、料理に深みとスパイスを加えるためにチリパウダーを取り入れることが多いです。このような料理スタイルの革新は、冒険好きで多様な味覚にアピールする万能食材としてのチリパウダーの新たな市場機会を生み出します。
消費者が家庭料理でより冒険的になるにつれて、エスニック料理や郷土料理を作るのに不可欠なスパイスとしてチリパウダーの市場が拡大し、チリパウダー市場をさらに後押ししています。メキシコ料理、インド料理、タイ料理、中華料理など、チリパウダーを主食とする地域の文化的影響は世界的に広がっています。これらの料理が人気になるにつれ、チリパウダー市場は伝統料理の再現への関心の高まりに対応して拡大しています。
例えば、2023年11月3日、無農薬のチリパウダーを消費者に提供するため、クダムバシュリー・ミッションのパタナムティッタ地区ユニットが「チリ・ビレッジ」として知られる革新的な取り組みを開始しました。この画期的なプロジェクトは、「アグロエコロジカル・プロット」と呼ばれる特別に指定された25セントの区画で唐辛子を栽培する共同責任グループ(JLG)を設立するものです。プロジェクトの第一段階は、同地区の20のパンチャヤットで進行中です。
厳しい食品安全規制
厳しい食品安全規制を遵守することは、製造業者に多大なコンプライアンス・コストを課すことになります。これらのコストには、高度な検査機器、品質管理プロセス、認証手続きへの投資が含まれます。チリパウダー市場に参入する中小企業(SME)にとっては、追加的な財政負担は特に困難であり、市場参入と成長が制限される可能性があります。
世界のチリパウダー市場は、国によって異なる食品安全規制の影響を受けています。輸出業者は輸入国の規制を遵守しなければなりませんが、その規制は国内基準とは大きく異なる場合があります。このような規制の相違を克服することは、国際貿易に複雑さとコストをもたらし、チリパウダー市場の成長と世界的な展開を制限する可能性があります。
例えば、インド食品安全基準局(FSSAI)は、香辛料、特に唐辛子とカプシカムについて、全体および粉末の形態に関する規則とガイドラインを確立しています。これらの規制は、消費者に対するこれらの製品の品質と安全性を保証するものです。FSSAIが定める基準によると、唐辛子とカプシカムは、外来物、未熟果実や印のついた果実、割れた果実や種子、水分、総灰分、塩酸不溶性灰分、虫害物質、粗繊維、不揮発性エーテル抽出物に関する特定の基準を守らなければなりません。例えば、丸ごとの唐辛子とカプシカムは、1重量%以下の外来物を含むべきですが、粉末の品種は、最大水分含量11重量%、12重量%以上の不揮発性エーテル抽出物などの基準を満たさなければなりません。
Overview
Global Chilli Powder Market reached US$ 1.12 billion in 2023 and is expected to reach US$ 1.87 billion by 2031, growing with a CAGR of 6.62% during the forecast period 2024-2031.
Consumers are awaring the health benefits of chili powder, such as its anti-inflammatory and antioxidant properties. This drives demand for chili powder as a functional ingredient in health-oriented food products. Retailers are introducing their branded chili powder products, often at competitive prices. This is increasing offering consumers more choices, contributing to market expansion.
The Asia-Pacific region is known for its rich culinary traditions and a strong demand for authentic flavors. The preference for authentic and regional flavors boosts the local production and consumption of chili powder. The market is witnessing innovation in product offerings the introduction of blended and flavored chili powders tailored to specific regional tastes. These innovations cater to the diverse culinary preferences within the Asia-Pacific, driving market differentiation and growth.
For instance, on April 26, 2022, Vasant Masala, a prominent spice brand from Gujarat, launched its latest offering, 'Vasant Kashmiri Rangat' red chili powder. This new addition to their esteemed product lineup promises to delight Indian cuisine enthusiasts with its irresistible flavor profile. Vasant Masala has long been revered as a leading packaged spice brand, renowned across Gujarat, Rajasthan, and Madhya Pradesh for its quality and authenticity.
Dynamics
Increasing Consumer Demand for Spicy Foods
The growing preference for spicy foods among various demographics, including younger consumers and diverse ethnic groups, is expanding the chili powder market. The food service sector, including restaurants and fast-food chains, is responding to the rising demand for spicy foods by incorporating chili-based dishes into their menus. This trend drives the chili powder market as chefs and culinary professionals seek high-quality chili powder to enhance their recipes.
As consumers look for convenient yet flavorful food options, manufacturers are using chili powder to meet this demand, boosting the overall market. Innovative product development in the chili powder market, such as organic and specialty blends, is meeting the diverse preferences of consumers. These innovations attract new customers and retain existing ones, driving market growth by aligning with the increasing demand for unique and spicy food products.
For instance, on April 7, 2022, The Indian Institute of Vegetable Research (IIVR) of the Indian Council of Agriculture Research (ICAR) in Varanasi developed a technology for making powder of green chili which will be launched in the market. The IIVR also got this technique patented in its name and is all set for the product launch. For this purpose, the institute signed a memorandum of understanding (MoU) with a Himachal Pradesh-based firm.
Growing Popularity of Ethnic and Regional Cuisines
As consumers explore a variety of culinary traditions from around the world, the demand for authentic ingredients, including chili powder, rises. This trend broadens the market by introducing chili powder to new and diverse consumer groups. The fusion cuisine trend blends elements from different culinary traditions and often incorporates chili powder to add depth and spice to dishes. This innovation in cooking styles creates new market opportunities for chili powder as a versatile ingredient, appealing to adventurous and diverse palates.
As consumers become more adventurous in their home cooking, there is a growing market for chili powder as an essential spice in creating ethnic and regional dishes, further propelling the chili powder market. Cultural influences from regions where chili powder is a staple, such as Mexican, Indian, Thai, and Chinese cuisines, are spreading globally. As these cuisines gain popularity, the market for chili powder expands to accommodate the growing interest in recreating traditional dishes.
For instance, on November 3, 2023, to offer pesticide-free chili powder to consumers, the Pathanamthitta district unit of the Kudumbashree Mission launched an innovative initiative known as Chilli Village. This groundbreaking project involves the establishment of Joint Liability Groups (JLGs) dedicated to cultivating chili in specially designated 25-cent plots referred to as 'agroecological plots'. The first phase of the project is underway across 20 panchayats in the district.
Stringent Food Safety Regulations
Adhering to stringent food safety regulations imposes substantial compliance costs on manufacturers. These costs include investments in advanced testing equipment, quality control processes, and certification procedures. The added financial burden can be particularly challenging for small and medium-sized enterprises (SMEs) in the chili powder market, limiting their market participation and growth.
The global chili powder market is affected by varying food safety regulations across different countries. Exporters must comply with the regulations of importing countries, which can differ significantly from domestic standards. Navigating these regulatory discrepancies adds complexity and costs to international trade, potentially limiting chilli powder market growth and global reach.
For instance, The Food Safety and Standards Authority of India (FSSAI) has established regulations and guidelines about spices, specifically chillies and capsicum, both whole and in powder form. These regulations ensure the quality and safety of these products for consumers. According to the standards set by FSSAI, chillies, and capsicum must adhere to specific criteria regarding extraneous matter, unripe and marked fruits, broken fruits and seeds, moisture content, total ash, hydrochloric acid insoluble ash, insect-damaged matter, crude fiber, and non-volatile ether extract. For instance, whole chillies and capsicum should contain no more than 1% by weight of extraneous matter, while powdered varieties must meet criteria such as a maximum moisture content of 11% by weight and a non-volatile ether extract of not less than 12% by weight.
The global chilli powder market is segmented based on nature, packaging, distribution channel, application, and region.
Rising Demand in Culinary and Processed Foods and Continuous Innovations
The food and beverage segment is the primary driver of the chili powder market, as chili powder is a fundamental ingredient in numerous culinary applications. The rising consumption of processed and convenience foods contributes significantly to the dominance of the food and beverage segment. Chili powder is a key ingredient in processed food products such as sauces, snacks, ready-to-eat meals, and packaged seasonings, driving substantial market demand.
Spicy flavors continue to be popular among consumers globally, fueling the demand for chili powder in the food and beverage segment. As consumer palates evolve and preferences for bold and exotic flavors grow, chili powder remains a staple ingredient in many spicy food products. Companies are introducing new chili powder blends, flavors, and formulations to cater to changing consumer preferences and culinary trends, expanding the market's product portfolio.
For instance, on August 9, 2023, Tulua, renowned for its assortment of ready-to-eat pastes, introduced its newest innovation: a collection of aromatic and unadulterated spices. This latest range from Tulua exemplifies the brand's dedication to delivering premium-quality, clean-label products while shedding light on regional recipes and ingredients. With a mission to celebrate culinary diversity, Tulua's initiative reflects its vision to honor the rich heritage of regional cuisines.
Highly Adaptive to Changing Consumer Trends and Innovations in Asia-Pacific
Asia-Pacific countries, particularly India and China, are among the largest producers of chili peppers globally. The favorable climatic conditions and extensive agricultural practices in these regions contribute to high yields and consistent production, positioning the Asia-Pacific as a market leader in chili powder supply. As consumers increasingly opt for ready-to-eat meals, snacks, and condiments that are chili powder, the market is witnessing substantial growth in this segment.
The Asia-Pacific market is highly adaptive to changing consumer trends. The growing preference for convenience foods, organic products, and international cuisines is met with innovative chili powder products tailored to these demands, ensuring sustained market growth. Companies in the Asia-Pacific region are leading in product innovation and diversification such as new chili powder blends, organic options, and premium products that cater to varying consumer preferences, attracting a broader customer base.
For instance, on January 28, 2023, Sunpure, renowned as South India's premier edible oil brand, embarked on a significant expansion journey with the launch of turmeric powder, coriander powder, and red chilli powder, marking its entry into the thriving Rs 25,000 crore branded spices market. This strategic move reflects the company's commitment to diversify its product portfolio and cater to the evolving needs of consumers.
In addition to the newly introduced spices, Sunpure has ambitious plans to introduce blended spice mixes and explore new product categories such as pulses, grains, and dry fruits. These initiatives underscore It is available starting this month at retail outlets in Mysore, Sunpure's newly launched spices will gradually roll out to additional key markets in the coming months, ensuring widespread availability and accessibility for consumers across South India.
The pandemic caused significant disruptions in the global supply chain, affecting the chili powder market, and leading to delays in raw material procurement, processing, and distribution. The pandemic induced volatility in the prices of raw materials due to supply chain interruptions and changing demand patterns. The chili powder market experienced price fluctuations, influenced by inconsistent supply levels and increased operational costs for producers adhering to health and safety protocols
As restaurants and eateries faced restrictions, consumers turned to home-prepared meals, boosting the demand for spices and seasonings, including chili powder. This shift drove short-term market growth as households stocked up on essential cooking ingredients. E-commerce platforms became crucial for consumers to access chili powder, leading to increased market penetration through digital channels. This trend accelerated the adoption of online retail for spices and seasonings.
The conflict has caused widespread disruptions in global supply chains, impacting the availability of agricultural products, including those used in chili powder production. Trade routes through the Black Sea region, crucial for many commodities, have been affected, leading to delays and increased transportation costs. The war has exacerbated market volatility, driving up prices of commodities and inputs necessary for chili powder production.
The conflict has led to shifts in global trade patterns, with countries seeking alternative sources for agricultural imports previously obtained from Russia and Ukraine. This reorientation impacts the chili powder market, as producers and exporters adjust to new trade routes and partners, potentially causing temporary supply imbalances. Higher food prices, including spices like chili powder, may reduce consumer demand, particularly in price-sensitive markets, impacting overall market growth.
The major global players in the chilli powder market include RR Masala, Anu Foods, Nani Agro Foods (P) Ltd, Xinghua Lianfu Food Co., Ltd, Qingdao Fumanxin Foods Co., Ltd, Maywah Foods Inc., Shan Foods, Patanjali-Canada, Jiva Organic Foods, and Albert Menes.
The global chilli powder market report would provide approximately 78 tables, 73 figures, and 213 Pages.
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