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グランピングの世界市場-2024-2031

Global Glamping Market - 2024-2031
出版日: | 発行: DataM Intelligence | ページ情報: 英文 210 Pages | 納期: 約2営業日

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本日の銀行送金レート: 1USD=156.76円
グランピングの世界市場-2024-2031
出版日: 2024年02月13日
発行: DataM Intelligence
ページ情報: 英文 210 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

概要

世界のグランピング市場は2023年に20億米ドルに達し、2031年には37億米ドルに達すると予測され、予測期間2024-2031年のCAGRは8.1%で成長します。

グランピングは、ツリーハウス、サファリテント、ユルト、高級キャビン、ジオデシックドームなど、ユニークで独創的なデザインの宿泊施設を幅広く提供しています。これらの宿泊施設は、従来のキャンプにはない豪華さと快適さを提供し、より贅沢なアウトドア体験を望む人々を魅了しています。

北米はグランピング市場の3分の5を占めています。例えば、2023年4月19日には、モンタナ氷河国立公園が、グランピングと星空観察のトップ・デスティネーションの1つとして認識されています。氷河、渓谷、湖などの素晴らしい自然景観と、公園はアウトドア愛好家に魔法のような環境を提供します。さらに、グレイシャー国立公園はダークスカイ公園として国際的に認められており、光害を最小限に抑え、星空観察に最適な環境を提供しています。

ダイナミクス

ソーシャルメディアへの影響力

あらゆるイベントやニュースの最新情報を得るためにソーシャルメディアに何時間も費やすことは、ビジネスを成長させる様々な利点を提供します。これらの戦略に加え、モンスーンや冬休み、新年やクリスマスの夜など、人々がお祝いのために家から出てくるような日に、お得な情報、ホリデーパッケージや特別な取引が含まれます。

ソーシャルメディアを通じたプロモーションの方法には、コマーシャルやインフルエンサーとのコラボレーションなどのターゲットがあります。グランピングサイトの写真をアップすることで、その場所の美しさやテント内の豪華さを表現し、まるで自分の部屋のようなパーソナルスペースになるようにするのです。そして、フォロワーの数だけページが訪問され、掛け算の連鎖で広がっていく。

アウトドア観光

グランピングは、思い出に残る体験と素晴らしい快適さと質の高いサービスを提供し、自然に非常に近いところで参加することで環境にも優しいため、テントよりも人々にとって良い選択肢となります。人々は場所の種類を探索することを楽しむように、市場は絶えず拡大する世界市場への良い場所になります。

旅行者や探検家は、言葉の壁やセキュリティの心配がなく、安心して滞在することができます。体験や自然とのつながりは、より多くの旅行者や人々を惹きつけ、世界市場を拡大します。グランピングは持続可能な観光方法であり、生活様式をより面白く多様化させることで、従来のキャンプよりもグランピングを好む人々や観客を増やしています。

グランピングの限界

グランピング市場で利用できる資源は限られています。グランピングはアウトドアや隔離された場所へのアクセスを要求されることが多いため、移動が困難な人や家に引きこもりたい人はグランピングを楽しむことが難しいかもしれないです。さらに、グランピングの場所は、集中的な計画とメンテナンスが必要なため、高額になる傾向があります。

素敵なグランピング体験を創り出すために必要な消耗品や設備に費用がかかるため、特定の層に限定されることもあります。グランピング・ロケーションでは、電気、水、その他の消耗品など、訪問者を受け入れるために多くの資源を使用します。生態系がすでに危機に瀕している遠く離れた場所では、これは非常に有害である可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • ソーシャルメディアの影響力
      • アウトドア観光
    • 抑制要因
      • グランピングの限界
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争分析
  • DMIの見解

第6章 COVID-19分析

第7章 宿泊施設別

  • キャビン
  • テント
  • ユルト
  • ティピ
  • ツリーハウス
  • その他

第8章 地域別

  • 農村部
  • 都市部

第9章 規模別

  • 4人
  • 2人

第10章 年齢別

  • 18-32歳
  • 33-50歳
  • 51-65歳
  • 65歳以上

第11章 エンドユーザー別

  • 消費者
  • イベント

第12章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第13章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第14章 企業プロファイル

  • LuxeTenten
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Sawday's Canopy & Stars Ltd
  • Bushtec Safari
  • Huttopia
  • Wigwam Holidays Ltd
  • BIGHEAD glamping tents
  • Bond Fabrications
  • The Glamping Orchard
  • Hidden Valley
  • Killarney Glamping

第15章 付録

目次
Product Code: CPG3646

Overview

Global Glamping Market reached US$ 2.0 billion in 2023 and is expected to reach US$ 3.7 billion by 2031, growing with a CAGR of 8.1% during the forecast period 2024-2031.

Glamping offers a wide variety of unique and creatively designed accommodations, such as treehouses, safari tents, yurts, luxury cabins and geodesic domes. The accommodations provide a level of luxury and comfort that traditional camping lacks, attracting individuals who desire a more luxurious outdoor experience.

North America covers 5/3rd region for the glamping market. For instance, on 19 April 2023, Montana glacier national park has recognized as one of the top destinations for glamping and stargazing. With its stunning natural landscapes, which include glaciers, valleys and lakes and also park provides a magical setting for outdoor enthusiasts. Additionally, Glacier National Park is internationally recognized as a Dark Sky Park, offering minimal light pollution and optimal conditions for stargazing.

Dynamics

Social Media Influence

Spending hours on social media to be updated on every event and news provide various advantage to grow business. Adding to these strategies includes the deals, holiday packages and special deals on days like monsoon and winter break, new year and Christmas nights when the people come out of the homes to celebrate.

The way of promoting via social media again has targets, including commercial and influencer collaboration. So that they can upload pictures of the glamping site to portray the beauty of the place and the luxury inside the tents, making it like you're your personal space like your own room. The pages are then visited by the number of followers to spread it in a multiplication chain.

Outdoor Tourism

Glampling becomes a good choice for people over tents as they provide great comfort and high-quality service with memorable experiences as well as eco-friendly by participating very close to nature . The makes the market a good place to an ever expanding global market as people enjoy exploring location types.

Travelers and explorers have a great staycation option with a mind with no language barrier and security concerns. The experiences and connectivity with nature attract more travelers and people to expand the global market. It is a way of sustainable tourism making it more interesting and diversification with the way of living, making people and the audience lean more towards glamping over the traditional camping.

Glamping Limitation

The resource availability in the glamping market is limited. People with limited mobility or those who would like to stay home may find it difficult to enjoy glamping because it often demands access to the outdoors or an isolated location. Additionally, glamping locations tend to be expensive due to the intensive planning and maintenance required.

The expense of the supplies and equipment required to create a nice glamping experience can restrict it to a particular demographic. Glamping locations use a lot of resources to accommodate visitors, including electricity, water and other supplies. In far-off places where the ecosystem is already in danger, this can be very harmful.

Segment Analysis

The global glamping market is segmented based on accommodation, area, size, age, end-user and region.

Rise in Camping Consumer Experience

Growing demand for immersive travel experiences. Traditional camping doesn't offer resources like glamping. But glamping offers a middle ground, providing the opportunity to connect with nature while enjoying the comforts and amenities of a well-appointed cabin. The factors lead to an increase in the growth of the glamping market.

For instance, on 16 Feb 2023, New cabin-style glamping is going to open in Hatta, Dubai. The cabins are made up of pine woods which have a grey wash and are designed in such a way, as it blends with AL Hajar mountains. Cabins ultimately have natural daylight and beautiful alpine views. Consumers have options to select between regular Terra cabins and Delux Tera Cabins as they accommodate huge amounts of people.

Geographical Penetration

Asia-Pacific Growing in the Tourism Industry

Asia-Pacific has the largest growth in the glamping market. Countries like China, Japan, South Korea and India have the highest production and development growth in glamping . Social media platforms are one of the powerful channels for sharing experience . Influencers and bloggers play a major role in promoting glamping.

For instance, On 12 Jun 2023, On Songstam announce the official opening of the glamping palpa in Tibet. The glamping offers luxury outdoor services which is surrounded by snowy mountains. It offers 3o accommodation at a time and has unique patented ventilation design.Palpa glamping tents are eco-friendly and sustainable to adopt.

COVID-19 Impact Analysis

The COVID-19 pandemic had significantly impacted the glamping industry. Since the outbreak of the pandemic, many glamping businesses have had to shut down due to travel restrictions and lockdowns, which cause immense losses. Additionally, social distancing has made it difficult for glamping sites to operate at their full capacity, as many of them rely on utilizing shared spaces and facilities.

According to United Nations world trade organization pandemic impacted international business and has witnessed a 74% drop. Spain is the most affected country as it offers 1.8% of its GDP from the tourism industry to the country. Due to restrictions, consumer preferences changed that affected the growth of the market.

By Accommodation

  • Cabins
  • Tents
  • Yurts
  • Tipis
  • Tree Houses
  • Others

By Area

  • Rural
  • Urban

By Size

  • 4-person
  • 2-person

By Age

  • 18-32 years
  • 33-50 years
  • 51-65 years
  • Above 65 years

By End-User

  • Consumers
  • Events

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On 14 Mar 2023 luxury glamping company roam launched a nomad style camp in mountain region. It includes outdoor music systems, biking, hiking and other activities.
  • On 3 May 2023, Thule offers new 4-person accommodation that will take glamping to another level. It provides a lightweight and rooftop tents that can be deployed.
  • On 15 Nov 2023, The new glamping resort Ulum has 50 all suits' tents in which private decks are deployed over Moab landscape, this location is near to canyonlands national park.

Competitive Landscape

The major global players include LuxeTenten, Sawday's Canopy & Stars Ltd, Bushtec Safari, Huttopia, Wigwam Holidays Ltd, BIGHEAD glamping tents, Bond Fabrications, The Glamping Orchard, Hidden Valley, Killarney Glamping.

Why Purchase the Report?

  • To visualize the global glamping market segmentation based on accommodation, area, size, age, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of glamping market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global glamping market report would provide approximately 77 tables, 78 figures and 210 Pages.

Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Accommodation
  • 3.2. Snippet by Area
  • 3.3. Snippet by Size
  • 3.4. Snippet by Age
  • 3.5. Snippet by End-User
  • 3.6. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Social Media Influence
      • 4.1.1.2. Outdoor Tourism
    • 4.1.2. Restraints
      • 4.1.2.1. Glamping Limitation
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia Ukraine War Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Accommodation

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 7.1.2. Market Attractiveness Index, By Accommodation
  • 7.2. Cabins*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Tents
  • 7.4. Yurts
  • 7.5. Tipis
  • 7.6. Tree Houses
  • 7.7. Others

8. By Area

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
    • 8.1.2. Market Attractiveness Index, By Area
  • 8.2. Rural*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Urban

9. By Size

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
    • 9.1.2. Market Attractiveness Index, By Size
  • 9.2. 4-person*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. 2-person

10. By Age

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
    • 10.1.2. Market Attractiveness Index, By Age
  • 10.2. 18-32 years *
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. 33-50 years
  • 10.4. 51-65 years
  • 10.5. Above 65 years

11. By End-User

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.1.2. Market Attractiveness Index, By End-User
  • 11.2. Consumers*
    • 11.2.1. Introduction
    • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3. Events

12. By Region

  • 12.1. Introduction
    • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2. Market Attractiveness Index, By Region
  • 12.2. North America
    • 12.2.1. Introduction
    • 12.2.2. Key Region-Specific Dynamics
    • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
    • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
    • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
    • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1. U.S.
      • 12.2.8.2. Canada
      • 12.2.8.3. Mexico
  • 12.3. Europe
    • 12.3.1. Introduction
    • 12.3.2. Key Region-Specific Dynamics
    • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
    • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
    • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
    • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1. Germany
      • 12.3.8.2. UK
      • 12.3.8.3. France
      • 12.3.8.4. Italy
      • 12.3.8.5. Russia
      • 12.3.8.6. Rest of Europe
  • 12.4. South America
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
    • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
    • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
    • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. Brazil
      • 12.4.8.2. Argentina
      • 12.4.8.3. Rest of South America
  • 12.5. Asia-Pacific
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
    • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
    • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
    • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. China
      • 12.5.8.2. India
      • 12.5.8.3. Japan
      • 12.5.8.4. Australia
      • 12.5.8.5. Rest of Asia-Pacific
  • 12.6. Middle East and Africa
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
    • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
    • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
    • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13. Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

  • 14.1. LuxeTenten*
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Financial Overview
    • 14.1.4. Key Developments
  • 14.2. Sawday's Canopy & Stars Ltd
  • 14.3. Bushtec Safari
  • 14.4. Huttopia
  • 14.5. Wigwam Holidays Ltd
  • 14.6. BIGHEAD glamping tents
  • 14.7. Bond Fabrications
  • 14.8. The Glamping Orchard
  • 14.9. Hidden Valley
  • 14.10. Killarney Glamping

LIST NOT EXHAUSTIVE

15. Appendix

  • 15.1. About Us and Services
  • 15.2. Contact Us