ニトロ入り飲料の世界市場：2023年～2030年

概要

ニトロ入り飲料の世界市場は、2022年に7,519万米ドルに達し、2023-2030年の予測期間中にCAGR 8.83％で成長し、2030年には1億4,796万米ドルに達すると予測されています。

同市場では、ニトロコーヒーやニトロ茶を含むクラフトニトロ入り飲料の需要が伸びています。消費者はますますユニークでプレミアムな飲料を求めるようになり、小規模なクラフト生産者の急増につながっています。ニトロスタウトやカクテルなどのニトロ入りアルコール飲料が人気を集めています。これらの製品は、より滑らかでクリーミーなテクスチャーを提供し、飲用体験を高め、市場を拡大しています。

北米の消費者は、ニトロ入り飲料、特にニトロコーヒーやニトロティーに対する認識を深めています。この意識は、スペシャルティコーヒーショップの人気の高まりと、カフェやレストランでのニトロ提供の拡大によってもたらされました。多くの小規模・独立系メーカーが市場に参入し、ユニークで職人的なニトロ入り飲料を提供しています。こうした動向が市場の成長に寄与しています。

力学

ユニークでプレミアムな飲料に対する消費者の嗜好の高まり

消費者は、ユニークでプレミアムな体験を提供する飲料に対して、割高な料金を支払うことを厭わなくなっています。ニトロ入り飲料は、クリーミーなテクスチャーと視覚に訴える滝のような泡が特徴で、この需要にぴったり合っています。ニトロ入り飲料は、スペシャルティコーヒーやスペシャルティ紅茶を連想させることが多く、従来の飲料に代わる健康的なものとして認識されています。健康志向の消費者はこうした選択肢を求めており、ニトロ入り飲料の需要が高まっています。

ニトロ入り飲料は、カフェ、バー、レストランでタップで提供されることが多いです。このオンプレミス消費モデルは、全体的な食事や社交の経験を向上させ、常連客を惹きつけ、売上を押し上げます。ニトロ入り飲料市場には、ニトロ入りビール、コールド・ブリュー・コーヒー、コンブチャ、カクテルなど幅広い製品が含まれます。このような製品の多様性は幅広い消費者層にアピールし、市場の成長を促進します。

健康とウェルネスの動向の高まり

健康的な生活に対する需要の高まりにより、消費者は健康的な生活の嗜好に沿った飲料の選択を積極的に求めるようになっています。ニトロ入り飲料は、糖分やカロリーの高い飲料に代わる、より健康志向の高い飲料として認識されているため、健康志向の高い人々の間で支持を集めています。ニトロ入り飲料は、糖分やカロリーの含有量が低いという特徴があり、糖分の消費を抑えてバランスの取れた食生活を維持することを目指す人々にとって特に魅力的です。

ニトロ入り飲料水は、活力と水分補給の選択肢を提供し、適切な水分補給をホリスティックな健康とウェルネス・ルーティンの不可欠な要素として優先する消費者の共感を呼んでいます。ニトロ入り飲料市場で事業を展開する多くのブランドは、健康的でバランスの取れたライフスタイルの不可欠な要素として自社製品を戦略的に宣伝し、一般的な健康とウェルネスのトレンドを活用して目の肥えた消費者を引き付けています。

高い製造コスト

ニトロ入り飲料は製造コストが高いため、小売価格が高くなる可能性があります。このため、価格に敏感な消費者はこうした製品の購入を控えるようになり、市場へのアクセスが低下して市場拡大が制限されます。高い製造コストに直面するメーカーは、よりコスト効率の高い選択肢を提供する他の飲料メーカーとの効果的な競争に苦戦します。この競争上の不利は、市場シェアと成長の見通しを妨げる可能性があります。

高い製造コストは、ニトロ入り飲料メーカーの利益率を圧迫します。その結果、企業が市場で競争力を維持するために不可欠なマーケティング、研究開発に使える資源は限られます。ニトロ入り飲料市場に参入するためのコスト障壁は大きいです。新規参入企業は、生産に必要な設備、技術、資源に投資することが困難であり、市場競争とイノベーションを制限しています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • ユニークでプレミアムな飲料に対する消費者の嗜好の高まり
    • 健康志向の高まり
  • 抑制要因
    • 高い製造コスト
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 製品タイプ別

• ニトロコーヒー
• ニトロティー
• ニトロビール
• その他

第8章 カテゴリー別

• プレーン
• フレーバー

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンライン販売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Starbucks Corporation
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• PepsiCo, Inc.
• Nestle S.A.
• NITRO Beverage Co.
• Lavazza Group
• Stumptown Coffee Roasters
• H-E-B, LP
• High Brew Coffee Inc.
• La Colombe Coffee Roasters
• RISE Brewing Co.

第13章 付録

Overview

The Global Nitro-infused Beverages Market reached US$ 75.19 million in 2022 and is expected to reach US$ 147.96 million by 2030, growing with a CAGR of 8.83% during the forecast period 2023-2030.

The market is growing demand for craft nitro-infused beverages, including nitro coffee and nitro tea. Consumers are increasingly seeking unique and premium beverages leading to the proliferation of small craft producers. Nitro-infused alcoholic beverages, such as nitro stouts and cocktails are gaining popularity. These products offer a smoother and creamier texture, enhancing the drinking experience and expanding the market.

North American consumers were becoming more aware of nitro-infused beverages, particularly nitro coffee and nitro tea. This awareness was driven by the growing popularity of specialty coffee shops and the expansion of nitro offerings in cafes and restaurants. Many small and independent producers are entering the market, offering unique and artisanal nitro-infused beverages. This trend is contributing to the market's growth.

For instance, on March 07, 2023, Starbucks introduced its new Cinnamon Caramel Cream Nitro Cold Brew. The new Cinnamon Caramel Cream Nitro Cold Brew offered flavors of cinnamon and caramel that were swirled into Starbucks Nitro Cold Brew, then topped with cinnamon sweet cream cold foam and a dusting of cinnamon dolce topping. Starbucks Nitro Cold Brew was slow-steeped and infused with nitrogen when it was poured, creating a velvety, smooth coffee that was topped with a gorgeous cascade of cold foam.

Dynamics

Increasing Consumer Preference for Unique and Premium Beverages

Consumers are more willing to pay a premium for beverages that offer a unique and premium experience. Nitro-infused beverages, with their creamy texture and visually appealing cascading bubbles, fit this demand perfectly. Nitro-infused beverages are often associated with specialty coffee and tea and are perceived as healthier alternatives to traditional drinks. Health-conscious consumers are seeking such options leading to an increased demand for nitro-infused variations.

Nitro-infused beverages are often offered on tap in cafes, bars, and restaurants. This on-premises consumption model enhances the overall dining or social experience, attracting patrons and boosting sales. The nitro-infused beverages market includes a wide range of products, such as nitro-infused beer, cold brew coffee, kombucha, and cocktails. This diversity in offerings appeals to a broad consumer base and drives market growth.

Rising Health and Wellness Trends

The growing demand for healthy life is prompting consumers to actively seek beverage choices that align with their healthy living preferences. Nitro-infused beverages are gaining favor among health-conscious individuals as they are perceived as a more health-conscious alternative to high-sugar and calorie-laden drinks are characterized by their lower sugar and calorie content, making them particularly appealing to those aiming to curtail their sugar consumption and maintain a well-balanced diet.

Nitro-infused water options offer a revitalizing and hydrating choice, resonating with consumers are prioritize proper hydration as an integral component of their holistic health and wellness routines. Many brands operating in the nitro-infused beverage market strategically promote their products as integral components of a wholesome and balanced lifestyle, leveraging the prevailing health and wellness trend to attract discerning consumers.

High Production Costs

The high production costs associated with nitro-infused beverages can lead to higher retail prices. This deters price-sensitive consumers from purchasing these products, reducing market accessibility and limiting market expansion. Manufacturers facing high production costs struggle to compete effectively with other beverage producers offering more cost-efficient options. This competitive disadvantage can hinder their market share and growth prospects.

High production costs can eat into profit margins for nitro-infused beverage producers. As a result, companies have limited resources available for marketing, research, and development, which are essential for staying competitive in the market. The cost barriers to entering the nitro-infused beverage market can be substantial. New entrants find it challenging to invest in the necessary equipment, technology, and resources required for production, limiting market competition and innovation.

Segment Analysis

The global nitro-infused beverages market is segmented based on product type, category, distribution channel, and region.

Increasing Consumer Preference and a Wide Variety of Nitro Coffee

The nitro coffee segment held the largest share of the global nitro-infused beverages market. This dominance is attributed to its widespread popularity among consumers who sought a refreshing and caffeinated alternative to traditional coffee. Nitro-infused coffee is gaining traction in the market due to its unique qualities, and the infusion of nitrogen that creates a visually appealing cascade poured. As a result, contributes to the overall growth of the nitro coffee segment market.

Manufacturers are also developing new products in the market and expanding the market growth. For instance, on April 22, 2021, Guinness launched its new product Guinness Nitro Cold Brew Coffee beer. As the brewers of the world's most popular nitro stout, Guinness combined everything consumers loved about coffee and Guinness into one beer. It was sweet-smelling with a distinct rich coffee aroma, and Guinness Nitro Cold Brew Coffee beer offered the perfect balance of bitter and sweet with a roast coffee flavor.

Geographical Penetration

Early Market Adoption, Consumer Preference for Premium Products and Craft Beverage Movement in North America

North America is dominating the global nitro-infused beverages market. North American consumers often show a strong preference for premium and unique beverage options. Nitro-infused beverages, with their creamy texture and visually appealing cascading bubbles, are well-receiving by consumers seeking high-quality and distinctive drink experiences leading to market dominance in the region.

North America has a thriving craft beverage movement, and nitro-infused products align perfectly with this trend. Many local and artisanal producers in the region are introducing unique nitro-infused offerings, attracting consumers looking for handcrafted and specialty beverages. The region is offering a wide variety of nitro-infused beverage options, ranging from nitro cold brew coffee and nitro tea to nitro-infused craft beers and cocktails, and expanding the market growth.

COVID-19 Impact Analysis:

The pandemic disrupted the global supply chain, affecting the procurement of essential ingredients and packaging materials for nitro-infused beverage production. This disruption led to production delays and increased costs, negatively impacting the market. Many cafes, bars, and restaurants that served nitro-infused beverages were forced to close or limit their operations during lockdowns. This reduction in on-premises consumption resulted in a significant decline in sales.

However, the pandemic heightened consumer awareness of health and wellness. Nitro-infused beverages, often perceived as healthier alternatives to sugary drinks, experienced increased sales due to this trend. With more people staying at home due to lockdowns and remote work arrangements, there was a surge in at-home consumption. Nitro-infused beverages, available in ready-to-drink formats, benefited from this trend.

Russia-Ukraine War Impact Analysis

The conflict contributed to increased volatility in markets, including those linked to agriculture and energy. Fluctuations in prices for ingredients and transportation costs impacted production costs for nitro-infused beverages, potentially affecting pricing and profit margins. Russia and Ukraine are significant agricultural producers, and interruptions in the supply of key ingredients, such as coffee, and tea could have affected the market.

The conflict contributed to increased volatility in commodity markets, including those linked to agriculture and energy. Fluctuations in prices for ingredients and transportation costs impacted production costs for nitro-infused beverages, potentially affecting pricing and profit margins. In regions directly affected by the conflict, consumer preferences and priorities have changed as a result of geopolitical instability.

By Product Type

• Nitro Coffee
• Nitro Tea
• Nitro Beer
• Others

By Category

• Plain
• Flavored

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On September 20, 2023, Fire Department Coffee, a veteran-owned brand that rescued consumers from ordinary coffee - and yet another pervasive pumpkin spice season - marked its entry into the ready-to-drink category with the release of Fire Dept. Coffee Nitro Cold Brew. The cornerstone of the line, Nitro Irish Coffee, was a first-of-its-kind, non-alcoholic, canned Nitro Cold Brew infused with real whiskey and cream.
• In February 2022, PepsiCo launched Nitro Pepsi, marking the debut of a nitrogen-infused cola. Achieving its creamy and velvety texture was made possible through an innovative proprietary widget positioned at the base of every can.
• In February 2021, Cruise Beverages introduced a fresh lineup of Nitro-infused CBD Craft beverages. These purposeful drinks provide an alcohol-free alternative, aiming to enhance concentration and assist individuals in handling anxiety and stress without the side effects of sugar crashes or hangovers.

Competitive Landscape

The major global players in the nitro-infused beverages market include: Starbucks Corporation, PepsiCo, Inc., Nestle S.A., NITRO Beverage Co., Lavazza Group, Stumptown Coffee Roasters, H-E-B, LP, High Brew Coffee Inc., La Colombe Coffee Roasters and RISE Brewing Co.

Why Purchase the Report?

• To visualize the global nitro-infused beverages market segmentation based on product type, category, distribution channel, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous nitro-infused beverages market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global nitro-infused beverages market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Category
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Consumer Preference for Unique and Premium Beverages
    • 4.1.1.2. Rising Health and Wellness Trends
  • 4.1.2. Restraints
    • 4.1.2.1. High Production Costs
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Nitro Coffee*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Nitro Tea
• 7.4. Nitro Beer
• 7.5. Others

8. By Category

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 8.1.2. Market Attractiveness Index, By Category
• 8.2. Plain*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Flavored

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Starbucks Corporation*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. PepsiCo, Inc.
• 12.3. Nestle S.A.
• 12.4. NITRO Beverage Co.
• 12.5. Lavazza Group
• 12.6. Stumptown Coffee Roasters
• 12.7. H-E-B, LP
• 12.8. High Brew Coffee Inc.
• 12.9. La Colombe Coffee Roasters
• 12.10. RISE Brewing Co.

LIST NOT EXHAUSTIVE.

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us