市場調査レポート
商品コード
1372123
世界の生乳市場-2023年~2030年Global Fresh Milk Market - 2023-2030 |
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世界の生乳市場-2023年~2030年 |
出版日: 2023年10月18日
発行: DataM Intelligence
ページ情報: 英文 212 Pages
納期: 即日から翌営業日
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世界の生乳市場は2022年に656億米ドルに達し、2030年には1,005億米ドルに達すると予測され、予測期間2023-2030年のCAGRは5.5%で成長します。
健康と栄養に対する意識の高まりが生乳市場の復活に極めて重要な役割を果たしており、消費者は健康の目的に沿った製品を積極的に求めています。フレッシュミルクは料理の多様性に優れているため、朝食用シリアルからベルベットのようなソースや楽しいデザートに至るまで、さまざまなレシピの中心的役割を担うようになり、その魅力は広がっています。
さらに、新鮮な牛乳市場は、乳糖不耐症の人の嗜好や要求、さらに健康上の利点を望む人の嗜好に対応するため、無乳糖や強化オプションの導入を通じて、多様な食生活のニーズに対応してきました。健康キャンペーンやその分野の専門家による推奨が、新鮮な牛乳の栄養面でのメリットを強調し、市場の状況をさらに形成しています。
同様に、北米が生乳市場を独占し、1/3以上の最大市場シェアを獲得しています。この成長の背景には、北米全域で健康志向の人々が新鮮な牛乳を食生活に不可欠な要素として優先的に取り入れ、丈夫な骨、筋肉の発達、健康全般をサポートする役割を認識していることがあります。このような栄養意識の共有と生乳の根強い人気により、生乳は食生活の要として確固たる地位を築いています。
今日の世界の生乳市場では、主に健康と栄養に関する消費者の意識の高まりに後押しされて、顕著な復活が進行中です。自然の万能薬とも言われる生乳は、栄養の宝庫です。丈夫な骨と歯に不可欠なカルシウムを多く含み、筋肉機能と神経伝達に重要な役割を果たします。
新鮮な牛乳の栄養プロファイルは、食生活に万能な付加価値を与え、全体的な栄養摂取量だけでなく、料理の汎用性も高める。近年、健康と栄養に対する意識の高まりによって、消費者の行動に顕著な変化が起きています。生乳はこの消費者行動の変化から大きな利益を得ています。
2022年3月、DFAはケフィアやコンブチャの安価な代替品として、「史上初」のプロバイオティクス強化UHTミルクを発表しました。米国酪農家協会(DFA)によると、グッドカルチャー社との共同開発で生まれたこの製品は、微生物叢を助けるプロバイオティクスも配合された、米国市場初の無乳糖・長期保存可能な液体ミルクです。
消費者の間では、新鮮な牛乳は自然で栄養価の高い必須栄養素の供給源であるとの認識が高まっており、そのイメージは健康キャンペーンや栄養専門家の支持によってさらに強化されています。新鮮な牛乳が健康に良いという認識が高まったことが、人気の復活につながっています。多くの欧米諸国では、新鮮な牛乳は朝食のお供として、シリアルと一緒に、または単独の飲料として楽しむのが一般的です。
可処分所得の急増は、特に経済が急成長している国々において、生乳市場のもう一つの大きな原動力となっています。個人や家計の財源が増加するにつれて、一流の食品、中でも新鮮な牛乳に投資する傾向が強まっています。生乳の需要は高所得層と本質的に結びついており、高級で栄養価の高い飲料とみなされることが多いです。
この原動力は、所得水準がより高い傾向にある都市部で特に顕著です。都市化によってライフスタイルが変化し、新鮮な牛乳を常食とする食生活パターンが広まっています。経済力が向上したこれらの地域の人々は、新鮮な牛乳を食生活に取り入れるのに有利な立場にあり、市場の成長を促進しています。都市部における小売チェーンやスーパーマーケットの拡大は、新鮮な牛乳へのアクセスをさらに合理化し、需要をさらに押し上げます。
生乳は非常に腐りやすいという性質が、市場にとって重大な制約となっています。牛乳の賞味期限には限りがあるため、品質と安全性を守るために細心の取り扱い、保管、流通が必要となります。腐敗しやすいということは、賞味期限が切れると売れ残った生乳が無駄になるということです。さらに、サプライチェーン全体で冷蔵が必要なため、エネルギー消費と環境への影響が大きくなります。
新鮮な牛乳は、賞味期限が切れる前に消費者に届けるために効果的なサプライチェーン管理が必要な生鮮品の一例です。サプライチェーンの遅延や混乱により、牛乳が市場に届く前に腐敗すると、廃棄物や金銭的損失が発生する可能性があります。それにもかかわらず、超高温(UHT)殺菌や無菌包装などの先進パッケージングや加工技術の進歩により、こうした問題に対処しようと努力しているにもかかわらず、市場は腐敗しやすいという制約を受けています。
生乳市場は、そのシームレスな運営を妨げる複雑なサプライチェーンの問題に直面しています。極めて重要な課題は、酪農場から消費者まで一貫した生乳の流れを維持することです。そのためには低温貯蔵施設と信頼できる輸送網を維持する必要があり、どちらも財政的に厳しいものとなります。
さらに、サプライチェーンの効率は、季節変動や牛群の健康状態に関連した生乳生産量の変動によって危険にさらされます。このような変動は供給の不均衡や価格の不安定につながり、消費者や小売店への新鮮な生乳の配達に遅れが生じる可能性があります。タイムリーなサプライチェーン管理は、こうした障害を軽減するために不可欠ですが、投資不足、輸送のボトルネック、不十分なコールドチェーン・インフラなどの要因により、しばしば妨げられます。
Global Fresh Milk Market reached US$ 65.6 billion in 2022 and is expected to reach US$ 100.5 billion by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.
The increasing awareness of health and nutrition plays a pivotal role in the revival of the fresh milk market, with consumers actively seeking products that align with their well-being objectives. Fresh milk's culinary versatility has broadened its appeal, as it takes on a central role in an array of recipes, spanning from breakfast cereals to velvety sauces and delightful desserts.
Furthermore, the fresh milk market has adapted to cater to diverse dietary needs through the introduction of lactose-free and fortified options, accommodating the preferences and requirements of lactose-intolerant individuals and those desiring additional health benefits. Health campaigns and endorsements from experts in the field further shape the market landscape, emphasizing the nutritional merits of fresh milk.
Similarly, North America dominates the fresh milk market, capturing the largest market share of over 1/3rd. The growth is due to health-conscious individuals across North America prioritizing fresh milk as an integral component of their diets, recognizing its role in supporting robust bones, muscle development, and overall health. This shared nutritional awareness, coupled with the enduring popularity of fresh milk, firmly establishes it as a dietary cornerstone.
In today's global fresh milk market, a notable resurgence is underway, primarily propelled by the heightened awareness among consumers regarding health and nutrition. Fresh milk, often described as nature's elixir, is a nutritional powerhouse. It boasts a significant calcium content essential for strong bones and teeth, alongside critical roles in muscle function and nerve transmission.
Fresh milk's nutritional profile renders it a versatile addition to one's diet, enhancing not only the overall nutrient intake but also culinary versatility. In recent times, a notable shift has occurred in consumer behavior, marked by an increased awareness of health and nutrition. Fresh milk has garnered significant benefits from this transformation in consumer behavior.
In March 2022, DFA announced the 'first-ever' probiotics-fortified UHT milk as a less expensive alternative for kefir and kombucha. The product, created in collaboration with Good Culture, according to Dairy Farmers of America (DFA), is the first lactose-free, long-life fluid milk available on the U.S market that also contains probiotics that help the microbiota.
Consumers increasingly recognize fresh milk as a natural and nutritious source of essential nutrients, an image further bolstered by health campaigns and endorsements from nutrition experts. This heightened perception of the health benefits of fresh milk has been instrumental in its resurgence in popularity. In many Western countries, fresh milk is a customary breakfast accompaniment, commonly enjoyed with cereals or as a standalone beverage.
The surge in disposable incomes, particularly in burgeoning economies, represents another substantial impetus for the fresh milk market. As individuals and households experience an uptick in their financial resources, they are increasingly inclined to invest in top-tier food products, fresh milk among them. The demand for fresh milk is intrinsically linked to higher income brackets, frequently regarded as a premium, nutrient-rich beverage.
This driving force is particularly conspicuous in urban locales where income levels tend to be more robust. Urbanization has brought about lifestyle shifts and the increased adoption of dietary patterns that incorporate fresh milk as a regular dietary component. With greater economic capacity, people in these regions are better positioned to incorporate fresh milk into their diets, fostering market growth. The expansion of retail chains and supermarkets in urban settings further streamlines access to fresh milk, giving an additional boost to demand.
The highly perishable nature of fresh milk poses a critical constraint for the market. The limited shelf life of milk necessitates meticulous handling, storage, and distribution to safeguard its quality and safety. The perishability factor results in the wastage of unsold milk upon reaching its expiration date. Additionally, the need for refrigeration across the supply chain can heighten energy consumption and environmental impact.
Fresh milk is one example of a perishable item that needs effective supply chain management to reach consumers before its shelf life expires. Milk rotting before it reaches the market as a result of supply chain delays or disruptions can result in waste and monetary losses. The market is nevertheless constrained by perishability despite efforts to address these issues through advancements in packaging and processing techniques such as ultra-high temperature (UHT) pasteurization and aseptic packaging.
The fresh milk market faces intricate supply chain issues that can hinder its seamless operation. A pivotal challenge revolves around maintaining a consistent flow of fresh milk from dairy farms to consumers. This necessitates the upkeep of cold storage facilities and a dependable transportation network, both of which can be financially demanding.
Furthermore, supply chain efficiencies are jeopardized by fluctuations in milk production linked to seasonal variations and the health of dairy herds. These oscillations can lead to supply imbalances and price instability, potentially causing delays in the delivery of fresh milk to consumers and retailers. Timely supply chain management is vital in mitigating these hurdles, but it's often hindered by factors like underinvestment, transportation bottlenecks, and insufficient cold chain infrastructure.
The global fresh milk market is segmented based on type, category, distribution channel and region.
The flavored segment held 34.5% of the global market share. Flavored milk has witnessed a surge in demand within the fresh milk market, primarily due to its wide-ranging appeal among consumers. The popularity of flavored milk is underpinned by several compelling factors that make it a favored choice for a diverse consumer base. First and foremost, flavored milk offers a delightful and enjoyable taste experience.
The enhanced taste dimension not only enriches the drinking experience but also leads to increased milk consumption, benefiting both dairy producers and individuals seeking a delectable and nutritious beverage. Additionally, flavored milk has garnered favor as a convenient and nourishing on-the-go drink. Its packaging in portable containers, including single-serve bottles and cartons, makes it a practical choice for individuals with busy lifestyles.
Flavored milk delivers a combination of essential nutrients inherent in fresh milk, such as calcium, protein, and vitamins, all while offering the extra dimension of flavor. This nutritional profile, coupled with the convenience it provides, positions flavored milk as an apt choice for those in search of a swift and gratifying source of sustenance and energy during their daily routines.
In December 2022, in an effort to satisfy the desires of the younger clientele, the Kolhapur Jilha Sahakari Dudh Utpadak Sangh, widely known as Gokul dairy, has introduced flavor-enhanced fresh milk and plans to do the same with masala buttermilk and mango lassi. Furthermore, the allure of flavored milk extends to its versatility in various culinary applications.
The North America fresh milk market held the largest market share of 40.3% in 2022 in the fresh milk market analysis. The growth in the region is boosting as the economic capability has translated into a heightened consumption of fresh milk, particularly in urban centers where income levels tend to be more substantial.
The Association of Equipment Manufacturers' most recent paper, "Environmental Benefits of Contemporary Milk, Hay's and Forage Production Technologies," features a number of facts that assist to demonstrate the beneficial effects of contemporary dairy practices in the U.S. and Canada. As an illustration, the North American milk output increased by 350% between 1960 and 2020. In contrast, productivity in the rest of the world only rose by 150% during the same time period.
Equally significant is the rising awareness of the nutritional merits associated with fresh milk, propelling its demand. Fresh milk is renowned for its richness in essential nutrients like calcium, protein, and vitamins, positioning it as a preferred choice for individuals aspiring to maintain good health and overall well-being. As health consciousness gains ground, fresh milk is increasingly regarded as a natural and nourishing source of these indispensable nutrients.
In addition, the adaptability of fresh milk in diverse culinary applications has broadened its appeal. It serves as a key ingredient in numerous traditional and contemporary recipes, spanning from dairy-based confections to savory dishes and beverages. This culinary versatility has rendered fresh milk a highly sought-after component in the culinary landscape of the North America, further elevating its consumption.
The major global players in the market include: Danone, Nestle SA, Danone S.A., Lactalis Group, Fonterra Co-operative Group Limited, Arla Foods Amba, Saputo Inc., Dean Foods Company, Dairy Farmers of America, Inc., Vethaa and GCMMF.
The pandemic wrought havoc on supply chains, hindering the collection, processing, and distribution of fresh milk worldwide. Movement restrictions, lockdowns, and logistical challenges had a substantial impact. The pandemic initially triggered a surge in fresh milk demand as consumers stockpiled essential goods. However, evolving consumer behaviors, including an increased interest in long-lasting milk alternatives, influenced the demand for fresh milk.
The closure of restaurants and food service establishments resulted in reduced fresh milk demand in this sector. This surplus supply affected prices and posed difficulties for dairy producers. Global fresh milk and dairy product exports faced hurdles due to border restrictions and delays. Markets relying on exports were particularly affected. Economic instability and job losses during the pandemic impacted consumer purchasing power. Some consumers turned to more affordable milk alternatives or reduced their overall milk consumption.
The Russia-Ukraine conflict engendered geopolitical tensions and sanctions that could disrupt trade and agricultural exports, potentially affecting fresh milk supply in the region. Trade disruptions, especially in major dairy-producing regions, can influence global dairy markets and pricing. Import and export constraints can affect the balance between supply and demand. Conflicts in Ukraine may disrupt local supply chains, from dairy farming to processing, which can influence the availability and cost of fresh milk in the area.
Geopolitical conflicts can lead to market uncertainty and fluctuation, influencing investment decisions and supply chain planning within the fresh milk sector. In regions affected by geopolitical conflicts, economic uncertainties and supply interruptions can prompt changes in consumer behavior, potentially leading to shifts in milk consumption patterns.
The global fresh milk market report would provide approximately 61 tables, 60 figures and 212 Pages.
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