強化塩の世界市場-2023年～2030年

概要：

世界の強化塩市場は2022年に60億米ドルに達し、2023-2030年の予測期間中にCAGR 7.9%で成長し、2030年には111億米ドルに達すると予測されます。

栄養失調の増加により、栄養価の高い食事に対する消費者の嗜好が高まっています。栄養・健康市場では、必須ビタミンやミネラルを含む強化食品が動向しています。食塩は、食品調製における主要かつ不可欠な化合物であり、ミネラルを組み込むためのより良いキャリアとして選ばれています。ユニセフによると、ヨウ素欠乏症をなくすため、世界人口の89％がヨウ素添加塩を消費しています。

現在進行中の四重強化塩などの強化塩の調査と試験により、今後数年間の市場機会は大きく改善されるでしょう。四重強化塩には鉄分、ヨウ素、葉酸、ビタミンB12が含まれています。NIHによると、二重強化塩と四重強化塩はヘモグロビン値を改善することが知られています。

食品加工と保存の需要が高く、様々な産業レベルで塩が多く使用されるという新興国市場の動向は、市場の成長を大きく拡大します。例えば、インドでは年間1億2,500万トンの塩が生産され、産業界で使用されています。強化塩は食品の味と栄養価を向上させます。食肉缶詰、魚、ミートボールなどの保存に強化塩が使用され、市場規模が拡大しています。

ダイナミクス：

ヨウ素・鉄分欠乏の増加による、塩の強化需要の増大

NIHは、世界人口の35～45%がヨウ素欠乏症に罹患していると推定しています。この欠乏は甲状腺腫を含むいくつかの健康合併症を引き起こす可能性があります。世界中で約22億人が甲状腺腫の影響を受けています。甲状腺機能低下症や甲状腺機能亢進症は、鉄欠乏が原因で起こることがあります。世界人口の約25%が貧血に苦しんでいます。貧血の原因の約50％が鉄欠乏であると記録されており、鉄強化の必要性が高まっています。

これらの微量栄養素を食品に強化することは、欠乏症を予防するために、様々な市場関係者によって広く採用されています。食塩は典型的な微量栄養素の担体として選ばれ、鉄および鉄微量栄養素の強化に理想的に使用されています。ヨウ素と鉄を強化した塩の入手可能性は、欠乏症の予防に役立ち、市場の成長を促進します。

ヨウ素と鉄を添加した強化塩の新発売が市場成長を押し上げます。例えば、2022年8月、政府系製塩会社であるHindustan Salts LimitedはKSHAAR, Sambhar Lake Saltを発表しました。この新発売の塩にはヨウ素と54種類の豊富なミネラルが含まれています。同様に、2022年2月、インド最大のFMCG企業であるタタ・コンシューマー・プロダクツ・リミテッドは、塩の新製品を発表しました。この製品「Shuddh by Tata Salt」は、インドの一部の地域市場で発売されたヨウ素添加塩です。

政府の支援制度が家庭レベルでの強化塩の普及に貢献

強化塩の普及率向上における政府支援の増加は、市場成長にプラスの影響を与えます。例えば、2022年12月、インドのアンドラ・プラデシュ州政府の保健医療家族福祉省は、ニュートリション・インターナショナルと提携し、州内で普遍的なヨード化を達成するためにNIDDCPをアップグレードするMoUに署名しました。

同様に、2022年9月には、エチオピア政府がニュートリション・インターナショナルおよびビル＆メリンダ・ゲイツ財団と共同で、二重強化食卓塩を開発・導入する3年間のプロジェクトを開始するためのイベントを開催しました。エチオピアではNTDの患者が増加しているため、政府は妊婦の葉酸不足を解消し、子どものNTDを予防するために、ヨウ素と葉酸を含む二重強化食卓塩の導入に踏み切っています。

このような政府機関の取り組みにより、消費者の間で強化塩の重要性が認識されるようになり、市場拡大の原動力となっています。例えば、2020年10月の世界ヨウ素欠乏デーに、インドのタミル・ナードゥ州政府はEmpower India NGOと連携し、ヨウ素とヨウ素強化塩の重要性に関する消費者の知識を向上させる啓発プログラムを開始しました。

コスト高と強化塩の過剰消費問題

小規模メーカーが二重強化塩を生産するには、設備投資や製品の規制基準維持のための資本コストが高くなるという課題に直面しています。強化塩の生産には、塩と強化ミネラルの投入コストへの投資も必要です。メーカーは、高品質の塩や二重強化塩を製造するために、鉄源やヨウ素源に投資しなければなりません。

強化塩の調合や加工に必要な機械の設置にかかる設備投資が高額になるため、最終製品の価格も高くなり、価格に敏感な新興諸国の人々の購買力に影響を与え、市場の成長を抑制しています。さらに、これらの製品の過剰摂取や過剰投与は、結核、腎臓病、甲状腺障害などの健康問題を引き起こす可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • ヨウ素・鉄分欠乏の増加による、塩の強化需要の増大
    • 政府の支援制度が家庭レベルでの強化塩の普及に貢献
  • 抑制要因
    • コスト高と強化塩の過剰消費による問題
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品別

• ヨウ素
• 鉄
• ダブル強化

第8章 流通チャネル別

• スーパーマーケットおよびハイパーマーケット
• 食料品店
• eコマース

第9章 用途別

• 家庭用
• ホスピタリティ・サービス産業
• 食品加工産業
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Tata Chemicals
  • 企業概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な動向
• Ankur Salt
• Schweizer Salinen
• United Salt Corporation
• Compass Minerals
• Kutch Brine Chem Industries
• Ahir Salt Industry
• Windsor Salt
• Savitri Bajaj Salt
• Shreeram Chem Food

第13章 付録

Overview:

Global Fortified Salts Market reached US$ 6.0 billion in 2022 and is expected to reach US$ 11.1 billion by 2030, growing with a CAGR of 7.9% during the forecast period 2023-2030.

The increasing cases of malnutrition are increasing the consumer preference towards nutritional diet. Fortified food products are trending in the nutrition and health market due to the essential vitamins and minerals in them. Salt is the chief and essential compound in food preparation and is chosen as the better carrier for the incorporation of minerals in it. According to UNICEF, 89% of the worldwide population consumes iodized salt to eliminate iodine deficiency disorders.

The ongoing research and trials in fortified salts with quadruple-fortified salt widely improve the market opportunities in the coming years. Quadruple fortified salt is trailed with iron, iodine, folic acid, and vitamin B12. Double-fortified salt and quadruple-fortified salt are known to improve haemoglobin levels, according to NIH.

The high developments of the industry's high demand for food processing and preservation and the greater use of salt in various industrial levels greatly expand market growth. For instance, 125 million tons of salt produced yearly in India is used in industries. Fortified salt improves the taste and nutritional value of food products. The greater applications of fortified salts in preserving canned meat products, fish and meatballs increase the market size.

Dynamics:

Increasing Deficiencies of Iodine and Iron are Increasing the Demand for its Fortification in Salt

NIH estimates that 35-45 % of the global population is affected by iodine deficiency. This deficiency can lead to several health complications, including goitre. Around 2.2 billion people worldwide are affected by goitre. Hypothyroidism and hyperthyroidism can occur due to iron deficiency. Approximately 25 % of the global population suffers from anaemia. About 50% of iron deficiency is recorded to be the most common cause of anaemia, increasing the need for iron fortification.

The fortification of food products with these micronutrients is widely adopted by various market players, to prevent the deficiencies. Salt is chosen as a classic micronutrient carrier, ideally used to fortify iron and iron micronutrients, as fortification of salt is an efficient process to induce required micronutrients in the daily diet. The availability of salts fortified with iodine and iron helps prevent the deficiencies, driving the market growth.

The new launches of fortified salts with added iodine and iron boost the market growth. For instance, in August 2022, Hindustan Salts Limited, a government-owned salt manufacturing company, introduced KSHAAR, Sambhar Lake Salt. The newly introduced salt is induced with iodine and 54-rich minerals. Similarly, in February 2022, India's largest FMCG company, Tata Consumer Products Limited, released its new salt product into its product portfolio. The product, Shuddh by Tata Salt, is iodized salt launched in some regional markets of India.

Government Support System Help in Penetration of Fortified Salt at Household Level

The increasing government support in improving the penetration of fortified salt positively impacts the market growth. For instance, in December 2022, the Department of Health Medical and Family Welfare, Government of Andhra Pradesh, India, partnered with Nutrition International and signed a MoU to upgrade NIDDCP to achieve universal iodization within the state.

Similarly, in September 2022, the government of Ethiopia arranged an event in collaboration with Nutrition International and the Bill & Melinda Gates Foundation to launch a three-year project to develop and introduce double-fortified table salt. With the increasing cases of NTDs in the country, the government took the initiative to introduce double-fortified table salt with iodine and folic acid to eliminate folate deficiency in pregnant women and prevent NTD in children.

The initiations by the government agencies create awareness among consumers regarding the importance of fortified salt drives the market expansion. For instance, in October 2020, on World Iodine Deficiency Day, the Tamil Nadu Government in India associated with Empower India NGO and launched an awareness program to improve consumer knowledge regarding the importance of iodine and iodine-fortified salt.

High Costs and Problems with Overconsumption of Fortified Salts

Small-scale producers face the challenges of producing double-fortified salts due to the higher capital costs of equipment and maintenance of regulatory standards of the product. The production of fortified salts also needs investments in the input costs of salt and fortified minerals. Manufacturers must invest in iron and iodine sources to produce high-quality salts and double-fortified salt.

The high capital investment required for installing the machinery for the blending and processing of the fortified salt results in a high rate of the final product, which affects the buying power of the price-sensitive people in developing countries, restraining the market growth. In addition, the overconsumption and overdosage of these products can lead to health issues such as tuberculosis, kidney ailments and thyroidal problems.

Segment Analysis:

The global fortified salts market is segmented based on product, distribution channel, application and region.

Increased Nutritional Properties of Double-Fortified Salts

The global fortified salts market is segmented based on product into iodine, iron and double-fortified salt. The double-fortified salt segment accounted for the largest share of the global market due to its additional nutritional benefits. Double-fortified salt helps improve the product's nutritional value compared to iodised salt. Various brands, including Tata and Patanjali, offer double-fortified salts. These products help in reaching the daily requirements of iron and iodine.

The new product launches in this sector drive the segment growth. For instance, in April 2022, Tata Salt, a national branded salt of India, launched Tata Salt Immuno. The product is fortified with mandated iodine and is specialized with added zinc. In addition, the brand also provides Tata Salt Iron Health and Tata Salt Plus, fortified with iodine and iron. Tata Salt Plus provides 1000 mg of iron and 2 mg of iodine per 100 gr of the product, reaching the requirements of the minerals.

Geographical Penetration:

High Production of Salt in the Asia-Pacific

Asia-Pacific dominated the global fortified salt market with the high salt production rates in this region. China and India are among the largest salt producers in the world, with production rates of about 57 million tons and 30 million tons, respectively. The increased salt availability helps improve fortification due to the mandatory instructions by the government regarding universal salt iodization.

According to the National Family Health Survey 2021 conducted by the Ministry of Health and Family Welfare, the prevalence of anaemia is 67.1 % in children aged 6-59 months and 57 % of all women aged 15-49 are anaemic in India. Similarly, as per the NFHS survey in 2021, the prevalence of thyroid and goitre nationwide is 3% of women aged 15-49. The region has increased cases of iodine and iron deficiencies, driving the demand for the need to fortify such nutrients, positively driving the market growth.

Favorable government regulations and initiatives help in expanding this region's market. The Indian Ministry of Health and Family Welfare announced the implantation of the National Iodine Deficiency Disorders Control Programme to prevent and control Nutritional Iodine Deficiency Disorders. This programme aims to ensure 100 % consumption of adequate iodized salt of 15 ppm at the household level to decrease the iodine deficiency disorder to below 5%.

Competitive Landscape

The major global players in the market include: Tata Chemicals, Ankur Salt, Schweizer Salinen, United Salt Corporation, Compass Minerals, Kutch Brine Chem Industries, Ahir Salt Industry, Windsor Salt, Windsor Salt and Shreeram Chem Food.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic had a mixed impact on the global fortified salts market. The strict regulations from the government resulted in the shutdown of many manufacturing facilities. The salt manufacturing industry faced challenges with salt production and distribution patterns due to interrupted supply chain activities. The disruption in sourcing the required micronutrients for the fortification of the salt and reduced labor resources for the smooth process flow of the industrial activities negatively impacted the market growth.

The shutdown of the supermarkets and retail stores reduced the economic activity of the manufacturers, as there is reduced availability of the product for the people. On the other hand, people became health conscious and increased their consumption of healthy products. The need for fortified food products to increase their immune system and address nutrient deficiencies improved the market demand.

The gradual lift down of lockdowns and the start of manufacturing activities positively impacted the market. In addition, many market players introduced their products through the online sales platform for its convenient availability of products for the customers, increasing sales through this medium.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including salt industries. The lack of sufficient resources badly impacted the production and processing of the market, due to interrupted supply chain activities. The scarcity of raw materials and disruption in the distribution channel affected the market. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the fortified salt market.

By Product

• Iodine
• Iron
• Double Fortified

By Distribution Channel

• Supermarkets & Hypermarkets
• Grocery Stores
• E-Commerce

By Application

• Household
• Hospitality & Service Industry
• Food Processing Industry
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In May 2023, Cargill, an American global food corporation company, partnered with CIECH, Europe's leading salt supplier, to expand their market in the European region. Through this collaboration, Cargill announced the addition of evaporated salt to the European Portfolio.
• In June 2022, Jungbunzlauer extended its range of high-quality organic mineral sources by launching two new mineral salts. The newly launched zinc gluconate and monomagnesium citrate have greater properties of use in food, beverage and dietary supplements due to their rich mineral source in these products.
• In April 2023, Tata Chemicals Ltd, a global manufacturing company planned to construct a new pharmaceutical-grade salt manufacturing facility and warehouse.

Why Purchase the Report?

• To visualize the global fortified salts market segmentation based on product, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of fortified salts market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global fortified salts market report would provide approximately 61 tables, 59 figures and 189 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Application
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Deficiencies of Iodine and Iron are Increasing the Demand for its Fortification in Salt
    • 4.1.1.2. Government Support System Help in Penetration of Fortified Salt at Household Level
  • 4.1.2. Restraints
    • 4.1.2.1. High Costs and Problems with Overconsumption of Fortified Salts
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 7.1.2. Market Attractiveness Index, By Product
• 7.2. Iodine
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Iron
• 7.4. Double Fortified

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Supermarkets & Hypermarkets
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Grocery Stores
• 8.4. E-Commerce

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Household
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Hospitality & Service Industry
• 9.4. Food Processing Industry
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. U.K.
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Tata Chemicals
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Ankur Salt
• 12.3. Schweizer Salinen
• 12.4. United Salt Corporation
• 12.5. Compass Minerals
• 12.6. Kutch Brine Chem Industries
• 12.7. Ahir Salt Industry
• 12.8. Windsor Salt
• 12.9. Savitri Bajaj Salt
• 12.10. Shreeram Chem Food

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us