ハードセルツァーの世界市場-2023年～2030年

概要

世界のハードセルツァー市場は2022年に71億米ドルに達し、2023-2030年の予測期間中にCAGR 12.5%で成長し、2030年には182億米ドルに達すると予測されます。

ハードセルツァーの人気の高まりは、ミレニアル世代や若い世代における低アルコール飲料の需要急増に拍車をかけています。加えて、ノンアルコール飲料の需要増は、消費者がアルコール消費を控え、"ソバーキュリアス"という考えを探求する傾向にあることも影響しています。

さらに、ハードセルツァーはビールよりもカロリーが低く、アルコール度数も1％～8％と低いです。大半の種類は100キロカロリー前後です。その結果、適度な飲酒をする人は、ビールの代わりにハードセルツァーを好みます。予測期間中、こうした特徴により、世界中でこの製品の売上が増加すると予想されます。

市場の製品は、数多くのメーカーから発売されています。例えば、Mass Bay Brewing Co.のハードセルツァーのカロリーは100kcal、炭水化物は3gです。北米では、特に若い消費者からの需要が高いです。北米は、2022年に約46.2%という最も高い市場売上シェアを占めました。

ダイナミクス

グルテンフリーで低カロリーのアルコール飲料に対する消費者の人気拡大

グルテンフリーで低カロリーのアルコール飲料に対する消費者の嗜好の高まりが、世界のハードセルツァー市場の大幅な拡大につながっています。健康に気を配る消費者は、風味や楽しみを犠牲にすることなく、健康の目的をサポートする製品をますます求めるようになっています。

ビールやカクテルのような伝統的なアルコール飲料と比較すると、炭酸水、アルコール、天然フレーバーで作られるハードセルツァーは、軽くてカロリーが低いと思われがちであるため、魅力的な提案となっています。さらに、グルテン過敏症の人やグルテンフリーの食生活を実践している人向けに、グルテンフリーの原料を使用することで、ハードセルツァーの訴求力を高めています。

健康志向の高まり

健康とウェルネスを求める現在の消費動向は、世界のハードセルツァー市場の拡大に貢献すると予想されます。人々が健康とウェルビーイングを優先するにつれて、人々の健康的なライフスタイルの決定をサポートする飲料への需要が高まっています。ハードセルツァーは従来のアルコール飲料に代わる健康飲料として頻繁に宣伝されているため、ますます人気が高まっています。

加えて、ハードセルツァーの中には、爽やかな風味とわずかな栄養価を与えるフルーツ・エキスなどの天然添加物が入っているものもあります。ハードセルツァーは、より健康的なライフスタイルの選択肢とのポジティブな関連から、個人の健康へのコミットメントを損なうことなくアルコール飲料を楽しみたい消費者の間で人気が高まっています。

消費者の一人当たり所得の増加による、多様でさわやかなフレーバーの需要の拡大

多様で爽やかなフレーバーの魅力が、世界のハードセルツァー市場の成長に拍車をかけています。消費者の好みや嗜好の多様性に対応するため、多様な風味の選択肢を提供することの重要性はメーカーも認めています。市場は、トロピカルフルーツ、ハーブ、植物煎じ薬など、よりエキゾチックで創造的な選択肢を含むように発展してきましたが、レモン、ライム、ベリーなどの伝統的なフルーツフレーバーは依然として広く使用されています。

こうした魅力的なフレーバーの組み合わせが手に入ることで、消費者の関心が喚起され、消費が高まっています。消費者の発見と目新しさの感覚は、ハードセルツァー市場における継続的な製品革新とフレーバー実験によって培われ、さまざまな層の消費者のハードセルツァー飲料への関心を持続させています。

ソーシャルメディアと有名人の推薦の影響によるハードセルツァーの知名度と普及の促進

ハードセルツァーのブランドは、インスタグラム、ツイッター、TikTokなどのソーシャルメディアを使って商品を作り、宣伝することに成功しています。このようなチャンネルは、製品の爽快さと低カロリーの特質を強調する視覚に訴える方法を提供しています。ユーザーのエンゲージメントを高めるために視覚に訴えるハードセルツァーのパッケージを作り、インフルエンサーや顧客と協力することで、ブランドはこのソーシャルメディアの話題を積極的に活用しています。バンク・オブ・アメリカの調査によると、2020年1月には、ハードセルツァーに関するインスタグラムでの議論が、2019年1月の6倍に上っています。消費者は今、ハードセルツァーの個人的な体験をソーシャルメディア・プラットフォームで共有することができます。

写真やレビューなどのユーザー生成コンテンツには、本物の推薦や推奨が見られます。友人が楽しんでいるのを見れば、人々はこれらの飲み物を試す可能性が高くなるかもしれません。ハードセルツァーのブランドは、有名人の推薦によって信頼性とスター性を得ることができます。よく知られた有名人がこれらの飲料を宣伝することで、より多くの聴衆を引き付け、メディアの注目を集めることができます。さらに、有名人は普段の活動やイベント中に、控えめな商品紹介としてハードセルツァーをソーシャルメディアに投稿することが多いです。このような露出の結果、製品がより魅力的で身近に感じられるでしょう。

栄養価の欠如

ハードセルツァーの栄養価の低さは、一部の消費者への訴求力を低下させ、健康への潜在的影響について疑問を投げかける可能性があるため、潜在的な市場抑制要因として考えられます。ハードセルツァーは、カロリーや炭水化物をほとんど含まないことが多く、体重や炭水化物の摂取量をコントロールしようとしている人々にとって魅力的です。しかし、必要な栄養素が含まれていないため、消費者の中にはこれらの飲料を「エンプティ・カロリー」源と考える人もいるでしょう。食事の嗜好や制限のために、栄養価の高い飲料を優先する人もいます。例えば、特定の食事法（菜食主義やグルテンフリーなど）を守っている人は、自分の食事の嗜好に合った特定の栄養プロファイルを持つアルコール飲料を好むかもしれません。

ハードセルツァーの高価格

若い消費者や可処分所得の低い消費者は価格に敏感である可能性が高く、ハードセルツァーが高すぎると思えば、代わりにもっと手頃な価格のアルコール飲料を選ぶ可能性もあります。一部の消費者にとって、ハードセルツァーの値ごろ感や入手しやすさが制限される可能性があるため、ハードセルツァーの高価格はこの製品の市場の抑制要因となり得ます。アルコール飲料の市場は非常に競争が激しく、消費者はさまざまな選択肢を手に入れることができます。ハードセルツァーの市場シェアと成長の可能性は、他の同等のアルコール製品よりも著しく高価な場合、影響を受ける可能性があります。したがって、高価格は、市場をより専門的または高級な消費者層に限定することで、ハードセルツァーの普及を妨げる可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • グルテンフリーで低カロリーのアルコール飲料に対する消費者の人気拡大
    • 健康志向の高まり
    • 消費者の一人当たり所得の増加による、多様でさわやかなフレーバーの需要の拡大
    • ソーシャルメディアと有名人の推薦の影響によるハードセルツァーの知名度と普及の促進
  • 抑制要因
    • 栄養価の欠如
    • ハードセルツァーの高価格
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 アルコール度数別

• 1.0%～4.9%
• 5.0%～6.9%
• その他

第8章 パッケージ別

• ガラス瓶
• 金属缶

第9章 香料別

• フレーバー無し
• フレーバー付き
  • ブラックチェリー
  • ライム
  • ルビーグレープフルーツ
  • マンゴー
  • ラズベリー
  • その他

第10章 流通チャネル別

• オントレード
• オフトレード

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• Mark Anthony Brands International
  • 企業概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な動向
• Carlsberg Group
• Anheuser-Busch InBev
• The Coca-Cola Company
• Diageo plc
• Heineken N.V.
• The Boston Beer Company
• Molson Coors Beverage Company
• Constellation Brands, Inc.
• Kopparberg

第14章 付録

Overview:

Global Hard Seltzer Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 18.2 billion by 2030, growing with a CAGR of 12.5% during the forecast period 2023-2030.

Rising popularity of hard seltzers is fueling a surge in demand for low-alcohol beverages among millennials and the younger generation. In addition, the increased demand for non-alcoholic beverages has been influenced by consumers' propensity to cut back on alcohol consumption and explore the idea of being "sober-curious."

In addition, hard seltzer has fewer calories than beer and less alcohol than beer, with an ABV of between 1% and 8%. The majority of varieties have around 100 calories. As a result, moderate drinkers favor hard seltzer in place of beer. Over the forecast period, it is anticipated that these characteristics will increase the product's sales all over the world.

Products in the market have been available from numerous manufacturers. For instance, the hard seltzers from Mass Bay Brewing Co. have 100 calories and 3 grammes of carbohydrates. High demand has been seen in North America, particularly from young consumers. North America held highest market revenue share of about 46.2% in the year 2022

Dynamics:

Growing Consumer Preference for Gluten-Free and Low-Calorie Alcoholic Beverages

The increased consumer preference for alcoholic beverages that are gluten-free and has low in calories has led to a significant increase in the global hard seltzer market. Consumers who care about their health are increasingly looking for products that support their wellness objectives without sacrificing flavour or enjoyment.

When compared to more traditional alcoholic beverages such as beer or cocktails, hard seltzers-which are typically made with carbonated water, alcohol, and natural flavors-present an alluring proposition because they are frequently thought of as being lighter and less calorically dense. In addition, by catering to people with gluten sensitivities or those who follow gluten-free diets, hard seltzers' appeal to a wider audience is increased by the use of gluten-free ingredients.

Rising Trend of Health and Wellness

The current consumer trend towards health and wellness is expected to contribute for the expansion of the hard seltzer market globally. The demand for beverages that support people's healthy lifestyle decisions is rising as people prioritise their health and wellbeing. Because they are frequently promoted as a healthier alternative to traditional alcoholic beverages, hard seltzers have become more and more popular.

In addition, some hard seltzers have natural additives like fruit extracts that give them a refreshing flavour and a little nutritional value. Hard seltzers have become more popular among consumers who want to enjoy alcoholic beverages without compromising their commitment to personal wellness as a result of the positive association between them and healthier lifestyle options.

Escalating Demand for Diverse and Refreshing Flavors Due to Inflating Consumer Per Capita Income

The appeal of a wide range of reviving flavours has fueled the growth of the global hard seltzer market. The importance of providing a wide variety of flavour options to accommodate varying consumer tastes and preferences has been acknowledged by manufacturers. While the market has developed to include more exotic and creative options, such as tropical fruits, herbs, and botanical infusions, traditional fruit flavours like lemon, lime, and berry are still widely used.

The availability of these intriguing flavour combinations has aroused consumer interest and raised consumption. Consumers' sense of discovery and novelty has been cultivated by the ongoing product innovation and flavour experimentation in the hard seltzer market, which has sustained interest in these beverages across a range of demographics.

The Visibility and Acceptance of Hard Seltzers Have Increased as a Result of the Influence of Social Media and Celebrity Endorsements

Brands of hard seltzer have successfully created and promoted their products using social media sites like Instagram, Twitter, and TikTok. Such channels offer a visually appealing way to highlight the refreshing and low-calorie qualities of the product. By creating visually appealing hard seltzer packaging to increase user engagement and working with influencers and customers, brands have actively capitalised on this social media buzz. According to research by Bank of America, there were six times as many Instagram discussions about hard seltzer in January 2020 as there were in January 2019. Consumers can now share their personal experiences with hard seltzers on social media platforms.

Genuine endorsements and recommendations can be found in user-generated content, such as photos and reviews. People may be more likely to try these drinks if they observe their friends enjoying them. Brands of hard seltzer can gain credibility and star power from celebrity endorsements. The promotion of these drinks by well-known celebrities can draw in a larger audience and garner media attention. In addition, celebrities frequently include hard seltzers in their social media posts as discreet product placements during normal activities or events. The product may seem more appealing and accessible as a result of this exposure.

Lack of Nutritional Value

Hard seltzers' lack of significant nutritional value can be seen as a potential market restraint because it may reduce their appeal to some consumers and raise questions about their potential effects on their health. Hard seltzers frequently contain few calories and carbohydrates, making them appealing to people trying to control their weight or carb intake. However, since they don't provide necessary nutrients, some consumers might consider these beverages to be "empty calories" sources. Some people prioritise nutrient-rich beverages due to dietary preferences or restrictions. For instance, people who adhere to certain diets (such as veganism or gluten-free eating) may favour alcoholic beverages with particular nutritional profiles that suit their dietary preferences.

High Price of Hard Seltzers

Younger consumers and those with lower disposable incomes are more likely to be price sensitive, and if they think hard seltzers are too expensive, they might opt for more reasonably priced alcoholic options instead. As it may restrict the affordability and accessibility of hard seltzers for some consumers, the high cost of hard seltzer can be a restraint on the market for this product. The market for alcoholic beverages is extremely competitive, and consumers have access to a wide variety of options. Hard seltzers' market share and growth potential may be impacted if they are significantly more expensive than other comparable alcoholic products. Thus, high prices might prevent hard seltzers from being adopted more widely by limiting the market to a more specialised or upscale segment of consumers.

Segment Analysis:

The global hard seltzer market is segmented based on ABV content, packaging, flavor, distribution channel and region.

Convenience and Portability Offered by Metal Cans

In 2022, the market was dominated by the metal cans category. The high share can be attributed to the portability and convenience they provide, making them a great packaging choice for drinks that are ready to drink, like hard seltzers. Cans fit in well with consumers' active and mobile lifestyles because they are lightweight, portable, and convenient for on-the-go consumption. Metal cans offer superior product integrity and defence against airborne contaminants like light and oxygen that can impair the quality and flavour of the beverage.

Metal cans help preserve the freshness and prevent spoilage of hard seltzers, which frequently have delicate flavours and carbonation. Metal cans also give beverage companies the chance to create visually appealing packaging that draws customers' attention on store shelves or in online marketplaces due to their ample space for branding and attractive designs.

Geographical Penetration:

High Demand From Young Consumers in North America

High demand has been seen in the region, particularly from young consumers. Leading manufacturers are using creative methods to promote their products. For instance, in June 2019, the well-known Mark Anthony Brands brand White Claw from Vancouver saw a significant increase in sales due to its active social media presence, which included YouTube videos and internet memes.

In order to capture spontaneous, momentary content inspired by the feeling White Claw evokes, Mark Anthony Brands' White Claw brand launched its first global marketing campaign in April 2021 in partnership with a diverse group of creators from the U.S. and other countries. Strong consumer demand and a wide variety of market players are expected to propel the U.S. market to a notable CAGR during the forecast period.

COVID-19 Impact Analysis

People who place a high priority on wellness and are looking for alcoholic beverages that fit in with their healthier lifestyle choices make up this target market. Due to a greater emphasis on health and wellbeing, the COVID-19 pandemic has had a significant impact on alcoholic beverage consumption, with consumers switching from high to low alcohol content preferences. Thus, hard seltzer sales on e-commerce platforms significantly increased.

In February and March 2020, alcohol delivery services like Drizly and Minibar experienced a sharp increase in orders, with total order costs more than 20% higher than average. Hard seltzers appeal to consumers who are mindful of their dietary choices and looking for refreshing alternatives to traditional alcoholic beverages due to their low calorie and low sugar profiles.

Russia-Ukraine War Impact Analysis

Russia-Ukraine uncertainty in the world economy brought on by war have affected consumer spending habits. The conflict affected consumer confidence and their willingness to spend on discretionary items, including alcoholic beverages like hard seltzers. The conflict between Russia and Ukraine disrupted supply chains for many different industries, have an impact on the manufacturing and distribution of hard seltzers.

Disruptions in the supply chain result in delays, shortages, and higher production costs, may have an impact on the availability and cost of the products. Governments adopted new regulations or changed existing ones in response to geopolitical events. These modifications to the import/export laws, labelling requirements, and marketing strategies for alcoholic beverages could have an effect on the market for hard seltzer.

By ABV Content

• 1.0% to 4.9%
• 5.0% to 6.9%
• Others

By Packaging

• Glass Bottles
• Metal Cans

By Flavor

• Unflavored
• Flavored

By Distribution Channel

• On-Trade
• Off-Trade

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On April 18, 2023, In Hyderabad, India, Spyk Hard Seltzer has been introduced. This 100% natural fruit-flavored beverage has a respectable 5.5 percent alcohol content, low calories, and low carbs. Spyk is freshly brewed, as opposed to other seltzers that use carbonated cocktail mixes, giving it a crisp, refreshing taste that is light and guilt-free. Spyk has introduced four delectable variants, each costing INR 210 for 330 ML and INR 240 for 500 ML. The flavours include lime, orange, mixed berry, and original.
• On February 22, 2023, With the release of "Grizly" Hard Seltzer Ale, Indian craft beer brand Bira 91 entered the hard seltzer market. The launch followed the release of "Hill Station" Hard Cider Ale and is a part of the brand's goal to branch out beyond beers in order to meet the changing tastes of young consumers.
• On July 10, 2023, With the introduction of the Truly Zero Gravity Bar, Boston Beer Company's Truly Hard Seltzer raised the bar for the seltzer season. Truly flavours will be enjoyed by drinkers as they sip, float, and flip at 32,000 feet in a similar zero gravity environment to that experienced by astronauts.

Competitive Landscape

The major global players in the market include: Carlsberg Group, Mark Anthony Brands International, Anheuser-Busch InBev, Diageo plc, The Coca-Cola Company, Heineken N.V., The Boston Beer Company, Constellation Brands, Inc., Molson Coors Beverage Company Kopparberg, San Juan Seltzer, Inc.

Why Purchase the Report?

• To visualize the global hard seltzer market segmentation based on ABV content, packaging, flavor, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of hard seltzer market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global hard seltzer market report would provide approximately 61 tables, 58 figures and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by ABV Content
• 3.2. Snippet by Packaging
• 3.3. Snippet by Flavor
• 3.4. Snippet by Distribution Channel
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Shifting Consumer Preference for Low-Calorie and Gluten-Free Alcoholic Beverages
    • 4.1.1.2. Rising Trend of Health and Wellness
    • 4.1.1.3. Escalating Demand for Diverse and Refreshing Flavors Due to Inflating Consumer Per Capita Income
    • 4.1.1.4. Influence of Social Media and Celebrity Endorsements has Boosted the Visibility and Adoption of Hard Seltzers
  • 4.1.2. Restraints
    • 4.1.2.1. Lack of Nutritional Value
    • 4.1.2.2. High Price of Hard Seltzers
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By ABV Content

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 7.1.2. Market Attractiveness Index, By ABV Content
• 7.2. 1.0% to 4.9%*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. 5.0% to 6.9%
• 7.4. Others

8. By Packaging

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 8.1.2. Market Attractiveness Index, By Packaging
• 8.2. Glass Bottles*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Metal Cans

9. By Flavor

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 9.1.2. Market Attractiveness Index, By Flavor
• 9.2. Unflavored*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Flavored
  • 9.3.1. Black Cherry
  • 9.3.2. Lime
  • 9.3.3. Ruby Grapefruit
  • 9.3.4. Mango
  • 9.3.5. Raspberry
  • 9.3.6. Others

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. On-Trade*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Off-Trade

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV Content
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Mark Anthony Brands International*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Carlsberg Group
• 13.3. Anheuser-Busch InBev
• 13.4. The Coca-Cola Company
• 13.5. Diageo plc
• 13.6. Heineken N.V.
• 13.7. The Boston Beer Company
• 13.8. Molson Coors Beverage Company
• 13.9. Constellation Brands, Inc.
• 13.10. Kopparberg

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us