ハードセルツァーの日本市場：アルコール度数別、包装材料別、フレーバー別、流通チャネル別、地域別、2025年～2033年

日本のハードセルツァー市場規模は2024年に4億6,720万米ドルに達しました。今後、IMARC Groupは、2033年には10億3,300万米ドルに達し、2025～2033年の成長率（CAGR）は9.22％になると予測しています。消費者の嗜好の高まりと革新的な低カロリーアルコール飲料への欲求、複雑なミクソロジーや大規模なバー設営の必要性を排除するRTD飲料への需要の高まり、eコマース飲料ブランドの増加などが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のハードセルツァー市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のハードセルツァー市場に与えた影響は？
• 日本のハードセルツァー市場のアルコール度数別区分は？
• 日本のハードセルツァー市場の包装材料別区分は？
• 日本のハードセルツァー市場のフレーバー別の内訳は？
• 日本のハードセルツァー市場の流通チャネル別区分は？
• 日本のハードセルツァー市場のバリューチェーンにおける様々なステージとは？
• 日本のハードセルツァーの主要な促進要因と課題は何か？
• 日本のハードセルツァー市場の構造と主要プレーヤーは？
• 日本のハードセルツァー市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のハードセルツァー市場 - イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のハードセルツァー市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のハードセルツァー市場 - アルコール度数別内訳

• 1%～4.9%
• 5%～6.9%
• 7%以上

第7章 日本のハードセルツァー市場 - 包装材料別内訳

• 缶
• ガラス
• その他

第8章 日本のハードセルツァー市場 - フレーバー別内訳

• チェリー
• グレープフルーツ
• マンゴー
• ライム
• その他

第9章 日本のハードセルツァー市場 - 流通チャネル別内訳

• スーパーマーケット・ハイパーマーケット
• オンラインストア
• その他

第10章 日本のハードセルツァー市場 - 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のハードセルツァー市場 - 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

Japan hard seltzer market size reached USD 467.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,033.0 Million by 2033, exhibiting a growth rate (CAGR) of 9.22% during 2025-2033. The growing consumer preferences and a desire for innovative, low-calorie alcoholic beverages, increasing demand for ready-to-drink beverages, which eliminates the need for complex mixology or extensive bar setups, and rising number of e-commerce beverage brands represent some of the key factors driving the market.

Hard seltzer is a flavored alcoholic beverage typically made from carbonated water, alcohol, and flavorings. It is known for its light and crisp taste, low calorie and sugar content, and refreshing quality. It comprises a malt-based seltzer, which is made by fermenting malted barley and adding flavors and is like beer in the production process but results in a lighter, crisper beverage. It also consists of spirit-based hard seltzers, which are made by blending carbonated water with a clear spirit like vodka. It is available in a wide range of flavors, starting from classic fruit flavors like strawberry and black cherry to more exotic options like mango and passion fruit. It is often marketed as a healthier alternative to traditional alcoholic beverages due to its low calorie and sugar content. It is packaged in cans and is highly portable, making it convenient for outdoor activities and events where glass bottles might be impractical or prohibited. It appeals to individuals who may not have been traditional consumers of beer or spirits. Hard seltzer provides an inclusive option for those who may not enjoy the bitterness of beer or the strong flavors of traditional cocktails. It is widely available in various retail outlets, including grocery stores and convenience stores, enhancing its accessibility for consumers.

Japan Hard Seltzer Market Trends:

At present, the increasing health consciousness among the masses, along with the rising awareness about the harmful impacts of drinking alcohol regularly, represents one of the crucial factors impelling the growth of the market in Japan. Besides this, the increasing consumer preferences and a desire for innovative, low-calorie alcoholic beverages are contributing to the market growth. The appeal of hard seltzers as a guilt-free indulgence is leading to a shift in consumer choices, particularly among the younger demographic seeking a balance between enjoying alcoholic beverages and maintaining a healthy lifestyle. In addition, the growing availability of hard seltzers infused with natural ingredients and botanical extracts appeals to consumers seeking a departure from conventional alcoholic beverages. Key market players are also adopting influencer and social media marketing to connect with their targeted audience, gain insights into buyer preferences, and improve their sales. Apart from this, the increasing demand for ready-to-drink beverages, which eliminates the need for complex mixology or extensive bar setups, is supporting the market growth in the country. Consumers appreciate the grab-and-go convenience, making hard seltzers an ideal choice for various occasions, from picnics and outdoor events to casual gatherings at home. Additionally, the rising number of e-commerce brands selling various types of hard seltzers in innumerable flavors and delivering them to the doorstep of buyers is strengthening the market growth. Moreover, the increasing premiumization of hard seltzers, driven by a desire for unique and premium ingredients, as well as an emphasis on the overall aesthetic and packaging of the product, is bolstering the market growth.

Japan Hard Seltzer Market Segmentation:

ABV Content Insights:

• 1% to 4.9%
• 5% to 6.9%
• 7% and Above

Packaging Material Insights:

• Cans
• Glass
• Others

Flavor Insights:

• Cherry
• Grapefruit
• Mango
• Lime
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan hard seltzer market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan hard seltzer market?
• What is the breakup of the Japan hard seltzer market on the basis of ABV content?
• What is the breakup of the Japan hard seltzer market on the basis of packaging material?
• What is the breakup of the Japan hard seltzer market on the basis of flavor?
• What is the breakup of the Japan hard seltzer market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan hard seltzer market?
• What are the key driving factors and challenges in the Japan hard seltzer?
• What is the structure of the Japan hard seltzer market and who are the key players?
• What is the degree of competition in the Japan hard seltzer market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hard Seltzer Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Hard Seltzer Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Hard Seltzer Market - Breakup by ABV Content

• 6.1 1% to 4.9%
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 5% to 6.9%
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 7% and Above
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Hard Seltzer Market - Breakup by Packaging Material

• 7.1 Cans
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Glass
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Others
  • 7.3.1 Historical and Current Market Trends (2019-2024)
  • 7.3.2 Market Forecast (2025-2033)

8 Japan Hard Seltzer Market - Breakup by Flavor

• 8.1 Cherry
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Grapefruit
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Mango
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Lime
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Hard Seltzer Market - Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Online Stores
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Others
  • 9.3.1 Historical and Current Market Trends (2019-2024)
  • 9.3.2 Market Forecast (2025-2033)

10 Japan Hard Seltzer Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Hard Seltzer Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix