表紙:ヘアカラーの世界市場-2023年~2030年
市場調査レポート
商品コード
1352143

ヘアカラーの世界市場-2023年~2030年

Global Hair Color Market - 2023-2030

出版日: | 発行: DataM Intelligence | ページ情報: 英文 202 Pages | 納期: 即日から翌営業日

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ヘアカラーの世界市場-2023年~2030年
出版日: 2023年09月27日
発行: DataM Intelligence
ページ情報: 英文 202 Pages
納期: 即日から翌営業日
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本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

ヘアカラーの世界市場は、2022年に241億米ドルに達し、2023-2030年の予測期間中にCAGR 5.6%で成長し、2030年には373億米ドルに達すると予測されています。

外見と個性を向上させるユニークで創造的な方法の採用が増加しており、ヘアカラーは新しい外見を実現するための多用途で一時的な選択肢を提供します。さまざまなヘアカラー・ブランドが、さまざまな色、色合い、テクニックを幅広く提供しているため、人々はさまざまなスタイルを試すことができます。さらに、ソーシャル・プラットフォームを通じたヘアカラー製品のブランド認知度や影響力の上昇、ヘアカラーの成分や髪への影響に関する意識の高まりが、消費者の志向をさらに後押しし、市場をさらに牽引しています。

アジア太平洋は、人口の多さ、可処分所得の高さ、K-beauty動向に影響された美容水準の上昇により、世界のヘアカラー市場の半分以上を占める成長地域の一つです。例えば、2023年1月3日には、植物由来の染料に由来するヘアカラー、化粧品の生産における持続可能性と安全性に対する消費者の意識の高まりが、天然ヘアカラー剤などのより安全な選択肢に対する需要の増加につながっています。研究者は、天然染毛剤のプロセスで使用される歴史的なアプリケーションを見直しています。

ダイナミクス

高齢化社会と白髪人口

白髪現象は、永久的ヘアカラー市場の成長を促進する重要な要因です。加齢に伴い、髪は自然に色素を失い、白髪や白髪が出現します。この自然なプロセスにより、白髪を効果的にカバーし、より若々しく生き生きとした外見を取り戻すことができるヘアカラー製品に対する需要が高まっています。この動向は、髪の色を維持したり変えたりしたい消費者のニーズに合わせた、幅広いパーマネント・ヘアカラー製品の開発を促しました。

白髪をカバーする長持ちするソリューションとして、パーマネントカラー剤を求める人も多いです。一時的または半永久的なカラー・オプションであるパーマネントカラー剤は、より強力で持続性のあるカラー結果を提供します。より強力で耐久性のあるカラー顔料を使用しているため、頭皮の奥深くまで浸透し、白髪を効果的にカバーし、全体的に安定した色を提供します。

ヘアカラー技術の進歩も、パーマネントカラー剤の成長を促進する上で重要な役割を果たしています。メーカーは、髪へのダメージを最小限に抑えながら、鮮やかで長持ちするカラーを実現する革新的な処方を開発しました。これらの進歩には、髪の健康を維持し、過度の乾燥や破損を防ぐのに役立つ栄養補給成分やコンディショニング成分の使用が含まれます。

ファッションと美容の動向の高まり

パーソナライズされたヘアケアが重視されるようになったことは、最近のヘアカラー動向に大きな影響を与えています。現在、多くの人が、自分の髪に合ったヘアカラーを求め、自分の好みに合ったヘアカラーを求めています。このような消費者の需要の変化が、カスタマイズ可能なヘアカラー製品の開発を促し、個人がユニークでパーソナライズされた外観を作り上げることを可能にしています。

例えば、2023年1月5日には、より自然でトーンダウンしたブロンドのヘアカラーへのシフトが生じています。派手なブロンドではなく、トレンドは自然なゴールデンブラウンの色合いに移行しています。自然な色を強調し、麦のような、泥のようなゴールデンブロンドに仕上げることに焦点が当てられています。冬の月が近づくにつれ、最も需要のある髪色は、ブロンドとブルネットの美しいブレンドであるハニーゴールド・ブロンドになると思われます。

化学処理と時間がかかる

ブリーチ・パウダーや縮毛矯正は、毛幹の構造を変化させます。この構造の変化は、髪をより多孔質にし、ダメージを受けやすくします。化学薬品によるトリートメントは、髪の水分を著しく失わせ、パサつきや縮れを引き起こします。弱くなった毛幹は、特にブラッシングやスタイリング時に切れやすくなります。化学処理された髪はもろくなり、折れたり裂けたりしやすくなります。

ブリーチによる明るい髪色や型にはまった髪色は、比較的早く退色することがあり、頻繁な手直しが必要になります。希望の色を維持するためには、継続的なトリートメントやタッチアップが必要になることが多く、時間と費用がかかります。ヘアカラー製品に使用されている化学物質に対してアレルギー反応を起こし、不快感や肌トラブルにつながる人もいます。希望の色に仕上げるには複数回の施術が必要な場合があり、仕上がりは開始時の髪の色や状態によって異なります。

ヘアカラー剤にアレルギー反応や過敏症を起こす人もいます。ヘアカラーを使用する前にパッチテストを行い、破壊的な反応がないことを確認することが重要です。これに加えて、ヘアカラーは髪の一般的な体力に影響を与える可能性があります。過度のカラーリングや頻繁なカラーリングは、髪の構造を弱め、パサつきや枝毛を増やし、髪全体のダメージにつながります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 高齢化社会と白髪人口
      • ファッションと美容の動向の高まり
    • 抑制要因
      • 化学的処理と時間がかかる
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 製品別

  • ブリーチ
  • ハイライター
  • パーマネントカラー
  • 半パーマ
  • 一時的
  • その他

第8章 形状別

  • パウダー
  • クリーム
  • その他

第9章 流通チャネル別

  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • オンラインストア
  • その他

第10章 エンドユーザー別

  • 女性
  • 男性

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Avon Products
    • 企業概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な動向
  • Combe Inc
  • Coty Inc
  • Kao Corporation
  • L'Oreal
  • Revlon Inc
  • Unilever Group
  • The Estee Lauder Companies Inc
  • Procter & Gamble
  • Godrej

第14章 付録

目次
Product Code: FMCG5530

Overview

Global Hair Color Market reached US$ 24.1 Billion in 2022 and is expected to reach US$ 37.3 Billion by 2030, growing with a CAGR of 5.6% during the forecast period 2023-2030.

Rising adoption of unique and creative ways to enhance their appearance and personality in which hair color provides versatile and temporary options for achieving a new look. Different hair color brands offer a wide range of different colors, shades and techniques so that people can experiment with different styles. Moreover, rising brand recognition and influence of hair coloring products through social platforms, increasing awareness regarding the hair color ingredients and their effects on the hair further supports the inclination of consumers, is further driving the market.

Asia-Pacific is one of the growing regions in the global hair color market covering more than half of the market due to its large population, high levels of disposable income and rise in beauty standards influenced by K-beauty trends. For instance, on 3 Jan 2023, hair color derived from plant-based dyes, growing consumer awareness towards sustainability and safety in the production of cosmetics, led to increased demand for more safer options such as natural hair coloring agents. Researchers are reviewing historical applications that are used in the process of natural hair dye.

Dynamics

Aging Population and Gray Coverage

The phenomenon of greying hair has indeed been a significant factor driving the growth of the permanent hair color market. As individuals age, their hair naturally loses pigmentation, resulting in the emergence of grey or white hair. This natural process led to an increased demand for hair color products that can effectively cover greying hair and restore a more youthful and vibrant appearance. This trend has prompted the development of a wide range of permanent hair color products tailored to meet the needs of consumers looking to maintain or change their hair color.

People often seek permanent colorants as a long-lasting solution for grey coverage. Temporary or semi-permanent color options, permanent colorants provide more intense and lasting color results. They contain stronger and more durable color pigments that penetrate deeper into the hair scalp and effectively covering grey hairs and providing consistent color throughout.

Advancements in hair color technology have also played a crucial role in driving the growth of permanent colorants. Manufacturers have developed innovative formulas that deliver vibrant, long-lasting color while minimizing damage to the hair. These advancements include the use of nourishing and conditioning ingredients that help maintain hair health and prevent excessive dryness or breakage

Rising Fashion and Beauty Trends

The growing emphasis on personalized hair care has significantly influenced hair color trends in recent times. Many individuals are now seeking tailored hair color solutions that address their specific hair requirements and align with their personal preferences. This shift in consumer demand has driven the development of customizable hair color products, enabling individuals to craft unique and personalized looks.

For instance, on 5 Jan 2023, there was a shift towards more natural and toned-down blonde hair colors. Instead of flashy blondes, the trend is moving towards a natural golden-brown shade. The focus is on enhancing the natural color and achieving a wheaty, oaty golden blonde look. As the winter month comes in approaches, the most in-demand hair color will be honey-gold bronde, which is a beautiful blend of blonde and brunette.

Chemical Treatment and Time-Consuming

Bleaching powder and straighteners can alter the structure of the hair shaft. This structural change can make the hair more porous and prone to damage. Chemical treatments can lead to significant moisture loss from the hair, leaving it dry and prone to frizz. Weakened hair shafts are more susceptible to breakage, especially during brushing or styling. Chemically treated hair can become brittle, making it more likely to snap or split.

Bright or unconventional hair colors achieved through bleaching may fade relatively quickly, requiring frequent touch-ups. Maintaining the desired color often requires ongoing treatments and touch-ups, which can be time-consuming and costly. Some individuals may experience allergic reactions to the chemicals used in hair color products, leading to discomfort or skin issues. Achieving the desired color may require multiple sessions and results can vary depending on the starting hair color and condition.

Some individuals experience allergic reactions or sensitivities to hair color products. It is crucial to perform a patch test before making use of any hair color to make certain there are no destructive reactions. In addition to this, hair color can have an effect on the general fitness of the hair. Excessive or frequent color treatments can weaken the hair structure and lead to increased dryness, split ends and overall hair damage.

Segment Analysis

The global hair color market is segmented based on product, form, distribution channel, end-user and region.

Rise of Vibrant and Unconventional Hair Colors

Vibrant and unconventional hair colors gained huge popularity, such as pastels, neons and vivid shades, have surged in recent years. To achieve catchy looks, bleaching the hair is often necessary. The demand for effective and reliable bleaching products has increased. Bleaching products enhance the hair color journey by providing customizable options to individuals.

For instance, on 14 Jun 2023, Bleaching hair is a sensitive process so proper expertise consultation is required for achieving optimal results without damaging hair. Professional bleaches, designed for salon use, are formulated with superior ingredients and offer stronger lifting power compared to drug store bleaches. When used correctly, professional bleaches provide even lightening and non-brassy tones with minimal damage to the hair. It is important to wear a mask and protective gloves when handling bleaching products to ensure safety. Opting for a dust-free powder bleach is recommended as it reduces the risk of inhaling toxic chemicals.

Geographical Penetration

Social Media Platform and Influencer Boosts the Market

Asia-Pacific is among the growing regions in the global hair color market covering more than 1/3rd of the market and countries like China, Japan, South Korea and India have the highest production and development growth in hair color products. Social media platforms are one of the powerful channels for sharing beauty trends and inspirations. Influencers and beauty bloggers play a crucial role in promoting hair color products.

For instance, on 20 March 2023, Seoul, South Korea, is indeed a major hub for beauty and fashion and visiting a hair salon there can be a trendy and popular activity for tourists. The influence of K-Pop and K-Beauty has made Seoul a hotspot for beauty enthusiasts from around the world. Many hairstyles sported by K-Pop idols and celebrities inspire individuals to follow these trends. Korean hair salons are often referred to as "miyeongshil" and they are known for their skilled hairstylists and cutting-edge techniques.

Competitive Landscape

The major global players include: Avon Products, Combe Inc, Coty Inc, Kao Corporation, L" Oreal, Revlon Inc, Unilever Group, The Estee Lauder Companies Inc, Procter & Gamble, Godrej.

COVID-19 Impact Analysis

Salons temporarily closed or operating at limited capacity during lockdowns and social distancing measures, many individuals turned to DIY hair coloring at home. This trend was driven to maintain their hair color or experiment with new looks while unable to visit professional salons. As a result, there was a surge in the demand for at-home hair color products, including boxed dyes and temporary color sprays.

The pandemic influenced consumers when it came to hair color. The government-imposed lockdown so people spend more time spent at home, some individuals felt more comfortable trying bold and unconventional hair colors they might not have considered before. Like many other sectors, the hair color industry also experienced disruptions in the supply chain during the pandemic. Lockdowns, restrictions on movement and international shipping challenges affected the availability of certain hair color products and ingredients. Economic instability leads to an increased price of the product that affects the growth of the market.

Many salons adapted new technologies and started offering virtual consultations and educational resources to assist their clients with home hair coloring. Hair professionals provided guidance on product selection, application techniques and color maintenance tips through video calls and online tutorials. These virtual interactions helped bridge the gap between clients and hairstylists, ensuring that individuals could still receive expert advice while unable to visit salons.

Russia- Ukraine War Impact

Ukraine is a main manufacturer and exporter of numerous chemical compounds that are used for the preparation of hair colors. The struggle can disrupt the deliver chain, main to shortages and charge will increase for essential chemical substances and uncooked substances utilized in diverse industries, including cosmetics, prescribed drugs and manufacturing. Sanctions and trade disruptions can lead to restrictions on the export of chemicals from Russia and Ukraine. This can affect global markets and industries that rely on these chemicals.

Geopolitical tensions and uncertainties make long-term planning and investments in the chemicals sector more challenging. Companies are investing or expanding operations in the region. During the conflict, environmental regulations and safety standards is not adequately enforced. This can lead to environmental pollution and long-term ecological damage, affecting both local communities and the chemical industry.

By Product

  • Bleachers
  • Highlighters
  • Permanent Colorants
  • Semi-Permanent
  • Temporary
  • Others

By Form

  • Powder
  • Creams
  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

By End-User

  • Women
  • Men

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On 4 Jan 2023, Surya Brasil introduced a revamped made in India for henna hair care in which includes shampoo and conditioners that has harmless ingredient such as sugarcane and beetroot. Created specifically for Indian scalp and hair.
  • On 15 Mar 2023, DayGlo launched a new product called Elara Luxe which has a new fluorescent pigment derived from plants. It has a fusion of nature and technology and is biodegradable. These make them ideal for a large range of applications that include temporary hair color.
  • On 6 Oct 2022, Material Science company Unseen Beauty launched color-changing hair products. The color changes with respect to temperature and light. The color shades range from kaleidoscopic and Borealis.

Why Purchase the Report?

  • To visualize the global hair color market segmentation based on product, form, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of hair color market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global hair color market report would provide approximately 69 tables, 70 figures and 203 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product
  • 3.2. Snippet by Form
  • 3.3. Snippet By Distribution Channel
  • 3.4. Snippet by End-User
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Aging Population and Gray Coverage
      • 4.1.1.2. Rising Fashion and Beauty Trends
    • 4.1.2. Restraints
      • 4.1.2.1. Chemical Treatment and Time-Consuming
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Bleachers*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Highlighters
  • 7.4. Permanent Colorants
  • 7.5. Semi-Permanent
  • 7.6. Temporary
  • 7.7. Others

8. By Form

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 8.1.2. Market Attractiveness Index, By Form
  • 8.2. Powder*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Cream
  • 8.4. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By End-User

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.1.2. Market Attractiveness Index, By End-User
  • 10.2. Women*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Men

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Russia
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Avon Products*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Combe Inc
  • 13.3. Coty Inc
  • 13.4. Kao Corporation
  • 13.5. L" Oreal
  • 13.6. Revlon Inc
  • 13.7. Unilever Group
  • 13.8. The Estee Lauder Companies Inc
  • 13.9. Procter & Gamble
  • 13.10. Godrej

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us