発酵飲料の世界市場-2023年～2030年

概要

世界の発酵飲料市場は2022年に400万米ドルに達し、2023-2030年の予測期間中にCAGR 5.8%で成長し、2030年には650万米ドルに達すると予測されています。

発酵飲料には、紅茶キノコ、ケフィア、クラフトビール、従来の発酵飲料など多様な製品が含まれます。発酵飲料市場は、プロバイオティクスと独特の味に対する消費者需要の増加に後押しされ、一貫した拡大が見られます。市場の成長は、健康志向の高まりと、本格的な手作り志向の高まりによって後押しされ、世界の普及を牽引しています。

紅茶キノコ、ジンジャー・ビール、クワス、ケフィア飲料には、発酵過程でアルコールが残留する場合があります。オーストラリア・ニュージーランド食品基準法は、アルコール度数0.5%を超える飲料にはラベルにアルコール度数を表示するよう義務付けています。特にニューサウスウェールズ州（NSW）では、アルコール度数が1.15％を超える製品はアルコール飲料に分類されます。これらのガイドラインは透明性を保証し、消費者が広く飲まれている発酵飲料のアルコール含有量について、十分な情報を得た上で判断できるようにするものです。

北米は世界の発酵飲料市場のほぼ5分の2を占め、この地域の成長と進歩の顕著な成長要因は、腸内環境によくプロバイオティクスに富んだ選択肢を求める消費者需要の増加です。注目すべきは、より広範な市場の中で、アルコール飲料が65％と圧倒的なシェアを占めており、消費者の発酵アルコール飲料への傾倒を示していることです。このようなアルコール飲料への嗜好は、この市場が伝統や多様な風味と強く結びついていることを示しています。

ダイナミクス

健康・ウェルネスの動向のパラダイムシフト

発酵飲料市場を牽引しているのは、健康とウェルネスに対する消費者の関心の高まりであり、プロバイオティクスを豊富に含む飲料への需要を後押ししています。消費者が腸の健康に役立つ機能性飲料を求める中、紅茶キノコやケフィアなどの製品が人気を博し、市場拡大を引き起こしています。

腸の健康と全体的な健康との関連性に対する認識が高まるにつれ、発酵飲料市場シェアは大幅な成長を遂げると予測されています。その結果、主要な企業は、進化する消費者の嗜好に応える多様で風味豊かな選択肢を提供するために技術革新を進めており、市場規模をさらに拡大しています。

クラフトマンシップと手作りの生産手法の魅力の増大

発酵飲料市場は、本物志向とクラフトマンシップ志向によって牽引され、手作りの製品への需要に拍車をかけています。消費者は、少量生産のクラフトビールや伝統的な発酵調合酒など、手作りの飲料にますます惹かれるようになり、独特の風味と体験を求めるようになっています。消費者の嗜好がそれぞれ変化しているため、市場シェアは顕著に伸びています。

手作りの製造方法と高品質の原料へのこだわりが、市場の成長を捉える上で極めて重要です。消費者が個性的でプレミアムな選択肢を優先し続ける中、発酵飲料市場規模は拡大が予想され、業界の既存・新興企業双方にビジネスチャンスが生まれます。

厳しい規制と規制の複雑さ

発酵飲料市場シェアは、厳しい規制要件の影響を受けやすく、市場の成長を阻害する可能性があります。様々な健康・安全規制、表示基準、アルコール含有量制限の遵守は、既存・新興企業双方にとって障壁となり得ます。こうした複雑な規制を乗りこなすには、かなりのリソースと専門知識が必要になることが多く、市場参入と拡大を制限する可能性があります。

規制の複雑さが進化し続ける中、発酵飲料の市場規模は、法令遵守の確保に伴う不確実性とコストの影響を受けています。業界参入企業は、成長を維持し、製品の完全性を確保し、このダイナミックで進化する市場情勢において競争力を確保するために、これらの課題に積極的に対処しなければなりません。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 健康・ウェルネスの動向
    • クラフトマンシップと手作り品の魅力
  • 抑制要因
    • 厳しい規制課題
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• アルコール
• ノンアルコール

第8章 原料別

• 穀物
• 果物
• 乳製品
• 茶
• 野菜
• その他

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• 専門店
• オンラインストア
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• PepsiCo, Inc
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 最近の動向
• Reeds inc.
• Raw Kombucha
• Dohler GmbH
• Anheuser Busch Inc.
• Fresh Harvest Inc.
• Rasa
• Carlsberg Breweries A/S
• E. & J. Gallo Winery
• Treasury Wine Estates Ltd

第13章 付録

Overview

Global Fermented Beverages Market reached US$ 4.0 million in 2022 and is expected to reach US$ 6.5 million by 2030, growing with a CAGR of 5.8% during the forecast period 2023-2030.

Fermented beverages includes diverse offerings such as kombucha, kefir, craft beer and conventional fermented drinks. The fermented beverages market is witnessing consistent expansion, propelled by increasing consumer demand for probiotics and distinctive tastes. The market's growth is fueled by health-conscious patterns and a rising inclination toward authentic and handmade options, driving its global prevalence.

Kombucha, ginger beer, kvass and kefir beverages may retain residual alcohol from the fermentation process. The Australia New Zealand Food Standards Code mandates that beverages surpassing 0.5% ABV must indicate alcohol content on labels. Specifically, in New South Wales (NSW), products with alcohol levels exceeding 1.15% ABV are classified as alcoholic beverages. These guidelines guarantee transparency and enable consumers to make informed decisions about the alcohol content in these widely consumed fermented drinks.

North America accounted for almost 2/5th of the global fermented beverages market, a prominent growth driver for the region's growth and progress is the increasing consumer demand for gut-healthy and probiotic-rich options. Notably, within the broader market, alcoholic beverages hold a dominant share of 65%, showcasing consumers' inclination towards fermented alcoholic choices. This preference for alcoholic variants is indicative of the market's strong association with traditions and diverse flavor profiles.

Dynamics

Paradigm Shift in Health and Wellness Trend

The fermented beverages market is driven by a growing consumer focus on health and wellness, propelling demand for probiotic-rich drinks. As consumers seek functional beverages offering gut health benefits, products such as kombucha and kefir have gained popularity, thereby causing market expansion.

With increasing awareness of the link between gut health and overall well-being, the fermented beverages market share is projected to witness substantial growth. As a result, key industry players are innovating to offer a diverse range of flavorful options that cater to evolving consumer preferences, further amplifying the market size.

Growing Attraction Towards Craftsmanship and Artisanal Production Methods

The fermented beverages Market is driven by a preference for authenticity and craftsmanship, spurring the demand for artisanal offerings. Consumers are increasingly drawn to handcrafted beverages, such as small-batch craft beer and traditional fermented concoctions, seeking unique flavors and experiences. The respective shift in consumer preference has led to a notable increase in the market share.

Artisanal production methods and a focus on quality ingredients are pivotal in capturing market growth. As consumers continue to prioritize distinct and premium options, the fermented beverages market size is anticipated to expand, creating opportunities for both established and emerging players in the industry.

Stringent Regulations and Regulatory Complexities

The fermented beverages market share is susceptible to the influence of stringent regulatory requirements, which can impede market growth. Compliance with varying health and safety regulations, labeling standards and alcohol content limits can present barriers for both established and emerging players. Navigating these intricate regulations often requires substantial resources and expertise, potentially limiting market entry and expansion.

As regulatory complexities continue to evolve, the fermented beverages market size is affected by the uncertainty and costs associated with ensuring legal compliance. Industry participants must proactively address these challenges to sustain growth, ensure product integrity and secure a competitive edge in this dynamic and evolving market landscape.

Segment Analysis

The global fermented beverages market is segmented based on type, source, distribution channel and region.

Availability Of Distinct Flavors and Characteristics

The fermented alcoholic beverages segment holds a 65% market share within the fermented beverages market, it involves the transformation of sugars into ethanol and carbon dioxide through the fermentation process. The intricate conversion is driven by microorganisms, primarily yeast, which play a pivotal role in breaking down sugars into alcohol.

Alcoholic beverages segment encompasses a diverse range of products, including beer, wine and spirits, each offering distinct flavors and characteristics due to variations in fermentation techniques. The Alcoholic Beverages segment significantly contributes to the overall fermented beverages market size and share, attracting a significant consumer base with its wide array of options and cultural significance. Yeast-driven fermentation remains a cornerstone of this segment, shaping the market's offerings and growth trajectory.

Geographical Penetration

Strong Emphasis on Natural Products and Availability of Probiotic-Rich Options

North America dominates the fermented beverages market with a strong emphasis on natural, probiotic-rich options like kombucha. The region's consumers are increasingly drawn to these craft beverages due to their health benefits attributed to beneficial bacteria. Kombucha, a prominent player, aligns with the growing demand for gut-friendly choices, offering a natural source of probiotics.

The market's expansion in the region is fueled by a robust preference for artisanal products that prioritize authenticity and taste. Further, the North American market is at the forefront of innovation, leveraging the potential of bacterial fermentation to create beverages that resonate with health-conscious individuals seeking flavorful, wholesome alternatives. The region's commitment to fostering unique and healthful options cements its dominance in the global fermented beverages market.

Competitive Landscape

The major global players include: PepsiCo, Inc, Reeds Inc., Raw Kombucha, Dohler GmbH, Anheuser Busch Inc., Fresh Harvest Inc., Rasa, Carlsberg Breweries A/S, E. & J. Gallo Winery, and Treasury Wine Estates Ltd.

COVID-19 Impact Analysis

The COVID-19 pandemic exerted a multifaceted impact on the fermented beverages market. Lockdowns and supply chain disruptions hindered production and distribution, leading to a temporary decline in consumer access. On-premises consumption, a significant segment, suffered due to the closures of restaurants and cafes. However, the pandemic catalyzed a shift towards health and wellness, with consumers seeking products that boost immunity and gut health.

This shift, combined with the rise of e-commerce, bolstered demand for fermented beverages, enabling producers to reach consumers directly. As restrictions eased, the market exhibited resilience, adapting with convenience-oriented offerings and immune-boosting attributes. Overall, while the pandemic posed initial challenges, the fermented beverages market showcased its capacity to evolve and align with changing consumer preferences.

Russia- Ukraine War Impact

The Russia-Ukraine war has created uncertainties that ripple through the fermented beverages market. Trade disruptions, economic instability and geopolitical tensions impact supply chains, potentially leading to ingredient shortages and price fluctuations. Export and import challenges could hinder the distribution of these products, affecting market access and availability.

Further, consumer spending patterns has also shifted due to economic concerns, influencing consumption habits. Additionally, market dynamics are altered due to shifting priorities, trade restrictions and changing consumer sentiments. Nonetheless, the ongoing conflict's wide-ranging implications introduce a level of unpredictability, potentially influencing the production, distribution and consumption of fermented beverages in the region.

By Type

• Alcoholic
• Non-Alcoholic

By Source

• Grains
• Fruits
• Dairy
• Tea
• Vegetables
• Others

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Other

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On July 01, 2021, PepsiCo-owned fermented beverage brand, KeVita, is launched a new range of on-the-go prebiotic shots that aim to help support digestive health. Containing 3g of prebiotic fiber, KeVita's new 2oz shots are fermented with water kefir culture.
• On November 01, 2022, Arla Foods Ingredients launched a whey-based solution that enables the creation of clear and protein-enriched fermented drinks. Due to the high demand for ready-to-drink beverages, Arla's new ingredient is said to offer new ways to give fermented beverages a twist.
• On August 10, 2021, The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's expertise in alcoholic drinks with one of PepsiCo's most iconic and beloved brands.

Why Purchase the Report?

• To visualize the global fermented beverages market segmentation based on type, source, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of fermented beverages market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global fermented beverages market report would provide approximately 61 tables, 61 figures and 181 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Source
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Health and Wellness Trend
    • 4.1.1.2. Craftsmanship and Artisanal Appeal
  • 4.1.2. Restraints
    • 4.1.2.1. Stringent Regulatory Challenges
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Alcoholic*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Non-Alcoholic

8. By Source

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 8.1.2. Market Attractiveness Index, By Source
• 8.2. Grains*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Fruits
• 8.4. Dairy
• 8.5. Tea
• 8.6. Vegetables
• 8.7. others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/ Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Specialty Stores
• 9.5. Online Stores
• 9.6. Other

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. PepsiCo, Inc *
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Recent Developments
• 12.2. Reeds inc.
• 12.3. Raw Kombucha
• 12.4. Dohler GmbH
• 12.5. Anheuser Busch Inc.
• 12.6. Fresh Harvest Inc.
• 12.7. Rasa
• 12.8. Carlsberg Breweries A/S
• 12.9. E. & J. Gallo Winery
• 12.10. Treasury Wine Estates Ltd

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us