オートブランの世界市場-2023年～2030年

市場概要

世界のオートブラン市場は、2022年に75億米ドルに達し、2023年から2030年の予測期間中にCAGR 5.4%で成長し、2030年には114億米ドルに達すると予測されています。オートブラン市場の動向の一つは、便利ですぐに食べられるオートブラン製品に対する需要の高まりです。例えば、オートブランをベースとしたエネルギーバーや、持ち運び可能なオートブラン朝食ボウルなどが、栄養価が高く手間のかからない選択肢を求める忙しい消費者の間で人気を集めています。

オートブラン市場は、さまざまな食品への汎用性の高い用途によって力強い成長を遂げています。メーカー各社は、ベーカリー製品、スナック、飲料、セイボリー・オプションなどの製品アピールを強化するために、オートブラン独特の食感と心臓の健康への利点を活用しています。このように、食品業界におけるオートブランの存在が多様化することで、消費者がオートブランの栄養価の高さに触れる機会が増え、市場の継続的な拡大に寄与しています。

オートブランに含まれるβ-グルカンの特徴は、その含有量にあります。100グラムだけでも約6.3グラムのβグルカンが含まれており、これは従来のオート麦フレークのほぼ2倍に相当します。オートブランは天然のコレステロール低下剤として注目されており、オートブランは悪玉LDLコレステロールを10～20％低下させます。1日に摂取すべき理想的なオーツブラン量は、個人の目標によって異なります。血中コレステロールの大幅な減少を目指すなら、50～60グラムが推奨されます。

市場力学

オートブラン市場の動向は、製品イノベーションの増加が牽引する

オートブラン市場は、メーカーによる絶え間ない製品革新と市場の多様化によって推進されています。オートブラン・フレーク、オートブラン・フラワー、ストレングス・バー、すぐに食べられるオートブラン・シリアルなど、オートブランを主成分とする最新かつ興味深い食品の技術革新は、便利で栄養価の高い選択肢を求める消費者の目を捉えています。

これらの革新的な製品は、多くの嗜好や選択肢に対応しており、幅広い消費者層にアピールしています。さらに、食品企業はオートブランを多くのレシピに取り入れ、消費者の食事価値を向上させています。食材としてのオートブランの多用途性は、その冠状動脈性心臓および消化器系の健康上の利点とともに、市場の成長を促進し、オートブラン製品ランドスケープにおける同様の探求と拡大のための扉を開いています。

多様性がオートブラン市場の成長を促進、食品産業が様々な製品にオートブランの栄養的利点を採用

オートブラン市場は、その汎用性と拡大し続ける一連の食品への組み込みによって力強い成長を目の当たりにしています。食品業界におけるオートブランは、伝統的な朝食用シリアルにとどまらず、ベーカリー製品、スナック菓子、液体、さらには香ばしいものなど、さまざまなクラスにまで広がっています。メーカー各社は、オートブラン特有の食感、食生活の特徴、心臓の健康へのメリットを活かし、製品の魅力を高めています。

オートブラン入りのトリュフからオートブランベースのグラノーラバーまで、オートブランを活用する食品業界の創造性が、市場の需要を促進しています。このようなオートブラン用途の多様化は、消費者がオートブランの栄養的利点に触れる機会の一貫した増加を保証し、オートブラン市場シェアの継続的な成長に貢献しています。

オートブラン市場は新興スーパーフードとの競合に直面し、市場シェアの成長に課題

オートブラン市場の主な抑制要因は、代替健康食品との潜在的競合です。健康とウェルネス産業が進化し続ける中、新しい流行のスーパーフードが出現し、消費者の関心がオートブランからそれる可能性があります。消費者がこうした新しい健康食品のマーケティングや魅力に魅了されれば、オートブラン市場のシェアと市場規模は課題に直面する可能性があります。

さらに、同様の、あるいはより優れた健康効果を謳う革新的な機能性食品の登場は、オートブラン市場の成長を脅かす可能性があります。この抑制要因に対処するため、メーカーとマーケティング担当者は、進化する健康食品の動向に直面して消費者の関心と忠誠心を維持するために、高いベータグルカン含有量や心臓に優しい効果など、オートブラン独自の栄養学的利点を強調する必要があります。

COVID-19インパクト分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場・セクター・業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を軽減するためにメーカーが行ったことの検討）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • オートブラン市場の動向は製品イノベーションの増加が牽引役
    • 多様性がオートブラン市場の成長を促進、食品業界が様々な製品にオートブランの栄養的利点を採用
  • 抑制要因
    • オートブラン市場は新興スーパーフードとの競合に直面し、市場シェア拡大の課題となっています。
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• 有機オートブラン
• 従来型オートブラン

第8章 粉砕度別

• 細目オートブラン
• 粗目オートブラン
• スチールカット・オートブラン

第9章 用途別

• 食品産業
• ベーカリー・菓子類
• 動物飼料
• 医療用・個人用利用

第10章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• 専門店
• コンビニエンスストア
• オンラインストア
• その他

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• Quaker Oats
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な動向
• Bob's Red Mill
• Nature's Path
• NOW Foods
• Arrowhead Mills
• Hodgson Mill
• King Arthur Baking Company
• McCann's Irish Oatmeal
• Anson Mills
• Bagrry's

第14章 付録

Market Overview

Global Oat Bran Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 11.4 billion by 2030 growing with a CAGR of 5.4% during the forecast period 2023-2030. One trend in the oat bran market is the rising demand for convenient and ready-to-eat oat bran products. For instance, oat bran-based energy bars and on-the-go oat bran breakfast bowls have received popularity among busy consumers looking for nutritious and hassle-free options.

The oat bran market is experiencing robust growth driven by its versatile applications in various food products. Manufacturers are utilizing oat bran's unique texture and heart health benefits to enhance product appeal across bakery items, snacks, beverages, and savory options. This diversification of oat bran's presence in the food industry ensures increased consumer exposure to its nutritional advantages, contributing to the continuous expansion of the market.

A special feature of oat bran is its beta-glucan content. A 100 grams alone contain around 6.3 grams of beta-glucan - almost twice as much as classic oat flakes. Oat bran has received a lot of attention as a natural cholesterol reducer, oat bran lowers bad LDL cholesterol by 10 to 20 percent. The ideal amount of oat bran you should consume per day depends on your individual goal. If you are aiming to significantly reduce blood cholesterol, 50 to 60 grams is recommended.

Market Dynamics

The Oat Bran Market Trend is Driven by Increased Product Innovation

The oat bran market is propelling due to the non-stop product innovation and diversification by the manufacturers. The innovation of the latest and interesting oat bran-primarily based food products, such as oat bran flakes, oat bran flour, strength bars, and ready-to-eat oat bran cereals, has captured the eye of consumers looking for convenient and nutritious options.

These innovative products cater to numerous tastes and choices, appealing to a broader consumer base. Additionally, food corporations are incorporating oat bran into numerous recipes, improving the dietary values of consumers. The versatility of oat bran as an ingredient, along with its coronary heart and digestive health benefits, has propelled the market's growth and opened doorways for similar exploration and enlargement within the oat bran product landscape.

Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products

The oat bran market is witnessing strong growth pushed by its versatility and incorporation into an ever-expanding array of food products. Oat bran's presence in the food industry has prolonged beyond traditional breakfast cereals to a wide variety of classes such as bakery items, snacks, liquids, and even savory items. Manufacturers are capitalizing on oat bran's specific texture, dietary profile, and heart health benefits to enhance the appeal of their products.

From oat bran-infused truffles to oat bran-based granola bars, the food industry's creativity in making use of oat bran has fueled its market demand. This diversification of oat bran applications guarantees a consistent increase in consumer exposure to its nutritional benefits and helps the continuous growth of the oat bran market share.

Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth

The key restraint of the oat bran market is the potential competition from alternative health food products. As the health and wellness industry continues to evolve, new and trendy superfoods may emerge, diverting consumer attention away from oat bran. The oat bran market share and market size may face challenges if consumers are enticed by the marketing and appeal of these new health products.

Additionally, the introduction of innovative functional food items that claim similar or even superior health benefits could pose a threat to oat bran's market growth. To address this restraint, manufacturers and marketers must emphasize the unique nutritional advantages of oat bran, such as its high beta-glucan content and heart-friendly effects, to maintain consumer interest and loyalty in the face of evolving health food trends.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global oat bran market is segmented based on type, grind, application, distribution channel, and region.

Organic Oat Bran Emerges as the Second Largest Segment in the Oat Bran Market

The global oat bran market has been segmented by type into organic and conventional oat bran.

With a significant 40% market share currently, organic oat bran is quickly gaining popularity. Oats produced without the use of pesticides or genetic engineering provide organic oat bran. Due to its perception as a better and greater herbal alternative, many people pick natural oat bran. A variety of products, including oat bran flakes and oat bran flour, are crafted from this form of oat bran.

Because they include soluble fiber, which aids in digestion and cholesterol regulation, these food products are beneficial to our fitness. Demand for organic oat bran is soaring globally as more consumers place an emphasis on eating natural, healthful foods. With its impressive 40% market share and growing recognition as a nutritious and eco-friendly ingredient, organic oat bran is poised to maintain its upward trajectory in the global oat bran market.

Geographical Analysis

Surging Demand for Oat Bran in Europe as Health Benefits Gain Popularity.

By region, the oat bran market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Europe region's oat bran market is witnessing a tremendous increase because of increasing consumer attention to the nutritional benefits of oat bran, specifically its high beta-glucan content material. Beta-Glucan, a soluble fiber, offers numerous health and fitness advantages, including promoting heart health by decreasing cholesterol levels and assisting digestive fitness. As a result, demand for oat bran has surged, driven by the rising choice for natural and functional foods.

Manufacturers are incorporating oat bran into various food items to meet consumer demands for healthier options, as the Europe oat bran market share, currently at 35%, continues to expand, resulting in substantial growth of the overall oat bran market size in the region, driven by the growing emphasis on the heart-friendly and cholesterol-lowering effects of this versatile and nutritious ingredient.

Competitive Landscape

The major global players in the market include: Quaker Oats, Bob's Red Mill, Nature's Path, NOW Foods, Arrowhead Mills, Hodgson Mill, King Arthur Baking Company, McCann's Irish Oatmeal, Anson Mills, and Bagrry's.

Why Purchase the Report?

• To visualize the global oat bran market segmentation based on type, grind, application, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of oat bran market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global oat bran market report would provide approximately 69 tables, 68 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Type
• 3.2. Market Snippet, by Grind
• 3.3. Market Snippet, by Application
• 3.4. Market Snippet, by Distribution Channel
• 3.5. Market Snippet, by Region

4. Market Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. The Oat Bran Market Trend is Driven by Increased Product Innovation
    • 4.1.1.2. Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products
  • 4.1.2. Restraints
    • 4.1.2.1. Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturer's Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Organic Oat Bran*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Conventional Oat Bran

8. By Grind

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
  • 8.1.2. Market Attractiveness Index, By Grind
• 8.2. Fine Oat Bran*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Coarse Oat Bran
• 8.4. Steel-Cut Oat Bran

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Food Industry*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Bakery and Confectionaries
• 9.4. Animal Feed
• 9.5. Healthcare and Personal Use

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Specialty Stores
• 10.4. Convenience Stores
• 10.5. Online Stores
• 10.6. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America*
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. The U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. The U.K.
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Quaker Oats
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Bob's Red Mill
• 13.3. Nature's Path
• 13.4. NOW Foods
• 13.5. Arrowhead Mills
• 13.6. Hodgson Mill
• 13.7. King Arthur Baking Company
• 13.8. McCann's Irish Oatmeal
• 13.9. Anson Mills
• 13.10. Bagrry's

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us