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表紙：朝食用シリアルの世界市場-2023年～2030年
市場調査レポート
商品コード
1316266

朝食用シリアルの世界市場-2023年～2030年

Global Breakfast Cereals Market - 2023-2030

出版日
ページ情報
英文 102 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
朝食用シリアルの世界市場-2023年～2030年
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 102 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

市場概要

世界の朝食用シリアル市場は、2022年に1,012億米ドルを記録し、2030年には1,751億米ドルに達すると予測されています。予測期間2023-2030年のCAGRは7.1%です。

消費者の間で健康とウェルネスが重視されるようになり、より健康的な朝食用シリアルの需要が高まっています。消費者は、ビタミン、ミネラル、食物繊維を強化したシリアルや、低糖質で全粒穀物を使用したシリアルを求めています。メーカー各社はこの動向に対応し、よりヘルシーなバリエーションを発売し、栄養価の高い朝食の選択肢として売り出しています。

グルテン過敏症やセリアック病の増加に伴い、グルテンフリーの朝食用シリアルの需要が高まっています。グルテンフリーのシリアルは、小麦、大麦、ライ麦などのグルテンを含む原材料を使わずに作られています。メーカーは、この消費者層に対応するため、米、トウモロコシ、キヌア、雑穀のような代替穀物を使った人気のシリアルのグルテンフリー・バージョンを開発しています。

市場力学

健康的で栄養価の高い食品への需要の高まりが朝食用シリアル市場の成長を牽引しています

消費者の間では、健康的なライフスタイルを維持し、より良い食事を選択することの重要性に対する意識が高まっています。特にビタミン、ミネラル、食物繊維を強化した朝食用シリアルは、便利で栄養価の高い選択肢として認識されています。たとえば、1カップ（40グラム）入りの強化シリアルには、1日に必要な鉄分の100％が含まれており、その中には40mgの鉄分が含まれています。一日に必要なタンパク質の半分以上はシリアルで満たされ、リジン欠乏タンパク質も6～12％含まれています。

朝食用シリアルには、炭水化物、食物繊維、たんぱく質、ビタミン、ミネラルなど、さまざまな必須栄養素が含まれていることが多いです。消費者は、バランスのとれた栄養プロファイルを提供し、毎日の食事要件を満たすのに役立つシリアルに惹かれます。多忙なスケジュールの中、多くの人が朝食用シリアルを、手早く健康的な食事がとれる便利な方法としてとらえています。

欧米食習慣の影響拡大が朝食用シリアル市場の成長を促進

世界化が進むにつれ、欧米の食習慣や食動向がさまざまな地域や文化に浸透しています。朝食の嗜好を含む欧米式ライフスタイルの普及は、世界の多くの地域で朝食用シリアルなどの欧米式朝食オプションの需要増加につながっています。

洋風朝食シリアルは、現代のライフスタイルに合った利便性と時間効率を提供します。多忙なスケジュールや時間的制約に直面する個人が増えているため、手早く簡単な朝食ソリューションを求めるようになっています。すぐに食べられるシリアルはこのニーズにぴったりで、最小限の準備で済み、便利で手間のかからない朝食の選択肢を提供します。

シリアルに含まれる砂糖と添加物に関する健康懸念の高まりが成長の妨げになる可能性

肥満、糖尿病、心血管疾患など、砂糖の過剰摂取による健康への悪影響に対する消費者の意識が高まっています。特に子供向けの朝食用シリアルは、砂糖の含有量が多いとして批判されることが多いです。消費者は栄養士から、1食あたりの砂糖含有量が10グラムを超えるシリアルを避けるようアドバイスされています。しかし、平均的なシリアルの箱には、シリアル100グラム（1人前）あたり19.8グラムの砂糖が含まれているのが普通です。

消費者は、食品に使用されている原材料や添加物に関心を持つようになっています。クリーン・ラベル運動は、透明性を重視し、自然でわかりやすい原材料を使用することを強調しています。朝食用シリアルの中には、人工着色料、香料、保存料を含むものがあり、健康志向の消費者の嗜好に合わない場合があります。こうした懸念に対処できないメーカーは、顧客の獲得と維持において課題に直面する可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 健康的で栄養価の高い食品への需要の高まり
      • 欧米食習慣の影響拡大
    • 抑制要因
      • 手ごろで健康的な食事の選択肢が他にあること
    • 機会
      • 食品産業の拡大
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

  • ホットシリアル
  • RTEシリアル

第8章 供給源別

  • 小麦
  • オート麦
  • 米
  • トウモロコシ
  • 雑穀
  • その他

第9章 フレーバー別

  • ノンフレーバー
  • フレーバー

第10章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • 専門店
  • オンライン販売
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Nestle S.A.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • The Kellogg Company
  • General Mills, Inc.
  • Clif Bar & Company
  • PepsiCo, Inc.
  • Bagrrys India Limited
  • Freeland Foods
  • The Quaker Oats Company
  • Bob's Red Mill
  • Post-Consumer Brands

第14章 付録

目次
Product Code: FB1798

Market Overview

The Global Breakfast Cereals Market US$ 101.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 175.1 billion by 2030. The market is growing at a CAGR of 7.1% during the forecast period 2023-2030.

There is a growing emphasis on health and wellness among consumers, leading to increased demand for healthier breakfast cereal options. Consumers are looking for cereals that are fortified with vitamins, minerals, and fiber, as well as those that are low in sugar and made with whole grains. Manufacturers are responding to this trend by introducing healthier variants and marketing them as nutritious breakfast options.

With the rise in gluten sensitivities and celiac disease, there is a growing demand for gluten-free breakfast cereal options. Gluten-free cereals are made without ingredients containing gluten, such as wheat, barley, and rye. Manufacturers are developing gluten-free versions of popular cereals using alternative grains like rice, corn, quinoa, and millet to cater to this consumer segment.

Market Dynamics

Growing Demand for Healthy and Nutritious Food is Driving the Market Growth of the Breakfast Cereal Market

There is an increasing awareness among consumers about the importance of maintaining a healthy lifestyle and making better dietary choices. Breakfast cereals, especially those fortified with vitamins, minerals, and fiber, are perceived as a convenient and nutritious choice. For instance, 100% of the daily value of iron is present in 1 cup (40 grams) of fortified cereal, which has 40 mg of iron in it. More than half of the daily requirement for protein is met by cereals, which also include 6-12% of lysine-deficient protein.

Breakfast cereals often offer a range of essential nutrients, including carbohydrates, fiber, protein, vitamins, and minerals. Consumers are drawn to cereals that provide a balanced nutritional profile, helping them meet their daily dietary requirements. With busy schedules, many individuals view breakfast cereals as a convenient way to obtain a quick and wholesome meal.

Growing Influence of Western Eating Habits is Driving the Market Growth Of Breakfast Cereals Market

As globalization continues to expand, Western eating habits and food trends have permeated various regions and cultures. The spread of Western lifestyles, including breakfast preferences, has led to an increased demand for Western-style breakfast options, such as breakfast cereals, in many parts of the world.

Western-style breakfast cereals offer convenience and time efficiency, which align with modern lifestyles. As more individuals face busy schedules and time constraints, they seek quick and easy breakfast solutions. Ready-to-eat cereals fit this need, requiring minimal preparation and providing a convenient and hassle-free breakfast option.

Increased Health Concerns Regarding Sugar and Additives in Cereals can Hamper the Growth

There is increasing awareness among consumers about the detrimental health effects of excessive sugar consumption, such as obesity, diabetes, and cardiovascular diseases. Breakfast cereals, particularly those targeted at children, have often been criticized for their high sugar content. Consumers are advised by nutritionists to avoid cereals with more than 10 grams of sugar per serving. However, the average box of cereal normally contains 19.8 grams of sugar for every 100 grams of cereal (one serving).

Consumers are becoming more concerned about the ingredients and additives used in their food. The clean label movement emphasizes transparency and the use of natural, recognizable ingredients. Some breakfast cereals contain artificial colors, flavors, and preservatives, which may not align with the preferences of health-conscious consumers. Manufacturers that fail to address these concerns may face challenges in attracting and retaining customers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global breakfast cereals market is segmented based on product type, source, flavor, distribution channel, and region.

Convenience and Variety of Ready-to-Eat Cereals Leads to the Segment Growth

Based on product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals.

In 2022, Ready-to-eat cereals have gained a significant market share in the cereal industry due it's convenience, variety, and taste. Ready-to-eat cereals offer unmatched convenience to consumers. They are pre-cooked and require no additional cooking or preparation, making them a quick and easy breakfast option. This convenience resonates well with busy lifestyles and time-constrained individuals who are looking for a hassle-free meal solution. In December 2022, Quaker expands its Portfolio with Ready-To-Eat Breakfast Cereals and introduced Quaker Oats Muesli.

With the fast-paced nature of modern life, consumers often prioritize efficiency in their morning routines. Ready-to-eat cereals eliminate the need for cooking or extensive preparation, allowing consumers to have a nutritious breakfast without spending much time in the kitchen. This time-saving aspect has contributed to the popularity of RTE cereals.

Geographical Analysis

Growing Consumption of Cereals by Large-size Population in the Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share of the breakfast cereal market. With a growing middle class and increasing disposable incomes, the demand for convenient and ready-to-eat breakfast options has risen significantly in that region. As awareness about health and nutrition continues to increase in Asia Pacific, consumers are seeking healthier breakfast alternatives. Ready-to-eat cereals, especially those fortified with vitamins, minerals, and fiber, are often perceived as a convenient and nutritious option, aligning with changing dietary preferences.

According to The World Bank, in 2021, China produced 633,846,950 metric tons of cereals. The influence of Western cultures and the globalization of food trends have played a significant role in the popularity of breakfast cereals in the region. Western-style breakfasts, including cereal consumption, have gained traction, particularly among urban populations and younger demographics.

Competitive Landscape

The major global players in the market include: Nestle S.A., The Kellogg Company, General Mills, Inc., Clif Bar & Company, PepsiCo, Inc., Bagrrys India Limited, Freeland Foods, The Quaker Oats Company, Bob's Red Mill, Post-Consumer Brands

Why Purchase the Report?

  • To visualize the global breakfast cereals market segmentation based on product type, source, flavor, distribution channel, and region understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of breakfast cereal market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The Global Breakfast Cereals Market Report Would Provide Approximately 69 Tables, 69 Figures and 102 Page.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Source
  • 3.3. Snippet by Flavor
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Demand for Healthy and Nutritious Food
      • 4.1.1.2. Growing Influence of Western Eating Habits
    • 4.1.2. Restraints
      • 4.1.2.1. The Availability of Other Affordable and Healthful Meal Options
    • 4.1.3. Opportunity
      • 4.1.3.1. Expansion of the Food Industry
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Hot Cereals*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Ready to Eat Cereals

8. By Source

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 8.1.2. Market Attractiveness Index, By Source
  • 8.2. Wheat*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Oats
  • 8.4. Rice
  • 8.5. Corn
  • 8.6. Mixed Grain
  • 8.7. Others

9. By Flavor

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.1.2. Market Attractiveness Index, By Flavor
  • 9.2. Non-Flavored*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Flavored

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarket/Hypermarket*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Online Sales
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Nestle S.A.*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. The Kellogg Company
  • 13.3. General Mills, Inc.
  • 13.4. Clif Bar & Company
  • 13.5. PepsiCo, Inc.
  • 13.6. Bagrrys India Limited
  • 13.7. Freeland Foods
  • 13.8. The Quaker Oats Company
  • 13.9. Bob's Red Mill
  • 13.10. Post-Consumer Brands

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us