市場調査レポート
商品コード
1217619
ボディケアの世界市場-2023-2030Global Body Care Market - 2023-2030 |
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ボディケアの世界市場-2023-2030 |
出版日: 2023年02月14日
発行: DataM Intelligence
ページ情報: 英文 215 Pages
納期: 即日から翌営業日
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ボディケアの世界市場は、予測期間(2023~2030年)にはCAGR4.8%で成長すると予測されます。
ボディケアとは、身体、特に皮膚、爪、髪の日常的なメンテナンスと手入れを意味します。ボディケアには、洗浄、保湿、角質除去、日焼けやその他の環境要因からの肌の保護が含まれます。また、爪や髪の手入れ(トリミング、スタイリング、コンディショニング)も含まれます。ボディケアの目的は、健康的で魅力的な外見を維持し、健康全般を増進することです。
世界のボディケア市場は、パーソナルケアおよびグルーミング製品に対する消費者の需要の高まりによって急速に成長している産業です。あらゆる年齢層におけるパーソナルグルーミングに対する意識の高まりが、世界のボディケア市場成長の主要な要因となっています。消費者が個人の衛生の重要性や健康維持におけるボディケア製品の役割を認識するようになるにつれ、これらの製品を定期的に使用する傾向が強くなっています。
また、ソーシャルメディアの利用が増えたことで、身だしなみに対する意識も高まっています。ソーシャルメディアのプラットフォームにより、身だしなみや美容に関する情報や動向を簡単に共有できるようになったため、あらゆる年齢層で身だしなみの重要性に対する認識が高まっています。
ナチュラル&オーガニック製品への需要の高まりが世界市場の成長を牽引
天然素材やオーガニック製品に対する需要の高まりは、ボディケア市場の世界の成長の主な要因となっています。消費者は製品に含まれる成分をより意識するようになり、有害な化学物質を含まない天然・オーガニック製品を求める傾向が強まっています。消費者は、合成成分による健康被害の可能性をより強く認識するようになり、より安全な代替品として天然・有機のボディケア製品に目を向けるようになってきています。これには、エッセンシャルオイルやハーブ、植物など、天然素材やオーガニック素材を使用した製品も含まれます。
多くの消費者は、ナチュラル&オーガニックのボディケア製品は健康にも環境にも良いと考えており、割高でも購入したいと考えるようになっています。そのため、消費者ニーズの変化に対応するために、より多くの企業がこれらの製品を開発・販売し、ナチュラル&オーガニックボディケア製品の需要増加に繋がっています。
また、多くの人々が、肌や環境に良いボディケア製品を求めています。ナチュラル・オーガニックボディケア製品は、生分解性で環境に優しい成分を使用していることが多く、消費者の間で関心が高まっています。さらに、世界のボディケア市場は、オーガニックおよびナチュラルボディケア製品の需要によって牽引されています。
プライベートブランドとの競争激化が市場成長の足かせに
プライベートブランドとの競争激化は、世界のボディケア市場の成長を阻害する可能性があります。プライベートブランドは、マーケティングや広告にコストをかけられないため、ブランド品よりも低価格で販売できる場合が多いです。このため、メーカーは競争のために価格を下げることを余儀なくされ、利益率の低下につながる可能性があります。したがって、プライベートブランドとの競争激化は、メーカーにとって価格圧力や利益率の低下につながる可能性があります。
プライベートブランドが人気を博すと、既存ブランドからシェアを奪う可能性があります。これは、メーカーにとって売上高の減少や収益の減少につながる可能性があります。プライベートブランド商品が増えることで、消費者は特定のブランドへの忠誠心が薄れ、ブランド・ロイヤリティの低下やブランド・エクイティの減少につながる可能性があります。したがって、プライベートブランドとの競争が激化すると、メーカーは製品の差別化や収益性の維持が難しくなり、世界のボディケア市場の成長を阻害する可能性があります。
COVID-19の影響分析
パンデミックは世界のサプライチェーンに混乱をもたらし、多くのメーカーがボディケア製品の生産に必要な原材料や部品の入手困難に直面しています。パンデミックにより多くの人々が経済的な不安や失業に直面し、ボディケア製品などの不要不急のアイテムに対する消費者の支出が減少しています。
また、鎖国や社会的疎外感から、多くの国で生産や製造に影響が出ており、一部のボディケア製品は品薄となっています。パンデミックにより、除菌剤や石鹸などの衛生用品やパーソナルケア用品の需要が増加する一方、香水や化粧品などのその他のボディケア用品の需要は減少しています。パンデミックにより、人々は実店舗を避け、オンラインショッピングに消費行動をシフトしています。さらに、COVID-19の大流行が世界のボディケア市場に大きな影響を与え、消費者支出の減少やサプライチェーンの混乱がメーカーの売上と収益の減少につながっています。
The global body care market reached US$ XX million in 2022 and is projected to record significant growth by reaching up to US$ XX million by 2030 and growing at a CAGR of 4.8% during the forecast period (2023-2030).
Body care refers to the routine maintenance and upkeep of the body, particularly the skin, nails and hair. This can include cleaning, moisturizing, exfoliating and protecting the skin from the sun and other environmental factors. It can also include caring for the nails and hair by trimming, styling and conditioning. The goal of body care is to maintain a healthy and attractive appearance, as well as to promote overall well-being.
The global body care market is a rapidly growing industry driven by increasing consumer demand for personal care and grooming products. Increasing awareness of personal grooming among all ages is a major driver of the growth of the global body care market. As consumer's become more aware of the importance of personal hygiene and the role of body care products in maintaining good health, they are more likely to use these products regularly.
The rise in social media usage has also increased awareness of personal grooming. Social media platforms have made it easier for people to share information and trends about personal grooming and beauty, which has led to a greater awareness of the importance of personal grooming among all ages.
Rising demand for natural and organic products drives the growth of the global market
Rising demand for natural and organic products is a major driver of the growth of the global body care market. Consumers are becoming more conscious of the ingredients in their products and are increasingly looking for natural and organic products that are free from harmful chemicals. As consumers become more aware of the potential health risks associated with synthetic ingredients, they are turning to natural and organic body care products as safer alternatives. This includes products made with natural and organic ingredients such as essential oils, herbs and botanicals.
Many consumers believe that natural and organic body care products are better for their health and the environment and are willing to pay a premium. This has led to a rise in demand for natural and organic body care products, as more companies are developing and marketing these products to meet the changing consumer needs.
In addition, many people are looking for body care products that are good for their skin and the environment. Natural and organic body care products are often made with biodegradable and eco-friendly ingredients, which is a growing concern among consumers. Furthermore, the global body care market is driving due to the demand for organic and natural body care products.
Increasing competition from private-label brands hampers the market growth
Increasing competition from private-label brands can hamper the growth of the global body care market. Private label brands are often able to sell their products at lower prices than branded products, as they do not have the same marketing and advertising costs. This can pressure manufacturers to lower their prices to compete, leading to reduced profit margins. Therefore, increasing competition from private label brands can lead to price pressure and reduced profit margins for manufacturers.
As private label brands gain popularity, they can take market share away from established brands. This can lead to decreased sales and reduced revenue for manufacturers. With more private-label products available, consumers may be less loyal to specific brands, leading to a decline in brand loyalty and reduced brand equity. Therefore, increasing competition from private label brands can make it more difficult for manufacturers to differentiate their products and maintain profitability, hampering global body care market growth.
COVID-19 Impact Analysis
The pandemic has led to disruptions in global supply chains, with many manufacturers facing difficulties obtaining raw materials and components needed to produce body care products. With many people facing financial uncertainty and job loss due to the pandemic, consumer spending on non-essential items such as body care products has decreased.
Due to lockdowns and social distancing measures, production and manufacturing in many countries have been impacted, leading to shortages of some body care products. The pandemic has increased demand for hygiene and personal care products such as sanitizers and soaps, while demand for other body care products such as perfumes and makeup has decreased. The pandemic has shifted consumer behavior towards online shopping, as people avoid physical stores. Furthermore, the COVID-19 pandemic has significantly impacted the global body care market, with reduced consumer spending and supply chain disruptions leading to decreased sales and revenue for manufacturers.
The global body care market is segmented based on type, product, distribution channel and region.
Owing to its wide range of applications and benefits, skin care dominates the global body care market globally
The skin care product segment dominates the global body care market. There is a growing demand for skin care products globally as consumers become more aware of the importance of maintaining healthy skin. With more people becoming aware of the various skin problems such as acne, wrinkles and dryness, the demand for skin care products has increased. Technological advancements have allowed for development of new and more effective skin care products, such as anti-aging creams and serums.
Furthermore, skin care products have a wide range of applications and benefits. The growing demand for them, innovation, and personalization has made them the dominant global body care market segment.
Owing to rapid growth in e-commerce activities in the region contributes to the expansion of the Asia-Pacific body care market
Companies in the region are investing heavily in marketing and advertising campaigns to increase brand awareness and drive sales. The region has seen significant growth in e-commerce, which has made it easier for consumers to purchase body care products. Countries such as India and China contribute the majority of the market shares in the Asia-Pacific. The growth of e-commerce has greatly contributed to the expansion of the Asia-Pacific body care market. Online marketplaces and retailers have made it easier for consumers to access a wide range of body care products, including those from international brands.
According to Invest India, the Indian cosmetics and personal care solutions industry is currently worth $26.8 billion and is anticipated to grow to $37.2 billion by 2025. The CAGR for fragrances, makeup, cosmetics and men's grooming is predicted to be between 12-16%. Due to rising usage, herbal cosmetics items are fueling growth and this market alone is predicted to increase by 15-20%. In India, the oral care market produced about $1.57 billion in revenue in 2021. With a CAGR of 6.6%, the Indian hair care industry is expected to reach $4.89 billion by 2025. The Hair Care segment had $2.55 billion in revenue in 2021. The hair oil segment has the greatest market share in India's cosmetics business and is accountable. Furthermore, the Asia-Pacific dominates the global body care market
The global body care market is highly competitive, with many companies offering a wide range of products. Some of the major players in the market include Unilever, Procter & Gamble, L'Oreal, Johnson & Johnson and Beiersdorf. These major companies have a strong presence in the market and offer a wide range of body care products, such as soap, lotion and deodorant. In addition, many smaller companies and local brands compete in the market. The competition in the market is intense, with companies constantly innovating and launching new products to attract customers. The key players in the market are Procter & Gamble, Unilever, L'Oreal, Johnson & Johnson, Colgate-Palmolive, Estee Lauder, Beiersdorf AG, The Clorox Company, Henkel AG & Co. KGaA and Revlon Inc.
Procter & Gamble
Overview: Procter & Gamble (P&G) is a multinational consumer goods company headquartered in Cincinnati, Ohio, United States. The company was founded in 1837 by William Procter and James Gamble. More than 80 nations are home to P&G businesses. More than 160 nations sell its roughly 300 brands. P&G's product portfolio includes a wide range of consumer goods, including household cleaning, personal and health care products. The company has a global presence across North America, Asia, Central & Eastern Europe, Middle East and Africa (CEEMEA), Western Europe and Latin America.
Facial Treatment Essence: The skin-conditioning product PITERA contains approximately 50 micronutrients, including vitamins, minerals, amino acids and natural acids. An effective treatment to improve visual radiance, even out the appearance of skin tone, significantly soften the texture and reduce the appearance of dryness-related fine lines and dark spots. The cream treats dark spots, pores, dullness and uneven texture. Normal, dry, combo and oily skin types benefit the most from it.
Key Development: On March 3, 2022, Bodewell was reintroduced by P&G ventures, a line of gentle and effective treatments designed specifically for eczema and psoriasis. Bodewell's solutions treat problematic skin conditions like eczema and psoriasis. These solutions are gentle on sensitive skin and powerful in assisting the skin in regulating itself over time. As a consequence, symptoms are relieved and skin gradually appears brighter. Additionally, Bodewell offers eczema and psoriasis products that can aid with symptoms, including itching and irritation. They don't include scents, parabens or steroids. Bodewell also provides a Sensitive Skin Body Wash and a Dry Scalp Daily Shampoo.
The global body care market report would provide approximately 61 tables, 59 figures and 215 Pages.
Target Audience 2023
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