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1285052
ボディケアとパーソナルハイジーンの世界市場-2023-2030Global Body Care and Personal Hygiene Market - 2023-2030 |
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ボディケアとパーソナルハイジーンの世界市場-2023-2030 |
出版日: 2023年06月05日
発行: DataM Intelligence
ページ情報: 英文 170 Pages
納期: 即日から翌営業日
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ボディケアとパーソナルハイジーンの世界市場規模は、2022年に2,284億5,000万米ドルに達し、2030年には最大4,505億6,000万米ドルに達することで有利な成長が予測されます。同市場は、予測期間2023-2030年に11.9%のCAGRで成長する見通しです。
ボディケアとパーソナルハイジーンの重要性は長年にわたって認識されており、現代では日常生活に欠かせないものとなっています。個人のハイジーン状態を維持することは、病気や感染症の蔓延を防ぎ、健康や幸福を促進することにつながります。この市場は、パーソナルグルーミング、ハイジーン、ウェルネスに対する消費者の意識と関心の高まりなど、いくつかの要因によって牽引されています。
人口増加、都市化、可処分所得の増加、ライフスタイルの変化などの要因が、市場の拡大に寄与しています。保湿剤、洗顔料、美容液、日焼け止めなどのスキンケア製品は、ボディケア市場の大きな部分を形成しています。消費者のスキンケアに対する意識が高まり、健康で若々しい肌を維持することの重要性が高まっています。
製品処方の革新により、メーカーは消費者の特定のニーズや嗜好に対応した新製品や改良品を発表することができるようになりました。例えば、近年、パーソナルケア製品やハイジーン用品に天然成分やオーガニック成分を使用することが人気を博していますが、これは、こうした製品を使用することによる潜在的な健康効果に対する消費者の意識が高まっているためです。その結果、メーカー各社は有害な化学物質や合成香料を使用しない新製品を発売しています。
さらに、革新的なパッケージングとデリバリーシステムの使用は、市場の成長を後押ししています。例えば、スプレー式のデオドラントや保湿スプレーなど、パーソナルケアやハイジーン用品を消費者が簡単に使用・適用できるよう、メーカーは革新的なパッケージング・ソリューションを導入しています。
メーカー間の競合の高さは、世界のボディケアとパーソナルハイジーン市場の成長を妨げる主な要因の一つです。市場参入メーカーの増加に伴い、競争は激化し、価格競争、新製品導入競争、積極的なマーケティング戦略への注力などが生じています。
したがって、メーカー間の競争が激しくなると、価格競争、コスト削減への注力、市場の飽和、イノベーションへの注力度の低下などを招き、世界のボディケアとパーソナルハイジーン市場の成長と持続性にマイナスの影響を与える可能性があります。これらの課題を克服するために、メーカーは製品の差別化、イノベーション、品質に注力し、消費者の健康と福祉を優先した持続可能で倫理的なビジネス慣行を導入する必要があります。
COVID-19分析では、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学(COVID前シナリオと比較したパンデミック中・後の価格変動を含む)、需要-供給スペクトラム(取引制限、封鎖およびその後の問題による需要と供給のシフト)、政府の取り組み(政府機関による市場、セクター、産業の活性化に関する取り組み)、メーカー戦略的取り組み(COVID問題を軽減するためのメーカーによる取り組み)についても解説しています。
The Global Body Care and Personal Hygiene Market size reached US$ 228.45 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 450.56 billion by 2030. The market is growing at a CAGR of 11.9% during the forecast period 2023-2030.
The importance of body care and personal hygiene has been recognized for many years and in modern times, it has become an essential part of daily life. Maintaining personal hygiene helps prevent the spread of diseases and infections and promotes good health and well-being. The market is driven by several factors, including increasing consumer awareness and interest in personal grooming, hygiene and wellness.
Factors such as population growth, urbanization, rising disposable incomes, and changing lifestyles contribute to the market's expansion. Skincare products, including moisturizers, cleansers, serums, and sunscreens, form a significant portion of the body care market. Consumers are increasingly conscious of skincare routines and the importance of maintaining healthy and youthful skin.
Innovation in product formulation has enabled manufacturers to introduce new and improved products that address the specific needs and preferences of consumers. For example, the use of natural and organic ingredients in personal care and hygiene products has gained popularity in recent years as consumers become more aware of the potential health benefits of using such products. As a result, manufacturers are introducing new products that are free of harmful chemicals and synthetic fragrances.
Furthermore, the use of innovative packaging and delivery systems is helping to drive the growth of the market. For example, manufacturers are introducing innovative packaging solutions that make it easier for consumers to use and apply personal care and hygiene products, such as spray-on deodorants and moisturizing sprays.
High competition from manufacturers is one of the key factors that hamper the growth of the global body care and personal hygiene market. With an increasing number of manufacturers entering the market, competition has become intense, leading to price wars, a race to introduce new products and a focus on aggressive marketing strategies.
Therefore, high competition from manufacturers can lead to price wars, a focus on cost-cutting, market saturation and reduced focus on innovation, negatively impacting the growth and sustainability of the global body care and personal hygiene market. To overcome these challenges, manufacturers need to focus on product differentiation, innovation and quality; and adopt sustainable and ethical business practices that prioritize consumer health and well-being.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global body care and personal hygiene market is segmented based on type, product, distribution channel and region.
Several factors are driving the growth of the organic type segment in the body care and personal hygiene market. One key factor is the increasing awareness and concern among consumers about the impact of synthetic chemicals and harmful ingredients in personal care products on their health and the environment. Consumers are increasingly looking for products that are made from natural and organic ingredients, which are perceived to be healthier and safer for them and the environment.
Moreover, the availability of organic products has increased in recent years, with many established and new manufacturers introducing a wide range of organic personal care products, such as organic soaps, shampoos and skincare products, to meet the growing demand from consumers. The availability of these products has contributed to the growth of the organic type segment in the market.
Furthermore, the organic type segment has been a significant contributor to the growth of the global body care and personal hygiene market. With the increasing demand for natural and organic products, manufacturers will need to focus on innovation and quality to meet the evolving needs of consumers and maintain the growth of the market.
India is one of the key countries supporting the growth of the Asia-Pacific body care and personal hygiene market. India is the second most populous country in the world, and the personal care industry in India has been growing rapidly over the years. The Indian consumer is becoming more aware and discerning about the quality of the products they use, which has led to a growing demand for high-quality products.
India is also home to several natural and organic ingredients used in body care and personal hygiene products, such as sandalwood, turmeric and neem, among others. These ingredients are popular among consumers globally and the availability of these ingredients has led to the growth of the body care and personal hygiene market in the region.
The major global players include: Unilever, Procter & Gamble, L'Oreal, Johnson & Johnson, Colgate-Palmolive, Reckitt Benckiser, Beiersdorf, Kao Corporation, Henkel AG & Co. KGaA and Estee Lauder Companies.
The Global Body Care and Personal Hygiene Market Report Would Provide Approximately 61 Tables, 62 Figures and 170 Pages.
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