市場調査レポート
商品コード
1512112
ボディケア製品の世界市場の評価:製品タイプ別、肌タイプ別、カテゴリ別、香り別、エンドユーザー別、包装別、価格帯別、用途別、流通チャネル別、地域別、機会、予測(2017年~2031年)Body Care Products Market Assessment, By Product Type, By Skin Type, By Category, By Fragrance, By End-user, By Packaging, By Price Range, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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ボディケア製品の世界市場の評価:製品タイプ別、肌タイプ別、カテゴリ別、香り別、エンドユーザー別、包装別、価格帯別、用途別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 246 Pages
納期: 3~5営業日
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世界のボディケア製品の市場規模は、2023年に146億8,000万米ドルと評価され、2031年に212億7,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで4.74%の成長が見込まれます。市場の主な促進要因は、個人衛生とスキンケアに対する消費者の意識の高まりです。環境意識の高い消費者は、倫理的かつ持続可能な方法で生産され、環境に対するカーボンフットプリント削減する製品を求めています。多様な処方や技術の進歩という形で革新がもたらされることで、製品の効能が高まり、世界のボディケア製品の需要を促進しています。
ボディローション、ボディバター、ボディスクラブ、ボディクレンザーなどの製品タイプは、さまざまな肌タイプや悩みを持つ消費者のさまざまな需要に応えています。eコマースはボディケア製品の需要の急増に重要な役割を果たしており、消費者に便利に注文できる多種多様な製品を提供するとともに、産業に対するソーシャルメディアの影響が向上しており、世界中の市場成長に拍車をかけています。
北米と欧州は、ボディケア製品に対する意識が高く、可処分所得水準が高く、プレミアムオーガニックボディケア製品への志向が強いため、市場を大きく独占しています。アジア太平洋は新興市場であり、事業を拡大し、さらに大きな世界市場シェアを獲得しようとする投資家にとって、かなり有利な市場です。競争力を維持し、新たな市場セグメントを獲得するために、主要市場企業は継続的に市場にイノベーションをもたらしています。2024年3月、L'Occitane Groupe S.A.は、ブラジルにインスパイアされたプレミアム美容ブランド、Sol de Janeiroの新商品、Delicia Drench Body Butterを発表しました。この発表は、パリのシャルルドゴール空港で、Lagardere Travel RetailとExtime JCDecaux Airportとのコラボレーションによるアクティベーションイベントで行われました。
環境問題に対する消費者の意識が高まるにつれ、製品の持続可能な生産は非常に重要になってきており、メーカーは倫理的に原料を調達するよう求められています。メーカー各社は、こうした消費者の高まる需要に応えるため、透明性のある表示や持続可能な生産方式を選択しています。
ボディケアとウェルネスの交差の拡大が市場需要を促進
ウェルネスを通じたボディケアに関連する製品に対する市場需要が高まっています。この需要は、身体的な外観や心の状態など、消費者が自分自身を見てどう感じるかをカバーするパーソナルケアへの全体的なアプローチから生じています。そのため、人々は心や感情に満足感を与えながら、肌をより健康に見せる商品を探し始めています。
ボディケアとウェルネスの特徴を組み合わせた多機能製品、すなわち、心を落ち着かせる香りのローションや、ストレスを和らげるオイルの需要が高まっていることが、この動向を物語っています。例えば2024年5月、The Center Brands LLC傘下のNaturiumは、オリーブ、ホホバ、ローズヒップ、シーバックソーンなど、リノール酸が豊富で抗酸化作用のあるオイルにスクワランを配合したGlow Getter Body Oilを発表しました。
この動向は主にミレニアル世代とZ世代によって促進されており、彼らが神経を和らげたり、心を落ち着かせたり、自分を甘やかしたりするためのボディケア商品を使用するように導いています。それに応えるように、ブランドはCBD、エッセンシャルオイル、天然植物など、自然治癒力を高める成分を使用しています。
さらに、バスソーク、ボディマスク、マッサージオイルなどを含む製品デリバリーシステムは、新たなウェルネス動向により、包括的なセルフケアプロセスを誘導するために革新されてきました。ボディケアやウェルネスのニーズに対する包括的なソリューションを求める消費者は、ブランドへの忠誠心だけでなく、提供される製品への深い愛着を抱く可能性が高いです。このように、ボディケア商品の市場は、美容とウェルネスの融合によって成長しており、上昇基調にあります。
当レポートでは、世界のボディケア製品市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global body care products market was valued at USD 14.68 billion in 2023, expected to reach USD 21.27 billion in 2031, with a CAGR of 4.74% for the forecast period between 2024 and 2031. The market is majorly driven by growing awareness among consumers about personal hygiene and skin care. Environmentally conscious consumers seek products that are produced in an ethical and sustainable manner, reducing the carbon footprint on the environment. Innovation in the form of varied formulations and technological advancements, enhance the efficacy of the product, driving the demand for body care products worldwide.
Several products, including body lotions, body butters, body scrubs, and body cleansers cater to the different demands of consumers with varied skin types and concerns. E-commerce has played a significant role in surging the demand for body care products, providing consumers with a wide variety of products that can be ordered conveniently along with the rising impact of social media on the industry, fueling the market growth all over the world.
As North America and Europe have greater awareness toward body care products, better disposable income levels and a strong inclination concerning premium and organic body care products, dominate the market significantly. Asia-Pacific is an emerging market and quite a lucrative one for investors looking to expand their businesses and capture an even bigger global market share. Major market players are continuously bringing innovation in the market to stay competitive and capture new market segments. In March 2024, L'Occitane Groupe S.A. introduced the new Delicia Drench Body Butter by the Brazilian-inspired premium beauty brand Sol de Janeiro. The launch took place at an activation event at Paris Charles de Gaulle Airport, in collaboration with Lagardere Travel Retail and Extime JCDecaux Airport.
With growing consumer awareness for environmental concerns, sustainable production of products has become quite important, prompting manufacturers to source the ingredients ethically. Manufacturers are opting for transparent labeling and sustainable manufacturing practices to cater to the rising demands of such customers.
Growing Intersection of Body Care and Wellness Drives the Market Demand
Market demand for products that are related to taking care of the body through wellness is rising. The demand stems from a holistic approach to personal care which covers how the consumers look at it and feel about themselves, including physical appearance and state of mind. As such people have begun looking for items which will make their skin look healthier while providing satisfaction to their minds and emotions.
The increasing demand for multi-functional products combining body care and wellness traits i.e., lotions with soothing fragrances or oils for relieving stress, points to the trend. For instance, in May 2024, Naturium, owned by The Center Brands LLC, introduced Glow Getter Body Oil, consisting of a combination of squalane along with linoleic-rich and antioxidant-rich oils, such as olive, jojoba, rosehip, and sea buckthorn, to make the skin look glowing and healthy.
The trend is majorly being driven by the millennials alongside generation Z leading them towards use of body care items meant for soothing one's nerves and accompanying mindfulness or self-pampering. In response, brands use ingredients with their natural healing properties which include CBD, essential oils, and natural botanicals.
Moreover, product delivery systems including bath soaks, body masks, and massage oils among others have been innovated to induce comprehensive self-care processes due to the emerging wellness trend. Consumers who look for holistic solutions for their body care and wellness needs are likely to develop loyalty to the brand as well as deep attachment to the products offered. Thus, the market for body care items is growing and moving upwards, driven by the convergence of beauty and wellness.
Skinification Trend of Body Care Propels Market Growth
Applying the principles of facial skincare is causing the body care products market to expand, based on making body care as good as facial skincare, hence raising the standards and expectations towards these products. The trend reflects a shift towards more sophisticated formulations that address specific skin concerns, such as anti-aging, hydration, and skin barrier repair, previously reserved for facial care.
Consumers are increasingly demanding high-performance body care products that offer targeted benefits similar to those found in facial skincare. Ingredients such as hyaluronic acid, retinol, niacinamide, and ceramides are being incorporated into body lotions, creams, and serums, providing advanced care for the entire body. The trend is driven by heightened awareness of overall skin health and the desire for a consistent skincare routine from head to toe.
The skinification trend is supported by extensive research and development, leading to innovative products that combine efficacy with luxury. Brands are launching body care lines with dermatological backing, enhanced textures, and sensorial experiences that mirror the sophistication of facial skincare products. For instance, in March 2024, Olay, a brand of The Procter & Gamble Company, launched its latest Indulgent Moisture Body Wash collection, in five luxurious fragrances, namely Rose and Cherry Creme, Caribbean Guava and Coconut Oil, Elderberry and Almond Cream, Moonflower and Neroli Oil, and Mango Butter and Vanilla Orchid. The products have layers of rich moisturizers and are infused with Vitamin B3 Complex, providing long-lasting moisture to the body.
The approach attracts skincare enthusiasts and expand the consumer base by offering multifunctional products, which cater to a broader range of needs. As the skinification of body care continues to gain momentum, it is set to drive sustained market growth by blurring the lines between facial and body skincare, thereby enhancing the overall consumer experience.
Organic Body Care Products Gain Momentum
Organic body care products are gaining significant momentum as consumers become increasingly conscious of the ingredients in their skincare routines. The shift towards organic products is driven by a growing awareness of the potential health risks associated with synthetic chemicals found in conventional body care items. Organic products, often free from harmful additives and artificial preservatives, offer a safer and more natural alternative, appealing to health-conscious consumers. For instance, in March 2024, vegan beauty brand BELOVED by Love Beauty and Planet (part of Unilever PLC) launched Vegan Body Wash Collection in six unique fragrances. The products are formulated using plant-based moisturizers and cleansers and are composed of 90% naturally derived ingredients. They are paraben-free and sulfate-free.
The market for organic body care products is expanding rapidly, with a diverse range of offerings including lotions, creams, oils, and scrubs made from natural ingredients. The demand is particularly strong among millennials and Gen Z, who prioritize sustainability and ethical sourcing. Social media and influencer marketing are playing pivotal roles in spreading awareness and driving the adoption of these products.
Moreover, the trend towards organic body care is supported by a broader movement towards holistic wellness and self-care. Consumers are looking for products which enhance their physical appearance and contribute to their overall well-being. As the trend continues to grow, the organic body care products market is expected to see sustained and robust expansion.
Asia-Pacific to be the Fastest Growing Market
Asia-Pacific is the fastest-growing market for body care products, driven by a dynamic mix of factors including increasing urbanization, rising disposable incomes, and a burgeoning middle-class population. The growth is especially pronounced in countries such as China, India, and Japan, where consumers are increasingly prioritizing personal care and grooming.
The region's youthful demographic, with a significant portion of the population under 30, is highly receptive to new and innovative body care products. Social media and digital marketing are instrumental in shaping consumer preferences, with influencers and celebrities playing a key role in promoting various brands and products.
E-commerce platforms are a major catalyst for growth, providing easy access to a wide array of body care products. The convenience of online shopping, coupled with attractive discounts and a vast product selection, is driving higher consumer engagement and sales.
Furthermore, there is a growing preference for natural and organic body care products in the Asia-Pacific, mirroring global trends. Local and international brands are capitalizing on the demand by launching products that cater to health and wellness-oriented consumers. In January 2024, DPKA Universal Consumer Ventures Pvt. Ltd., under its brand name 82°E, expanded its portfolio by entering the body care segment, with the launch of 4 new products. The range includes gel body cleanser, body milk, creme body cleanser, and body lotion, prepared using 82°E's SYMBALANCE technology.
These factors together make Asia-Pacific body care products market set to maintain its rapid expansion trajectory.
Future Market Scenario (2024 - 2031F)
The shift towards natural and organic body care products will strengthen, driven by consumer demand for safer and environmentally friendly alternatives. The trend will spur innovation in product formulations, incorporating natural ingredients and eco-friendly packaging.
Advances in biotechnology and dermatological research will lead to the development of more effective and personalized body care products. Smart skincare devices and AI-driven personalized recommendations will become more prevalent, enhancing consumer engagement and satisfaction.
The convergence of beauty and wellness will drive the market growth with products which offer holistic benefits gaining popularity. Functional body care products that address specific skin concerns and overall well-being will see increased demand.
Key Players Landscape and Outlook
The landscape of key players in the global body care products market is marked by both established multinational corporations and emerging local brands. Industry giants dominate the market, leveraging their extensive distribution networks, strong brand portfolios, and ongoing innovation in product development. For instance, in May 2024, Unilever PLC-owned Dove, launched its latest body wash range, Dove Advanced Care Body Wash. The range uses new MicroMoisture Technology, providing 24 hours of moisturization to consumers. The range includes Dove's Directly Esterified Fatty Isethionate (DEFI) technology, making the products as mild as water for the skin.
Furthermore, these companies are increasingly investing in natural and organic product lines to align with consumer preferences for safer and more sustainable options.
Emerging players and niche brands are making significant strides by focusing on specific consumer needs and preferences. They are trying to gain traction due to their commitment to natural ingredients and ethical practices. Additionally, the rise of local brands in regions like Asia-Pacific, such as Innisfree and Forest Essentials, highlights the growing importance of region-specific products that cater to local tastes and cultural practices.
The outlook for key players involve a strategic focus on sustainability, innovation, and digital engagement. Companies will continue to explore eco-friendly packaging, transparent supply chains, and personalized product offerings. Digital marketing and e-commerce will remain critical in reaching a broader audience, ensuring that both established and emerging brands can capitalize on the growing demand for body care products.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work