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抹茶の世界市場-2022-2029

Global Matcha Tea Market - 2022-2029
出版日: | 発行: DataM Intelligence | ページ情報: 英文 172 Pages | 納期: 約2営業日

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本日の銀行送金レート: 1USD=154.94円
抹茶の世界市場-2022-2029
出版日: 2022年10月13日
発行: DataM Intelligence
ページ情報: 英文 172 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

市場力学

抹茶の健康効果・薬効に関する認知度の向上。

抹茶の様々な健康効果や薬効が消費者を魅了し、世界的に抹茶や抹茶製品の需要を高めています。健康的なライフスタイルを求める消費者の増加や、抹茶に関連する健康効果が製品需要に寄与しています。さらに、抹茶は減量、コレステロール値の低下、体の痛みや頭痛の緩和、心臓発作や脳卒中のリスクの低減などの健康効果をもたらし、市場成長をさらに推進すると予想されます。

食生活の嗜好の変化、健康的な食事パターンへの消費者の基本的なシフト、健康的で自然な食品への強い需要が抹茶市場の成長を促進しています。また、消費者は今日、彼らが食べている食品をより懸念しており、彼らの健康に利益をもたらすだけでなく、病気や健康問題の任意の種類を避けるために栄養を提供することができます健康＆栄養食品を持っていこうとします。

さらに、すべての地域の消費者が健康的なライフスタイルに傾斜し、このようにすべてのこれらの需要を満たすために、消費者は彼らの健康に利益をもたらすことができる薬効のある天然、ハーブや製品を好む、フィット＆健康を維持しようとします。このように、抹茶の健康効果に関する認知度の向上は、市場の成長に拍車をかける彼らの健康上の要求を満たすために、非常に頻繁に製品を購入することを可能にします。例えば、STiRによると、2020年に週2杯の緑茶を飲むと、全死因死亡リスクが15%低下し、心臓病リスクが20%低下し、致命的な心臓病と脳卒中のリスクが22%低下します。英国の紅茶愛好家は1日平均3～4杯を飲むが、多くは紅茶を消費しています。

このように、抹茶を含む自然でエネルギーを高める製品の需要と消費の増加は、最終的に市場の成長に追加し、それによって予測期間の市場成長を推進するその生産量を増加させる。例えば、2021年、FAOによると、世界の緑茶生産量は毎年8.2％成長し、2023年には297万トンに達すると予想されています。

しかし、不眠、ジッター、不安、速い心拍数、胃の不調、吐き気、頭痛など、抹茶に関連する副作用があります。これらの副作用は、消費者が市場の成長を妨げる可能性のある他の健康的な代替品に切り替えることができるかもしれません。

世界の抹茶市場レポートでは、約69の市場データ表、61の図、172ページの構成で提供しています。

目次

第1章 調査手法と範囲

  • 調査手法
  • 市場の範囲

第2章 主な動向と発展

第3章 エグゼクティブサマリー

  • 市場の性質別内訳
  • タイプ別市場内訳
  • 形態別市場内訳
  • 流通チャネル別市場内訳
  • 地域別市場内訳

第4章 市場力学

  • 市場影響要因
    • 促進要因
    • 抑制要因
    • ビジネスチャンス
  • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • バリューチェーン分析
  • 規制分析
  • サプライチェーン分析

第6章 COVID-19分析

  • COVID-19の市場分析
    • COVID-19以前の市場シナリオ
    • COVID-19の現在の市場シナリオ
    • COVID-19の後、または将来のシナリオ
  • COVID-19の中での価格ダイナミクス
  • 需要-供給スペクトラム
  • パンデミック時の市場に関連する政府の取り組み
  • メーカーの戦略的取り組み

第7章 性質別

  • オーガニック
  • コンベンショナル

第8章 タイプ別

  • レギュラー
  • フレーバー

第9章 形状別

  • パウダー
  • 液体

第10章 流通チャネル別

  • スーパーマーケット、ハイパーマーケット
  • 専門店
  • オンラインストア
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 南米
    • ブラジル
    • アルゼンチン
    • その他の南米地域
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
    • その他の欧州地域
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ地域

第12章 競合情勢

  • 競合シナリオ
  • 競合他社の戦略分析
  • 市況/シェア分析
  • M&A（合併・買収）分析

第13章 企業プロファイル

  • The AOI Tea Company
    • 企業概要
    • 製品ポートフォリオと説明
    • 主なハイライト
    • 財務概要
  • Encha Life LLC
  • Green Foods Corp
  • Ikeda Tea World
  • Ito En, Ltd.
  • Marukyu Koyamaen Co., Ltd.
  • Aiya America Inc.
  • Nestle
  • Tata Global Beverages Ltd
  • Unilever

第14章 データエム

目次
Product Code: DMFB5908

Market Overview

Matcha Tea Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 7.34% during the forecast period (2022-2029).

Matcha tea is a type of green tea used for centuries in various countries such as China and Japan. The leaves of matchaare harvested, steamed, and dried then ground into a fine powder. Although, almost other teas are brewed from stepped leaves that are then filtered out, matcha tea includes the whole leaf in its powder. When that powder is added to hot water and blended with a whisk, it creates a sweet, creamy flavor and texture different from other teas. Matcha contains specific antioxidants called catechins that help the body to fight diseases. It helps improve cardiovascular diseases, protect against cancer, maintains dental health, increases focus and reduces inflammation.

The growth in the number of obesity cases and the number of people suffering from cardiovascular diseases, along with the use of matcha in several foods such as oatmeal, granola, smoothies, latte popsicles, desserts, bars, and salad dressings is accelerating the market growth. Furthermore, the rise in demand for matcha tea owing to its various health benefits, such as boosting brain function, reducing weight, promoting heart health and protecting liver, among others further influence the market.

Thus, owing to these benefits the demand for matcha tea in various industries such as food, beverage, household, and others has increased the demand globally.

Market Dynamics: Rise in awareness about the health benefits/medicinal properties of matcha tea.

The various health benefits and medicinal properties of matcha teaattract the consumers and increase the demand for matcha tea and matcha products worldwide. The increase in consumer preference for adopting a healthy lifestyle and the health benefits related to matcha tea is contributing to the product demand. Furthermore, matcha tea offers health benefits such as weight loss, lowering cholesterol levels, relieves body pain and headache, and reduces the risk of heart attack and stroke which is further anticipated to propel the market growth.

The changing diet preferences and the fundamental shift of consumers towards healthy diet patterns and the strong demand for healthy and natural food products is driving the growth of matcha tea market. Moreover, consumers now-a-days are more concerned about the food products that they are eating and try to have healthy & nutritional food product which can benefit their health as well as provide them with nutrition to avoid any kinds of diseases and health issues.

Furthermore, consumers across the regions are inclined towards healthy lifestyle and try stay fit & healthy, thus in order to fulfill all these demand consumers prefer natural, herbal and products with medicinal benefits which can benefit their health. Thus, increasing awareness about the health benefits of matcha tea enables those to buy the product very often in order fulfill their health demands which add to the growth of the market. For instance, in 2020, according to STiR, drinking two cups of green tea per week lowered the risk of all-cause death by 15%, a 20% lower risk of heart disease, and a 22% lower risk of fatal heart disease and stroke. British tea drinkers average three to four cups per day, but most consume black tea.

Thus, the rise demand and consumption of natural & energy boosting products which includes matcha tea, increases its production which ultimately adds to the growth of the market thereby propelling the propelling market growth in the forecasted period. For instance, in 2021, according to FAO, world green tea production is expected to grow 8.2% annually to hit 2.97 million tons by 2023.

However, the side effects associated with matcha tea such as insomnia, jitters, anxiousness, fast heart rate, upset stomach, nausea, headache and others. These side effects may enable consumers to switch to other healthy alternatives that may hamper the growth of the market.

Market Segmentation: Organic segment stands for the highest share in global matcha tea market

In 2021, the organic segment had the highest revenue share of XX percent. The increasing demand for organic and natural matcha tea in various industries such as in food& beverage industry owing to increased awareness about health benefits & nutritional content of matcha tea is driving the growth of organic segment coupled with a rise in demand for natural food products along with good taste. Thus, manufacturers are also introducing new products in the market to fulfill consumer demands which adds to the growth of the segment. In January 2022, the Matcha Infused Tea Line by Aiya America is the company's newest line. Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha are three superior Japanese green teas in the collection that provide consumers with a unique and delightful tea taste experience. Thus, the innovative product launches and consumer demand for organic matcha is driving the growth of the segment.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of XX percent. The region has well-developed food, beverage industries, where the demand for plant based, healthy and nutritious products is increasing. In addition, the increase in consumer focus for maintaining fitness and regulating the body weight leads to the increasing demand for natural food products, such as matcha tea which propels the growth of the match tea & drinks market in the region. For instance, in 2020, according to Tea How, according to the survey done in America, 25.4% respondents said that they prefer green tea which is the second largest drink consumed in America. Consumers in U.S., Canada prefers to eat healthy products with good nutritional content which again adds to the growth of the market. In addition, matcha tea is also used in majority of the household applications as an ingredient. Thus, the increased usage of matcha tea in variety of applications is driving the growth of the market in the region.

Competitive Landscape:

The global matcha tea market is competitive and comprises players such as The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd., Marukyu Koyamaen Co., Ltd., Aiya America Inc., Nestle, Tata Global Beverages Ltd and Unilever among others. The matcha tea market competitiveness is estimated to increase over the forecast period as the key players focus on various strategies such as advertising the benefits of the products such as (matcha tea) and product innovation for various applications. Moreover, new product launches, collaborations and product innovations with new flavors and forms by the manufacturers is expected to propel market growth. For instance, in February 2022, Nestle Health Science bought some stakes from Orgain. With this collaboration, the emergence of nutrition products from Nestle Health Science would complement the company's existing line of products.

COVID-19 Impact: Positive impact on the global match tea market

The COVID-19 pandemic has adversely affected the economies of various countries due to lockdowns, business close, and travel bans. Food and beverages is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants. In addition, the restrictions on the import-export restrictions imposed by governments in various regions such as North America, Asia, and Europe are hampering the geographical expansion, business collaboration and partnership opportunities for various companies.

Matcha tea is a type of green tea which is considered as the healthiest form of tea to be consumed as, it boosts immune system and have anti-inflammatory properties. For instance, in 2020, according to health line, although matcha tea cannot cure COVID-19, it helps to strengthen immune system and add nutrition to the body. Thus, consumers during COVID-19 would prefer green tea which includes matcha tea to stay healthy and fit, and to boost the immune system, which added to the growth of the market.

In addition, many articles, and news said that matcha tea is good for respiratory health as well which may help COVID-19 virus stay away from the body. For instance, in April 2020, according to economics times, matcha tea is excellent source to promote respiratory health.

The global matcha tea market report would provide an access to approximately 69 market data tables, 61 figures and 172 pages

Table of Contents

1. Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

  • 3.1. Market Snippet by Nature
  • 3.2. Market Snippet by Type
  • 3.3. Market Snippet by Form
  • 3.4. Market Snippet by Distribution Channel
  • 3.5. Market Snippet by Region

4. Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Value chain analysis
  • 5.3. Regulatory Analysis
  • 5.4. Supply chain analysis

6. COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. By Nature

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Nature Segment
    • 7.1.2. Market attractiveness index, By Nature Segment
  • 7.2. Organic*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 7.3. Conventional

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Type Segment
    • 8.1.2. Market attractiveness index, By Type Segment
  • 8.2. Regular*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 8.3. Flavored

9. By Form

  • 9.1. Introduction
    • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Form Segment
    • 9.1.2. Market attractiveness index, By Form Segment
  • 9.2. Powder*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 9.3. Liquid

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 10.1.2. Market attractiveness index, By Distribution Channel Segment
  • 10.2. Supermarkets and Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 10.3. Specialty Stores
  • 10.4. Online Stores
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key region-specific dynamics
    • 11.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. South America
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.3.7.1. Brazil
      • 11.3.7.2. Argentina
      • 11.3.7.3. Rest of South America
  • 11.4. Europe
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%),By Type
    • 11.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%),By Form
    • 11.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.4.7.1. Germany
      • 11.4.7.2. U.K.
      • 11.4.7.3. France
      • 11.4.7.4. Spain
      • 11.4.7.5. Italy
      • 11.4.7.6. Rest of Europe
  • 11.5. Asia Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.6.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive scenario
  • 12.2. Competitor strategy analysis
  • 12.3. Market positioning/share analysis
  • 12.4. Mergers and acquisitions analysis

13. Company Profiles

  • 13.1. The AOI Tea Company*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Key Highlights
    • 13.1.4. Financial Overview
  • 13.2. Encha Life LLC
  • 13.3. Green Foods Corp
  • 13.4. Ikeda Tea World
  • 13.5. Ito En, Ltd.
  • 13.6. Marukyu Koyamaen Co., Ltd.
  • 13.7. Aiya America Inc.
  • 13.8. Nestle
  • 13.9. Tata Global Beverages Ltd
  • 13.10. Unilever
  • List not Exhaustive*

14. DataM

  • 14.1. Appendix
  • 14.2. About us and services
  • 14.3. Contact us