REPORT SUMMARY
The future of contact center technology is in the cloud and contact center as a service (CCaaS) vendors are leading the way. Like everywhere else, artificial intelligence (AI), including generative AI, is speeding up innovation and adoption in the CCaaS market and is already delivering quantifiable benefits that increase productivity, improve self-service capabilities, and enhance the customer and employee experience (CX/EX).
The CCaaS market continues to thrive despite the somewhat challenging macro-economic conditions. Rapid growth is being driven by the recent adoption of cloud holdouts, including large financial services institutions; ongoing seat expansions from many existing customers; a strong replacement cycle of earlier-generation CCaaS solutions; and increased deployments outside North America.
The “2023-2024 Contact Center as a Service Product and Market Report” analyzes 7 leading and contending vendors: Cisco, Five9, LiveVox, NICE, Odigo, Puzzel, and UJET. (On October 4, 2023, NICE announced their intention to acquire LiveVox.) Call Center Studio, an emerging vendor and new participant, is covered at a higher level. Contact center, IT, and enterprise leaders can use this report to identify the right platform, functionality, and partner to meet their organization's current and future CCaaS needs.
Key findings:
- CCaaS vendors are rapidly adopting AI and incorporating it throughout their solutions to enhance their capabilities and assist customers and agents
- Sales and technology partnerships have been key to the CCaaS market's success, a trend DMG expects to gain momentum, as sales partnerships are greatly expanding the domestic and international reach of CCaaS vendors. Additionally, incorporating third-party systems and applications, particularly AI, has proven to be a highly effective method of quickly bringing new capabilities to market
- Enterprises are asking their CCaaS vendors for help in improving the CX and EX; the vendors are responding by delivering enhancements to improve both self-service and live agent interactions.
- Leading CCaaS vendors are enhancing their communications platform as a service (CPaaS) capabilities, increasing the number of out-of-the-box integrations and making it easier to incorporate third-party applications into their platforms
- DMG expects the CCaaS market to begin consolidating, making it more critical for enterprises to select well-funded vendors who are investing heavily in their future
- The CCaaS market is expected to continue to grow rapidly during the next 3 to 5 years
Report includes:
- Overview of the functional components of CCaaS solutions
- Market and business trends and challenges driving enterprise investments and influencing product development
- Market innovations, including a review of recently introduced functionality and what's planned on the product roadmap for the next 12 - 18 months
- Examination of how AI and automation are being leveraged in the featured CCaaS platforms
- Analytics- and AI-enabled applications that facilitate an intent-based, outcome-driven approach for elevating the CX
- An insightful look at the real-time tools transforming the agent experience and improving quality and productivity while enhancing the CX
- Review and assessment of the CCaaS competitive landscape
- High-level functional and technical overview
- Implementation analysis, including vendor implementation methodology and best practices, professional services, training and workshops, end-user and IT resources required to implement and maintain the solution, return on investment (ROI) time frame, and service level agreements (SLAs)
- Customer satisfaction survey results that measure and rank the vendors across 7 platform features, 10 product features, 5 WEM applications, and 12 vendor categories
- Vendor pricing structure and a breakdown of one-time and ongoing costs for a 250-seat voice-only, omnichannel, and digital-only solution, including incremental costs for workforce management (WFM), interaction analytics (IA), analytics-enabled quality management (AQM), and surveying
- Detailed company reports analyzing the products, functionality, and near-term research and development (R&D) plans of the 8 CCaaS solution providers covered in this report
VERDORS:
Full Participants:
- Cisco
- Five9
- LiveVox
- NICE
- Odigo
- Puzzel
- UJET
Partial/New Participant:
Table of Contents
1. Executive Summary
2. Introduction
3. DMG Consulting Research Methodology
- 3.1. Report Participation Criteria
4. Contact Center as a Service Functional Overview
- 4.1. Contact Center as a Service Functional Components
- 4.2. Omnichannel Capabilities
- 4.2.1. Digital-Only
- 4.2.2. Outbound
- 4.3. Workforce Engagement Management Functional Components
5. 2023 - 2024 CCaaS Market Trends and Challenges
- 5.1. CCaaS Market Trends
- 5.2. CCaaS Market Challenges
6. CCaaS Market Innovation
7. Generative AI, AI and Machine Learning
8. From Intent to Outcome: Essential Applications for Improving the CX 83
- 8.1. Intelligent Self-Service
- 8.2. Interaction Analytics
- 8.3. Transcription
- 8.4. Customer Journey Analytics
9. Transforming Agents into Customer Heroes
- 9.1. Real-Time Guidance
- 9.2. Virtual Assistants
- 9.3. Knowledge Management
10. Contact Center Applications that do the Heavy Lifting
- 10.1. Workforce Management
- 10.2. Analytics-Enabled Quality Management
- 10.3. Robotic Process Automation/AI-Driven Intelligent Business Automation
- 10.4. Contact Center Performance Management
11. CCaaS Competitive Landscape
12. High-Level CCaaS Functional Analysis
- 12.1. Omnichannel Routing and Queuing Engine
- 12.2. Customer Relationship Management
- 12.3. Recording
- 12.4. Agent Experience
- 12.5. Supervisor Experience
- 12.6. Business Intelligence, Reporting, and Dashboards
13. 13. High-Level Technical Analysis
- 13.1. Administration and Provisioning
- 13.2. Security and Compliance
14. 14. Implementation Analysis
- 14.1. Service Level Agreements
15. Contact Center as a Service Vendor Satisfaction Analysis
- 15.1. Summary of Survey Findings and Analysis: Platform Features
- 15.1.1. Platform Features Satisfaction, by Category and Customer
- 15.2. Summary of Survey Findings and Analysis: Product Features
- 15.2.1. Product Features Satisfaction, by Category and Customer
- 15.3. Summary of Survey Findings and Analysis: WEM Capabilities
- 15.3.1. WEM Capabilities Satisfaction, by Category and Customer
- 15.4. Summary of Survey Findings and Analysis: Vendor Categories
- 15.4.1. Vendor Satisfaction by Category and Customer
- 15.5. Customer Background and Insights
- 15.5.1. Channels Supported by the CCaaS Solution
- 15.5.2. Top 3 - 5 Strengths of the CCaaS Solution
- 15.5.3. Top CCaaS Improvements
- 15.5.4. Additional Comments
16. Pricing
- 16.1. Pricing Structure
- 16.2. Pricing for a 250-Seat Voice-Only, Omnichannel, and Digital-Only CCaaS Solution
- 16.3. Incremental Pricing for WFM, IA, AQM and Surveying
17. Company Reports
- 17.1. Call Center Studio
- 17.2. Cisco
- 17.3. Five9
- 17.4. LiveVox, Inc.
- 17.5. NICE
- 17.6. Odigo
- 17.7. Puzzel, Ltd.
- 17.8. UJET
Appendix: Contact Center as a Service Vendor Directory