敏感用歯磨き粉の世界市場：製品タイプ別、流通チャネル別、地域別

敏感用歯磨き粉の世界市場は、2024年には17億6,000万米ドルと推定され、2031年には25億6,000万米ドルに達すると予測され、2024年から2031年までのCAGRは5.5%です。

図1.敏感用歯磨き粉の世界市場シェア（%）、地域別、2024年

敏感用歯磨き粉の世界市場は、世界中の消費者の間で歯の衛生と健康に対する意識が高まっているため、近年着実な成長を遂げています。知覚過敏用歯磨き粉は、硝酸カリウムやアルギニンのような減感剤を含み、熱い食べ物や冷たい飲み物などの歯の知覚過敏の問題を緩和するのに役立ちます。これらの歯磨き粉は、象牙細管の上に保護層やバリアを形成し、細管内の液体の動きをブロックするのに役立ち、その結果、知覚過敏を軽減します。天然抽出物やハーブ成分を加えた歯磨き粉の配合における様々な進歩が、その需要を押し上げています。さらに、歯茎の後退、過剰なブラッシング、酸攻撃に悩む人々の増加が、特殊な敏感歯磨き粉の需要を押し上げています。

市場力学：.

世界の敏感歯磨き粉市場は、歯科疾患の有病率の増加、医療費の上昇、口腔ヘルスケア産業の影響力の増大などのいくつかの要因のために、予測期間中に大きな成長を示すと予測されています。WHOによると、歯科伝染病は最も一般的な慢性疾患であり、世界中の学校に通う子供と成人の大半が罹患しています。食生活の変化や酸性の食べ物や飲み物の消費は、歯肉の退縮や歯の侵食の症例を急増させ、知覚過敏の問題につながっています。このため、歯の痛みを軽減する知覚過敏用歯磨き粉の需要が高まっています。さらに、市場プレーヤーは常に革新し、効果的な救済のためにハーブエキスと改善されたスラリーの質感を持つ新しい製剤を導入しています。しかし、歯科用ワニスやジェルのような代替治療法の利用可能性やジェネリック医薬品の利用可能性は、市場の成長を抑制すると予想されます。さらに、低開発地域ではデンタルケア製品に対する認識が低いことが課題となっています。歯磨き粉に治療特性を付加するための継続的な研究開発と電子小売の拡大は、予測期間中に新たな機会を提供すると思われます。

本調査の主な特徴

• 本レポートは、敏感用歯磨き粉の世界市場を詳細に分析し、2023年を基準年とした予測期間（2024-2031年）の市場規模および複合年間成長率（CAGR%）を提供します。
• また、異なるセグメントにわたる潜在的な収益機会を解明し、この市場に対する魅力的な投資提案のマトリックスについて説明しています。
• また、市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界の敏感歯磨き粉市場の主なプレイヤーをプロファイルしています。
• このレポートからの洞察は、マーケティング担当者や企業の経営陣が、将来の製品発売、タイプアップ、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことを可能にします。
• 敏感用歯磨き粉の世界市場レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者に対応しています。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
  • 促進要因
  • 抑制要因
• PEST分析
• PORTERのファイブフォース分析
• 市場機会
• 規制シナリオ
• 主な発展
• 業界動向

第4章 世界の敏感用歯磨き粉市場- コロナウイルス（COVID-19）パンデミックの影響

• 世界の敏感用歯磨き粉市場に影響を与える要因
• 影響分析

第5章 世界の敏感用歯磨き粉市場、製品タイプ別、2019年～2031年

• ホワイトニング
• 迅速な救済
• その他

第6章 世界の敏感用歯磨き粉市場、流通チャネル別、2019年～2031年

• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• 薬局とドラッグストア
• オンライン

第7章 世界の敏感用歯磨き粉市場、地域別、2019年～2031年

• 北米

第8章 競合情勢

• ヒートマップ分析
• 市場シェア分析（3x3マトリックス）
• 企業プロファイル
  • Ludovico Martelli SpA
  • Church and Dwight Co. Inc.
  • Amway International Inc.
  • Unilever Plc.
  • GlaxoSmithKline
  • Toms of Maine
  • Colgate-Palmolive Company
  • The Himalaya Drug Company
  • Sunstar Suisse SA
  • HCP Wellness
  • Puremed Biotech
  • Coswell SpA
  • Dabur
  • Hain Celestial
  • Henkel Ag &Company KgaA
  • Lion Corporation
  • Orchid Lifesciences
  • Purexa

第9章 アナリストの推奨事項

• 運命の輪
• アナリストの見解
• 一貫した機会マップ

第10章 セクション

• 参考文献
• 調査手法
  • 「世界の敏感用歯磨き粉市場」-2031年までの世界予測に関する50の市場データテーブル*と40の図*を参照してください。

Global sensitive toothpaste market is estimated to be valued at USD 1.76 Bn in 2024 and is expected to reach USD 2.56 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

Figure 1. Global Sensitive Toothpaste Market Share (%), By Region, 2024

Global sensitive toothpaste market has been witnessing steady growth in the recent years, owing to rising awareness about dental hygiene and health among consumers across the globe. Sensitive toothpastes contain desensitizing agents like potassium nitrate or arginine that help in providing relief from tooth sensitivity issues like hot and cold foods or drinks. These toothpastes form a protective layer or barrier over the dentin tubules and help in blocking the movement of fluid inside the tubules, thus, reducing hypersensitivity. Various advancements in toothpaste formulations with addition of natural extracts and herbal ingredients have boosted its demand. Moreover, growing number of people suffering from receding gums, excess brushing, acid attacks have boosted demand for specialized sensitive toothpastes.

Market Dynamics:

Global sensitive toothpaste market is projected to witness significant growth during the forecast period, owing to several factors such as increasing prevalence of dental diseases, rising health expenditure, and growing influence of oral healthcare industry. According to WHO, dental carries is the most common chronic disease affecting majority of school going children and adults across the globe. Changing dietary habits and consumption of acidic food and drinks have spiked the cases of receding gums and tooth erosion, leading to sensitivity issues. This has boosted demand for sensitive toothpastes which reduces toothache. Furthermore, the market players are constantly innovating and introducing new formulations with herbal extracts and improved slurry texture for effective relief. However, availability of alternative treatments like dental varnishes, gels and availability of generics are expected to retrain the market growth. Moreover, lack of awareness about dental care products in underdeveloped regions poses a challenge. Ongoing R&D for adding therapeutic properties to toothpastes and expansion in e-retails are likely to offer new opportunities over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global sensitive toothpaste market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global sensitive toothpaste market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Ludovico Martelli SpA, Church and Dwight Co. Inc., Amway International Inc., Unilever Plc., GlaxoSmithKline, Toms of Maine, Colgate-Palmolive Company, The Himalaya Drug Company, Sunstar Suisse S.A., HCP Wellness, Puremed Biotech, Coswell SpA, Dabur, Hain Celestial, Henkel Ag & Company KgaA, Lion Corporation, Orchid Lifesciences, and Purexa.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global sensitive toothpaste market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Detailed Segmentation-

• Product Type:
  • Whitening
  • Rapid Relief
  • Others
• Distribution Channel:
  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies and Drug Stores
  • Online
• Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Ludovico Martelli SpA
  • Church and Dwight Co. Inc.
  • Amway International Inc.
  • Unilever Plc.
  • GlaxoSmithKline
  • Toms of Maine
  • Colgate-Palmolive Company
  • The Himalaya Drug Company
  • Sunstar Suisse S.A.
  • HCP Wellness
  • Puremed Biotech
  • Coswell SpA
  • Dabur
  • Hain Celestial
  • Henkel Ag & Company KgaA
  • Lion Corporation
  • Orchid Lifesciences
  • Purexa

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
• PEST Analysis
• PORTER's Five Forces Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Sensitive Toothpaste Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting Global Sensitive Toothpaste Market
• Impact Analysis

5. Global Sensitive Toothpaste Market, By Product Type, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Whitening
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Rapid Relief
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Others
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

6. Global Sensitive Toothpaste Market, By Distribution Channel, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • -o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Supermarkets/ Hypermarkets
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Convenience Stores
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Pharmacies and Drug Stores
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Online
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

7. Global Sensitive Toothpaste Market, By Region, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019- 2031
• North America
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, By Country, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
    • U.S.
    • Canada
    • Latin America
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, By Country, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
    • Europe
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, By Country, 2019- 2031
  • Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
    • Asia Pacific
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, By Country, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
    • Middle East & Africa
  • Market Share Analysis, By Region/Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, By Region/Country, 2019 - 2031
  • Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa

8. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • Ludovico Martelli SpA
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Church and Dwight Co. Inc.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Amway International Inc.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Unilever Plc.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • GlaxoSmithKline
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Toms of Maine
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Colgate-Palmolive Company
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • The Himalaya Drug Company
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Sunstar Suisse S.A.
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • HCP Wellness
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Puremed Biotech
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Coswell SpA
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Dabur
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Hain Celestial
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Henkel Ag & Company KgaA
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Lion Corporation
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Orchid Lifesciences
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates
  • Purexa
    • Company Overview
    • Product Type Portfolio
    • Recent Developments/Updates

9. Analyst Recommendation

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Section

• References
• Research Methodology
• About Us and Sales Contact
  • Browse 50 market data tables* and 40 figures* on "Global Sensitive Toothpaste Market" - Global forecast to 2031.