敏感用歯磨き粉の市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

敏感用歯磨き粉の世界市場規模は、2023年に13億米ドルと評価され、予測期間（2025-2032年）のCAGRは5.6％で成長し、2024年の13億7,000万米ドルから2032年には21億2,000万米ドルに成長する見通しです。

敏感用歯磨き粉市場は、個人の健康と歯科衛生に対する意識の高まりによって大きく成長する見通しです。天然オーガニック口腔ケア製品への嗜好の高まりが、この分野の売上を顕著に押し上げています。メーカー各社は、ハーブの香りとともに、深部洗浄、ホワイトニング、保護効果を提供する製品を多様化しています。特に、ホワイトニング歯磨き粉の人気の高まりが市場の勢いに寄与しています。アルコールとタバコの使用率の上昇に伴うライフスタイルの変化は、口腔疾患と知覚過敏の増加につながっており、効果的な口腔ケアソリューションの必要性をさらに強調しています。SensodyneやColgate-Palmoliveのようなブランドは、このような状況における主要プレーヤーであり、ブランド認知と消費者の認知度を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 特許分析
• 顧客と購買基準の分析
• 規制分析

敏感用歯磨き粉市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 高敏感用歯磨き粉
• 低敏感用歯磨き粉

敏感用歯磨き粉市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット
• 小売店
• 薬局
• オンライン販売チャネル

敏感用歯磨き粉市場規模：用途別& CAGR（2025-2032）

• 市場概要
• ホワイトニング
• フッ化物フリー
• ハーブ
• その他

敏感用歯磨き粉市場規模；地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• BioMin USA（USA）
• Church and Dwight Co. Inc.（USA）
• Coswell Spa（Italy）
• GlaxoSmithKline Plc（UK）
• Group Pharmaceuticals Ltd.（India）
• Henkel AG and Co. KGaA（Germany）
• Optima Naturals S.r.l（Italy）
• Oriflame Holding AG（Sweden）
• Patanjali Ayurved Ltd.（India）
• Sheffield Pharmaceuticals LLC（USA）
• Splat Global UK Ltd.（UK）
• Spotlight Oralcare EU（Ireland）
• Sunstar Suisse SA（Switzerland）
• The Himalaya Drug Co.（India）
• The Honest Co. Inc.（USA）
• The Procter and Gamble Co.（USA）
• Vicco Laboratories（India）

結論と提言

Global Sensitive Toothpaste Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.37 billion in 2024 to USD 2.12 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The sensitive toothpaste market is poised for significant growth driven by increasing awareness of personal health and dental hygiene. The rising preference for natural and organic oral care products has notably boosted sales in this segment. Manufacturers are diversifying their offerings with products that provide deep cleaning, whitening, and protective benefits, alongside herbal flavors. Notably, the increased popularity of whitening toothpaste is contributing to market momentum. Rising lifestyles, along with higher rates of alcohol and tobacco use, are leading to oral diseases and heightened sensitivity, further emphasizing the need for effective oral care solutions. Brands like Sensodyne and Colgate-Palmolive are key players in this landscape, enhancing brand perception and consumer awareness, which is expected to further drive market expansion over the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sensitive Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sensitive Toothpaste Market Segments Analysis

Global Sensitive Toothpaste Market is segmented by Product Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into High Sensitive Toothpaste and Low Sensitive Toothpaste. Based on Distribution Channel, the market is segmented into Supermarkets, Retail Stores, Pharmacies and Online Sales Channels. Based on Application, the market is segmented into Whitening, Rapid Relief, Herbal and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sensitive Toothpaste Market

The global market for sensitive toothpaste is experiencing significant growth as individuals increasingly prioritize their oral health. This heightened awareness has led to a surge in demand for specialized dental care products, particularly those designed to address specific issues such as tooth sensitivity. Consumers are more inclined to seek out solutions that not only alleviate discomfort but also enhance their overall dental hygiene. Consequently, manufacturers are responding to this trend by developing innovative formulas and marketing campaigns that highlight the benefits of sensitive toothpaste, ultimately expanding their reach in the global marketplace and catering to the evolving needs of health-conscious consumers.

Restraints in the Global Sensitive Toothpaste Market

The Global Sensitive Toothpaste market faces notable challenges due to the dominance of regular toothpaste brands that provide a plethora of benefits, which can overshadow the appeal of sensitive toothpaste. This competition is particularly pronounced among consumers who do not prioritize sensitivity as a major issue for their oral care. Consequently, the perception that sensitivity is not a significant concern impedes the market's growth and adoption, as many individuals opt for traditional toothpaste options that promise a more comprehensive array of advantages. This dynamic creates a barrier for sensitive toothpaste to establish a stronger presence in the global market.

Market Trends of the Global Sensitive Toothpaste Market

The Global Sensitive Toothpaste market is witnessing a notable shift towards natural and herbal formulations, driven by increasing consumer demand for cleaner, chemical-free personal care products. As health-conscious individuals prioritize ingredients derived from nature, manufacturers are responding by launching sensitive toothpaste varieties that feature herbal extracts and organic components. This trend reflects a broader inclination towards sustainable and eco-friendly choices, as consumers become more aware of the potential harmful effects of synthetic chemicals. Consequently, brands that emphasize transparency in sourcing and formulation are poised to capture a significant share of the market, following the rising tide of preferences for holistic oral care solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Customer & Buying Criteria Analysis
• Regulatory Analysis

Global Sensitive Toothpaste Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• High Sensitive Toothpaste
• Low Sensitive Toothpaste

Global Sensitive Toothpaste Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Retail Stores
• Pharmacies
• Online Sales Channels

Global Sensitive Toothpaste Market Size by Application & CAGR (2025-2032)

• Market Overview
• Whitening
• Rapid Relief
• Herbal
• Others

Global Sensitive Toothpaste Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BioMin USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church and Dwight Co. Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coswell Spa (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Group Pharmaceuticals Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG and Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optima Naturals S.r.l (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheffield Pharmaceuticals LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splat Global UK Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spotlight Oralcare EU (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Co. Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter and Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicco Laboratories (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations