市場調査レポート
商品コード
1498362
歯磨き粉の世界市場の評価:タイプ別、剤形別、カテゴリ別、効果別、エンドユーザー別、用途別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年)Toothpaste Market Assessment, By Type, By Formulation, By Category, By Benefits, By End-user, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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歯磨き粉の世界市場の評価:タイプ別、剤形別、カテゴリ別、効果別、エンドユーザー別、用途別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年06月20日
発行: Market Xcel - Markets and Data
ページ情報: 英文 246 Pages
納期: 3~5営業日
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世界の歯磨き粉の市場規模は、2023年の254億3,000万米ドルから2031年までに356億6,000万米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで4.3%の成長が見込まれます。歯の知覚過敏の増加や歯垢の歯への沈着などの要因は、これらの問題が虫歯や他の口腔の健康問題につながる可能性があることから、世界の歯磨き粉市場の成長を大きく促進しています。また、口腔衛生上の恩恵を提供する歯磨き粉の需要の急増を補完しています。
酸性で糖分の多い食品や飲料の摂取の増加を含む現代のライフスタイルや食習慣は、歯の問題の増加を引き起こしており、予防および治療用のデンタルケア製品の需要を促進しています。エナメル質を保護し、歯の密度低下に対応する歯磨き粉が市場で人気を集めています。これは、虫歯のリスクの増加、歯の知覚過敏、歯周病など、歯の密度や歯のミネラル密度の減少による危険性に対する消費者の認識が高まっているためです。歯磨き粉にリン酸カルシウムを配合するなどの歯科用製品の配合の進歩は、エナメル質の強化に役立つとして消費者の人気を集めています。例えば2022年3月、Procter & Gamble CompanyのブランドであるCrestは、歯の寿命を延ばすのに役立つCrest Densifyを発売しました。この歯磨き粉はエナメル質を再び硬くし、強く健康な歯のために24時間密度を保つことで将来の虫歯を予防します。
その他の市場成長の促進要因は、化学品を含まない天然の歯磨き粉の人気の高まりや、都市部と近代的な小売ショッピングプラットフォームの拡大、特定の歯の健康ニーズに応えるための配合の革新、消費者の口腔衛生に対する意識の高まりです。
さらに、歯のホワイトニング効果を提供する歯磨き粉が市場を独占しており、消費者の需要が高いです。その結果、メーカー各社は他の利点とともに歯のホワイトニング特性をすべての歯磨き粉製品に組み込み、市場での関連性を高め、競争力を獲得しています。例えば2024年4月、ARM & HAMMERはTheraBreathと共同で、ARM & HAMMER Plus TheraBreath Toothpasteを発売しました。この歯磨き粉は、口臭の軽減、虫歯予防、歯と歯茎の深部洗浄、歯垢除去など、その他の口腔衛生上の恩恵とともに、穏やかな歯のホワイトニングを提供します。
歯垢を減らす歯磨き粉が勢いを増す
歯垢を減らす歯磨き粉が消費者の間で人気を集めています。American Dental Associationが2024年3月に発表したレポートによると、2021年に米国人口の43%が歯科医を訪れています。この人口の内訳は、高齢者と成人が50%であり、19歳~64歳の成人の39%が2021年に歯科医を訪れました。
歯科衛生研究の進歩により、トリクロサン、フッ化物、クエン酸亜鉛などの抗歯垢成分が改良された歯磨き粉が開発されました。このような成分は歯垢の形成を抑制し、健康な歯茎を育てることが臨床的に証明されています。2023年3月、Colgate-Palmolive Companyは、歯垢を減少させる歯磨き粉、Colgate Total Plaque Pro-Releaseを発売しました。この最新の歯磨き粉は、歯垢の歯面への沈着を大幅に減少させるために開発され、2週間の毎日のブラッシングで24時間の抗菌保護効果を発揮します。この製品にはフッ化水素が配合され、スマートフォーム技術が採用されています。
しかし、歯科医療組織やメーカーの側では、マーケティングや教育への取り組みが市場成長をさらに促進しています。このようなキャンペーンは、口腔の健康とウェルネスを改善する歯垢除去の恩恵を強調することで、消費者がこのタイプの歯磨き粉を選好することにつながっています。さらに、消費者はますます健康志向が高まり、予防ケアに関してより前向きになっているため、明確な健康効果を提供する製品に進んでお金を払うようになっています。歯磨き粉のような毎日使う製品を使用することで、口腔内の健康を大幅に改善することができるのは便利であり、歯垢防止歯磨き粉は消費者の間で魅力的な選択肢となっています。
当レポートでは、世界の歯磨き粉市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global toothpaste market is projected to witness a CAGR of 4.3% during the forecast period 2024-2031, growing from USD 25.43 billion in 2023 to USD 35.66 billion in 2031. Factors such as increasing tooth sensitivities and plaque deposition on teeth are majorly driving the growth of global toothpaste market as these issues may lead to cavities and other oral health issues. It is supplementing a surge in the demand for toothpastes, which offer oral health benefits.
Modern lifestyle and dietary habits, including the increasing consumption of acidic and sugary food and beverages, are causing a rise in dental issues and promoting the demand for preventive and therapeutic dental care products. Toothpaste offering enamel protection and catering to tooth density loss is gaining popularity in the market. It is because consumers are becoming increasingly aware of the hazards of tooth density or reduction in tooth mineral density, such as increased risk of cavities, tooth sensitivity, and gum diseases. Advances in the formulation of dental products, such as the incorporation of calcium phosphates in toothpaste, are gaining popularity among consumers as they help strengthen enamel. For instance, in March 2022, Crest, a Procter & Gamble Company brand, launched Crest Densify, which helps extend teeth life. The toothpaste helps re-harden the enamel and prevents future decay by creating 24-hour density protection for strong and healthy teeth.
Other factors pushing the market growth forward are the increasing popularity of natural and chemical-free toothpaste, the expansion of urban areas and modern retail shopping platforms, innovation in formulation to cater to specific dental health needs and increasing awareness of oral hygiene among consumers.
Moreover, the toothpastes offering teeth whitening benefits dominate the market and are highly demanded by consumers. As a result, manufacturers are incorporating teeth whitening properties in all their toothpaste offerings along with other benefits and gain relevance in the market and win a competitive edge. For instance, in April 2024, ARM & HAMMER in collaboration with TheraBreath introduced ARM & HAMMER Plus TheraBreath Toothpaste, which offers gentle teeth whitening along with other oral health benefits such as reducing bad breath, protection against cavities, deep cleaning teeth and gums and removal of plaque.
Toothpaste Reducing Dental Plaque to Gain Momentum
Toothpastes, which help reduce dental plaque, are gaining popularity among consumers. According to a report published by the American Dental Association in March 2024, 43% of the United States population visited a dentist in 2021. This population comprised 50% senior citizens and adults and 39% of adults aged between 19 and 64 who paid a visit to a dentist in 2021.
Advancements in dental health research facilitated toothpaste development with improved anti-plaque ingredients such as triclosan, fluoride, and zinc citrate. Such ingredients have been clinically proven to suppress plaque formation and foster healthy gums. In March 2023, Colgate-Palmolive Company launched Colgate Total Plaque Pro-Release, a plaque-reducing toothpaste. The latest toothpaste has been developed to reduce plaque deposition significantly over teeth, offering 24-hour antibacterial protection after 2 weeks of daily brushing. The product has been formulated with stannous fluoride and incorporates smart foam technology designed to penetrate hard-to-reach areas of mouth and fight plaque-causing bacteria along with the gumline.
However, marketing and educational efforts on the part of dental healthcare organizations and manufacturers promote the market growth further. Such campaigns have led to consumer preference for the type of toothpaste by emphasizing the benefits of plaque reduction toward improving oral health and wellness. Moreover, consumers are increasingly becoming health-conscious and more forward-thinking regarding preventive care, so they are willing to pay for products that offer unambiguous health benefits. Improve significant oral health by using a product that is used daily, such as toothpaste, which sounds convenient and makes the anti-plaque toothpaste an attractive choice among consumers.
Toothpaste for Sensitivity to Fuel the Market Growth
Dental sensitivity, characterized by acute pain, is a common and distressing condition among several people. Dental sensitivity is increasing due to factors such as aggressive brushing, gum recession, and acidic dietary habits that erode enamel. Toothpastes designed to solve the problem of sensitivity are gaining popularity in the market, driving the market growth due to several reasons. The demand for toothpastes catering to teeth sensitivity will rise in the future as 98% people in European countries have some form of dental erosion which depict the prevalence of dentine hypersensitivity, which will further rise in the future.
Specialized toothpastes provide immediate and credible relief to consumers subjected to frequent discomfort in teeth. Additionally, the formulations containing such active ingredients as potassium nitrate, stannous fluoride, and arginine work to either block pain signals or actually repair enamel function to give noticeable relief. The toothpastes which are developed to cater to the problem of tooth sensitivity are free from hydrogen peroxide, a chemical which is often associated with triggering sensitivity. In March 2024, Sensodyne, a brand of Haleon plc, launched its Clinical White Toothpaste for people suffering from teeth sensitivity. The premium range extension by the brand was developed in collaboration with Marks. The product is free from hydrogen peroxide and helps in whitening the teeth.
Fluoride-Free Toothpaste to Gain Popularity Among Consumers
Fluoride-free toothpastes are more popular among consumers due to increasing awareness of potential health hazards associated with the excessive consumption of fluoride-based toothpastes. Consumers are concerned about fluorosis, which occurs due to a high intake of fluoride, leading to discoloration and damage to tooth enamel. Such concerns are especially prevalent among parents who seek safer options for their children. In September 2023, Cocofloss introduced Cocoshine Fluoride-Free Whitening Toothpaste. The toothpaste is formulated with nano-hydroxyapatite (n-HA), a non-toxic fluoride alternative. With the help of alternative and other ingredients, the toothpaste helps in rebuilding enamel strength, teeth whitening, and repairing sensitivity and help in balancing the oral microbiomes.
Moreover, the rising trend for fluoride-free toothpaste is also supported by consumers' rising preference for herbal and ayurvedic toothpaste as they are perceived by consumers to be healthier alternatives for fluoride-free toothpaste. Such toothpastes are perceived to be natural as they are free from synthetic chemicals and contain ingredients such as baking soda, essential oils, and herbal extracts, thus, fueling the growth for fluoride-free toothpastes.
Asia-Pacific to Hold a Significant Market Share
Asia-Pacific is dominating the global toothpaste market over other regions due to the concentration of highest population. Thus, the demand for everyday use, consumer goods such as toothpaste is on the rise in the region. According to the International Monetary Fund, in 2024, the population of Asia-Pacific accounted for 4.44 thousand million.
Rapid urbanization and increasing disposable incomes in various Asia-Pacific countries have led to improving living standards and a higher level of spending on personal care products among consumers. When more people migrate to urban areas, access to premium oral health products increases, and so does the awareness of their importance.
The expanding inflow of FDI and government initiatives to promote the establishment of multinational oral care companies are further supplementing the growth of the toothpaste market in Asia-Pacific. These companies have a wide product variety, and tailored products to fit with the dynamic and local demand of toothpaste, incorporating traditional ingredients and flavors to gain relevance among the consumers. For instance, Indian toothpaste market is heavily dominated by herbal and ayurvedic toothpastes, thus, the companies such as Colgate-Palmolive Company offer herbal toothpaste specifically for Indian consumers, containing flavors such as mint and lemon.
Future Market Scenario (2024 - 2031F)
As the market growth is witnessed for teeth whitening toothpastes, it is anticipated that the demand for such products will grow more in the forecast period. With the expanding consumers' demand for teeth whitening toothpastes, the manufacturers are innovating different formulations and products to attract a larger base of audience towards them, helping in gaining the competitive advantage. For instance, in March 2024, Colgate-Palmolive Company launched Colgate Optic White Purple, which is its first purple toothpaste. The toothpaste instantly color-corrects yellow tones, which contains Purple Brighteners, incorporating cutting-edge Micropolishing Technology which helps in removing the surface stains and attaining a brighter smile.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Key players are introducing functional toothpaste, which keeps the teeth clean and offers other benefits to the consumers, such as teeth whitening, prevention of cavities, strengthening of enamel, freshening breath, and curing teeth sensitivity. Apart from this, the key players are introducing toothpaste, that are free from paraben, peroxide, and artificial sweeteners, making them a preferable option among consumers over toothpaste with such harmful chemicals.
For instance, in March 2024, Hello, a brand of Colgate-Palmolive Company, launched Vitamin C Whitening toothpaste. The toothpaste is formulated to whiten teeth by removing 94% of the surface stain and helping in teeth whitening, preventing cavities, strengthening enamel, and freshening breath. The product is gluten-free, paraben-free, peroxide-free, and free from titanium dioxide and artificial sweeteners.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.