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表紙：デジタルエクスペリエンスプラットフォームの世界市場：コンポーネント別、展開モード別、用途別（BtoC、BtoB）、エンドユーザー別、地域別－動向分析、競合市場シェア、予測（2018年～2028年）
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1134191

デジタルエクスペリエンスプラットフォームの世界市場：コンポーネント別、展開モード別、用途別（BtoC、BtoB）、エンドユーザー別、地域別－動向分析、競合市場シェア、予測（2018年～2028年）

Global Digital Experience Platform Market, By Component ; By Deployment Mode ; By Application (Business to Customer, Business to Business ); By End User ; By Region, Trend Analysis, Competitive Market Share & Forecast, 2018-2028
出版日: | 発行: Blueweave Consulting | ページ情報: 英文 149 Pages | 納期: 2～3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
デジタルエクスペリエンスプラットフォームの世界市場：コンポーネント別、展開モード別、用途別（BtoC、BtoB）、エンドユーザー別、地域別－動向分析、競合市場シェア、予測（2018年～2028年）
出版日: 2022年09月08日
発行: Blueweave Consulting
ページ情報: 英文 149 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のデジタルエクスペリエンスプラットフォームの市場規模は、2021年に107億5,000万米ドルとなり、2022年から2028年の間に14％という著しいCAGRで成長し、2028年までに269億3,000万米ドルに達すると予測ています。さまざまな業種の企業によるクラウドベースのソリューションの採用率が急速に高まっていること、マーケティングや顧客エンゲージメントにおいて得られる正確なデータの高い利用率は、デジタルエクスペリエンスプラットフォーム市場の成長にプラスの影響を与えると予想されます。

当レポートでは、世界のデジタルエクスペリエンスプラットフォーム市場について調査分析し、市場の洞察、市場分析、競合情勢、企業プロファイルなど、体系的な情報を提供しています。

目次

第1章 調査の枠組み

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のデジタルエクスペリエンスプラットフォーム市場の洞察

  • 業界バリューチェーン分析
  • DROC分析
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • 技術の進歩/最近の開発
  • 規制の枠組み
  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争の激しさ

第5章 世界のデジタルエクスペリエンスプラットフォーム市場概要

  • 市場規模と予測（2018年～2028年）：金額別
    • 金額別（10億米ドル）
  • 市場シェアと予測
    • コンポーネント別
      • プラットホーム
      • サービス
    • 展開モード別
      • オンプレミス
      • クラウド
    • 用途別
      • 企業対顧客（BtoC）
      • 企業間（BtoB）
    • エンドユーザー別
      • IT・テレコム
      • BFSI
      • 製造業
      • 公的機関
      • 医療
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • ラテンアメリカ
      • 中東とアフリカ

第6章 北米のデジタルエクスペリエンスプラットフォーム市場

  • 市場規模と予測（2018年～2028年）：金額別
    • 金額別（10億米ドル）
  • 市場シェアと予測
    • コンポーネント別
    • 展開モード別
    • 用途別
    • エンドユーザー別
    • 国別
      • 米国
      • カナダ

第7章 欧州のデジタルエクスペリエンスプラットフォーム市場

  • 市場規模と予測（2018年～2028年）：金額別
    • 金額別（10億米ドル）
  • 市場シェアと予測
    • コンポーネント別
    • 展開モード別
    • 用途別
    • エンドユーザー別国別
      • ドイツ
      • 英国
      • イタリア
      • フランス
      • スペイン
      • その他の欧州

第8章 アジア太平洋のデジタルエクスペリエンスプラットフォーム市場

  • 市場規模と予測（2018年～2028年）：金額別
    • 金額別（10億米ドル）
  • 市場シェアと予測
    • コンポーネント別
    • 展開モード別
    • 用途別
    • エンドユーザー別
    • 国別
      • 中国
      • インド
      • 日本
      • 韓国
      • その他のアジア太平洋

第9章 ラテンアメリカのデジタルエクスペリエンスプラットフォーム市場

  • 市場規模と予測（2018年～2028年）：金額別
    • 金額別（10億米ドル）
  • 市場シェアと予測
    • コンポーネント別
    • 展開モード別
    • 用途別
    • エンドユーザー別
    • 国別
      • ブラジル
      • メキシコ
      • その他のラテンアメリカ

第10章 中東とアフリカのデジタルエクスペリエンスプラットフォーム市場

  • 市場規模と予測（2018年～2028年）：金額別
    • 金額別（10億米ドル）
  • 市場シェアと予測
    • コンポーネント別
    • 展開モード別
    • 用途別
    • エンドユーザー別
    • 国別
      • サウジアラビア
      • アラブ首長国連邦
      • 南アフリカ
      • その他の中東

第11章 競合情勢

  • 主要企業とその製品のリスト
  • 市場シェア分析（2021年）
  • 競合ベンチマーキング：操作パラメータ別
  • 主要な戦略的開発（合併、買収、パートナーシップ）

第12章 世界の潜在的ターゲット顧客（2021年）

第13章 世界のデジタルエクスペリエンスプラットフォーム市場に対するCOVID-19の影響

第14章 企業プロファイル（会社概要、財務マトリックス、競合情勢、主要な人材、主要な競合企業、連絡先住所、および戦略的展望）

  • Adobe Inc.
  • censhare AG
  • IBM Corporation
  • Infosys Limited
  • Microsoft Corporation
  • Oracle Corporation
  • Open Text Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • Sitecore
  • Acquia Inc.
  • Liferay, Inc.
  • その他

第15章 主要な戦略的推奨事項

図表

List of Figures

  • Figure 1 Global Digital Experience Platform Segmentation
  • Figure 2 Global Digital Experience Platform Market Value Chain Analysis
  • Figure 3 Company Market Share Analysis, 2021
  • Figure 4 Global Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 5 Global Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 6 Global Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 7 Global Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 8 Global Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 9 Global Digital Experience Platform Market Share, By Region, By Value, 2018-2028
  • Figure 10 North America Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 11 North America Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 12 North America Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 13 North America Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 14 North America Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 15 North America Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 16 Europe Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 17 Europe Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 18 Europe Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 19 Europe Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 20 Europe Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 21 Europe Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 22 The Asia-Pacific Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 23 The Asia-Pacific Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 24 The Asia-Pacific Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 25 The Asia-Pacific Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 26 The Asia-Pacific Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 27 The Asia-Pacific Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 28 Latin America Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 29 Latin America Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 30 Latin America Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 31 Latin America Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 32 Latin America Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 33 Latin America Digital Experience Platform Market Share, By Country, By Value, 2018-2028
  • Figure 34 The Middle East & Africa Digital Experience Platform Market Size, By Value (USD Billion), 2018-2028
  • Figure 35 The Middle East & Africa Digital Experience Platform Market Share, By Component, By Value, 2018-2028
  • Figure 36 The Middle East & Africa Digital Experience Platform Market Share, By Deployment Mode, By Value, 2018-2028
  • Figure 37 The Middle East & Africa Digital Experience Platform Market Share, By Application, By Value, 2018-2028
  • Figure 38 The Middle East & Africa Digital Experience Platform Market Share, By End-User, By Value, 2018-2028
  • Figure 39 The Middle East & Africa Digital Experience Platform Market Share, By Country, By Value, 2018-2028

List of Tables

  • Table 1 Global Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 2 Global Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 3 Global Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 4 Global Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 5 Global Digital Experience Platform Market Size, By Region, By Value, 2018-2028
  • Table 6 North America Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 7 North America Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 8 North America Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 9 North America Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 10 North America Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 11 Europe Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 12 Europe Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 13 Europe Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 14 Europe Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 15 Europe Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 16 The Asia-Pacific Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 17 The Asia-Pacific Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 18 The Asia-Pacific Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 19 The Asia-Pacific Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 20 The Asia-Pacific Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 21 Latin America Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 22 Latin America Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 23 Latin America Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 24 Latin America Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 25 Latin America Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 26 The Middle East & Africa Digital Experience Platform Market Size, By Component, By Value, 2018-2028
  • Table 27 The Middle East & Africa Digital Experience Platform Market Size, By Deployment Mode, By Value, 2018-2028
  • Table 28 The Middle East & Africa Digital Experience Platform Market Size, By Application, By Value, 2018-2028
  • Table 29 The Middle East & Africa Digital Experience Platform Market Size, By End-User, By Value, 2018-2028
  • Table 30 The Middle East & Africa Digital Experience Platform Market Size, By Country, By Value, 2018-2028
  • Table 31 Adobe Inc. Company Overview
  • Table 32 Adobe Inc. Financial Overview
  • Table 33 censhare AG Company Overview
  • Table 34 censhare AG Financial Overview
  • Table 35 Infosys Limited Company Overview
  • Table 36 Infosys Limited Financial Overview
  • Table 37 Microsoft Corporation Company Overview
  • Table 38 Microsoft Corporation Financial Overview
  • Table 39 Open Text Corporation Company Overview
  • Table 40 Open Text Corporation Financial Overview
  • Table 41 Salesforce.com, Inc. Company Overview
  • Table 42 Salesforce.com, Inc. Financial Overview
  • Table 43 Sitecore Company Overview
  • Table 44 Sitecore Financial Overview
  • Table 45 Acquia Inc. Company Overview
  • Table 46 Acquia Inc. Financial Overview
  • Table 47 Liferay, Inc. Company Overview
  • Table 48 Liferay, Inc. Financial Overview
目次
Product Code: BWC22345

Global Digital Experience Platform (DXP) Market size set to more than double to touch USD 27 billion by 2028

Global Digital Experience Platform (DXP) is expanding because of enterprises' increased focus on providing integrated, tailored, and streamlined client experiences and engagement across multiple digital touchpoints.

A recent study by BlueWeave Consulting, a leading strategic consulting and market research firm, estimated that Global Digital Experience Platform Market (DXP) size was USD 10.75 billion in 2021. BlueWeave forecasts Global Digital Experience Platform Market (DXP) to reach USD 26.93 billion by 2028, growing at a significant CAGR of 14% between 2022 and 2028. A rapidly increasing adoption rate of cloud-based solutions by companies across verticals is a major growth factor for the Global DXP Market.

Global Digital Experience Platform Market Technology Advancements

Companies' focus on delivering personalized, optimized, and integrated user engagement and experience across marketing channels fuels the demand for platforms to comprehend customers' immediate needs. The adoption of DXPs by marketers for the purpose of seamlessly reaching customers across multiple digital devices and promoting cross-selling and upselling as well as high usage due to accurate data obtained through DXPs used for marketing and customer engagement are expected to have a positive impact on the market growth.

Marketers' increased focus on reaching customers through multiple digital touchpoints

Market expansion is likely to be fueled by enterprises' growing desire to provide integrated, tailored, and streamlined client experiences and engagement across various marketing channels. Marketers' increasing adoption of DXPs has also enabled enterprises to access customers across digital touchpoints, which aids in upselling and cross-selling. A DXP enables end-to-end touchpoint optimization and a personalized digital experience across channels.

By End User

End-User Analysis is a method of determining the effectiveness of a product. As a growing number of customers want to have digital journeys across various channels, the retail category gained significant market share and is expected to continue lead the market through 2028. As retail businesses focus on a customer-driven marketing approach, resources are being invested in improving consumer engagement and interaction processes. Furthermore, individualized product delivery, enhanced transparency, shorter product delivery times, better resource utilization, and customer-specific pricing methods are all contributing to the market expansion. During the projection period, the BFSI segment is also expected to grow rapidly due to a growing customer preference for digital banking for personalized and secure financial transactions.

The traditional banking business model is under threat due to high operational costs and low efficiency. In the digital banking experience, there are fewer risks of human error and a higher return on investment. It has also been found that banks and other financial institutions rely heavily on DXPs to sell their regular products with creative and interactive contents.

Impact of COVID-19 on Global Digital Experience Platform Market

The COVID-19 pandemic resulting in lockdowns, trip bans, business shutdowns, historically high inflation rates, and subsequent collapses and recession has invariably affected economies, businesses and people. Though digital and software product and service providers witnessed growth at a high rate during the lockdowns, fears of impending recession across the countries including the United States are forcing the companies reduce their capital expenditures and hiring and delay their investment and expansion plans. The Russia-Ukraine war is further worsening the supply chain disruptions across the world. These negative macroeconomic trends across the world could hinder the growth of various markets, including the global digital experience platform (DXP) market.

Regional Insights

In Global Digital Experience Platform (DXP) Market by region, North America dominated the market for DXPs. The region's growing retail business needs better experience platforms, and DXPs assist retailers in segmenting clients depending on their purchasing habits. Digitally aware consumers prefer to gather information about a product before making a purchase. As a result, businesses invest resources in facilitating such discovery through digital methods. Employees must be supplied with appropriate tools to better serve knowledgeable clients, which is another aspect supporting DXP's expansion in North America.

The growth of the IT industry, rising per capita incomes, and high-volume sales of smartphones and tablets are key drivers to boost the adoption of DXPs by businesses in Asia Pacific (APAC). Many startups and small businesses are turning to DXPs to help them run their businesses more smoothly. A high presence of Information Technology Enabled Services (ITeS) and software companies in major APAC countries, such as India, Japan, China, Singapore, and South Korea, is expected to drive DXP deployment.

Competitive Landscape

Salesforce.com, Inc., Acquia Inc., Adobe, Inc., Liferay, Inc., and IBM are the leading companies in the DXP market. They have been investing considerably in exploration and development to support organic growth and ameliorate internal operations. Enterprises are developing strategic alliances to expand their reach and effect across multitudinous touchpoints. They are also investing in new technology to attract more clients and expand their market share.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Research
  • 2.2. Quantitative Research
  • 2.3. Market Breakdown & Data Triangulation
    • 2.3.1. Secondary Research
    • 2.3.2. Primary Research
  • 2.4. Breakdown of Primary Research Respondents, By Region
  • 2.5. Assumption & Limitation

3. Executive Summary

4. Global Digital Experience Platform Market Insights

  • 4.1. Industry Value Chain Analysis
  • 4.2. DROC Analysis
    • 4.2.1. Growth Drivers
    • 4.2.2. Restraints
    • 4.2.3. Opportunities
    • 4.2.4. Challenges
  • 4.3. Technological Advancement/Recent Development
  • 4.4. Regulatory Framework
  • 4.5. Porter's Five Forces Analysis
    • 4.5.1. Bargaining Power of Suppliers
    • 4.5.2. Bargaining Power of Buyers
    • 4.5.3. Threat of New Entrants
    • 4.5.4. Threat of Substitutes
    • 4.5.5. Intensity of Rivalry

5. Global Digital Experience Platform Market Overview

  • 5.1. Market Size & Forecast by Value, 2018-2028
    • 5.1.1. By Value (USD Billion)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component
      • 5.2.1.1. Platform
      • 5.2.1.2. Services
    • 5.2.2. By Deployment Mode
      • 5.2.2.1. On-premise
      • 5.2.2.2. Cloud
    • 5.2.3. By Application
      • 5.2.3.1. Business to Customer (B2C)
      • 5.2.3.2. Business to Business (B2B)
    • 5.2.4. By End User
      • 5.2.4.1. IT and Telecom
      • 5.2.4.2. BFSI
      • 5.2.4.3. Manufacturing
      • 5.2.4.4. Public Sector
      • 5.2.4.5. Healthcare
      • 5.2.4.6. Others
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. The Asia Pacific
      • 5.2.5.4. Latin America
      • 5.2.5.5. The Middle East and Africa

6. North America Digital Experience Platform Market

  • 6.1. Market Size & Forecast by Value, 2018-2028
    • 6.1.1. By Value (USD Billion)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Deployment Mode
    • 6.2.3. By Application
    • 6.2.4. By End User
    • 6.2.5. By Country
      • 6.2.5.1. United States
      • 6.2.5.2. Canada

7. Europe Digital Experience Platform Market

  • 7.1. Market Size & Forecast by Value, 2018-2028
    • 7.1.1. By Value (USD Billion)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment Mode
    • 7.2.3. By Application
    • 7.2.4. By End User By Country
      • 7.2.4.1. Germany
      • 7.2.4.2. United Kingdom
      • 7.2.4.3. Italy
      • 7.2.4.4. France
      • 7.2.4.5. Spain
      • 7.2.4.6. Rest of Europe

8. The Asia Pacific Digital Experience Platform Market

  • 8.1. Market Size & Forecast by Value, 2018-2028
    • 8.1.1. By Value (USD Billion)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment Mode
    • 8.2.3. By Application
    • 8.2.4. By End User
    • 8.2.5. By Country
      • 8.2.5.1. China
      • 8.2.5.2. India
      • 8.2.5.3. Japan
      • 8.2.5.4. South Korea
      • 8.2.5.5. Rest of Asia Pacific

9. Latin America Digital Experience Platform Market

  • 9.1. Market Size & Forecast by Value, 2018-2028
    • 9.1.1. By Value (USD Billion)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment Mode
    • 9.2.3. By Application
    • 9.2.4. By End User By Country
      • 9.2.4.1. Brazil
      • 9.2.4.2. Mexico
      • 9.2.4.3. Rest of Latin America

10. The Middle East & Africa Digital Experience Platform Market

  • 10.1. Market Size & Forecast by Value, 2018-2028
    • 10.1.1. By Value (USD Billion)
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment Mode
    • 10.2.3. By Application
    • 10.2.4. By End User
    • 10.2.5. By Country
      • 10.2.5.1. Saudi Arabia
      • 10.2.5.2. UAE
      • 10.2.5.3. South Africa
      • 10.2.5.4. Rest of Middle East & Africa

11. Competitive Landscape

  • 11.1. List of Key Players and Their Offerings
  • 11.2. Market Share Analysis, 2021
  • 11.3. Competitive Benchmarking, By Operating Parameters
  • 11.4. Key Strategic Development (Merger, Acquisition, Partnership.)

12. Global Potential Target Customers of Plant Extracts, 2021

13. Impact of COVID-19 on Global Digital Experience Platform Market

14. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **

  • 14.1. Adobe Inc.
  • 14.2. censhare AG
  • 14.3. IBM Corporation
  • 14.4. Infosys Limited
  • 14.5. Microsoft Corporation
  • 14.6. Oracle Corporation
  • 14.7. Open Text Corporation
  • 14.8. SAP SE
  • 14.9. Salesforce.com, Inc.
  • 14.10. Sitecore
  • 14.11. Acquia Inc.
  • 14.12. Liferay, Inc.
  • 14.13. Others

15. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable