ウイスキーの日本市場：用途別（商業（ホテル、レストラン/バー/パブ、その他）、家庭）、流通チャネル別（オントレード、オフトレード）の動向分析、競合市場シェア、および予測（2018年～2028年）

日本のウイスキーの市場規模は、2021年は7億2,180万米ドルで、2028年までに10.2％のCAGRで成長し、約14億1,260万米ドルに達すると予想されています。市場の成長を後押しする主な要因には、都市化、可処分所得の増加、若い顧客の需要の増加、カクテル文化への関心の高まりなどが挙げられます。一方で、政府によるウイスキー製造の規制などが、市場の成長を抑制する可能性があります。

当レポートでは、日本のウイスキー市場を調査しており、市場の概要、市場規模や予測、動向、促進要因・抑制要因、用途・流通チャネル・地域別の分析、および企業プロファイルなどの包括的な情報を提供しています。

目次

第1章 調査の枠組み

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 日本のウイスキー市場の洞察

• 業界バリューチェーン分析
• DROC分析
  • 促進要因
  • 抑制要因
  • 機会
  • 課題
• 技術の進歩/最近の開発
• 規制の枠組み
• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争の激しさ

第5章 日本のウイスキー市場概要

• 市場規模と金額別予測（2018年～2028年）
  • 金額別
• 市場シェアと予測
  • 用途別
    • 商業
    • 家庭
  • 流通チャネル別
    • オントレード
    • オフトレード

第6章 競合情勢

• 主要企業とその製品のリスト
• 市場シェア分析（2021年）
• 運用パラメータ別の競合ベンチマーキング
• 主要な戦略的開発（合併、買収、パートナーシップなど）

第7章 日本のウイスキー市場業界へのCOVID-19の影響

第8章 企業プロファイル（会社概要、財務マトリックス、競合情勢、主要な人材、主要な競合他社、連絡先住所、および戦略的展望）**

• Nestle Saudi Arabia LLC
• Unilever PLC
• Kellogg Company
• MARS Saudi Arabia
• Al Safi Danone Co Ltd
• Aujan Coca-Cola Beverages Company
• PepsiCo, Inc
• Mondelez Arabia for Trading LLC

第9章 主要な戦略的推奨事項

List of Figures

• Figure 1 Japan Whisky Market Segmentation
• Figure 2 Japan Whisky Market Value Chain Analysis
• Figure 3 Company Market Share Analysis, 2021
• Figure 4 Japan Whisky Market Size, By Value (USD Million), 2018-2028
• Figure 5 Japan Whisky Market Share, By Application, By Value, 2018-2028
• Figure 6 Japan Whisky Market Share, By Distribution Channel, By Value, 2018-2028
• Figure 7 Company Market Share Analysis, 2021

List of Tables

• Table 1 Japan Whisky Market Size, By Application, By Value, 2018-2028
• Table 2 Japan Whisky Market Size, By Distribution Channel, By Value, 2018-2028
• Table 3 Suntory Holdings Ltd. Company Overview
• Table 4 Nikka Whisky Distilling Co., Ltd. Company Overview
• Table 5 Chichibu Distillery Company Overview
• Table 6 Venture Whisky, Ltd. Company Overview
• Table 7 FLAVIAR Company Overview
• Table 8 Louisville Distilling Co. LLC Company Overview
• Table 9 Asahi Breweries Ltd. Company Overview
• Table 10 Jf Hillebrand Japan Kk Company Overview
• Table 11 Hombo Shuzo Co Ltd Company Overview
• Table 12 Yoshino Spirits Company Overview

Japan Whisky Market to Grow at a CAGR of 10.2% during Forecast Period

Japan Whisky Market is gaining significant traction owing to the rising interest in cocktail culture, experimental mixology, as well as increasing socializing are some of the main factors influencing demand for and consumption of Japanese whiskey.

A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the Japan Whisky Market was worth USD 721.8 million in the year 2021. The market is projected to grow at a CAGR of 10.20%, with revenues reaching around USD 1412.6 million by the end of 2028. Japan Whisky Market is booming because of high urbanization, rising disposable income, and increasing demand from young customers. Moreover, the consumption of spirits has surpassed that of beer and wine. Millennia have valued quality, authenticity, and provenance, and are willing to pay more for them. Furthermore, millennia have been known to experiment with their alcoholic beverages, which has resulted in the rise of 'cocktail culture.' This tendency has increased the use of whiskey as a component, moving the Japan whiskey industry forward. Additionally, drinking whiskey in moderation can be beneficial to one's health and lower one's chance of developing cardiac problems as well as the likelihood of developing high or low blood pressure, both of which are increasing demand for whiskey globally throughout the forecast period. However, it is anticipated that restrictions on whiskey production imposed by various governments in various locations may limit the market's expansion.

Japan's Largest Production Facility

Globally growing bars and pubs have promoted the usage of uncommon and foreign alcoholic drinks in professional contexts, like Japanese whisky. The popularity of Happy Hours, which are provided by numerous for-profit eateries, bars, lodging establishments, and breweries that sell alcoholic beverages, is boosting foot traffic. However, the popularity of home bars and interest in mixology is driving the consumption of Japanese whiskey in the residential market. The Asia Pacific is also the biggest market for Japanese whiskey due to the presence of Japan's largest manufacturing plant and significant product penetration in the area. Japanese whisky is especially popular outside of Japan in France, China, the United States, and the Philippines. Previously available only in Japanese restaurants or karaoke bars, product penetration across many verticals has secured market development.

Growth of Cocktail Culture

People are encouraged to experiment with new alcoholic beverages by the growing popularity of cocktail culture and experimental mixology. Thus, this circumstance is increasing the demand for Japanese whisky. In addition, the introduction of a wide variety of whiskies in Japan and India has drawn consumer attention to the premium spirits made in these countries. The industry is witnessing a rise in the popularity of Japanese whisky among many cultures as a result of rising awareness of various cultural alcoholic beverages. These elements all contribute to the Japan Whisky Market's growth during the anticipated term (2022-2028).

Challenge: Tight Regulations and Expensive Production

Alcohol intake in large quantities can lead to dependence, addiction, and health issues from overconsumption. Governments are concerned about the rise in consumer alcohol addiction. Because of this, several nations have passed stringent regulations and legislation governing the promotion and distribution of these commodities. Additionally, the high cost of creating and storing Scotch whisky prevents the market from growing due to its high price. The negative health effects of alcohol consumption have also had a substantial impact on the market success of scotch whisky. As a result, it is projected that these restrictions will prevent the Japan Whiskey Market from growing.

Segmental Coverage

Japan Whisky Market - By Distribution Channel

Based on the distribution channel, the Japan Whisky Market is segmented into On-Trade and Off-Trade. The off-trade sector has the biggest market share and is expected to maintain its dominance over the projection period. All retail sites such as supermarkets or hypermarkets, wine and spirits shops, and convenience stores are included in the off-trade sales channel. Large retail chains account for the vast majority of whiskey sales. This is attributed to in-store sales campaigns such as price reductions, product sampling, and so on. As a result, the off-trade category accounted for a larger market share and is predicted to maintain its position in the global whiskey market during the forecast period.

Impact of COVID-19 on Japan Whisky Market

Japan's whisky market has been impacted by the economic crisis and lockdown brought on by the COVID-19 outbreak. This came about as a result of the decline in whiskey sales brought on by the global closure of numerous hotels, restaurants, and liquor stores. Due to a 65 percent decrease in international visitor expenditure as well as a drop in exports, the whiskey industry has also experienced a significant decline. Throughout the year, many suppliers also encountered significant resource limitations in their logistical and material supply chains, which had a detrimental effect on their operations. The market, on the other hand, is improving and is probably going to go back to normal as government aid increases. Due to the quickest recovery rates, the market is anticipated to grow throughout the forecast period (2022-2028).

Competitive Landscape

The leading market players in the Japan Whisky Market are Nestle Saudi Arabia LLC, Unilever PLC, Kellogg Company, MARS Saudi Arabia, Al Safi Danone Co Ltd, Aujan Coca-Cola Beverages Company, PepsiCo, Inc, Mondelez Arabia for Trading LLC, and other prominent players. The Japan Whisky Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Japan Whisky Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Japan Whisky Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

2. Research Methodology

• 2.1. Qualitative Research
  • 2.1.1. Primary & Secondary Research
• 2.2. Quantitative Research
• 2.3. Market Breakdown & Data Triangulation
  • 2.3.1. Secondary Research
  • 2.3.2. Primary Research
• 2.4. Breakdown of Primary Research Respondents, By Region
• 2.5. Assumption & Limitation

3. Executive Summary

4. Japan Whisky Market Insights

• 4.1. Industry Value Chain Analysis
• 4.2. DROC Analysis
  • 4.2.1. Growth Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
  • 4.2.4. Challenges
• 4.3. Technological Advancement/Recent Development
• 4.4. Regulatory Framework
• 4.5. Porter's Five Forces Analysis
  • 4.5.1. Bargaining Power of Suppliers
  • 4.5.2. Bargaining Power of Buyers
  • 4.5.3. Threat of New Entrants
  • 4.5.4. Threat of Substitutes
  • 4.5.5. Intensity of Rivalry

5. Japan Whisky Market Overview

• 5.1. Market Size & Forecast by Value, 2018-2028
  • 5.1.1. By Value (USD Million)
• 5.2. Market Share & Forecast
  • 5.2.1. By Application
    • 5.2.1.1. Commercial
    • 5.2.1.1.1. Hotels
    • 5.2.1.1.2. Restaurants/Bars/Pubs
    • 5.2.1.1.3. Others
    • 5.2.1.2. Residential
  • 5.2.2. By Distribution Channel
    • 5.2.2.1. On-Trade
    • 5.2.2.2. Off-Trade

6. Competitive Landscape

• 6.1. List of Key Players and Their Offerings
• 6.2. Market Share Analysis, 2021
• 6.3. Competitive Benchmarking, By Operating Parameters
• 6.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)

7. Impact of Covid-19 on Japan Whisky Market Industry

8. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **

• 8.1. Nestle Saudi Arabia LLC
• 8.2. Unilever PLC
• 8.3. Kellogg Company
• 8.4. MARS Saudi Arabia
• 8.5. Al Safi Danone Co Ltd
• 8.6. Aujan Coca-Cola Beverages Company
• 8.7. PepsiCo, Inc
• 8.8. Mondelez Arabia for Trading LLC
• 8.9. Other prominent players

9. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on the in-depth secondary for the final deliverable