リテールアナリティクス市場- 世界および地域別分析：用途別、オファリング別、ビジネス機能別、地域別 - 分析と予測（2024年～2034年）

世界のリテールアナリティクスの市場規模は、様々な市場促進要因に後押しされ、大きな成長を遂げています。

楽観的な予測では、市場は2024年までに91億米ドルに達し、CAGRは21.4%と予測され、2034年には631億米ドルに達する見込みです。

この成長の主な要因は、小売業界全体でデータ主導の洞察とアナリティクスソリューションに対する需要が高まっていることです。リテールアナリティクスは、小売企業がデータを活用して業務を最適化し、顧客体験を向上させ、ビジネスの成長を促進する上で重要な役割を果たしています。この需要は、eコマース、実店舗、オムニチャネル小売業者など、さまざまなセグメントの小売業者が、競争優位性を獲得し、進化する消費者の嗜好に対応するためのアナリティクスの重要性を認識することで推進されています。

データ主導の意思決定の重要性に対する認識が高まり、高度なアナリティクスソリューションが採用されるようになったことは、世界のリテールアナリティクス市場の大きな促進要因となっています。小売企業は、顧客行動、市場動向、業務パフォーマンスに関する実用的な洞察を得るために、アナリティクスプラットフォームやソリューションへの投資を増やしています。人工知能（AI）、機械学習（ML）、ビッグデータ分析などの先進技術の統合は、リテールアナリティクス市場の拡大に有利な機会をもたらし、小売業者は新たな価値の源泉を解き放ち、小売業務の革新を推進できるようになります。

当レポートでは、世界のリテールアナリティクス市場について調査し、市場の概要とともに、用途別、オファリング別、ビジネス機能別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

エグゼクティブサマリー

第1章 市場：業界の展望

• 動向：現在および将来の影響評価
• サプライチェーンの概要
• R&Dレビュー
• 規制状況
• ステークホルダー分析
• 主要な世界的イベントの影響分析
• 市場力学の概要

第2章 リテールアナリティクス市場（用途別）

• 用途のセグメンテーション
• 用途の概要
• リテールアナリティクス市場（用途別）
• リテールアナリティクス市場（ビジネス機能別）

第3章 リテールアナリティクス市場（製品別）

• 製品セグメンテーション
• 製品概要
• リテールアナリティクス市場（オファリング別）

第4章 世界のリテールアナリティクス市場（地域別）

• リテールアナリティクス市場（地域別）
• 北米
• 欧州
• アジア太平洋
• その他の地域

第5章 企業プロファイル

• 今後の見通し
• 地理的評価
  • Microsoft Corporation
  • IBM Corporation
  • Oracle
  • SAP
  • Salesforce
  • SAS Institute Inc.
  • AWS
  • HCL
  • QlikTech International AB
  • Teradata Corporation
  • Adobe Inc.
  • TRAX
  • Creatio
  • WNS (Holdings) Ltd.
  • RETAILNEXT, INC.

第6章 調査手法

Introduction to Retail Analytics Market

The global retail analytics market is undergoing significant growth, fueled by various key factors and market drivers. In an optimistic projection, the market is expected to reach a valuation of $9.1 billion by 2024, with a projected compound annual growth rate (CAGR) of 21.4% to reach $63.1 billion by 2034.

A primary catalyst for this growth is the increasing demand for data-driven insights and analytics solutions across the retail sector. Retail analytics plays a crucial role in enabling retailers to leverage data to optimize their operations, enhance customer experiences, and drive business growth. This demand is being propelled by retailers across various segments, including e-commerce, brick-and-mortar stores, and omnichannel retailers, recognizing the importance of analytics in gaining a competitive edge and meeting evolving consumer preferences.

The rising awareness of the significance of data-driven decision-making and the adoption of advanced analytics solutions acts as a significant driver for the global retail analytics market. Retailers are increasingly investing in analytics platforms and solutions to gain actionable insights into customer behavior, market trends, and operational performance. The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics presents lucrative opportunities for the expansion of the retail analytics market, enabling retailers to unlock new sources of value and drive innovation in retail operations.

Regions such as North America and Europe are witnessing substantial growth in the retail analytics market, driven by the proliferation of digital commerce and the adoption of analytics solutions by retailers to stay ahead of the competition. Leading companies in the market, including Microsoft Corporation, IBM Corporation, and Oracle are offering a wide range of retail analytics solutions tailored to the specific needs of retailers. These companies are playing a pivotal role in shaping the global retail analytics market, leveraging their expertise in analytics technology, industry knowledge, and customer-centric solutions.

Overall, the global retail analytics market is experiencing robust growth, fueled by the increasing demand for data-driven insights, technological advancements, and the adoption of analytics solutions by retailers worldwide.

Market Segmentation:

Segmentation 1: by Application

• Order Fulfilment and Returns Management
• Customer Relationship Management
• Price Recommendation and Optimization
• Merchandise Planning
• Supply Chain Management
• Fraud Detection and Prevention
• Others

Segmentation 2: by Business Function

• Finance and Accounting
• Sales and Marketing
• Operations and Supply Chain
• Others

Segmentation 3: by Offering

• Software
• Services

Segmentation 4: by Region

• North America
• Europe
• Asia-Pacific
• Rest-of-the-World

How can this report add value to an organization?

Product/Innovation Strategy: The global retail analytics market has been extensively segmented based on various categories, such as application, business function, and offering. This can help readers get a clear overview of which segments account for the largest share and which ones are well-positioned to grow in the coming years.

Competitive Strategy: A detailed competitive benchmarking of the players operating in the global retail analytics market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on thorough secondary research, which includes analyzing company coverage, product portfolio, market penetration, and insights gathered from primary experts.

Some of the prominent companies in this market are:

• Microsoft Corporation
• IBM Corporation
• Oracle
• SAP
• Salesforce
• SAS Institute Inc.

Key Questions Answered in this Report:

• What are the main factors driving the demand for retail analytics market?
• What are the major patents filed by the companies active in the retail analytics market?
• Who are the key players in the retail analytics market, and what are their respective market shares?
• What partnerships or collaborations are prominent among stakeholders in the retail analytics market?
• What are the strategies adopted by the key companies to gain a competitive edge in retail analytics market?
• What is the futuristic outlook for the retail analytics market in terms of growth potential?
• What is the current estimation of the retail analytics market and what growth trajectory is projected from 2024 to 2034?
• Which application, and product segment is expected to lead the market over the forecast period (2024-2034)?
• Which regions demonstrate the highest adoption rates for retail analytics market, and what factors contribute to their leadership?

Table of Contents

Executive Summary

Scope and Definition

Market/Product Definition

Key Questions Answered

Analysis and Forecast Note

1. Markets: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Adoption of Omnichannel Retail Strategies
  • 1.1.2 Successful Fraud Detection and Prevention with Retail Analytics
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
  • 1.2.2 Pricing Forecast
• 1.3 R&D Review
  • 1.3.1 Patent Filing Trend by Country, by Company
• 1.4 Regulatory Landscape
• 1.5 Stakeholder Analysis
  • 1.5.1 Use Case
  • 1.5.2 End User and Buying Criteria
• 1.6 Impact Analysis for Key Global Events
• 1.7 Market Dynamics Overview
  • 1.7.1 Market Drivers
  • 1.7.2 Market Restraints
  • 1.7.3 Market Opportunities

2. Retail Analytics Market (by Application)

• 2.1 Application Segmentation
• 2.2 Application Summary
• 2.3 Retail Analytics Market (by Application)
  • 2.3.1 Order Fulfilment and Returns Management
  • 2.3.2 Customer Relationship Management
  • 2.3.3 Price Recommendation and Optimization
  • 2.3.4 Merchandise Planning
  • 2.3.5 Supply Chain Management
  • 2.3.6 Fraud Detection and Prevention
  • 2.3.7 Others
• 2.4 Retail Analytics Market (by Business Function)
  • 2.4.1 Finance and Accounting
  • 2.4.2 Sales and Marketing
  • 2.4.3 Operations and Supply Chain
  • 2.4.4 Others

3. Retail Analytics Market (by Products)

• 3.1 Product Segmentation
• 3.2 Product Summary
• 3.3 Retail Analytics Market (by Offering)
  • 3.3.1 Software
  • 3.3.2 Services

4. Global Retail Analytics Market (by Region)

• 4.1 Retail Analytics Market (by Region)
• 4.2 North America
  • 4.2.1 Regional Overview
  • 4.2.2 Driving Factors for Market Growth
  • 4.2.3 Factors Challenging the Market
  • 4.2.4 Application
  • 4.2.5 Product
  • 4.2.6 U.S.
    • 4.2.6.1 Market by Application
    • 4.2.6.2 Market by Product
  • 4.2.7 Canada
    • 4.2.7.1 Market by Application
    • 4.2.7.2 Market by Product
  • 4.2.8 Mexico
    • 4.2.8.1 Market by Application
    • 4.2.8.2 Market by Product
• 4.3 Europe
  • 4.3.1 Regional Overview
  • 4.3.2 Driving Factors for Market Growth
  • 4.3.3 Factors Challenging the Market
  • 4.3.4 Application
  • 4.3.5 Product
  • 4.3.6 Germany
    • 4.3.6.1 Market by Application
    • 4.3.6.2 Market by Product
  • 4.3.7 France
    • 4.3.7.1 Market by Application
    • 4.3.7.2 Market by Product
  • 4.3.8 U.K.
    • 4.3.8.1 Market by Application
    • 4.3.8.2 Market by Product
  • 4.3.9 Italy
    • 4.3.9.1 Market by Application
    • 4.3.9.2 Market by Product
  • 4.3.10 Rest-of-Europe
    • 4.3.10.1 Market by Application
    • 4.3.10.2 Market by Product
• 4.4 Asia-Pacific
  • 4.4.1 Regional Overview
  • 4.4.2 Driving Factors for Market Growth
  • 4.4.3 Factors Challenging the Market
  • 4.4.4 Application
  • 4.4.5 Product
  • 4.4.6 China
    • 4.4.6.1 Market by Application
    • 4.4.6.2 Market by Product
  • 4.4.7 Japan
    • 4.4.7.1 Market by Application
    • 4.4.7.2 Market by Product
  • 4.4.8 India
    • 4.4.8.1 Market by Application
    • 4.4.8.2 Market by Product
  • 4.4.9 South Korea
    • 4.4.9.1 Market by Application
    • 4.4.9.2 Market by Product
  • 4.4.10 Rest-of-Asia-Pacific
    • 4.4.10.1 Market by Application
    • 4.4.10.2 Market by Product
• 4.5 Rest-of-the-World
  • 4.5.1 Regional Overview
  • 4.5.2 Driving Factors for Market Growth
  • 4.5.3 Factors Challenging the Market
  • 4.5.4 Application
  • 4.5.5 Product
  • 4.5.6 South America
    • 4.5.6.1 Market by Application
    • 4.5.6.2 Market by Product
  • 4.5.7 Middle East and Africa
    • 4.5.7.1 Market by Application
    • 4.5.7.2 Market by Product

5. Companies Profiled

• 5.1 Next Frontiers
• 5.2 Geographic Assessment
  • 5.2.1 Microsoft Corporation
    • 5.2.1.1 Overview
    • 5.2.1.2 Top Products/Product Portfolio
    • 5.2.1.3 Top Competitors
    • 5.2.1.4 Target Customers
    • 5.2.1.5 Key Personnel
    • 5.2.1.6 Analyst View
    • 5.2.1.7 Market Share
  • 5.2.2 IBM Corporation
    • 5.2.2.1 Overview
    • 5.2.2.2 Top Products/Product Portfolio
    • 5.2.2.3 Top Competitors
    • 5.2.2.4 Target Customers
    • 5.2.2.5 Key Personnel
    • 5.2.2.6 Analyst View
    • 5.2.2.7 Market Share
  • 5.2.3 Oracle
    • 5.2.3.1 Overview
    • 5.2.3.2 Top Products/Product Portfolio
    • 5.2.3.3 Top Competitors
    • 5.2.3.4 Target Customers
    • 5.2.3.5 Key Personnel
    • 5.2.3.6 Analyst View
    • 5.2.3.7 Market Share
  • 5.2.4 SAP
    • 5.2.4.1 Overview
    • 5.2.4.2 Top Products/Product Portfolio
    • 5.2.4.3 Top Competitors
    • 5.2.4.4 Target Customers
    • 5.2.4.5 Key Personnel
    • 5.2.4.6 Analyst View
    • 5.2.4.7 Market Share
  • 5.2.5 Salesforce
    • 5.2.5.1 Overview
    • 5.2.5.2 Top Products/Product Portfolio
    • 5.2.5.3 Top Competitors
    • 5.2.5.4 Target Customers
    • 5.2.5.5 Key Personnel
    • 5.2.5.6 Analyst View
    • 5.2.5.7 Market Share
  • 5.2.6 SAS Institute Inc.
    • 5.2.6.1 Overview
    • 5.2.6.2 Top Products/Product Portfolio
    • 5.2.6.3 Top Competitors
    • 5.2.6.4 Target Customers
    • 5.2.6.5 Key Personnel
    • 5.2.6.6 Analyst View
    • 5.2.6.7 Market Share
  • 5.2.7 AWS
    • 5.2.7.1 Overview
    • 5.2.7.2 Top Products/Product Portfolio
    • 5.2.7.3 Top Competitors
    • 5.2.7.4 Target Customers
    • 5.2.7.5 Key Personnel
    • 5.2.7.6 Analyst View
    • 5.2.7.7 Market Share
  • 5.2.8 HCL
    • 5.2.8.1 Overview
    • 5.2.8.2 Top Products/Product Portfolio
    • 5.2.8.3 Top Competitors
    • 5.2.8.4 Target Customers
    • 5.2.8.5 Key Personnel
    • 5.2.8.6 Analyst View
    • 5.2.8.7 Market Share
  • 5.2.9 QlikTech International AB
    • 5.2.9.1 Overview
    • 5.2.9.2 Top Products/Product Portfolio
    • 5.2.9.3 Top Competitors
    • 5.2.9.4 Target Customers
    • 5.2.9.5 Key Personnel
    • 5.2.9.6 Analyst View
    • 5.2.9.7 Market Share
  • 5.2.10 Teradata Corporation
    • 5.2.10.1 Overview
    • 5.2.10.2 Top Products/Product Portfolio
    • 5.2.10.3 Top Competitors
    • 5.2.10.4 Target Customers
    • 5.2.10.5 Key Personnel
    • 5.2.10.6 Analyst View
    • 5.2.10.7 Market Share
  • 5.2.11 Adobe Inc.
    • 5.2.11.1 Overview
    • 5.2.11.2 Top Products/Product Portfolio
    • 5.2.11.3 Top Competitors
    • 5.2.11.4 Target Customers
    • 5.2.11.5 Key Personnel
    • 5.2.11.6 Analyst View
    • 5.2.11.7 Market Share
  • 5.2.12 TRAX
    • 5.2.12.1 Overview
    • 5.2.12.2 Top Products/Product Portfolio
    • 5.2.12.3 Top Competitors
    • 5.2.12.4 Target Customers
    • 5.2.12.5 Key Personnel
    • 5.2.12.6 Analyst View
    • 5.2.12.7 Market Share
  • 5.2.13 Creatio
    • 5.2.13.1 Overview
    • 5.2.13.2 Top Products/Product Portfolio
    • 5.2.13.3 Top Competitors
    • 5.2.13.4 Target Customers
    • 5.2.13.5 Key Personnel
    • 5.2.13.6 Analyst View
    • 5.2.13.7 Market Share
  • 5.2.14 WNS (Holdings) Ltd.
    • 5.2.14.1 Overview
    • 5.2.14.2 Top Products/Product Portfolio
    • 5.2.14.3 Top Competitors
    • 5.2.14.4 Target Customers
    • 5.2.14.5 Key Personnel
    • 5.2.14.6 Analyst View
    • 5.2.14.7 Market Share
  • 5.2.15 RETAILNEXT, INC.
    • 5.2.15.1 Overview
    • 5.2.15.2 Top Products/Product Portfolio
    • 5.2.15.3 Top Competitors
    • 5.2.15.4 Target Customers
    • 5.2.15.5 Key Personnel
    • 5.2.15.6 Analyst View
    • 5.2.15.7 Market Share

6. Research Methodology