デフォルト表紙
市場調査レポート
商品コード
1446410

ロイヤリティ管理市場:タイプ別、企業規模別、業界別:2023年~2032年の世界機会分析と産業予測

Loyalty Management Market By Type, By Enterprise Size, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

出版日: | 発行: Allied Market Research | ページ情報: 英文 324 Pages | 納期: 2~3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=160.11円
ロイヤリティ管理市場:タイプ別、企業規模別、業界別:2023年~2032年の世界機会分析と産業予測
出版日: 2024年01月30日
発行: Allied Market Research
ページ情報: 英文 324 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要
Loyalty Management Market-IMG1

世界のロイヤリティ管理市場は、モバイル・アプリケーションの利用の増加、エンドユーザー層の度重なる変化、ロイヤリティ・プログラムを効果的に実施するために顧客の棲み分けを重視する組織構造の変化、カード保有者の大幅な増加、日常的な買い物における様々なサービスの提供による組織によるロイヤリティ・プログラムへの支出の増加などに起因しています。

ロイヤルティ・マネジメント市場の成長を妨げているのは、こうしたプログラムに対する顧客の認識不足や、政府の厳しい規則・規制です。ビッグデータと機械学習の応用の隆盛、カード・ロイヤリティ管理システム技術への投資の増加、オンライン特典管理ソリューションへの評価の高まりは、世界のロイヤリティ管理市場の主要ベンダーに多くの成長機会を提供すると予想されます。

さらに、モバイル用途の急増とエンドユーザー層の変化が、主にロイヤルティ管理市場の成長を後押ししています。しかし、ロイヤリティ・プログラムに対する認識不足や複雑さ、厳しい政府規制が市場成長の妨げとなっています。さらに、ビッグデータと機械学習の応用が急速に拡大しており、予測期間中に市場成長に有利な機会を提供すると期待されています。

地域別では、北米が2022年にロイヤルティ管理市場を独占し、予測期間中もその地位を維持すると予想されます。これは、多数の既存のカード・ロイヤルティプログラムに加え、通常の採用者が2枚のクレジットカード収益報酬を保有する高い普及レベルに起因します。しかし、アジア太平洋地域は、インターネットに接続されたデバイスの採用の増加、中小規模の新興企業の増加、インターネットの高い普及率により、予測期間中に大きな成長が見込まれ、同地域の市場成長に拍車をかけると予想されます。

同市場に参入している主要企業は、Annex Cloud、Apex Loyalty、Bond Brand Loyalty、Brierley+Partners、Capillary Technologies、Cheetah Digital、Comarch、Epsilon、Fivestars、Oracleなどです。さらに、市場シェアを向上させ、競争を維持するための主要企業の戦略にもハイライトを当てています。

利害関係者にとっての主なメリット

  • 当レポートでは、2022年から2032年にかけてのロイヤルティ管理市場分析の市場セグメント、現在の動向、推定・動向分析、ダイナミクスを定量的に分析し、ロイヤルティ管理市場の有力な機会を特定します。
  • 市場促進要因、市場抑制要因、市場機会に関連する情報とともに市場調査を提供します。
  • ポーターのファイブフォース分析では、利害関係者が利益重視のビジネス決定を下し、サプライヤーとバイヤーのネットワークを強化できるよう、バイヤーとサプライヤーの潜在力を明らかにします。
  • ロイヤルティ管理市場のセグメンテーションを詳細に分析することで、市場機会を見極めることができます。
  • 各地域の主要国は、世界市場への収益貢献度に応じてマッピングされています。
  • 市場企業のポジショニングはベンチマーキングを容易にし、市場企業の現在のポジションを明確に理解することができます。
  • 本レポートには、地域別および世界のロイヤルティ管理市場動向、主要企業、市場セグメント、応用分野、市場成長戦略の分析が含まれています。

本レポートで可能なカスタマイズ(追加費用とスケジュールが必要です。)

  • 地域別の新規参入企業
  • 規制ガイドライン
  • 顧客の関心に応じた追加企業プロファイル
  • 主要企業の詳細(所在地、連絡先、サプライヤー/ベンダーネットワークなどを含む、エクセル形式)
  • SWOT分析

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

  • 市場の定義と範囲
  • 主な調査結果
    • 影響要因
    • 主な投資機会
  • ポーターのファイブフォース分析
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会

第4章 ロイヤルティ管理市場:タイプ別

  • 概要
  • 顧客維持
  • 顧客ロイヤルティ
  • チャネル・ロイヤルティ

第5章 ロイヤルティ管理市場:企業規模別

  • 概要
  • 大企業
  • 中小企業

第6章 ロイヤルティ管理市場:業界別

  • 概要
  • 小売
  • BFSI
  • 旅行・ホスピタリティ
  • 製造業
  • IT・通信
  • メディア・娯楽
  • ヘルスケア
  • その他

第7章 ロイヤルティ管理市場:地域別

  • 概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
    • その他
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他
  • ラテンアメリカ
    • ブラジル
    • アルゼンチン
    • コロンビア
    • その他ラテンアメリカ
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦
    • その他の中東・アフリカ

第8章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10社の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • 主要企業のポジショニング、2022年

第9章 企業プロファイル

  • IBM
  • SAP SE
  • Oracle Corporation
  • Brierley+Partners
  • Capillary Technologies
  • Annex Cloud
  • Apex Loyalty
  • Bond Brand Loyalty Inc.
  • Epsilon Data Management, LLC.
  • Comarch SA
図表

LIST OF TABLES

  • TABLE 01. GLOBAL LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 02. LOYALTY MANAGEMENT MARKET FOR CUSTOMER RETENTION, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. LOYALTY MANAGEMENT MARKET FOR CUSTOMER LOYALTY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. LOYALTY MANAGEMENT MARKET FOR CHANNEL LOYALTY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 05. GLOBAL LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 06. LOYALTY MANAGEMENT MARKET FOR LARGE ENTERPRISE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 07. LOYALTY MANAGEMENT MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 08. GLOBAL LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 09. LOYALTY MANAGEMENT MARKET FOR RETAIL, BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. LOYALTY MANAGEMENT MARKET FOR BFSI, BY REGION, 2022-2032 ($MILLION)
  • TABLE 11. LOYALTY MANAGEMENT MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 12. LOYALTY MANAGEMENT MARKET FOR MANUFACTURING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 13. LOYALTY MANAGEMENT MARKET FOR IT AND TELECOM, BY REGION, 2022-2032 ($MILLION)
  • TABLE 14. LOYALTY MANAGEMENT MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2022-2032 ($MILLION)
  • TABLE 15. LOYALTY MANAGEMENT MARKET FOR HEALTHCARE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 16. LOYALTY MANAGEMENT MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 17. LOYALTY MANAGEMENT MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 18. NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 19. NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 20. NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 21. NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 22. U.S. LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 23. U.S. LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 24. U.S. LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 25. CANADA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 26. CANADA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 27. CANADA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 28. EUROPE LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 29. EUROPE LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 30. EUROPE LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 31. EUROPE LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 32. UK LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 33. UK LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 34. UK LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 35. GERMANY LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 36. GERMANY LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 37. GERMANY LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 38. FRANCE LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 39. FRANCE LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 40. FRANCE LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 41. ITALY LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 42. ITALY LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 43. ITALY LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 44. SPAIN LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 45. SPAIN LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 46. SPAIN LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 47. REST OF EUROPE LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 48. REST OF EUROPE LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 49. REST OF EUROPE LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 50. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 51. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 52. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 53. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 54. CHINA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 55. CHINA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 56. CHINA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 57. JAPAN LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 58. JAPAN LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 59. JAPAN LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 60. INDIA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 61. INDIA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 62. INDIA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 63. AUSTRALIA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 64. AUSTRALIA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 65. AUSTRALIA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 66. SOUTH KOREA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 67. SOUTH KOREA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 68. SOUTH KOREA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 69. REST OF ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 70. REST OF ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 71. REST OF ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 72. LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 73. LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 74. LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 75. LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 76. BRAZIL LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 77. BRAZIL LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 78. BRAZIL LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 79. ARGENTINA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 80. ARGENTINA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 81. ARGENTINA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 82. COLOMBIA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 83. COLOMBIA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 84. COLOMBIA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 85. REST OF LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 86. REST OF LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 87. REST OF LATIN AMERICA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 88. MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 89. MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 90. MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 91. MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 92. SAUDI ARABIA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 93. SAUDI ARABIA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 94. SAUDI ARABIA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 95. SOUTH AFRICA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 96. SOUTH AFRICA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 97. SOUTH AFRICA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 98. UAE LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 99. UAE LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 100. UAE LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 101. REST OF MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 102. REST OF MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 103. REST OF MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 104. IBM: KEY EXECUTIVES
  • TABLE 105. IBM: COMPANY SNAPSHOT
  • TABLE 106. IBM: PRODUCT SEGMENTS
  • TABLE 107. IBM: SERVICE SEGMENTS
  • TABLE 108. IBM: PRODUCT PORTFOLIO
  • TABLE 109. IBM: KEY STRATERGIES
  • TABLE 110. SAP SE: KEY EXECUTIVES
  • TABLE 111. SAP SE: COMPANY SNAPSHOT
  • TABLE 112. SAP SE: PRODUCT SEGMENTS
  • TABLE 113. SAP SE: SERVICE SEGMENTS
  • TABLE 114. SAP SE: PRODUCT PORTFOLIO
  • TABLE 115. SAP SE: KEY STRATERGIES
  • TABLE 116. ORACLE CORPORATION: KEY EXECUTIVES
  • TABLE 117. ORACLE CORPORATION: COMPANY SNAPSHOT
  • TABLE 118. ORACLE CORPORATION: PRODUCT SEGMENTS
  • TABLE 119. ORACLE CORPORATION: SERVICE SEGMENTS
  • TABLE 120. ORACLE CORPORATION: PRODUCT PORTFOLIO
  • TABLE 121. ORACLE CORPORATION: KEY STRATERGIES
  • TABLE 122. BRIERLEY+PARTNERS: KEY EXECUTIVES
  • TABLE 123. BRIERLEY+PARTNERS: COMPANY SNAPSHOT
  • TABLE 124. BRIERLEY+PARTNERS: PRODUCT SEGMENTS
  • TABLE 125. BRIERLEY+PARTNERS: SERVICE SEGMENTS
  • TABLE 126. BRIERLEY+PARTNERS: PRODUCT PORTFOLIO
  • TABLE 127. BRIERLEY+PARTNERS: KEY STRATERGIES
  • TABLE 128. CAPILLARY TECHNOLOGIES: KEY EXECUTIVES
  • TABLE 129. CAPILLARY TECHNOLOGIES: COMPANY SNAPSHOT
  • TABLE 130. CAPILLARY TECHNOLOGIES: PRODUCT SEGMENTS
  • TABLE 131. CAPILLARY TECHNOLOGIES: SERVICE SEGMENTS
  • TABLE 132. CAPILLARY TECHNOLOGIES: PRODUCT PORTFOLIO
  • TABLE 133. CAPILLARY TECHNOLOGIES: KEY STRATERGIES
  • TABLE 134. ANNEX CLOUD: KEY EXECUTIVES
  • TABLE 135. ANNEX CLOUD: COMPANY SNAPSHOT
  • TABLE 136. ANNEX CLOUD: PRODUCT SEGMENTS
  • TABLE 137. ANNEX CLOUD: SERVICE SEGMENTS
  • TABLE 138. ANNEX CLOUD: PRODUCT PORTFOLIO
  • TABLE 139. ANNEX CLOUD: KEY STRATERGIES
  • TABLE 140. APEX LOYALTY: KEY EXECUTIVES
  • TABLE 141. APEX LOYALTY: COMPANY SNAPSHOT
  • TABLE 142. APEX LOYALTY: PRODUCT SEGMENTS
  • TABLE 143. APEX LOYALTY: SERVICE SEGMENTS
  • TABLE 144. APEX LOYALTY: PRODUCT PORTFOLIO
  • TABLE 145. APEX LOYALTY: KEY STRATERGIES
  • TABLE 146. BOND BRAND LOYALTY INC.: KEY EXECUTIVES
  • TABLE 147. BOND BRAND LOYALTY INC.: COMPANY SNAPSHOT
  • TABLE 148. BOND BRAND LOYALTY INC.: PRODUCT SEGMENTS
  • TABLE 149. BOND BRAND LOYALTY INC.: SERVICE SEGMENTS
  • TABLE 150. BOND BRAND LOYALTY INC.: PRODUCT PORTFOLIO
  • TABLE 151. BOND BRAND LOYALTY INC.: KEY STRATERGIES
  • TABLE 152. EPSILON DATA MANAGEMENT, LLC.: KEY EXECUTIVES
  • TABLE 153. EPSILON DATA MANAGEMENT, LLC.: COMPANY SNAPSHOT
  • TABLE 154. EPSILON DATA MANAGEMENT, LLC.: PRODUCT SEGMENTS
  • TABLE 155. EPSILON DATA MANAGEMENT, LLC.: SERVICE SEGMENTS
  • TABLE 156. EPSILON DATA MANAGEMENT, LLC.: PRODUCT PORTFOLIO
  • TABLE 157. EPSILON DATA MANAGEMENT, LLC.: KEY STRATERGIES
  • TABLE 158. COMARCH SA: KEY EXECUTIVES
  • TABLE 159. COMARCH SA: COMPANY SNAPSHOT
  • TABLE 160. COMARCH SA: PRODUCT SEGMENTS
  • TABLE 161. COMARCH SA: SERVICE SEGMENTS
  • TABLE 162. COMARCH SA: PRODUCT PORTFOLIO
  • TABLE 163. COMARCH SA: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 01. LOYALTY MANAGEMENT MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF LOYALTY MANAGEMENT MARKET,2022-2032
  • FIGURE 03. TOP IMPACTING FACTORS IN LOYALTY MANAGEMENT MARKET
  • FIGURE 04. TOP INVESTMENT POCKETS IN LOYALTY MANAGEMENT MARKET (2023-2032)
  • FIGURE 05. BARGAINING POWER OF SUPPLIERS
  • FIGURE 06. BARGAINING POWER OF BUYERS
  • FIGURE 07. THREAT OF SUBSTITUTION
  • FIGURE 08. THREAT OF SUBSTITUTION
  • FIGURE 09. COMPETITIVE RIVALRY
  • FIGURE 10. GLOBAL LOYALTY MANAGEMENT MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 11. LOYALTY MANAGEMENT MARKET, BY TYPE, 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR CUSTOMER RETENTION, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR CUSTOMER LOYALTY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR CHANNEL LOYALTY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 15. LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE, 2022 AND 2032(%)
  • FIGURE 16. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR LARGE ENTERPRISE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 17. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 18. LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR RETAIL, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR BFSI, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 21. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 22. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR MANUFACTURING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 23. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR IT AND TELECOM, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 24. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 25. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR HEALTHCARE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 26. COMPARATIVE SHARE ANALYSIS OF LOYALTY MANAGEMENT MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 27. LOYALTY MANAGEMENT MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 28. U.S. LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 29. CANADA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 30. UK LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 31. GERMANY LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 32. FRANCE LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 33. ITALY LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. SPAIN LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. REST OF EUROPE LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. CHINA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. JAPAN LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. INDIA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. AUSTRALIA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. SOUTH KOREA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. REST OF ASIA-PACIFIC LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. BRAZIL LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. ARGENTINA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 44. COLOMBIA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 45. REST OF LATIN AMERICA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 46. SAUDI ARABIA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 47. SOUTH AFRICA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 48. UAE LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 49. REST OF MIDDLE EAST AND AFRICA LOYALTY MANAGEMENT MARKET, 2022-2032 ($MILLION)
  • FIGURE 50. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 53. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 54. COMPETITIVE DASHBOARD
  • FIGURE 55. COMPETITIVE HEATMAP: LOYALTY MANAGEMENT MARKET
  • FIGURE 56. TOP PLAYER POSITIONING, 2022
目次
Product Code: A02333
Loyalty Management Market - IMG1

The global loyalty management market is attributed to increasing use of mobile applications, recurrent alteration of end-user demographics, changes in organizational structure which focus on customer segregation to effectively implement loyalty programs, significant increase in card holders, and increase in spending on loyalty programs from the organizations owing to variety of offerings on everyday purchases. The lack of awareness about such programs among customers and stringent government rules & regulations hamper the growth of loyalty management market. The flourishing applications of big data and machine learning, increase in investment for card loyalty management system technology, and growing appreciation for online reward management solutions are expected to offer numerous growth opportunities for the key vendors in the global loyalty management market.

Furthermore, surge in use of mobile application and changing end-user demographics primarily drive the growth of the loyalty management market. However, lack of awareness about loyalty programs and complexity and strict government regulations hampers the market growth. Moreover, rapidly growing applications of big data and machine learning are expected to provide lucrative opportunities for the market growth during the forecast period.

Region-wise, North America dominated the loyalty management market in 2022 and is expected to retain its position during the forecast period, owing to numerous existing card loyalty programs as well as high penetration levels with the usual adopter holding two credit card earnings rewards. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to increase in adoption of Internet-connected devices, increase in small & medium size startups, and high Internet penetration, which are expected to fuel the market growth in the region.

The key players operating in the market include Annex Cloud, Apex Loyalty, Bond Brand Loyalty, Brierley+Partners, Capillary Technologies, Cheetah Digital, Comarch, Epsilon, Fivestars, and Oracle. Furthermore, it highlights the strategies of the key players to improve the market share and sustain competition.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the loyalty management market analysis from 2022 to 2032 to identify the prevailing loyalty management market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the loyalty management market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global loyalty management market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Upcoming/New Entrant by Regions
  • Regulatory Guidelines
  • Additional company profiles with specific to client's interest
  • Key player details (including location, contact details, supplier/vendor network etc. in excel format)
  • SWOT Analysis

Key Market Segments

By Type

  • Customer Retention
  • Customer Loyalty
  • Channel Loyalty

By Enterprise Size

  • Large Enterprise
  • Small and Medium-sized Enterprise

By Industry Vertical

  • Retail
  • BFSI
  • Travel and Hospitality
  • Manufacturing
  • IT and Telecom
  • Media and Entertainment
  • Healthcare
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Argentina
    • Colombia
    • Rest of Latin America
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East And Africa

Key Market Players:

    • IBM
    • SAP SE
    • Oracle Corporation
    • Brierley+Partners
    • Capillary Technologies
    • Annex Cloud
    • Apex Loyalty
    • Bond Brand Loyalty Inc.
    • Epsilon Data Management, LLC.
    • Comarch SA

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
  • 3.4. Market dynamics
    • 3.4.1. Drivers
    • 3.4.2. Restraints
    • 3.4.3. Opportunities

CHAPTER 4: LOYALTY MANAGEMENT MARKET, BY TYPE

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Customer Retention
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Customer Loyalty
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country
  • 4.4. Channel Loyalty
    • 4.4.1. Key market trends, growth factors and opportunities
    • 4.4.2. Market size and forecast, by region
    • 4.4.3. Market share analysis by country

CHAPTER 5: LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Large Enterprise
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Small and Medium-sized Enterprise
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country

CHAPTER 6: LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL

  • 6.1. Overview
    • 6.1.1. Market size and forecast
  • 6.2. Retail
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by region
    • 6.2.3. Market share analysis by country
  • 6.3. BFSI
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by region
    • 6.3.3. Market share analysis by country
  • 6.4. Travel and Hospitality
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by region
    • 6.4.3. Market share analysis by country
  • 6.5. Manufacturing
    • 6.5.1. Key market trends, growth factors and opportunities
    • 6.5.2. Market size and forecast, by region
    • 6.5.3. Market share analysis by country
  • 6.6. IT and Telecom
    • 6.6.1. Key market trends, growth factors and opportunities
    • 6.6.2. Market size and forecast, by region
    • 6.6.3. Market share analysis by country
  • 6.7. Media and Entertainment
    • 6.7.1. Key market trends, growth factors and opportunities
    • 6.7.2. Market size and forecast, by region
    • 6.7.3. Market share analysis by country
  • 6.8. Healthcare
    • 6.8.1. Key market trends, growth factors and opportunities
    • 6.8.2. Market size and forecast, by region
    • 6.8.3. Market share analysis by country
  • 6.9. Others
    • 6.9.1. Key market trends, growth factors and opportunities
    • 6.9.2. Market size and forecast, by region
    • 6.9.3. Market share analysis by country

CHAPTER 7: LOYALTY MANAGEMENT MARKET, BY REGION

  • 7.1. Overview
    • 7.1.1. Market size and forecast By Region
  • 7.2. North America
    • 7.2.1. Key market trends, growth factors and opportunities
    • 7.2.2. Market size and forecast, by Type
    • 7.2.3. Market size and forecast, by Enterprise Size
    • 7.2.4. Market size and forecast, by Industry Vertical
    • 7.2.5. Market size and forecast, by country
      • 7.2.5.1. U.S.
      • 7.2.5.1.1. Market size and forecast, by Type
      • 7.2.5.1.2. Market size and forecast, by Enterprise Size
      • 7.2.5.1.3. Market size and forecast, by Industry Vertical
      • 7.2.5.2. Canada
      • 7.2.5.2.1. Market size and forecast, by Type
      • 7.2.5.2.2. Market size and forecast, by Enterprise Size
      • 7.2.5.2.3. Market size and forecast, by Industry Vertical
  • 7.3. Europe
    • 7.3.1. Key market trends, growth factors and opportunities
    • 7.3.2. Market size and forecast, by Type
    • 7.3.3. Market size and forecast, by Enterprise Size
    • 7.3.4. Market size and forecast, by Industry Vertical
    • 7.3.5. Market size and forecast, by country
      • 7.3.5.1. UK
      • 7.3.5.1.1. Market size and forecast, by Type
      • 7.3.5.1.2. Market size and forecast, by Enterprise Size
      • 7.3.5.1.3. Market size and forecast, by Industry Vertical
      • 7.3.5.2. Germany
      • 7.3.5.2.1. Market size and forecast, by Type
      • 7.3.5.2.2. Market size and forecast, by Enterprise Size
      • 7.3.5.2.3. Market size and forecast, by Industry Vertical
      • 7.3.5.3. France
      • 7.3.5.3.1. Market size and forecast, by Type
      • 7.3.5.3.2. Market size and forecast, by Enterprise Size
      • 7.3.5.3.3. Market size and forecast, by Industry Vertical
      • 7.3.5.4. Italy
      • 7.3.5.4.1. Market size and forecast, by Type
      • 7.3.5.4.2. Market size and forecast, by Enterprise Size
      • 7.3.5.4.3. Market size and forecast, by Industry Vertical
      • 7.3.5.5. Spain
      • 7.3.5.5.1. Market size and forecast, by Type
      • 7.3.5.5.2. Market size and forecast, by Enterprise Size
      • 7.3.5.5.3. Market size and forecast, by Industry Vertical
      • 7.3.5.6. Rest of Europe
      • 7.3.5.6.1. Market size and forecast, by Type
      • 7.3.5.6.2. Market size and forecast, by Enterprise Size
      • 7.3.5.6.3. Market size and forecast, by Industry Vertical
  • 7.4. Asia-Pacific
    • 7.4.1. Key market trends, growth factors and opportunities
    • 7.4.2. Market size and forecast, by Type
    • 7.4.3. Market size and forecast, by Enterprise Size
    • 7.4.4. Market size and forecast, by Industry Vertical
    • 7.4.5. Market size and forecast, by country
      • 7.4.5.1. China
      • 7.4.5.1.1. Market size and forecast, by Type
      • 7.4.5.1.2. Market size and forecast, by Enterprise Size
      • 7.4.5.1.3. Market size and forecast, by Industry Vertical
      • 7.4.5.2. Japan
      • 7.4.5.2.1. Market size and forecast, by Type
      • 7.4.5.2.2. Market size and forecast, by Enterprise Size
      • 7.4.5.2.3. Market size and forecast, by Industry Vertical
      • 7.4.5.3. India
      • 7.4.5.3.1. Market size and forecast, by Type
      • 7.4.5.3.2. Market size and forecast, by Enterprise Size
      • 7.4.5.3.3. Market size and forecast, by Industry Vertical
      • 7.4.5.4. Australia
      • 7.4.5.4.1. Market size and forecast, by Type
      • 7.4.5.4.2. Market size and forecast, by Enterprise Size
      • 7.4.5.4.3. Market size and forecast, by Industry Vertical
      • 7.4.5.5. South Korea
      • 7.4.5.5.1. Market size and forecast, by Type
      • 7.4.5.5.2. Market size and forecast, by Enterprise Size
      • 7.4.5.5.3. Market size and forecast, by Industry Vertical
      • 7.4.5.6. Rest of Asia-Pacific
      • 7.4.5.6.1. Market size and forecast, by Type
      • 7.4.5.6.2. Market size and forecast, by Enterprise Size
      • 7.4.5.6.3. Market size and forecast, by Industry Vertical
  • 7.5. Latin America
    • 7.5.1. Key market trends, growth factors and opportunities
    • 7.5.2. Market size and forecast, by Type
    • 7.5.3. Market size and forecast, by Enterprise Size
    • 7.5.4. Market size and forecast, by Industry Vertical
    • 7.5.5. Market size and forecast, by country
      • 7.5.5.1. Brazil
      • 7.5.5.1.1. Market size and forecast, by Type
      • 7.5.5.1.2. Market size and forecast, by Enterprise Size
      • 7.5.5.1.3. Market size and forecast, by Industry Vertical
      • 7.5.5.2. Argentina
      • 7.5.5.2.1. Market size and forecast, by Type
      • 7.5.5.2.2. Market size and forecast, by Enterprise Size
      • 7.5.5.2.3. Market size and forecast, by Industry Vertical
      • 7.5.5.3. Colombia
      • 7.5.5.3.1. Market size and forecast, by Type
      • 7.5.5.3.2. Market size and forecast, by Enterprise Size
      • 7.5.5.3.3. Market size and forecast, by Industry Vertical
      • 7.5.5.4. Rest of Latin America
      • 7.5.5.4.1. Market size and forecast, by Type
      • 7.5.5.4.2. Market size and forecast, by Enterprise Size
      • 7.5.5.4.3. Market size and forecast, by Industry Vertical
  • 7.6. Middle East and Africa
    • 7.6.1. Key market trends, growth factors and opportunities
    • 7.6.2. Market size and forecast, by Type
    • 7.6.3. Market size and forecast, by Enterprise Size
    • 7.6.4. Market size and forecast, by Industry Vertical
    • 7.6.5. Market size and forecast, by country
      • 7.6.5.1. Saudi Arabia
      • 7.6.5.1.1. Market size and forecast, by Type
      • 7.6.5.1.2. Market size and forecast, by Enterprise Size
      • 7.6.5.1.3. Market size and forecast, by Industry Vertical
      • 7.6.5.2. South Africa
      • 7.6.5.2.1. Market size and forecast, by Type
      • 7.6.5.2.2. Market size and forecast, by Enterprise Size
      • 7.6.5.2.3. Market size and forecast, by Industry Vertical
      • 7.6.5.3. UAE
      • 7.6.5.3.1. Market size and forecast, by Type
      • 7.6.5.3.2. Market size and forecast, by Enterprise Size
      • 7.6.5.3.3. Market size and forecast, by Industry Vertical
      • 7.6.5.4. Rest of Middle East And Africa
      • 7.6.5.4.1. Market size and forecast, by Type
      • 7.6.5.4.2. Market size and forecast, by Enterprise Size
      • 7.6.5.4.3. Market size and forecast, by Industry Vertical

CHAPTER 8: COMPETITIVE LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product mapping of top 10 player
  • 8.4. Competitive dashboard
  • 8.5. Competitive heatmap
  • 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

  • 9.1. IBM
    • 9.1.1. Company overview
    • 9.1.2. Key executives
    • 9.1.3. Company snapshot
    • 9.1.4. Operating business segments
    • 9.1.5. Product portfolio
    • 9.1.6. Business performance
    • 9.1.7. Key strategic moves and developments
  • 9.2. SAP SE
    • 9.2.1. Company overview
    • 9.2.2. Key executives
    • 9.2.3. Company snapshot
    • 9.2.4. Operating business segments
    • 9.2.5. Product portfolio
    • 9.2.6. Business performance
    • 9.2.7. Key strategic moves and developments
  • 9.3. Oracle Corporation
    • 9.3.1. Company overview
    • 9.3.2. Key executives
    • 9.3.3. Company snapshot
    • 9.3.4. Operating business segments
    • 9.3.5. Product portfolio
    • 9.3.6. Business performance
    • 9.3.7. Key strategic moves and developments
  • 9.4. Brierley+Partners
    • 9.4.1. Company overview
    • 9.4.2. Key executives
    • 9.4.3. Company snapshot
    • 9.4.4. Operating business segments
    • 9.4.5. Product portfolio
    • 9.4.6. Business performance
    • 9.4.7. Key strategic moves and developments
  • 9.5. Capillary Technologies
    • 9.5.1. Company overview
    • 9.5.2. Key executives
    • 9.5.3. Company snapshot
    • 9.5.4. Operating business segments
    • 9.5.5. Product portfolio
    • 9.5.6. Business performance
    • 9.5.7. Key strategic moves and developments
  • 9.6. Annex Cloud
    • 9.6.1. Company overview
    • 9.6.2. Key executives
    • 9.6.3. Company snapshot
    • 9.6.4. Operating business segments
    • 9.6.5. Product portfolio
    • 9.6.6. Business performance
    • 9.6.7. Key strategic moves and developments
  • 9.7. Apex Loyalty
    • 9.7.1. Company overview
    • 9.7.2. Key executives
    • 9.7.3. Company snapshot
    • 9.7.4. Operating business segments
    • 9.7.5. Product portfolio
    • 9.7.6. Business performance
    • 9.7.7. Key strategic moves and developments
  • 9.8. Bond Brand Loyalty Inc.
    • 9.8.1. Company overview
    • 9.8.2. Key executives
    • 9.8.3. Company snapshot
    • 9.8.4. Operating business segments
    • 9.8.5. Product portfolio
    • 9.8.6. Business performance
    • 9.8.7. Key strategic moves and developments
  • 9.9. Epsilon Data Management, LLC.
    • 9.9.1. Company overview
    • 9.9.2. Key executives
    • 9.9.3. Company snapshot
    • 9.9.4. Operating business segments
    • 9.9.5. Product portfolio
    • 9.9.6. Business performance
    • 9.9.7. Key strategic moves and developments
  • 9.10. Comarch SA
    • 9.10.1. Company overview
    • 9.10.2. Key executives
    • 9.10.3. Company snapshot
    • 9.10.4. Operating business segments
    • 9.10.5. Product portfolio
    • 9.10.6. Business performance
    • 9.10.7. Key strategic moves and developments