サンプル依頼リスト カート
  • English
デフォルト表紙
市場調査レポート
商品コード
1396874

スポーツスポンサーシップの世界市場：タイプ別、スポーツ別、用途別 - 機会分析と産業予測、2023～2032年

Sports Sponsorship Market By Type, By Sports, By Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

出版日
ページ情報
英文 250 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
スポーツスポンサーシップの世界市場：タイプ別、スポーツ別、用途別 - 機会分析と産業予測、2023～2032年
出版日: 2023年09月30日
発行: Allied Market Research
ページ情報: 英文 250 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のスポーツスポンサーシップの市場規模は、2022年に738億米ドルに達し、2023～2032年にかけてCAGR 7.1％で成し、2032年には1,514億米ドルに達すると予測されています。

スポーツ選手のエンドースメント、スタジアムの命名権、チームのスポンサーシップ、イベント、競技中のプロダクトプレースメントなどは、スポーツスポンサーシップが行われる多くの方法のほんの一例に過ぎないです。スポーツスポンサーシップは、ブランド露出の強化、特定のターゲット層へのリーチ、好意的なブランドイメージの構築、ブランドロイヤリティの向上、メディアの注目の喚起、顧客の関与の促進など、いくつかの点でスポンサーを支援します。

スポーツスポンサーシップでは、データ分析の重要性が増しています。データは、スポンサーがターゲット市場を特定し、スポンサーシップの効果を評価し、賢明な選択をするために使用されています。スポンサーはデータを活用することで、スポンサーシップの投資収益率（ROI）を評価し、戦術を調整して最大限の効率化を図っています。スポーツスポンサーシップは、スポンサーがファンに自分だけの体験を提供しようとするため、ますますカスタマイズに重点を置くようになっています。これは、特化したコンテンツ、パーソナライズされたメッセージ、顧客とのインタラクションを促すインタラクティブなアクティベーションで構成されます。ファン体験は改善され、ブランドロイヤリティは育まれ、スポンサーによってより深い関係が育まれています。

スポンサーは、スポーツ施設とターゲット市場との関連性を慎重に見極めなければならないです。スポンサーのターゲット市場とスポーツ施設のターゲットオーディエンスの間にミスマッチがあれば、スポンサーシップは期待された効果を発揮しないです。同様に、スポーツ団体は、スポンサーの目標がその観客やブランドの特徴と相反する場合、スポンサーを引き付けるのに苦労します。スポーツスポンサーシップに内在する危険性には、個人、チーム、リーグに関わる好ましくない状況、論争、スキャンダルの可能性が含まれます。そのような事態が発生した場合、スポンサーはブランドの評判や世論への潜在的な影響を考慮しなければならないです。スポーツ団体に論争や倫理的問題の実績がある場合、スポンサーを見つけるのは難しいです。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

  • 市場定義と範囲
  • 主な調査結果
    • 影響要因
    • 主な投資機会
  • ポーターのファイブフォース分析
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会

第4章 スポーツスポンサーシップ市場：タイプ別

  • 概要
  • サイネージ
  • デジタルアクティベーション
  • クラブ・会場活性化
  • その他

第5章 スポーツスポンサーシップ市場：スポーツ別

  • 概要
  • サッカー
  • ホッケー
  • クリケット
  • その他

第6章 スポーツスポンサーシップ市場：用途別

  • 概要
  • 競合スポンサーシップ
  • トレーニングスポンサーシップ
  • その他

第7章 スポーツスポンサーシップ市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他の欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
    • その他のアジア太平洋
  • ラテンアメリカ、中東、アフリカ
    • ブラジル
    • アルゼンチン
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • その他のラテンアメリカ、中東、アフリカ

第8章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10企業の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • 主要企業のポジショニング、2022年

第9章 企業プロファイル

  • Adidas AG
  • Anheuser-Busch InBev SA/NV
  • Castrol India Limited
  • Macron S.p.A.
  • PepsiCo, Inc.
  • ASICS Corporation
  • Nike, Inc.
  • Electronic Arts Inc.
  • Puma SE
  • Red Bull GmbH
図表

LIST OF TABLES

  • TABLE 01. GLOBAL SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 02. SPORTS SPONSORSHIP MARKET FOR SIGNAGE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. SPORTS SPONSORSHIP MARKET FOR DIGITAL ACTIVATION, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. SPORTS SPONSORSHIP MARKET FOR CLUB AND VENUE ACTIVATION, BY REGION, 2022-2032 ($MILLION)
  • TABLE 05. SPORTS SPONSORSHIP MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 06. GLOBAL SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 07. SPORTS SPONSORSHIP MARKET FOR FOOTBALL, BY REGION, 2022-2032 ($MILLION)
  • TABLE 08. SPORTS SPONSORSHIP MARKET FOR HOCKEY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 09. SPORTS SPONSORSHIP MARKET FOR CRICKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. SPORTS SPONSORSHIP MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 11. GLOBAL SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 12. SPORTS SPONSORSHIP MARKET FOR COMPETITION SPONSORSHIP, BY REGION, 2022-2032 ($MILLION)
  • TABLE 13. SPORTS SPONSORSHIP MARKET FOR TRAINING SPONSORSHIP, BY REGION, 2022-2032 ($MILLION)
  • TABLE 14. SPORTS SPONSORSHIP MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 15. SPORTS SPONSORSHIP MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 16. NORTH AMERICA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 17. NORTH AMERICA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 18. NORTH AMERICA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 19. NORTH AMERICA SPORTS SPONSORSHIP MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 20. U.S. SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 21. U.S. SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 22. U.S. SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 23. CANADA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 24. CANADA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 25. CANADA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 26. MEXICO SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 27. MEXICO SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 28. MEXICO SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 29. EUROPE SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 30. EUROPE SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 31. EUROPE SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 32. EUROPE SPORTS SPONSORSHIP MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 33. GERMANY SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 34. GERMANY SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 35. GERMANY SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 36. UK SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 37. UK SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 38. UK SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 39. FRANCE SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 40. FRANCE SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 41. FRANCE SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 42. ITALY SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 43. ITALY SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 44. ITALY SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 45. SPAIN SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 46. SPAIN SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 47. SPAIN SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 48. REST OF EUROPE SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 49. REST OF EUROPE SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 50. REST OF EUROPE SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 51. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 52. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 53. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 54. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 55. CHINA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 56. CHINA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 57. CHINA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 58. INDIA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 59. INDIA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 60. INDIA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 61. JAPAN SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 62. JAPAN SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 63. JAPAN SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 64. SOUTH KOREA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 65. SOUTH KOREA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 66. SOUTH KOREA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 67. AUSTRALIA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 68. AUSTRALIA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 69. AUSTRALIA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 70. REST OF ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 71. REST OF ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 72. REST OF ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 73. LAMEA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 74. LAMEA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 75. LAMEA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 76. LAMEA SPORTS SPONSORSHIP MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 77. BRAZIL SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 78. BRAZIL SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 79. BRAZIL SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 80. ARGENTINA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 81. ARGENTINA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 82. ARGENTINA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 83. SAUDI ARABIA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 84. SAUDI ARABIA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 85. SAUDI ARABIA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 86. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 87. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 88. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 89. SOUTH AFRICA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 90. SOUTH AFRICA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 91. SOUTH AFRICA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 92. REST OF LAMEA SPORTS SPONSORSHIP MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 93. REST OF LAMEA SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022-2032 ($MILLION)
  • TABLE 94. REST OF LAMEA SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 95. ADIDAS AG: KEY EXECUTIVES
  • TABLE 96. ADIDAS AG: COMPANY SNAPSHOT
  • TABLE 97. ADIDAS AG: PRODUCT SEGMENTS
  • TABLE 98. ADIDAS AG: PRODUCT PORTFOLIO
  • TABLE 99. ANHEUSER-BUSCH INBEV SA/NV: KEY EXECUTIVES
  • TABLE 100. ANHEUSER-BUSCH INBEV SA/NV: COMPANY SNAPSHOT
  • TABLE 101. ANHEUSER-BUSCH INBEV SA/NV: PRODUCT SEGMENTS
  • TABLE 102. ANHEUSER-BUSCH INBEV SA/NV: PRODUCT PORTFOLIO
  • TABLE 103. ANHEUSER-BUSCH INBEV SA/NV: KEY STRATERGIES
  • TABLE 104. CASTROL INDIA LIMITED: KEY EXECUTIVES
  • TABLE 105. CASTROL INDIA LIMITED: COMPANY SNAPSHOT
  • TABLE 106. CASTROL INDIA LIMITED: PRODUCT SEGMENTS
  • TABLE 107. CASTROL INDIA LIMITED: PRODUCT PORTFOLIO
  • TABLE 108. CASTROL INDIA LIMITED: KEY STRATERGIES
  • TABLE 109. MACRON S.P.A.: KEY EXECUTIVES
  • TABLE 110. MACRON S.P.A.: COMPANY SNAPSHOT
  • TABLE 111. MACRON S.P.A.: PRODUCT SEGMENTS
  • TABLE 112. MACRON S.P.A.: PRODUCT PORTFOLIO
  • TABLE 113. MACRON S.P.A.: KEY STRATERGIES
  • TABLE 114. PEPSICO, INC.: KEY EXECUTIVES
  • TABLE 115. PEPSICO, INC.: COMPANY SNAPSHOT
  • TABLE 116. PEPSICO, INC.: PRODUCT SEGMENTS
  • TABLE 117. PEPSICO, INC.: PRODUCT PORTFOLIO
  • TABLE 118. PEPSICO, INC.: KEY STRATERGIES
  • TABLE 119. ASICS CORPORATION: KEY EXECUTIVES
  • TABLE 120. ASICS CORPORATION: COMPANY SNAPSHOT
  • TABLE 121. ASICS CORPORATION: PRODUCT SEGMENTS
  • TABLE 122. ASICS CORPORATION: PRODUCT PORTFOLIO
  • TABLE 123. ASICS CORPORATION: KEY STRATERGIES
  • TABLE 124. NIKE, INC.: KEY EXECUTIVES
  • TABLE 125. NIKE, INC.: COMPANY SNAPSHOT
  • TABLE 126. NIKE, INC.: PRODUCT SEGMENTS
  • TABLE 127. NIKE, INC.: PRODUCT PORTFOLIO
  • TABLE 128. ELECTRONIC ARTS INC.: KEY EXECUTIVES
  • TABLE 129. ELECTRONIC ARTS INC.: COMPANY SNAPSHOT
  • TABLE 130. ELECTRONIC ARTS INC.: SERVICE SEGMENTS
  • TABLE 131. ELECTRONIC ARTS INC.: PRODUCT PORTFOLIO
  • TABLE 132. ELECTRONIC ARTS INC.: KEY STRATERGIES
  • TABLE 133. PUMA SE: KEY EXECUTIVES
  • TABLE 134. PUMA SE: COMPANY SNAPSHOT
  • TABLE 135. PUMA SE: PRODUCT SEGMENTS
  • TABLE 136. PUMA SE: PRODUCT PORTFOLIO
  • TABLE 137. PUMA SE: KEY STRATERGIES
  • TABLE 138. RED BULL GMBH: KEY EXECUTIVES
  • TABLE 139. RED BULL GMBH: COMPANY SNAPSHOT
  • TABLE 140. RED BULL GMBH: PRODUCT SEGMENTS
  • TABLE 141. RED BULL GMBH: PRODUCT PORTFOLIO

LIST OF FIGURES

  • FIGURE 01. SPORTS SPONSORSHIP MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF SPORTS SPONSORSHIP MARKET,2022-2032
  • FIGURE 03. TOP INVESTMENT POCKETS IN SPORTS SPONSORSHIP MARKET (2023-2032)
  • FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS
  • FIGURE 05. MODERATE THREAT OF NEW ENTRANTS
  • FIGURE 06. MODERATE THREAT OF SUBSTITUTES
  • FIGURE 07. MODERATE INTENSITY OF RIVALRY
  • FIGURE 08. LOW BARGAINING POWER OF BUYERS
  • FIGURE 09. GLOBAL SPORTS SPONSORSHIP MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 10. SPORTS SPONSORSHIP MARKET, BY TYPE, 2022 AND 2032(%)
  • FIGURE 11. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR SIGNAGE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR DIGITAL ACTIVATION, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR CLUB AND VENUE ACTIVATION, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 15. SPORTS SPONSORSHIP MARKET, BY SPORTS, 2022 AND 2032(%)
  • FIGURE 16. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR FOOTBALL, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 17. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR HOCKEY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR CRICKET, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. SPORTS SPONSORSHIP MARKET, BY APPLICATION, 2022 AND 2032(%)
  • FIGURE 21. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR COMPETITION SPONSORSHIP, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 22. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR TRAINING SPONSORSHIP, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 23. COMPARATIVE SHARE ANALYSIS OF SPORTS SPONSORSHIP MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 24. SPORTS SPONSORSHIP MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 25. U.S. SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 26. CANADA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 27. MEXICO SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 28. GERMANY SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 29. UK SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 30. FRANCE SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 31. ITALY SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 32. SPAIN SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 33. REST OF EUROPE SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. CHINA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. INDIA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. JAPAN SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. SOUTH KOREA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. AUSTRALIA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. REST OF ASIA-PACIFIC SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. BRAZIL SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. ARGENTINA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. SAUDI ARABIA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 44. SOUTH AFRICA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 45. REST OF LAMEA SPORTS SPONSORSHIP MARKET, 2022-2032 ($MILLION)
  • FIGURE 46. TOP WINNING STRATEGIES, BY YEAR (2021-2023)
  • FIGURE 47. TOP WINNING STRATEGIES, BY DEVELOPMENT (2021-2023)
  • FIGURE 48. TOP WINNING STRATEGIES, BY COMPANY (2021-2023)
  • FIGURE 49. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 50. COMPETITIVE DASHBOARD
  • FIGURE 51. COMPETITIVE HEATMAP: SPORTS SPONSORSHIP MARKET
  • FIGURE 52. TOP PLAYER POSITIONING, 2022
  • FIGURE 53. ADIDAS AG: NET SALES, 2020-2022 ($MILLION)
  • FIGURE 54. ADIDAS AG: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
  • FIGURE 55. ADIDAS AG: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 56. ADIDAS AG: REVENUE SHARE BY REGION, 2022 (%)
  • FIGURE 57. ANHEUSER-BUSCH INBEV SA/NV: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 58. ANHEUSER-BUSCH INBEV SA/NV: REVENUE SHARE BY SEGMENT, 2021 (%)
  • FIGURE 59. CASTROL INDIA LIMITED: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 60. CASTROL INDIA LIMITED: REVENUE SHARE BY REGION, 2022 (%)
  • FIGURE 61. PEPSICO, INC.: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 62. PEPSICO, INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
  • FIGURE 63. PEPSICO, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 64. PEPSICO, INC.: REVENUE SHARE BY REGION, 2022 (%)
  • FIGURE 65. ASICS CORPORATION: NET SALES, 2020-2022 ($MILLION)
  • FIGURE 66. ASICS CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
  • FIGURE 67. ASICS CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 68. NIKE, INC.: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 69. NIKE, INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
  • FIGURE 70. NIKE, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 71. ELECTRONIC ARTS INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
  • FIGURE 72. ELECTRONIC ARTS INC.: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 73. ELECTRONIC ARTS INC.: REVENUE SHARE BY REGION, 2022 (%)
  • FIGURE 74. PUMA SE: NET SALES, 2020-2022 ($MILLION)
  • FIGURE 75. PUMA SE: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
  • FIGURE 76. PUMA SE: REVENUE SHARE BY SEGMENT, 2022 (%)
目次
Product Code: A121165

The global sports sponsorship market was valued at $73.8 billion in 2022, and is projected to reach $151.4 billion by 2032, growing at a CAGR of 7.1% from 2023 to 2032.Athlete endorsements, stadium naming rights, team sponsorships, events, and product placement during athletic occasions are just a few examples of the many ways that sports sponsorship is done. Sports sponsorship helps sponsors in several ways, including enhanced brand exposure, reaching a specific target demographic, building favorable brand associations, boosting brand loyalty, generating media attention, and encouraging customer involvement.

In sports sponsorship, data analytics is becoming more important. Data is being used by sponsors to pinpoint target markets, evaluate the effectiveness of their sponsorships, and make wise choices. Sponsors evaluate the return on investment (ROI) of their sponsorships and adjust their tactics for utmost efficiency by using data. Sports sponsorship is increasingly focusing on customization as sponsors try to give fans experiences that are unique to them. This comprises specialized content, personalized messages, and interactive activations that encourage customer interaction. The fan experience is being improved, brand loyalty is being developed, and deeper relationships are being fostered by sponsors.

Sponsors must carefully assess the sporting property's relevance to their target market. The sponsorship does not have the anticipated impact if there is a mismatch between the target market of the sponsor and the sporting property's target audience. Similarly, sports organizations have trouble attracting sponsors if the goals of such sponsors conflict with the characteristics of their audience or their brand. The inherent dangers of sports sponsorship include the possibility of unfavorable situations, controversies, or scandals involving individuals, teams, or leagues. In the event of such a situation, sponsors must consider the potential effects on their brand reputation and public opinion. If a sports organization has a track record of controversy or ethical issues, finding sponsors is difficult.

The global sports sponsorship market is analyzed on the basis of type, sports, application, and region. By type, the market is divided into signage, digital activation, club & venue activation, and others. By sports, the market is segmented into football, hockey, cricket, and others. Depending on the application, it is classified into competition sponsorship, training sponsorship, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the rest of LAMEA).

The major players operating in the global sports sponsorship market are Nike Inc., Adidas AG, PepsiCo Inc., Red Bull GmbH, Puma SE, Macron S.p.A., Castrol India Limited, Anheuser-Busch InBev SA/NV, Electronic Arts Inc., and ASICS Corporation.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports sponsorship market analysis from 2022 to 2032 to identify the prevailing sports sponsorship market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the sports sponsorship market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global sports sponsorship market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Additional company profiles with specific to client's interest

Key Market Segments

By Type

  • Club and Venue Activation
  • Others
  • Signage
  • Digital Activation

By Sports

  • Football
  • Hockey
  • Cricket
  • Others

By Application

  • Competition Sponsorship
  • Training Sponsorship
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Saudi Arabia
    • United Arab Emirates
    • South Africa
    • Rest of LAMEA

Key Market Players:

    • PepsiCo, Inc.
    • Castrol India Limited
    • Adidas AG
    • Anheuser-Busch InBev SA/NV
    • Electronic Arts Inc.
    • Puma SE
    • Red Bull GmbH
    • ASICS Corporation
    • Nike, Inc.
    • Macron S.p.A.

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research Methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
    • 3.3.1. Moderate bargaining power of suppliers
    • 3.3.2. Moderate threat of new entrants
    • 3.3.3. Moderate threat of substitutes
    • 3.3.4. Moderate intensity of rivalry
    • 3.3.5. Low bargaining power of buyers
  • 3.4. Market dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Brand exposure and reach
      • 3.4.1.2. Social media and digital marketing
      • 3.4.1.3. Authenticity and brand alignment
    • 3.4.2. Restraints
      • 3.4.2.1. Reputation risks
      • 3.4.2.2. Legal and regulatory considerations
    • 3.4.3. Opportunities
      • 3.4.3.1. Experiential marketing

CHAPTER 4: SPORTS SPONSORSHIP MARKET, BY TYPE

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Signage
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Digital Activation
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country
  • 4.4. Club and Venue Activation
    • 4.4.1. Key market trends, growth factors and opportunities
    • 4.4.2. Market size and forecast, by region
    • 4.4.3. Market share analysis by country
  • 4.5. Others
    • 4.5.1. Key market trends, growth factors and opportunities
    • 4.5.2. Market size and forecast, by region
    • 4.5.3. Market share analysis by country

CHAPTER 5: SPORTS SPONSORSHIP MARKET, BY SPORTS

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Football
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Hockey
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country
  • 5.4. Cricket
    • 5.4.1. Key market trends, growth factors and opportunities
    • 5.4.2. Market size and forecast, by region
    • 5.4.3. Market share analysis by country
  • 5.5. Others
    • 5.5.1. Key market trends, growth factors and opportunities
    • 5.5.2. Market size and forecast, by region
    • 5.5.3. Market share analysis by country

CHAPTER 6: SPORTS SPONSORSHIP MARKET, BY APPLICATION

  • 6.1. Overview
    • 6.1.1. Market size and forecast
  • 6.2. Competition Sponsorship
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by region
    • 6.2.3. Market share analysis by country
  • 6.3. Training Sponsorship
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by region
    • 6.3.3. Market share analysis by country
  • 6.4. Others
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by region
    • 6.4.3. Market share analysis by country

CHAPTER 7: SPORTS SPONSORSHIP MARKET, BY REGION

  • 7.1. Overview
    • 7.1.1. Market size and forecast By Region
  • 7.2. North America
    • 7.2.1. Key market trends, growth factors and opportunities
    • 7.2.2. Market size and forecast, by Type
    • 7.2.3. Market size and forecast, by Sports
    • 7.2.4. Market size and forecast, by Application
    • 7.2.5. Market size and forecast, by country
      • 7.2.5.1. U.S.
      • 7.2.5.1.1. Market size and forecast, by Type
      • 7.2.5.1.2. Market size and forecast, by Sports
      • 7.2.5.1.3. Market size and forecast, by Application
      • 7.2.5.2. Canada
      • 7.2.5.2.1. Market size and forecast, by Type
      • 7.2.5.2.2. Market size and forecast, by Sports
      • 7.2.5.2.3. Market size and forecast, by Application
      • 7.2.5.3. Mexico
      • 7.2.5.3.1. Market size and forecast, by Type
      • 7.2.5.3.2. Market size and forecast, by Sports
      • 7.2.5.3.3. Market size and forecast, by Application
  • 7.3. Europe
    • 7.3.1. Key market trends, growth factors and opportunities
    • 7.3.2. Market size and forecast, by Type
    • 7.3.3. Market size and forecast, by Sports
    • 7.3.4. Market size and forecast, by Application
    • 7.3.5. Market size and forecast, by country
      • 7.3.5.1. Germany
      • 7.3.5.1.1. Market size and forecast, by Type
      • 7.3.5.1.2. Market size and forecast, by Sports
      • 7.3.5.1.3. Market size and forecast, by Application
      • 7.3.5.2. UK
      • 7.3.5.2.1. Market size and forecast, by Type
      • 7.3.5.2.2. Market size and forecast, by Sports
      • 7.3.5.2.3. Market size and forecast, by Application
      • 7.3.5.3. France
      • 7.3.5.3.1. Market size and forecast, by Type
      • 7.3.5.3.2. Market size and forecast, by Sports
      • 7.3.5.3.3. Market size and forecast, by Application
      • 7.3.5.4. Italy
      • 7.3.5.4.1. Market size and forecast, by Type
      • 7.3.5.4.2. Market size and forecast, by Sports
      • 7.3.5.4.3. Market size and forecast, by Application
      • 7.3.5.5. Spain
      • 7.3.5.5.1. Market size and forecast, by Type
      • 7.3.5.5.2. Market size and forecast, by Sports
      • 7.3.5.5.3. Market size and forecast, by Application
      • 7.3.5.6. Rest of Europe
      • 7.3.5.6.1. Market size and forecast, by Type
      • 7.3.5.6.2. Market size and forecast, by Sports
      • 7.3.5.6.3. Market size and forecast, by Application
  • 7.4. Asia-Pacific
    • 7.4.1. Key market trends, growth factors and opportunities
    • 7.4.2. Market size and forecast, by Type
    • 7.4.3. Market size and forecast, by Sports
    • 7.4.4. Market size and forecast, by Application
    • 7.4.5. Market size and forecast, by country
      • 7.4.5.1. China
      • 7.4.5.1.1. Market size and forecast, by Type
      • 7.4.5.1.2. Market size and forecast, by Sports
      • 7.4.5.1.3. Market size and forecast, by Application
      • 7.4.5.2. India
      • 7.4.5.2.1. Market size and forecast, by Type
      • 7.4.5.2.2. Market size and forecast, by Sports
      • 7.4.5.2.3. Market size and forecast, by Application
      • 7.4.5.3. Japan
      • 7.4.5.3.1. Market size and forecast, by Type
      • 7.4.5.3.2. Market size and forecast, by Sports
      • 7.4.5.3.3. Market size and forecast, by Application
      • 7.4.5.4. South Korea
      • 7.4.5.4.1. Market size and forecast, by Type
      • 7.4.5.4.2. Market size and forecast, by Sports
      • 7.4.5.4.3. Market size and forecast, by Application
      • 7.4.5.5. Australia
      • 7.4.5.5.1. Market size and forecast, by Type
      • 7.4.5.5.2. Market size and forecast, by Sports
      • 7.4.5.5.3. Market size and forecast, by Application
      • 7.4.5.6. Rest of Asia-Pacific
      • 7.4.5.6.1. Market size and forecast, by Type
      • 7.4.5.6.2. Market size and forecast, by Sports
      • 7.4.5.6.3. Market size and forecast, by Application
  • 7.5. LAMEA
    • 7.5.1. Key market trends, growth factors and opportunities
    • 7.5.2. Market size and forecast, by Type
    • 7.5.3. Market size and forecast, by Sports
    • 7.5.4. Market size and forecast, by Application
    • 7.5.5. Market size and forecast, by country
      • 7.5.5.1. Brazil
      • 7.5.5.1.1. Market size and forecast, by Type
      • 7.5.5.1.2. Market size and forecast, by Sports
      • 7.5.5.1.3. Market size and forecast, by Application
      • 7.5.5.2. Argentina
      • 7.5.5.2.1. Market size and forecast, by Type
      • 7.5.5.2.2. Market size and forecast, by Sports
      • 7.5.5.2.3. Market size and forecast, by Application
      • 7.5.5.3. Saudi Arabia
      • 7.5.5.3.1. Market size and forecast, by Type
      • 7.5.5.3.2. Market size and forecast, by Sports
      • 7.5.5.3.3. Market size and forecast, by Application
      • 7.5.5.4. United Arab Emirates
      • 7.5.5.4.1. Market size and forecast, by Type
      • 7.5.5.4.2. Market size and forecast, by Sports
      • 7.5.5.4.3. Market size and forecast, by Application
      • 7.5.5.5. South Africa
      • 7.5.5.5.1. Market size and forecast, by Type
      • 7.5.5.5.2. Market size and forecast, by Sports
      • 7.5.5.5.3. Market size and forecast, by Application
      • 7.5.5.6. Rest of LAMEA
      • 7.5.5.6.1. Market size and forecast, by Type
      • 7.5.5.6.2. Market size and forecast, by Sports
      • 7.5.5.6.3. Market size and forecast, by Application

CHAPTER 8: COMPETITIVE LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product Mapping of Top 10 Player
  • 8.4. Competitive Dashboard
  • 8.5. Competitive Heatmap
  • 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

  • 9.1. Adidas AG
    • 9.1.1. Company overview
    • 9.1.2. Key Executives
    • 9.1.3. Company snapshot
    • 9.1.4. Operating business segments
    • 9.1.5. Product portfolio
    • 9.1.6. Business performance
  • 9.2. Anheuser-Busch InBev SA/NV
    • 9.2.1. Company overview
    • 9.2.2. Key Executives
    • 9.2.3. Company snapshot
    • 9.2.4. Operating business segments
    • 9.2.5. Product portfolio
    • 9.2.6. Business performance
    • 9.2.7. Key strategic moves and developments
  • 9.3. Castrol India Limited
    • 9.3.1. Company overview
    • 9.3.2. Key Executives
    • 9.3.3. Company snapshot
    • 9.3.4. Operating business segments
    • 9.3.5. Product portfolio
    • 9.3.6. Business performance
    • 9.3.7. Key strategic moves and developments
  • 9.4. Macron S.p.A.
    • 9.4.1. Company overview
    • 9.4.2. Key Executives
    • 9.4.3. Company snapshot
    • 9.4.4. Operating business segments
    • 9.4.5. Product portfolio
    • 9.4.6. Key strategic moves and developments
  • 9.5. PepsiCo, Inc.
    • 9.5.1. Company overview
    • 9.5.2. Key Executives
    • 9.5.3. Company snapshot
    • 9.5.4. Operating business segments
    • 9.5.5. Product portfolio
    • 9.5.6. Business performance
    • 9.5.7. Key strategic moves and developments
  • 9.6. ASICS Corporation
    • 9.6.1. Company overview
    • 9.6.2. Key Executives
    • 9.6.3. Company snapshot
    • 9.6.4. Operating business segments
    • 9.6.5. Product portfolio
    • 9.6.6. Business performance
    • 9.6.7. Key strategic moves and developments
  • 9.7. Nike, Inc.
    • 9.7.1. Company overview
    • 9.7.2. Key Executives
    • 9.7.3. Company snapshot
    • 9.7.4. Operating business segments
    • 9.7.5. Product portfolio
    • 9.7.6. Business performance
  • 9.8. Electronic Arts Inc.
    • 9.8.1. Company overview
    • 9.8.2. Key Executives
    • 9.8.3. Company snapshot
    • 9.8.4. Operating business segments
    • 9.8.5. Product portfolio
    • 9.8.6. Business performance
    • 9.8.7. Key strategic moves and developments
  • 9.9. Puma SE
    • 9.9.1. Company overview
    • 9.9.2. Key Executives
    • 9.9.3. Company snapshot
    • 9.9.4. Operating business segments
    • 9.9.5. Product portfolio
    • 9.9.6. Business performance
    • 9.9.7. Key strategic moves and developments
  • 9.10. Red Bull GmbH
    • 9.10.1. Company overview
    • 9.10.2. Key Executives
    • 9.10.3. Company snapshot
    • 9.10.4. Operating business segments
    • 9.10.5. Product portfolio