スポーツスポンサーシップ市場：タイプ別、スポンサーサービス別、スポンサーカテゴリー別、スポーツタイプ別、最終用途別、スポンサーシッププロバイダー別-2025～2030年世界予測

スポーツスポンサーシップ市場は、2024年には1,144億1,000万米ドルとなり、2025年には1,242億4,000万米ドル、CAGR 8.77%で成長し、2030年には1,895億4,000万米ドルに達すると予測されています。

目まぐるしく変化する今日の世界のスポーツの場において、スポンサーシップの領域はかつてないスピードで進化しています。スポーツスポンサーシップに関わることは、単なる投資判断ではなくなり、ブランド構築、記憶に残る体験の創造、観客のエンゲージメントを促進する戦略的アプローチとなっています。スポーツのエコシステムは現在、複数のタッチポイントで企業と熱狂的なファンをつなぐ、幅広い機会を提供しています。このエグゼクティブ・オーバービューでは、市場の複雑さを発表し、スポーツスポンサーシップの未来を形作る要因について深く掘り下げます。

過去10年間、技術の進歩、消費者の期待の進化、革新的なパートナーシップモデルによって、スポーツスポンサーシップは着実に成長してきました。様々なセクタの組織が、感情を揺さぶるスポーツの世界の活用を模索する中、レガシーなプラクティスと先進的なアプローチのバランスを取る必要性にも直面しています。今日、スポンサーシップにおける成功とは、従来のブランド認知度をはるかに超えるものです。本書は、こうしたパラダイムの変遷をナビゲートし、産業の変革の本質を考察するとともに、意思決定者にこの競合セグメントで成功するために必要な知識を記載しています。

この採用は、市場セグメンテーションから地域別、企業別洞察に至るまで、包括的な要因探求の土台を築き、最終的には産業リーダーのための実行可能な提言概要を示しています。スポーツスポンサーシップを理解することは、活気に満ち、ダイナミックで、常に変化し続ける市場への旅であり、革新と成長を目指す人々には大きなリターンが約束されているのです。

スポーツスポンサーシップ市場における変革的変化

スポーツスポンサーシップ市場は、近年変革的な変化を経験しており、ブランドとスポーツ施設の関わり方が根本的に変化しています。デジタル化の進展、ソーシャルメディアの台頭、放送技術の革新により、従来の垣根が取り払われ、より相互的で、魅力的で、測定可能なスポンサーシップ環境が実現しました。

歴史的に、スポンサーシップ契約は、主に静的な広告と限られたフィールド上のブランディングを中心とした静的な取り決めでした。しかし、今日のスポンサーは、データ分析、拡張現実、没入型デジタル体験を活用し、はるかに個人的で追跡可能な方法で観客とつながっています。ファンの行動パターンが進化するにつれ、スポンサーシップ戦略におけるライバルの原型も、リアルタイムのエンゲージメントと消費者主導のコンテンツを優先するように変化しています。このようなダイナミックな変化により、パートナーシップは単なるブランディングにとどまらず、コミュニティ・エンゲージメント、デジタルストーリーテリング、没入型ブランドアクティベーションをサポートすることで、ファン体験の一部として統合されるようになりました。

視聴者がより細分化され、メディア消費が多様化し続ける中、スポンサーは投資に測定可能な価値を付加することが求められています。データによる洞察が、スポンサーシップ契約の構成やマーケティング・リソースの配分の指針となり、あらゆるタッチポイントがエンゲージメントのために最適化されるようになっています。この進化は、従来の画一的なアプローチから、対象市場との長期的な関係構築に焦点を当てた革新的でカスタマイズ型ソリューションへの移行を意味します。その結果、消費者の期待やメディア消費の動向を反映し、金銭的投資と同様に技術的統合や戦略的信憑性が重視される市場となっています。

スポーツスポンサーシップ市場の主要セグメンテーション洞察

スポーツスポンサーシップ市場を詳細に理解するには、多面的なセグメンテーションを認識することが不可欠です。市場をタイプ別に分析すると、イベント、個人、スポーツ、チームに焦点が当てられ、それぞれに独自の消費者アピールと活性化の可能性があります。さらに、経済的スポンサー、現物スポンサー、メディアスポンサー、プロモーション・スポンサーを含むスポンサーサービスを分析し、それぞれがパートナーシップに明確な価値を提案しています。

これらの次元を超えて、スポンサーのカテゴリは、洞察のもう一つの重要なレイヤーを記載しています。市場調査では、メインスポンサー、オフィシャルパートナー、公式スポンサー、テクニカルパートナー、タイトル・スポンサーを区別し、ブランドとの結びつきの深さや活性化戦略の違いを浮き彫りにしています。さらに、スポーツタイプによるセグメンテーションでは、野球、バスケットボール、クリケット、サッカー、ゴルフ、テニスなど、多様なポートフォリオをカバーしています。

さらに、最終用途によるセグメンテーションでは、競合スポンサーシップとトレーニングスポンサーシップを区別し、オーディエンスターゲティングとブランドメッセージのバリエーションを指摘しています。最後に、スポンサーシッププロバイダを検討する場合、航空宇宙・防衛、自動車・運輸、銀行・金融サービス保険、建築・建設・不動産、消費財・小売、教育、エネルギー公共事業、政府・公共機関、医療ライフサイエンス、IT、製造、メディアエンターテインメント、通信、旅行・ホスピタリティなど、幅広い産業を分析対象とします。利害関係者はこのような点を考慮することで、より洗練されたターゲティング戦略を実行することができ、各スポンサーシップイニシアチブを、測定可能な結果を出しながら、意図するオーディエンスの共感を得られるように調整することができます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スポーツイベントの増加と若者のオンラインスポーツイベントへの関心の高まり
    • 世界中でeスポーツとバーチャルスポーツが急成長
  • 抑制要因
    • スポーツスポンサーシップに関連するコンプライアンスの問題
  • 機会
    • スポーツスポンサーシップとファンエンゲージメントを促進する分析の人気
    • 新たなスポーツリーグの出現とスポーツトレーニングのスポンサーシップに対する意識の高まり
  • 課題
    • スポーツスポンサーシップの標準KPIとパートナーの透明性の欠如
• 市場セグメンテーション分析
  • タイプ：高い知名度と世界中の視聴者へのリーチにより、イベントへの関心が高まっている
  • スポンサーシッププロバイダー：消費財と小売産業では、商品の認知度向上のため、スポーツスポンサーシップの使用が増加
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 スポーツスポンサーシップ市場：タイプ別

• イントロダクション
• イベント
• 個人
• スポーツ
• チーム

第7章 スポーツスポンサーシップ市場：スポンサーサービス別

• イントロダクション
• 財政スポンサー
• 現物スポンサー
• メディアスポンサー
• プロモーションスポンサー

第8章 スポーツスポンサーシップ市場：スポンサーカテゴリー別

• イントロダクション
• メインスポンサー
• 公式パートナー
• 公式スポンサー
• 技術パートナー
• タイトルスポンサー

第9章 スポーツスポンサーシップ市場：スポーツタイプ別

• イントロダクション
• 野球
• バスケットボール
• クリケット
• フットボール
• ゴルフ
• テニス

第10章 スポーツスポンサーシップ市場：最終用途別

• イントロダクション
• 競合スポンサーシップ
• トレーニングスポンサーシップ

第11章 スポーツスポンサーシップ市場：スポンサーシッププロバイダー別

• イントロダクション
• 航空宇宙と防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財・小売
• 教育
• エネルギー公益事業
• 政府と公共部門
• 医療とライフサイエンス
• 情報技術
• 製造業
• メディア＆エンターテインメント
• 通信
• 旅行とホスピタリティ

第12章 南北アメリカのスポーツスポンサーシップ市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第13章 アジア太平洋のスポーツスポンサーシップ市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第14章 欧州・中東・アフリカのスポーツスポンサーシップ市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第15章 競合情勢

• 市場シェア分析、2024年
• FPNVポジショニングマトリックス、2024年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Adidas AG
• Ajinomoto Co., Inc.
• Anheuser-Busch InBev SA/NV
• Anta Sports Products Limited
• ASICS Corporation
• BP PLC
• DICK'S Sporting Goods, Inc.
• Emirates Group
• Etihad Airways PJSC
• Ford Motor Company
• Heineken N.V.
• Hero MotoCorp Ltd.
• Hyundai Motor Company
• Intel Corporation
• Microsoft Corporation
• Molson Coors Beverage Company
• Monster Beverage Corporation
• MRF Limited
• Nike, Inc.
• Nissan Motor Co., Ltd.
• PepsiCo, Inc.
• Puma SE
• Qatar Airways Group, Q.C.S.C.
• RealityBLU, Inc.
• Red Bull GmbH
• Reebok International Ltd.
• Reliance Jio Infocomm Ltd.
• Rolex SA
• Samsung Electronics Co., Ltd.
• State Farm Group
• The Coca-Cola Company
• The Procter & Gamble Company
• Think and Learn Private Limited
• UPSTOX

LIST OF FIGURES

• FIGURE 1. SPORTS SPONSORSHIP MARKET MULTI-CURRENCY
• FIGURE 2. SPORTS SPONSORSHIP MARKET MULTI-LANGUAGE
• FIGURE 3. SPORTS SPONSORSHIP MARKET RESEARCH PROCESS
• FIGURE 4. SPORTS SPONSORSHIP MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2024 VS 2030 (%)
• FIGURE 19. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 21. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 23. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 25. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 27. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 28. SPORTS SPONSORSHIP MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 29. SPORTS SPONSORSHIP MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. SPORTS SPONSORSHIP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SPORTS SPONSORSHIP MARKET DYNAMICS
• TABLE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FINANCIAL SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN-KIND SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PROMOTIONAL SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MAIN SPONSOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY OFFICIAL PARTNER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY OFFICIAL SPONSOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TECHNICAL PARTNER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 51. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 53. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 54. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 57. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 58. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 59. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 60. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 61. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 63. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 64. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 66. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 67. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 69. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 70. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 72. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 73. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 75. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 76. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 79. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 81. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 82. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 84. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 85. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 86. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 88. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 89. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 90. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 91. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 92. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 93. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 95. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 96. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 99. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 101. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 102. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 105. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 107. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 108. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 109. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 110. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 111. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 113. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 114. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 115. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 116. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 117. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 119. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 120. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 122. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 123. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 125. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 126. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 127. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 128. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 129. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 131. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 132. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 133. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 134. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 135. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 137. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 138. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 140. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 141. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 143. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 144. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 145. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 146. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 147. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 149. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 150. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 151. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 152. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 153. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 155. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 156. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 157. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 158. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 159. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 160. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 161. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 162. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 163. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 164. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 165. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 166. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 167. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 168. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 169. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 170. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 171. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 172. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 174. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 175. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 176. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 177. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 178. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 179. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 180. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 181. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 182. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 183. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 184. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 186. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 187. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 188. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 189. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 190. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 191. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 192. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 193. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 194. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 195. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 196. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 197. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 198. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 199. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 200. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 201. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 202. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 203. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 204. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 205. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 206. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 207. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 208. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 209. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 210. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 211. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 212. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 213. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 214. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 215. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 216. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 217. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 218. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 219. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 220. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 221. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 222. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 223. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 224. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 225. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 226. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 227. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 228. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 229. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 230. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 231. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 232. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 233. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 234. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 235. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 236. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 237. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 238. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 239. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 240. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 241. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 242. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 243. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 244. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 245. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 246. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 247. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 248. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 249. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 250. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 251. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 252. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 253. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 254. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 255. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 256. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 257. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 258. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 259. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 260. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 261. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 262. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 263. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 264. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 265. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 266. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 267. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 268. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 269. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 270. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 271. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 272. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 273. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 274. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 275. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 276. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 277. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 278. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 279. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 280. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 281. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 282. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 283. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 284. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 285. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 286. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 287. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 288. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 289. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 290. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 291. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 292. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 293. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 294. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 295. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 296. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 297. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 298. SPORTS SPONSORSHIP MARKET SHARE, BY KEY PLAYER, 2024
• TABLE 299. SPORTS SPONSORSHIP MARKET, FPNV POSITIONING MATRIX, 2024

The Sports Sponsorship Market was valued at USD 114.41 billion in 2024 and is projected to grow to USD 124.24 billion in 2025, with a CAGR of 8.77%, reaching USD 189.54 billion by 2030.

In today's fast-paced global sports arena, the sponsorship domain is evolving at an unprecedented rate. Engaging with sports sponsorship has become more than just an investment decision-it's a strategic approach to building brands, creating memorable experiences, and driving audience engagement. The sports ecosystem now offers an expansive array of opportunities that connect companies with passionate fans across multiple touch points. This executive overview introduces the complexities of the market and sets the stage for a deep dive into the factors that are shaping the future of sports sponsorship.

The landscape has witnessed steady growth over the past decade, driven by technological advancements, evolving consumer expectations, and innovative partnership models. As organizations from varied sectors seek to leverage the emotionally charged world of sports, they are also faced with the need to balance legacy practices with forward-thinking approaches. Today, success in sponsorship means much more than traditional brand visibility-it demands authenticity, integration, and strategic foresight. Our analysis navigates through these shifting paradigms and offers insights into the transformative nature of the industry while equipping decision-makers with the knowledge necessary to thrive in this competitive field.

This introduction lays the foundation for a comprehensive exploration into factors ranging from market segmentation to regional and company-specific insights, ultimately outlining actionable recommendations for industry leaders. It reinforces the notion that understanding sports sponsorship is a journey-a journey into a vibrant, dynamic, and ever-adapting market that holds the promise of significant returns for those who are determined to innovate and grow.

Transformative Shifts in the Sports Sponsorship Arena

The sports sponsorship market has experienced transformative shifts over recent years, fundamentally altering how brands and sports properties interact. Increased digitalization, the rise of social media, and innovations in broadcast technology have dismantled traditional barriers, allowing for a more interconnected, engaging, and measurable sponsorship environment.

Historically, sponsorship agreements were static arrangements centered primarily around static advertisements and limited on-field branding. However, today's sponsors are leveraging data analytics, augmented reality, and immersive digital experiences to connect with audiences in far more personal and trackable ways. As fans' behavioral patterns evolve, rivalry archetypes in sponsorship strategies have also shifted to prioritize real-time engagement and consumer-driven content. These dynamic changes have led to partnerships that extend beyond mere branding, becoming integrated parts of fan experiences by supporting community engagement, digital storytelling, and immersive brand activations.

As the audience becomes more segmented and media consumption continues to diversify, sponsors are required to add measurable value to their investments. Data-driven insights now guide the structuring of sponsorship deals and the allocation of marketing resources, ensuring that every touchpoint is optimized for engagement. This evolution signifies a move away from traditional, one-size-fits-all approaches towards innovative, customized solutions that focus on building long-term relationships with target markets. The result is a market that is as much about technological integration and strategic authenticity as it is about financial investment, reflecting broader trends in consumer expectation and media consumption.

Key Segmentation Insights in the Sports Sponsorship Market

A detailed understanding of the sports sponsorship market is contingent upon recognizing the multifaceted dimensions of segmentation. The market is analyzed based on type, where the focus spans across events, individuals, sports, and teams, each carrying unique consumer appeal and activation potential. Furthermore, the analysis looks into sponsored services which encompass financial sponsors, in-kind sponsors, media sponsors, and promotional sponsors, each contributing distinct value propositions to the partnership.

Beyond these dimensions, sponsor categories provide another crucial layer of insight. Market study distinguishes among main sponsors, official partners, official sponsors, technical partners, and title sponsors, highlighting varying depths of brand association and activation strategies. An additional segmentation based on sport type covers a diverse portfolio including baseball, basketball, cricket, football, golf, and tennis, each sport offering unique demographics and levels of fan engagement.

Moreover, segmentation based on end-use differentiates between competition sponsorship and training sponsorship, pointing to variations in audience targeting and brand messages. Lastly, when examining sponsorship providers, the analysis spans a broad range of industries such as aerospace and defense, automotive and transportation, banking, financial services and insurance, building, construction and real estate, consumer goods and retail, education, energy and utilities, government and public sector, healthcare and life sciences, information technology, manufacturing, media and entertainment, telecommunication, and travel and hospitality. These considerations enable stakeholders to execute more refined targeting strategies, ensuring that each sponsorship initiative is tailored to resonate with its intended audience while delivering measurable results.

Based on Type, market is studied across Events, Individuals, Sports, and Teams.

Based on Sponsored Services, market is studied across Financial Sponsors, In-kind Sponsors, Media Sponsors, and Promotional Sponsors.

Based on Sponsor Categories, market is studied across Main Sponsor, Official Partner, Official Sponsor, Technical partner, and Title sponsor.

Based on Sport Type, market is studied across Baseball, Basketball, Cricket, Football, Golf, and Tennis.

Based on End-use, market is studied across Competition Sponsorship and Training Sponsorship.

Based on Sponsorship Providers, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.

Regional Dynamics and Strategic Insights in the Sponsorship Market

Geographic factors play a vital role in the evolution of sports sponsorships. The market's dynamics differ significantly based on regional variations and cultural contexts, which in turn influence how sponsorship agreements are structured and executed. In the Americas, the convergence of popular sports, innovative marketing techniques, and robust consumer engagement has transformed the sponsorship landscape into a highly competitive field. Meanwhile, in Europe, the Middle East and Africa, longstanding sporting traditions intertwine with emerging digital trends, crafting a unique blend of heritage and modernity that appeals to diverse demographics.

In the Asia-Pacific region, rapid economic development and a burgeoning middle class have the potential to redefine sponsorship paradigms as companies strive to tap into new consumer bases with rich sporting legacies. This region demonstrates how digital transformation coupled with traditional sports culture can create expansive opportunities for brands. The regional insights not only illustrate variations in fan engagement and sponsorship efficacy but also underscore the necessity for localized strategies that account for consumer behavior, media penetration, and cultural affinities. By understanding these regional differences, sponsors can deploy marketing investments more effectively, tailoring their strategic approach to maximize impact and drive sustainable growth in their respective markets.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Prominent global players are at the forefront of transforming how brands connect with sports audiences. Industry giants such as Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, and Anta Sports Products Limited are redefining sponsorship by blending traditional sports marketing with innovative engagement strategies. Renowned brands like ASICS Corporation, BP PLC, and DICK'S Sporting Goods, Inc. bring decades of experience in their respective sectors into dynamic sponsorship deals that focus on fan commitment and cutting-edge technology.

Further bolstering the competitive edge in this market, companies including Emirates Group, Etihad Airways PJSC, Ford Motor Company, and Heineken N.V. have showcased how strategic alliances can drive mutual benefits. Global leaders such as Hero MotoCorp Ltd., Hyundai Motor Company, Intel Corporation, and Microsoft Corporation have also emerged as key sponsors, investing in high-impact sports initiatives. This is complemented by the contributions from Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, and Nike, Inc., each leveraging their brand strengths to enhance fan experiences. Additionally, influential players like Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, Think and Learn Private Limited, and UPSTOX complete the list of organizations that are reshaping sponsorship methodologies across various sports disciplines. Their diverse backgrounds and strategic approaches underscore a holistic view of sponsorship that emphasizes innovation, customer engagement, and measurable return on investment.

The report delves into recent significant developments in the Sports Sponsorship Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, Anta Sports Products Limited, ASICS Corporation, BP PLC, DICK'S Sporting Goods, Inc., Emirates Group, Etihad Airways PJSC, Ford Motor Company, Heineken N.V., Hero MotoCorp Ltd., Hyundai Motor Company, Intel Corporation, Microsoft Corporation, Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, Nike, Inc., Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, Think and Learn Private Limited, and UPSTOX. Actionable Recommendations for Industry Leaders to Drive Success

With the evolving dynamics of the sports sponsorship market, industry leaders are encouraged to adopt a multi-faceted approach in order to secure a competitive advantage. First, developing a data-driven strategy is essential; by leveraging advanced analytics, companies can tailor their sponsorship deals more precisely and measure the impact of each initiative. Embracing digital tools to track engagement across various platforms not only enhances visibility but also facilitates more agile decision-making.

Second, establishing authentic partnerships is vital. It is important to move beyond transactional relationships and instead invest in long-term alliances that foster shared values and mutual growth. Thoughtfully curated content and initiatives that resonate with fan communities contribute to stronger brand affinity. By aligning sponsorship deals with core brand values, sponsors lay the groundwork for impactful and sustainable engagements.

Next, diversifying sponsorship portfolios across multiple segments and regions can mitigate risks and maximize returns. A mix of sponsorship types coupled with region-specific strategies ensures that brands are not overly reliant on a single market or category. Lastly, maintaining flexibility in deal structuring allows sponsors to adapt to market changes and rapidly integrate innovative solutions, whether through the incorporation of emerging technologies or by re-assessing consumer behavior trends. This level of agility is crucial in a market where the landscape is continuously reshaped by both internal and external forces.

The combination of these strategic initiatives not only optimizes resource allocation but also solidifies a brand's reputation as a forward-thinking leader in the sports sponsorship domain. Industry leaders are advised to conduct regular assessments of partnership performance and market trends, using these insights to recalibrate strategies and ensure long-term success.

Conclusion: Strategic Overview and a Future Outlook on Sponsorship

The comprehensive analysis of the sports sponsorship market reveals a vibrant and evolving space characterized by rapid technological innovation, diversified segmentation, and regional variances. The transformation from traditional, static sponsorship models to dynamic, integrated partnerships reflects broader trends in consumer behavior and digital engagement, positioning sports sponsorship as a pivotal tool not only for brand visibility but also for fostering deep consumer relationships.

This overview encapsulates the importance of aligning sponsorship strategies with data-driven insights, localized approaches, and authentic brand narratives. It accentuates the need for personalized engagement that caters to segmented audiences-whether defined by type of event, sponsored service modality, sponsorship category, or specific sports discipline. The market dynamics suggest that only those brands which are agile, innovative, and strategically focused will continue to thrive in this competitive arena.

Ultimately, a forward-looking perspective underscores that the future of sports sponsorship lies in adaptability. By embracing emerging technologies, maintaining a clear understanding of regional diversities, and recognizing the specific contributions of leading global players, organizations will be well-equipped to seize new opportunities and overcome challenges in a rapidly shifting environment. As industry trends continue to evolve, so too must the strategies that drive impactful sponsorship initiatives.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of sports events and rising inclination of youth toward online sports events
    • 5.1.1.2. Rapid growth of e-sports and virtual sports worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Compliance issues associated with sports sponsorship
  • 5.1.3. Opportunities
    • 5.1.3.1. Popularity of analytics to drive sports sponsorship and fan engagement
    • 5.1.3.2. Emergence of new sports leagues and rising awareness toward the sponsorships for sports training
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standard KPIs and partner transparency with sports sponsorship
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing preference for events due to their high visibility and global audience reach
  • 5.2.2. Sponsorship Providers: Growing use of sports sponsorship in the consumer goods & retail sector to boost product visibility
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sports Sponsorship Market, by Type

• 6.1. Introduction
• 6.2. Events
• 6.3. Individuals
• 6.4. Sports
• 6.5. Teams

7. Sports Sponsorship Market, by Sponsored Services

• 7.1. Introduction
• 7.2. Financial Sponsors
• 7.3. In-kind Sponsors
• 7.4. Media Sponsors
• 7.5. Promotional Sponsors

8. Sports Sponsorship Market, by Sponsor Categories

• 8.1. Introduction
• 8.2. Main Sponsor
• 8.3. Official Partner
• 8.4. Official Sponsor
• 8.5. Technical partner
• 8.6. Title sponsor

9. Sports Sponsorship Market, by Sport Type

• 9.1. Introduction
• 9.2. Baseball
• 9.3. Basketball
• 9.4. Cricket
• 9.5. Football
• 9.6. Golf
• 9.7. Tennis

10. Sports Sponsorship Market, by End-use

• 10.1. Introduction
• 10.2. Competition Sponsorship
• 10.3. Training Sponsorship

11. Sports Sponsorship Market, by Sponsorship Providers

• 11.1. Introduction
• 11.2. Aerospace & Defense
• 11.3. Automotive & Transportation
• 11.4. Banking, Financial Services & Insurance
• 11.5. Building, Construction & Real Estate
• 11.6. Consumer Goods & Retail
• 11.7. Education
• 11.8. Energy & Utilities
• 11.9. Government & Public Sector
• 11.10. Healthcare & Life Sciences
• 11.11. Information Technology
• 11.12. Manufacturing
• 11.13. Media & Entertainment
• 11.14. Telecommunication
• 11.15. Travel & Hospitality

12. Americas Sports Sponsorship Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Sports Sponsorship Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Sports Sponsorship Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2024
• 15.2. FPNV Positioning Matrix, 2024
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Atlassian becomes the title sponsor of Williams Racing
  • 15.3.2. Sports.com secured a multi-year partnership agreement with Soccerex
  • 15.3.3. Horizon Sports & Experiences enhances sponsorship and experiential marketing capabilities
  • 15.3.4. Fifa partners with Lenovo to revolutionize World Cup experience through advanced AI and technology integration
  • 15.3.5. Fossil fuel companies influence sports sponsorships with billions amid rising climate action demands
  • 15.3.6. Puma enters multi-year sponsorship with Athletics Federation of India
  • 15.3.7. Playfly acquires Evolution Sports to boost market presence and drive revenue with new multimedia rights
  • 15.3.8. FIFA and AB InBev extend the partnership, making AB InBev the official beer sponsor
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adidas AG
• 2. Ajinomoto Co., Inc.
• 3. Anheuser-Busch InBev SA/NV
• 4. Anta Sports Products Limited
• 5. ASICS Corporation
• 6. BP PLC
• 7. DICK'S Sporting Goods, Inc.
• 8. Emirates Group
• 9. Etihad Airways PJSC
• 10. Ford Motor Company
• 11. Heineken N.V.
• 12. Hero MotoCorp Ltd.
• 13. Hyundai Motor Company
• 14. Intel Corporation
• 15. Microsoft Corporation
• 16. Molson Coors Beverage Company
• 17. Monster Beverage Corporation
• 18. MRF Limited
• 19. Nike, Inc.
• 20. Nissan Motor Co., Ltd.
• 21. PepsiCo, Inc.
• 22. Puma SE
• 23. Qatar Airways Group, Q.C.S.C.
• 24. RealityBLU, Inc.
• 25. Red Bull GmbH
• 26. Reebok International Ltd.
• 27. Reliance Jio Infocomm Ltd.
• 28. Rolex SA
• 29. Samsung Electronics Co., Ltd.
• 30. State Farm Group
• 31. The Coca-Cola Company
• 32. The Procter & Gamble Company
• 33. Think and Learn Private Limited
• 34. UPSTOX